Ion Solar
ION Solar is a privately held, full-service residential solar installer founded in 2013 and headquartered in Utah. It designs, finances, permits, and installs rooftop photovoltaic systems for U.S. homeowners across 14 states, with 85,000+ cumulative residential installations completed.
- Company typePrivate
- Founded2013
- HeadquartersProvo, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Ion Solar does
ION Solar is a privately held, full-service residential solar installer founded in 2013 and headquartered in Utah, providing end-to-end rooftop photovoltaic systems for U.S. homeowners across 14 states. Its core offering bundles system design, financing, permitting, installation, and ongoing monitoring using black-on-black solar panels paired with Enphase microinverters, with installations completed through its wholly-owned licensed electrical contractor subsidiary, ION Developer, LLC. Customers access the product via direct-to-consumer channels: free online quote forms on state-specific landing pages, phone consultations, and dedicated project coordinators who manage the full engagement through commissioning.
The company's revenue model combines hardware sales, professional installation services, and Third Party Ownership (TPO) / financing arrangements that minimize or eliminate upfront customer cost in exchange for monthly payments structured to undercut prevailing utility bills. ION Solar has completed 85,000+ residential installations and 200+ MW of installed capacity, earning an A+ Better Business Bureau rating, 4.5+ stars across 7,000+ customer reviews, and recognition as a top 5–10 U.S. residential rooftop contractor. Complementary lines include ION Home Services (roofing) and ION Earth, a charitable program that donates solar systems to nonprofits (Habitat for Humanity, Encircle, Homes For Our Troops) for every 2 MW installed.
In March 2022, ION Solar received its first disclosed institutional investment, led by Greenbelt Capital Partners with participation from Trilantic Energy Partners II North America, Blackstone Credit, and Energy Impact Partners—the capital is intended to support geographic expansion and continued growth of the residential installation platform.
Ion Solar firmographics
Firmographics- Name
- Ion Solar
- Legal name
- ION Solar, LLC
- Website
- https://ionsolar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ION Solar is a privately held, full-service residential solar installer founded in 2013 and headquartered in Utah. It designs, finances, permits, and installs rooftop photovoltaic systems for U.S. homeowners across 14 states, with 85,000+ cumulative residential installations completed.
- Ownership category
- akta.pro rank
Ion Solar industry classification
Industry- Product category
- Residential Solar Installation
- NAICS
- Roofing Contractors (23816), Solar Electric Power Generation (221114)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Ion Solar is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ion Solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar Panel System Sales: Direct sale of complete solar panel systems to residential homeowners, including equipment, design, permitting, and installation services
- Installation Services: Professional installation services handled by licensed electrical contractors, included as part of the full-service offering
- Third Party Ownership (TPO) and Financing: Offers TPO and financing options allowing customers to go solar with no upfront cost, company may retain ownership or facilitate financing partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | No upfront cost options available |
| One time/ perpetual license | Multi-year contract | Full system purchase |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Ion Solar product offering
Product offeringCore offering
Ion Solar is a full-service residential solar installation company that designs, finances, permits, and installs rooftop photovoltaic solar panel systems for homeowners across 14 U.S. states. The company uses premium black-on-black solar panels with microinverter technology and offers third-party ownership (TPO) and financing options to enable customers to switch to solar with no upfront cost. Beyond core solar installation, the company operates complementary roofing services (ION Home Services) and a charitable donation program (ION Earth) that donates solar systems to nonprofits.
Product overview
ION Solar is a full-service residential solar installation company founded in 2013, offering a portfolio of three interconnected products and services. The core offering is residential solar panel installation, which handles everything from system design and financing to permitting and professional installation using black-on-black panels with microinverters. ION Home Services provides complementary roofing solutions using CertainTeed shingles with lifetime warranties, addressing roof readiness for solar installations. ION Earth serves as the company's charitable initiative, donating solar systems to non-profits and families in need for every 2 MW installed, creating a social impact dimension to the core business.
Differentiator
Problem solved
Functional benefit
Brands
- ION Earth: Charitable arm of ION Solar that donates solar panel systems to deserving non-profit organizations and families in need. Partners include Habitat for Humanity, Encircle, and Homes For Our Troops.
- ION Home Services
Products and services
- ION Solar Residential Solar Installation Full-service residential solar panel installation including system design, financing, permitting, and professional installation for homeowners. Uses premium black-on-black solar panels with microinverters, offered with no upfront cost through TPO and financing options.
- ION Home Services (Roofing) Roofing services offered as a complementary service to solar installation. Uses CertainTeed Landmark Lifetime Architectural Shingles with limited lifetime warranty, including complete removal and preparation, advanced waterproofing with ice and water shield, and proper attic ventilation.
- ION Earth (Charitable Solar Donation Program) Philanthropic program that donates solar panel systems to non-profit organizations, shelters, and families in need. For every two megawatts of solar installed, ION Earth provides a free solar system to deserving recipients. Partners include Habitat for Humanity, Encircle, and Homes For Our Troops.
