What Hangsen International does

Hangsen International is a privately held B2B e-liquid manufacturer headquartered in Shenzhen, China, founded in 2009 by Yao Jide, who pioneered VG/PG-based e-liquid manufacturing technology in 2005. The company designs, formulates, and produces e-liquid solutions for the global vaping industry, operating manufacturing centers in Dongguan (China) and Bytom (Poland), with commercial coverage in 80+ countries and a customer base of more than 600 vape brands. Hangsen's product portfolio includes pre-filled e-liquid solutions for disposable vapes and pod devices, white-label and TPD-certified formulations, the proprietary BAR SALTS line, ZeroCloud™ invisible-vapor technology, Transparent Tank solutions, flavor base concentrates, and MOTiVO™ synthetic nicotine. The company backs these offerings with 230,000+ flavor formulas, over 300 patents, and an in-house CNAS-certified laboratory.

The business runs on a B2B OEM/ODM and white-label model. Hangsen takes orders from international vape brands, manufacturers, distributors, and tobacco companies — including SMOORE, FLUM, HYDE, GEEKBAR, SMOK, VOOPOO, UWELL, and KT&G — for custom flavor development, device compatibility optimization, regulatory registration (TPD/TRPR), and bulk manufacturing. Pricing is quote-based with published minimum order quantities (e.g., 20kg for bulk custom e-liquid, 2,000 bottles per white-label SKU). Reported capacity stands at roughly 1,000 tons of bulk e-liquid and 15 million bottles per month, with cumulative output exceeding 900 million bottles. Beyond manufacturing, the company monetizes supply-chain integration services for new entrants, regulatory advisory, and free flavor customization with exclusive usage rights for verified buyers.

Hangsen combines compliance certifications (ISO 9001, HACCP, GMP, CNAS, EU TPD) with proprietary R&D systems — MONEYBALL and MB System™ — that apply data-driven logic on structured flavor-compound data to optimize formula construction, run automated risk checks on ingredient interactions, and shorten custom development lead times to about three days. Go-to-market combines enterprise field sales with event-driven demand generation (Vapexpo Paris, Vaper Expo UK) and industry association participation (UKVIA). Strategic priorities visible in 2024–2025 product activity include smoke-free and discreet-use segments (ZeroCloud™), visible-tank device compatibility (Transparent Tank), and synthetic nicotine (MOTiVO™) addressing tightening regulation of tobacco-derived nicotine.

Name

Hangsen International

Legal name

Hangsen

Website

https://hangsen.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hangsen International is a Shenzhen-based B2B e-liquid manufacturer serving 600+ vape brands in 80+ countries. It produces pre-filled e-liquid solutions, white-label formulations, and its proprietary BAR SALTS line from facilities in China and Poland, backed by 230,000+ flavor formulas.

Ownership category

akta.pro rank

Product category

E-liquid Manufacturing

NAICS

Tobacco Manufacturing (31223), Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industry

Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)

Keywords

• E-liquid manufacturing
• Vape OEM services
• White label e-liquid
• Nicotine salt production
• TPD compliance services

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Custom e-liquid development and manufacturing for vape brands including flavor development, device compatibility optimization, testing, compliance registration, and mass production services
2. White Label E-liquid Products: Pre-formulated TPD-certified e-liquid products available for branding by distributors and retailers. Includes freebase nicotine, nic salts, flavor concentrates, shortfill, and longfill options
3. Bulk E-liquid Sales: Bulk e-liquid for disposable vapes and pre-filled pod devices with monthly capacity of 1,000 tons bulk and 15 million bottles
4. Flavor Base Liquid (Concentrate) Solutions: Semi-finished high-concentration flavor base liquids for customers to complete locally with PG, VG, and nicotine, supporting efficient market entry
5. E-Cigarette Supply Chain Integration Services: Third-party supply chain services including supplier evaluation, product integration, production monitoring, and transaction management for vape businesses
6. TPD Compliance Services: Product compliance registration, testing, and documentation services for European market entry

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hangsen International designs, formulates, and manufactures e-liquids (freebase, nicotine salts, synthetic nicotine), flavor concentrates, and pre-filled e-liquid solutions for the global vaping industry. The company operates as a B2B OEM/ODM supplier and white-label manufacturer, delivering custom flavor development, device compatibility optimization, regulatory compliance (TPD/TRPR) support, and mass production from manufacturing facilities in China and Poland. It serves vape brands, e-cigarette manufacturers, distributors, and tobacco companies across 80+ countries.

