What Scenic City Solar does

Scenic City Solar is a privately held, founder-owned solar installation contractor headquartered in Chattanooga, Tennessee, that designs and installs turnkey photovoltaic systems for residential, commercial, and agricultural customers across the Southeastern United States. The company's core offering comprises grid-tied and off-grid solar systems, with add-on modules including Generac battery storage, solar EV charging (Wallbox-integrated), solar pergolas, and solar carports; large-scale installations reach 1MW+ for agricultural and industrial sites. Technology is assembled from established third-party components — Trina Solar and Qcells panels, Enphase microinverters, SolarEdge inverters, IronRidge racking, and EMP Shield surge protection — procured through distribution partner Soligent, with no proprietary hardware or software stack of its own.

The company operates a sales-led, direct-to-customer go-to-market: customers engage via phone (423-600-9500) or website quote forms, receive free on-site evaluations, and progress through a turnkey design-permit-install workflow executed by in-house crews. Revenue is generated through project-based, one-time installation contracts priced per system size and complexity, with customer financing facilitated through Clean Energy Credit Union, GreenSky, LightStream, and Sunlight Financial. The company claims 194+ completed projects across 72+ businesses, four consecutive "Best of the Best" awards from the Chattanooga Times Free Press (2020–2023), and an active media presence via its own Scenic City Solar Radio Show on ESPN Chattanooga. No external funding rounds, institutional investors, or M&A activity are disclosed; growth has been self-funded from operations since founding.

Name

Scenic City Solar

Legal name

Scenic City Solar

Website

https://sceniccitysolar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Scenic City Solar is a Chattanooga-based solar installer designing and installing turnkey grid-tied, off-grid, and battery-storage systems for residential, commercial, and agricultural customers across the Southeastern United States, using third-party hardware from Trina, Qcells, Enphase, SolarEdge, and Generac.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)

Keywords

• Solar panel installation
• Residential solar systems
• Commercial solar services
• Agricultural solar power
• Battery storage solutions

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Panel Installation Services: One-time installation of solar power systems for residential, commercial, and agricultural customers. Services include site assessment, system design, permitting, and full installation. Revenue is generated through project-based contracts with pricing based on system size and complexity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Scenic City Solar designs and installs turnkey solar power systems for residential homeowners, commercial businesses, and agricultural operations across the Southeastern United States. The company's core offering covers grid-tied and off-grid configurations with battery storage, EV charging integration, and supporting structures such as solar pergolas and carports, sourced from equipment partners including Generac, Enphase, SolarEdge, IronRidge, Trina Solar, and Qcells.

Product overview

Scenic City Solar is a residential, commercial, and agricultural solar installation company based in Chattanooga, Tennessee. The company offers a portfolio of turnkey solar solutions centered around two core system types: grid-tied and off-grid solar power systems. Grid-tied systems connect to the main electrical grid, allowing customers to use solar immediately or store excess energy in batteries, while off-grid systems provide complete energy independence for remote locations. The product lineup includes dedicated offerings for residential (with solar pergolas and carports as aesthetic alternatives), commercial, and agricultural sectors, with system sizes ranging from small residential installations to large megawatt-scale industrial systems. Add-on modules include Solar EV Charging stations, battery storage systems (Generac), and emergency backup power solutions. The company also produces educational content through the Scenic City Solar Radio Show podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Grid-Tied Solar Systems Grid-tied solar power systems connected to the main electrical grid, allowing customers to use solar power immediately or store excess energy in batteries for later use. When solar production is insufficient, the grid supplements the customer's demand. Designed for residential, commercial, and agricultural customers seeking grid-connected solar with optional battery backup.
• Turnkey Off-Grid Solar Systems Standalone solar power systems not connected to the main electrical grid, designed for remote locations such as cabins. These systems rely solely on solar panels and battery storage for all electricity needs, providing complete energy independence.
• Residential Solar Power Systems Solar power solutions for residential homes, including rooftop installations, ground mounts, solar pergolas, and solar carports. Systems can include batteries and generators for backup power during outages. Targeted at homeowners seeking to reduce energy costs, gain energy independence, and add value to their homes.
• Commercial Solar Systems Solar power solutions for businesses, including rooftop, pergola, garage, and parking area installations. Capabilities range from small business systems to large megawatt-scale installations for industrial facilities, housing complexes, and nursing homes. Targeted at businesses seeking to reduce energy costs and lower production costs.
• Agricultural Solar Systems Large-scale solar power installations (500 kW, 1 MW or larger) for agricultural operations. Industrial-sized systems power lighting, heating, cooling, livestock cooling, electric well pumps, and electric feeders. Targeted at farm owners eligible for USDA REAP grants covering 25% of project costs.
• Solar EV Charging Electric vehicle charging systems integrated with solar power, allowing EV owners to charge their vehicles using solar energy. The system can combine solar power and grid power for faster charging, and excess energy can flow to the home when the vehicle is not charging. Paired with Wallbox EV charging equipment.
• Solar Pergolas Architectural structures that combine shade coverage with solar panel installation, offering an aesthetic alternative to traditional rooftop panels for homeowners who prefer not to have panels on their roof.
• Solar Carports Covered parking structures with integrated solar panels that provide vehicle protection while generating solar power, available for both residential and commercial applications.
• Battery Storage Systems Energy storage solutions including Generac solar storage cells that store excess solar power for use during grid outages or nighttime hours, providing power independence and grid failure protection. Technicians are Generac-certified for installation and repair.