Quantifiable outcome
- 85,000+ successful residential installations
- +3 more outcomes
Companies that use Ion Solar
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Ion Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ion Solar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Habitat for HumanityflagshipFlagship partnership through ION Earth program. For every 2 MW of solar installed, ION donates a complete solar system to a Habitat for Humanity home. Employees volunteer for installations.
- EncirclecorePartnership with Encircle, a LGBTQ+ youth resource center. ION Earth is installing solar panels on each of Encircle's current home facilities to eliminate utility costs and allow them to pass savings to families in need.
- Homes For Our TroopscorePartnership through ION Earth program. Donating solar systems to specially adapted homes built by Homes For Our Troops for severely injured post-9/11 veterans.
- The Animal FoundationminorDonated premium solar system to The Animal Foundation of Las Vegas through their Best in Show silent auction event to support their life-saving animal programs.
- Utah Community ActionminorDonated 10 kW solar system to Utah Community Action Head Start Preschool in Tooele County to help reduce operating costs for the income-eligible family services organization.
- A Few Good RootsminorDonated 11.02 kW solar panel system to A Few Good Roots, a Richmond VA non-profit combatting homelessness, mental health issues, and substance abuse, at their 'A Hallowed Place' sober living home.
- Feeding AmericaminorDuring COVID-19 pandemic, ION Solar donated over 300,000 meals to Feeding America for every customer who purchased a solar system in April 2020.
- EnphasecoreEnphase is ION Solar's preferred microinverter technology provider. ION Solar achieved Enphase Platinum Installer status, recognizing exceptional quality and customer satisfaction.
Scale indicators7 records
Expansion highlights6 records
Ion Solar competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar installer with nationwide operations, TPO/leasing/PPA model, and microinverter-based systems. Directly comparable to Ion Solar on customer base, business model, and product offering.
- Tesla Energy (Tesla Solar): National residential and commercial solar installer offering Solar Roof and retrofit panels with integrated Powerwall storage. Direct competitor in residential rooftop solar with broader geographic reach and brand recognition.
- SunPower (Complete Solar): Long-standing residential and commercial solar installer with premium panel technology and financing offerings. Competitor in residential rooftop segment with similar full-service installation model.
- Trinity Solar: One of the largest privately held residential solar installers in the US, operating primarily across the Northeast and Mid-Atlantic. Comparable vertically integrated residential solar installer with similar GTM and customer base.
- Momentum Solar: Direct-to-consumer residential solar installer operating across multiple US states with in-house installation crews and premium panel offerings. Comparable to Ion's vertically integrated, sales-led approach.
- Freedom Forever: Residential solar installer operating across 30+ US states with a dealer/installer model and significant installation capacity. Directly comparable on residential solar install volume and geographic footprint.
- Palmetto Solar: Residential and commercial solar installer with national reach, technology platform offerings, and clean energy subscription products. Comparable on customer base and premium service positioning.
- ADT Solar (now Sunpro Solar / Bellweather): National residential solar installer offering full-service design, permitting, and installation with TPO/financing options. Directly competes in similar state markets with similar customer demographics.
- Vivint Solar (now owned by Sunrun): Residential solar installer operating in many of the same US state markets as Ion, using a similar full-service sales and installation approach with financing options. Direct peer in residential rooftop segment.
Others
- Enphase Energy: Leading microinverter manufacturer and Ion's preferred technology partner (Enphase Platinum Installer). Adjacent rather than direct competitor—provides core technology that Ion integrates into its installed systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ion Solar social profiles
Digital presenceIon Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ion Solar leadership team
Management profileNumber of profiles
Profiles3 records
Ion Solar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ion Solar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ion Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ion Solar
What does Ion Solar do?
Ion Solar is a full-service residential solar installation company that designs, finances, permits, and installs rooftop photovoltaic solar panel systems for homeowners across 14 U.S. states. The company uses premium black-on-black solar panels with microinverter technology and offers third-party ownership (TPO) and financing options to enable customers to switch to solar with no upfront cost. Beyond core solar installation, the company operates complementary roofing services (ION Home Services) and a charitable donation program (ION Earth) that donates solar systems to nonprofits.
Is Ion Solar a public or private company?
Ion Solar is a private company. It is classified as private equity controlled and is currently operating.
When was Ion Solar founded?
Ion Solar was founded in 2013. It employs 251 to 500 people.
Where is Ion Solar based?
Ion Solar is headquartered in Provo, United States, in the North America region.
How does Ion Solar make money?
Three revenue lines are on record. Solar Panel System Sales are the primary driver. The others are installation Services and third Party Ownership (TPO) and Financing.
Who are Ion Solar's main competitors?
Direct peers on record are Sunrun, Tesla Energy (Tesla Solar), SunPower (Complete Solar), Trinity Solar, Momentum Solar, Freedom Forever, Palmetto Solar, ADT Solar (now Sunpro Solar / Bellweather) and Vivint Solar (now owned by Sunrun). Enphase Energy is listed as an others.
Does Ion Solar have an API?
No public API is recorded for Ion Solar.
What industry is Ion Solar in?
Ion Solar's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816 and its SIC code is 2950.