Product overview

Hangsen International is a world-leading e-liquid manufacturer offering a comprehensive B2B portfolio centered on e-liquid solutions for the global vaping industry. The core offering spans pre-filled e-liquid solutions (for disposable vapes and pod devices), white label manufacturing services, and the proprietary BAR SALTS series (replicating disposable flavors for open systems). Supporting modules include TPD compliance services, supply chain integration, and flavor base liquid concentrates for customers building local manufacturing capability. Key innovations include ZeroCloud™ (invisible vapor technology) and Transparent Tank e-liquid solutions. The company maintains manufacturing centers in China (Shenzhen headquarters, Dongguan) and Poland, with a global footprint across 80+ countries. Product portfolio includes 230,000+ flavor formulas across Fruit, Drink, Tobacco, Menthol, and Dessert categories, with nicotine options including freebase, salts, and MOTiVO™ synthetic nicotine.

Differentiator

Problem solved

Functional benefit

Brands

• BAR SALTS: E-liquid solution designed to replicate disposable vape flavors, launched in 2022. Features double-concentrated flavoring for richer taste and stronger sweetness compared to nic salts.
• BAR FUEL
• ATOM
• MOTiVO
• ZeroCloud
• MB System

Products and services

• Pre-filled E-Liquid Solutions Custom e-liquid development and manufacturing for disposable vapes and pre-filled pod devices, including flavor development, device compatibility optimization, testing, and risk control services for vape manufacturers and brand customers.
• White Label E-Liquid Manufacturing End-to-end white-label and private-label solutions for creating custom e-liquid brands, including manufacturing, brand design, packaging, labeling, logistics, and TPD compliance services for distributors and retailers.
• BAR SALTS E-Liquid Series Pioneering e-liquid series that replicates disposable vape bar flavors with double-concentrated flavoring, designed for open-system pod devices. Includes 60+ TPD-certified flavors in 10ml, 30ml, concentrate, and bulk formats.
• ZeroCloud™ Invisible Vapor Technology Proprietary invisible vapor technology that reduces visible aerosol formation by more than 99.96% compared to conventional e-liquids, enabling smoke-free vaping with full flavor and nicotine satisfaction. Available for OEM/ODM collaboration with brand customers.
• Transparent Tank E-Liquid Solution Advanced e-liquid adaptation technology for transparent/crystal tank disposable vapes, preventing color degradation, leakage, and spitback while maintaining e-liquid stability under prolonged light exposure.
• Flavor Base Liquid (Concentrate) Solutions Semi-finished concentrate solutions enabling businesses to build or upgrade e-liquid manufacturing capability by combining high-concentration flavor base liquids with local PG, VG, and nicotine addition.
• TPD Compliance Services Product compliance services ensuring adherence to EU Tobacco Products Directive (TPD), including product registration, packaging requirements, nicotine concentration limits, and EU notification processes. Over 1,000 TPD-certified products available.
• Vape Supply Chain Services One-stop vaping industry supply chain solutions including supplier evaluation, e-cigarette kit integration, production monitoring, and transaction management services for new entrants and cross-industry companies entering the vape market.
• E-Liquid Flavors Catalog Over 230,000+ e-liquid formulas across five main categories: Fruit, Drink, Tobacco, Menthol, and Dessert & Candy flavors, available with various VG/PG ratios, nicotine types, and TPD certifications.
• E-Liquid Ingredients High-quality raw materials including vegetable glycerin (VG), propylene glycol (PG), nicotine (freebase, salts, MOTiVO™ synthetic), and flavors from global suppliers conforming to EP, USP, and EU/FDA standards.
• MOTiVO™ Synthetic Nicotine Proprietary synthetic nicotine product line offered as an alternative to tobacco-derived nicotine, conforming to pharmaceutical-grade quality standards (European and American Pharmacopoeias).