Quantifiable outcome

• 51% savings potential for agricultural businesses through combined 30% federal tax credit, 100% first-year depreciation, and 25% USDA REAP grant
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• GeneraccoreTechnology or IntegrationGenerac provides solar storage cells and battery systems integrated into Scenic City Solar installations. Repair technicians require Generac certification. Generac battery storage allows customers to store solar energy for use during outages and nighttime.
• EnphasecoreTechnology or IntegrationEnphase provides microinverter technology for solar panel systems. Used as part of Scenic City Solar's standard equipment offerings.
• SolarEdgecoreTechnology or IntegrationSolarEdge provides inverter and optimization technology for solar installations. Part of standard equipment offerings.
• IronRidgecoreTechnology or IntegrationIronRidge provides solar racking and mounting solutions for roof and ground mount installations.
• Trina SolarcoreTechnology or IntegrationTrina Solar provides solar panels/photovoltaic modules for installations.
• QcellscoreTechnology or IntegrationQcells provides solar panels for residential and commercial installations.
• SoligentcoreChannel Partner/ Reseller/ DistributorSoligent serves as a distributor for solar equipment and supplies, providing panels, batteries, and components for Scenic City Solar installations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrun: Largest US residential solar installer with national footprint, in-house financing, battery storage and EV chargers; a broad incumbent with overlapping capabilities though operating at vastly greater scale across all 50 states.
• ADT Solar: National residential solar installer leveraging ADT's home-services brand for cross-selling; broad incumbent with similar sales-led GTM and equipment partner stack, though national in scale.
• Tesla Energy: National residential and commercial solar plus Powerwall battery offering (Solar Roof and retrofit panels); broad incumbent with overlapping products (panels, storage, EV charging integration) though far larger and less focused regionally.
• Vivint Solar (now part of Sunrun): Former standalone national residential solar installer with similar direct-sales/sales-led GTM, comparable product set (panels + batteries + EV), now under Sunrun but historically a comparable business model.

Direct peers

• ReVision Energy: Mid-sized regional solar installer serving residential, commercial, and agricultural customers with turnkey EPC — closely comparable in multi-vertical mix and community-focused brand building.
• Blue Raven Solar: Regional residential solar installer of similar size emphasizing direct sales, in-house financing partners, and battery/EV charger add-ons — directly comparable in product mix and GTM motion.
• Trinity Solar: Mid-sized US residential and commercial solar installer with a similar regional roll-up model and turnkey installation focus — closely comparable in segment mix, scale, and operating geography dynamics (regional vs. national).
• ION Solar: Regional US residential and small commercial solar installer; comparable in scale, segment focus, and direct-to-homeowner sales approach.
• Momentum Solar: Regional residential solar EPC with direct sales motion and door-to-door GTM; comparable in business model (turnkey install, vertically integrated crews) and customer segment (residential homeowners).
• Lumio (formerly Known): Mid-sized US residential solar installer with regional presence and door-to-door/inside-sales funnel; comparable scale, segment, and equipment partnerships (panel + inverter stack).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenic City Solar