RIPE Bar Juice
RIPE Bar Juice is a privately held producer of all-natural, cold-pressed craft cocktail mixers sold as 750ml six-packs to at-home consumers, specialty retailers (including Whole Foods), and on-premise hospitality and sports venues across the Northeastern United States.
- Company typePrivate
- Founded2008
- HeadquartersWallingford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What RIPE Bar Juice does
RIPE Bar Juice is a privately held producer of all-natural, cold-pressed craft cocktail mixers, headquartered at a single custom juicery in Wallingford, Connecticut, with 51–100 employees and an operating history traceable to at least 2018. Its core product line consists of nine mixer SKUs (Agave Margarita, Spicy Margarita, Classic Paloma, Tiki Punch, Classic Lemon Sour, Agave Mojito, San Marzano Bloody Mary, Classic Cosmopolitan, Classic Cranberry), each sold primarily in six-pack configurations of 750ml bottles at $59.99 per case, plus a customizable Variety Six Pack and limited branded merchandise. Production is small-batch and entirely in-house: fruits are chopped, milled, and cold-pressed below 38°F, with High Pressure Processing (HPP) used for shelf-life extension, and all products are 100% all-natural, free of preservatives, gluten-free, vegan, non-GMO, kosher, and sweetened with organic agave nectar or organic cane sugar at roughly 60 calories per serving.
The business operates a dual-channel go-to-market. Direct-to-consumer e-commerce is fulfilled from Wallingford via a constrained cold-chain model (insulated coolers with ice packs, Monday–Wednesday or Monday–Thursday shipping windows depending on service level). Wholesale and on-premise distribution extends across specialty grocery (Whole Foods Market, Citarella, FreshBox), beer/wine/spirits shops, restaurants, bars, hotels (Dream Hotels, Standard Hotels, Caesars Entertainment properties), large-scale food service (Delaware North), and sports and event venues (Lincoln Financial Field), with a dedicated trade inquiry channel at [email protected].
Customer segmentation spans at-home consumers seeking premium craft cocktail and mocktail experiences, on-premise bars and restaurants needing fresh juice programs, specialty grocery retailers merchandising premium mixers, and sports and event venues requiring high-volume distinctive beverage offerings. Marketing combines content (recipe library, social campaigns such as #ripebarjuice and #justaddspirit across Instagram, Facebook, TikTok, and Pinterest), earned media (ABC, NBC, FOX, CBS, VinePair, Edible Nutmeg coverage), and experiential activations (food festivals, charity partnerships, and co-marketing with spirits brands such as Mount Gay Rum and The Cocktail Guru). The company is led by Chief Executive Officer Steven Goldaper, with no disclosed institutional investors or funding rounds.
RIPE Bar Juice firmographics
Firmographics- Name
- RIPE Bar Juice
- Legal name
- RIPE Bar Juice
- Website
- https://ripebarjuice.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RIPE Bar Juice is a privately held producer of all-natural, cold-pressed craft cocktail mixers sold as 750ml six-packs to at-home consumers, specialty retailers (including Whole Foods), and on-premise hospitality and sports venues across the Northeastern United States.
- Ownership category
- akta.pro rank
RIPE Bar Juice industry classification
Industry- Product category
- Cocktail Mixers
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industries
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where RIPE Bar Juice is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RIPE Bar Juice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Online Sales: E-commerce sales through ripebarjuice.com with direct shipping to consumers. Products shipped cold in insulated packaging with ice packs to maintain freshness.
- Wholesale to Retail: B2B sales to specialty grocery retailers and on-premise establishments including restaurants, bars, hotels, and event venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Six-Pack (750ml bottles) - All Juice Flavors |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
RIPE Bar Juice product offering
Product offeringCore offering
RIPE Bar Juice produces and sells 100% all-natural, cold-pressed, preservative-free cocktail mixers (non-alcoholic) made in small batches at its custom craft juicery in Wallingford, Connecticut. Products are sold primarily as six-packs of 750ml bottles and shipped cold via direct-to-consumer e-commerce and through wholesale channels to specialty retailers, restaurants, bars, hotels, and sports venues.
Product overview
RIPE Bar Juice is a portfolio of all-natural, cold-pressed bar juice cocktail mixers made in small batches at their craft juicery in Wallingford, Connecticut. The core product line consists of nine cocktail mixer flavors (Agave Margarita, Spicy Margarita, Classic Paloma, Tiki Punch, Classic Lemon Sour, Agave Mojito, Bloody Mary, Classic Cosmopolitan, and Classic Cranberry) sold primarily as six-packs containing six 750ml bottles at $59.99 each, plus a customizable Variety Six Pack. All products are 100% all-natural, free of preservatives and additives, Non-GMO, gluten-free, vegan, and sweetened with organic agave nectar or organic cane sugar. Products are shipped cold and do not contain alcohol, designed to be mixed with spirits for cocktails or with soda/tonic for mocktails. The company also offers branded merchandise (Black Juice Snap Back hat at $35).
Differentiator
Problem solved
Functional benefit
Products and services
- Agave Margarita - Six Pack Signature margarita mixer made with Persian lime juice, Valencia and/or Hamlin orange juice, and 100% organic agave nectar. Cold-pressed and freshly squeezed in small batches. Designed for at-home cocktail makers and on-premise bars seeking a fresh, natural margarita base.
- Spicy Margarita - Six Pack Connecticut fan favorite featuring lime juice, orange juice, jalapeno extract, and capsaicin with 100% organic agave nectar for a fiery kick. Sold as a six-pack of 750ml bottles.
- Classic Paloma - Six Pack Made with freshly squeezed Ruby Red grapefruit juice, Persian lime juice, Valencia/Hamlin oranges, and 100% organic agave nectar for a sweet and sour Paloma flavor.
- Tiki Punch - Six Pack Tropical mixer with Persian lime juice, Valencia/Hamlin orange juice, cold-pressed pineapple juice, 100% organic agave, angostura bitters, and fresh milled nutmeg.
- Classic Lemon Sour - Six Pack Balance of sweet and sour using freshly squeezed lemon juice and 100% organic agave nectar for a versatile sour mixer.
- Agave Mojito - Six Pack Freshly squeezed Persian lime juice, 100% organic agave nectar, and natural mint oil for classic mojito flavor without muddling.
- San Marzano Bloody Mary - Six Pack Made with San Marzano tomatoes, cold-pressed celery juice, fresh squeezed lemon juice, aged balsamic vinegar, and fresh horseradish for a deep, zesty flavor.
- Classic Cosmopolitan - Six Pack Classic cosmopolitan mixer with Persian lime juice, Valencia/Hamlin orange juice, cold-pressed Massachusetts-grown cranberry varietals, finished with 100% organic agave.
- Classic Cranberry - Six Pack Bar staple made with Massachusetts-grown fresh cranberry varietals, finished with 100% organic cane sugar. Versatile for cocktails or enjoyed on its own.
- Variety Six Pack Mix-and-match selection allowing customers to customize their six-pack with any flavor combination from the RIPE product line.
Quantifiable outcome
- Each 750ml bottle creates approximately 8 cocktails
- +2 more outcomes
Companies that use RIPE Bar Juice
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
RIPE Bar Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RIPE Bar Juice partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Mount Gay RumcoreCo-marketing partnership for Rocktoberfest 2022 events in New York and Chicago. Created 'Rockin' Rum Punch' recipe combining Mount Gay Rum with RIPE Bar Juice Bajan Punch. Events raised over $750,000 for ALTSO's CooKids Club.
- The Cocktail GurucorePartnership with The Cocktail Guru for live cocktail demonstrations at events. The Cocktail Guru mixed RIPE cocktails during public exhibition polo matches at Newport International Polo Series and provided cocktail classes at the Fort Lauderdale International Boat Show for yacht crews.
- Caesars (CLV)minorListed as partner establishment where RIPE Bar Juice is available. Caesars Entertainment properties feature RIPE products.
- Dream HotelsminorLifestyle hotel brand partnership. Dream Hotels feature RIPE Bar Juice for cocktail service.
- Delaware NorthminorDelaware North, a major hospitality and entertainment company, includes RIPE Bar Juice in their venue offerings.
- Lincoln Financial FieldminorSports venue partnership for Philadelphia Eagles events. RIPE products featured in fresh margaritas and bourbon punch at the stadium.
- Feeding WestchesterminorCharitable partnership. RIPE supports Feeding Westchester, a food bank serving Westchester County, NY.
- Breast Cancer AllianceminorCharitable partnership. RIPE supported BCA's 26th Annual Luncheon and Fashion Show at Westchester Country Club. BCA has awarded over $32 million to breast cancer research.
- CrossroadsminorCharitable partnership with Boston-based youth development organization. Participated in 10th Annual Crossroads New England Golf Classic which raised over $310,000.
- CitarellaminorSpecialty gourmet market retailer partnership. Citarella carries RIPE products and co-hosted a Cinco de Mayo social media giveaway.
- Standard HotelsminorLifestyle hotel brand listed as partner establishment featuring RIPE Bar Juice.
- FreshBoxminorSpecialty food retailer offering RIPE Bar Juice products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RIPE Bar Juice competitors and assessment
Company assessmentDirect peers
- Powell & Mahoney: Premium cocktail mixer brand offering Bloody Marys, margaritas, and craft mixers. Directly comparable as a premium-priced mixer CPG competing in the same retail and on-premise channels.
- Owen's Craft Mixers: Premium small-batch cocktail mixer brand targeting craft cocktail bars and home mixologists. Highly comparable to RIPE's premium positioning, craft/small-batch narrative, and on-premise-led distribution strategy.
- Q Mixers: Premium cocktail mixer brand offering tonics, gingers, and Bloody Mary/Sparkling Margarita-style mixers. Directly comparable as a premium-priced, all-natural cocktail mixer sold via DTC and specialty grocery, targeting the same at-home craft cocktail occasion as RIPE.
- Tres Agaves: Premium organic agave-based margarita and cocktail mix brand. Closely comparable to RIPE's Agave Margarita SKU on clean-label, agave-sweetened positioning and target occasion (margarita/cocktail at home and on-premise).
- Stirrings: Craft cocktail mixer brand (owned by Roust) producing a broad line of margaritas, sours, and Bloody Marys. Directly comparable as a cocktail-mixer CPG brand sold through retail and on-premise, though Stirrings is shelf-stable.
- Fever-Tree: Leading premium tonic and cocktail mixer brand. Highly comparable on premium positioning, mixers-for-spirits value proposition, and presence in upscale on-premise and specialty retail, though Fever-Tree is shelf-stable rather than refrigerated.
- Jack Rudy Cocktail Co. Small-batch craft cocktail mixer and tonic brand with strong on-premise and DTC presence. Comparable on craft/natural positioning, bar-and-restaurant channel focus, and premium price points versus mainstream mixers.
Emerging players
- Daily Harvest: DTC-driven brand built around cold-chain shipping of fresh, plant-based products. Comparable to RIPE on direct-to-consumer cold-chain logistics, insulated packaging model, and natural ingredient positioning, though in a different product category.
- Suja Juice: Cold-pressed, organic, refrigerated juice brand sold DTC and through natural/specialty grocery. Comparable to RIPE on cold-press technology, HPP-style preservation, refrigerated SKU format, and clean-label positioning.
Broad incumbents
- Tropicana: Large-scale juice and refrigerated beverage brand from PepsiCo. Broadly comparable as a producer and distributor of fresh/refrigerated juice-based beverages sold through grocery and foodservice, illustrating the scale and distribution advantage RIPE lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RIPE Bar Juice social profiles
Digital presenceRIPE Bar Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIPE Bar Juice leadership team
Management profileNumber of profiles
Profiles1 record
RIPE Bar Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIPE Bar Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIPE Bar Juice
What does RIPE Bar Juice do?
RIPE Bar Juice produces and sells 100% all-natural, cold-pressed, preservative-free cocktail mixers (non-alcoholic) made in small batches at its custom craft juicery in Wallingford, Connecticut. Products are sold primarily as six-packs of 750ml bottles and shipped cold via direct-to-consumer e-commerce and through wholesale channels to specialty retailers, restaurants, bars, hotels, and sports venues.
Is RIPE Bar Juice a public or private company?
RIPE Bar Juice is a private company. It is classified as unknown and is currently operating.
When was RIPE Bar Juice founded?
RIPE Bar Juice was founded in 2008. It employs 51 to 100 people.
Where is RIPE Bar Juice based?
RIPE Bar Juice is headquartered in Wallingford, United States, in the North America region.
How does RIPE Bar Juice make money?
Two revenue lines are on record. Direct-to-Consumer Online Sales are the primary driver. The others are wholesale to Retail.
Who are RIPE Bar Juice's main competitors?
Direct peers on record are Powell & Mahoney, Owen's Craft Mixers, Q Mixers, Tres Agaves, Stirrings, Fever-Tree and Jack Rudy Cocktail Co.. Emerging players are Daily Harvest and Suja Juice. Tropicana is listed as a broad incumbent.
Does RIPE Bar Juice have an API?
No public API is recorded for RIPE Bar Juice.
What industry is RIPE Bar Juice in?
RIPE Bar Juice's product category is Cocktail Mixers. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.