Quantifiable outcome

• 99.96% reduction in visible aerosol particles with ZeroCloud™ technology
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• IFF (International Flavors & Fragrances)coreOthersTop global flavor raw material supplier providing high-quality flavoring compounds for Hangsen's e-liquid formulations. All cooperative suppliers comply with ISO9001 and GMP standards.
• SymrisecoreOthersLeading global flavor and fragrance company supplying premium raw materials for Hangsen's e-liquid products. Partner suppliers meet international quality standards.
• GivaudancoreOthersWorld-leading fragrance and flavor company providing high-quality ingredients for Hangsen's e-liquid flavor development.
• Procter & Gamble (P&G)coreOthersPG, VG, and nicotine sourced from P&G comply with European and US pharmacopeia (EP, USP) standards for pharmaceutical-grade quality.
• Dow ChemicalcoreOthersRaw material supplier for propylene glycol and other base ingredients meeting pharmaceutical-grade standards.
• UKVIA (UK Vaping Industry Association)strategicOthersUKVIA membership provides industry representation, regulatory engagement, and credibility within the UK vaping market.
• MHRA (Medicines and Healthcare products Regulatory Agency)strategicOthersUK regulatory body governing e-cigarette product authorization under TRPR framework; Hangsen provides TPD/TRPR compliant products for UK market.
• BAR JUICEcoreStrategic or Co-development PartnerCollaborative partnership in 2022 to pioneer BAR SALT vape juice technology designed to replicate disposable vape flavors. This collaboration established Hangsen as the originator of the BAR SALT category.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Altria Group: Altria is a US tobacco incumbent with significant NGP exposure (including its stake in JUUL and on! nicotine pouches). It is broadly comparable as a regulated nicotine operator whose strategic moves shape the addressable market for B2B e-liquid suppliers like Hangsen.
• British American Tobacco: BAT operates the Vuse vape brand and other NGP categories globally. It is broadly comparable to Hangsen as a major player in regulated nicotine categories, and a potential large-scale OEM partner or competitor for e-liquid and heated-tobacco supply.
• Japan Tobacco International: JTI sells the Ploom heated-tobacco platform and other NGP products and is a global tobacco incumbent. It is broadly comparable to Hangsen in regulated nicotine categories and represents a potential large OEM/technology partner in the Asian and European NGP market.
• Philip Morris International: PMI is a global tobacco incumbent building its smoke-free IQOS/HTU platform. It is comparable as both a potential customer of — and a competitive threat to — Hangsen, given its massive R&D, distribution and category-management resources in the same NGP nicotine space.
• Imperial Brands: Imperial Brands owns the blu vape brand and is actively reshaping its NGP portfolio. It is broadly comparable as a legacy tobacco operator expanding into vaping, and a potential partner or competitor for e-liquid manufacturers serving the European and US markets.

Direct peers

• KT&G: KT&G is a major Korean tobacco company expanding into next-generation products and is an existing Hangsen customer. It is a directly comparable NGP-focused tobacco company that uses third-party e-liquid and device technology, mirroring Hangsen's go-to-market with traditional tobacco majors.
• RELX Technology: RELX is a leading global closed-pod vape brand that depends on contract-manufactured e-liquid and devices. It is directly comparable to Hangsen's branded and OEM customers, and competes for the same retailer and end-consumer demand for nicotine vaping products.
• Turning Point Brands: Turning Point Brands is a US tobacco company with a growing NGP/alternative nicotine portfolio and is an existing Hangsen customer. It is comparable as a mid-sized legacy-tobacco player sourcing e-liquid solutions and NGP technology from specialist manufacturers like Hangsen.
• SMOORE International: SMOORE is the world's largest vape device and atomization technology manufacturer and is itself a Hangsen customer. Both companies sit at the core of the global vape supply chain — SMOORE in hardware/atomizers and Hangsen in e-liquid — making them the most direct upstream/downstream peers in the industry.
• ELFBAR / Geekvape (Shenzhen Smoore-adjacent / independent operations): ELFBAR and Geekvape are two of the largest disposable and open-system vape brands globally and are both Hangsen customers. They are direct peers in the sense that they sell finished vapor products into the same channels that Hangsen's OEM customers target, and they are key drivers of BAR SALT demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hangseneliquid
• YouTubeyoutube.com/watch?v=3WTmyTLYMBc
• Facebookfacebook.com/profile.php?id=61551474663355
• Instagraminstagram.com/hangsenglobal

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangsen International