Sunset Heating & Cooling

What Sunset Heating & Cooling does

Sunset Heating & Cooling is a privately held, Portland, Oregon-based home services contractor that has operated continuously since 1922, when it was founded as Sunset Fuel for heating fuel delivery. The company is registered with the Oregon Construction Contractors Board (CCB# 240516) and operates under the DBA "Sunset Heating, Cooling, Electrical & Plumbing," reflecting its evolution over more than 100 years from a single-trade fuel-delivery business into a multi-trade residential and light commercial services provider. It is headquartered at 607 S Idaho St #100, Portland, OR 97239, with a secondary office at 325 Orchard Dr, Dallas, OR 97338.

The company offers a comprehensive suite of HVAC, plumbing, and electrical services spanning repair, installation, and maintenance. Core HVAC offerings include AC repair, replacement, and maintenance; furnace and heat pump services; ductless mini-splits; thermostats and zone control systems; air cleaning and filtration; and attic insulation. Plumbing services range from drain cleaning, hydro jetting, and sewer line repair (including trenchless methods) to water heaters, leak detection, and full repiping. Electrical services include panel upgrades, rewiring, lighting, EV charger installation, smart home integration, and home standby generators. The company is an authorized Daikin Comfort PRO dealer and a Ruud PRO Partner, reselling and installing both equipment brands, and employs NATE-certified technicians across all trades. Service coverage spans the Portland metro area, the Willamette Valley (including Salem, Dallas, and Yamhill), and southwest Washington (Vancouver, WA), supported by 24/7 phone dispatch and online booking.

Revenue is generated primarily through one-time transactional fees for repair, installation, and replacement jobs, supplemented by a recurring subscription component — the Sunset Service Plan — starting at $16.50/month, which bundles annual inspections, priority scheduling, and a 15% discount on repairs. Pricing is flat-rate (quoted before work begins), and the company offers customer financing through Service Finance, GoodLeap, Wells Fargo, and Microf for larger installations. The go-to-market motion is direct-to-consumer, with marketing executed through local SEO, content marketing (blog, service-area pages), social media (Facebook, X, YouTube, Instagram), and promotional coupons targeting residential homeowners and small commercial customers in the Pacific Northwest.

Name

Sunset Heating & Cooling

Legal name

Sunset Heating & Cooling

Website

https://sunsethc.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunset Heating & Cooling is a 100+ year-old, privately held Portland, Oregon home services contractor providing HVAC, plumbing, and electrical repair, installation, and maintenance to residential and light commercial customers across the Portland metro area and Willamette Valley.

Ownership category

akta.pro rank

Product category

HVAC and Home Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Steam and Air-Conditioning Supply (22133), Drywall and Insulation Contractors (238310)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Preventive HVAC Maintenance & Seasonal Tune-Ups (HSAOAHAA)

akta.pro secondary industries

Radiant Floor Heating Installation (HSAOAGAG), Recessed/Can Light Installation (HSAOAFAE)

Keywords

• Residential HVAC services
• Home heating and cooling
• Plumbing repair services
• Electrical contracting services
• Furnace and AC installation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. HVAC Service & Repair: One-time fees for repair, diagnostic, and maintenance services for heating, cooling, air conditioning, and ventilation systems. Includes emergency repair services available 24/7.
2. HVAC Installation & Replacement: One-time fees for new equipment installation including furnaces, air conditioners, heat pumps, ductless mini-splits, and complete system replacements. Revenue generated from equipment sales and installation labor.
3. Plumbing Services: One-time fees for plumbing repair, installation, and maintenance including drain cleaning, water heaters, leak detection, pipe repair, sewer services, and fixture installation.
4. Electrical Services: One-time fees for electrical repair, panel upgrades, rewiring, lighting installation, EV charger installation, and other electrical work.
5. Maintenance Plans (Sunset Service Plan): Monthly subscription-based maintenance plans offering annual inspections, tune-ups, priority scheduling, and discounts on repairs. Plans start at $16.50/month for one unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sunset Heating & Cooling is a residential and light commercial home services contractor providing HVAC, plumbing, and electrical installation, repair, and maintenance. Service lines include air conditioning and furnace repair and installation, heat pumps, ductless mini-splits, smart thermostats, full plumbing (drain cleaning, water heaters, sewer line), and electrical work (panel upgrades, EV chargers, generators). The company operates the Sunset Service Plan, a subscription-based annual maintenance program for recurring revenue and customer retention.

Product overview

Sunset Heating & Cooling offers a unified suite of home comfort services spanning HVAC (heating, cooling, air quality), plumbing, and electrical. The core offering is a broad portfolio of repair, maintenance, and installation services for air conditioning systems (including AC Repair, AC Installation, AC Maintenance), furnaces, heat pumps, ductless mini-splits, and smart thermostats. The company also provides extensive plumbing services (leak detection, water heaters, drain cleaning, sewer line services) and electrical services (panel upgrades, EV chargers, generators). The Sunset Service Plan is a subscription maintenance module offering annual inspections, priority scheduling, and discounts on repairs. The company operates as an authorized dealer for Daikin and Ruud equipment brands. Financing integration is available through Service Finance, GoodLeap, Wells Fargo, and Microf for customers seeking payment plans on installations and major repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Repair Service Diagnostic and repair services for residential air conditioning systems including refrigerant leaks, faulty compressors, and electrical problems. Targeted at homeowners experiencing cooling failures.
• AC Installation & Replacement New air conditioning system installation, replacement, and load calculation services for homes and businesses. Includes equipment sales and professional installation.
• AC Maintenance Annual tune-ups, filter replacement, coil cleaning, and refrigerant level checks to maintain AC efficiency and extend equipment life.
• Air Cleaning & Filtration Whole-home air filtration systems to remove dust, pollen, mold spores, and other airborne particles for improved indoor air quality.
• Ductless Mini Splits Ductless heating and cooling systems for homes without existing ductwork or for zoned comfort in specific areas. Includes equipment sales and installation.
• Air Handler Services Installation, repair, and service of air handler units that circulate conditioned air through residential ductwork systems.
• Thermostat Installation & Smart Thermostats Thermostat installation, replacement, and smart thermostat integration including WiFi-enabled and programmable models.
• Zone Control Systems HVAC zoning systems that allow independent temperature control in different areas of the home.
• Furnace Repair Diagnosis and repair services for gas and electric furnaces including burners, blowers, and heating efficiency issues.
• Furnace Installation & Replacement New furnace installation and replacement services including system sizing, selection, and professional installation of Daikin and Ruud equipment.
• Furnace Maintenance Annual tune-ups, inspection, cleaning, and calibration services for furnaces to ensure optimal heating performance.
• Heat Pump Services Heat pump repair, installation, and maintenance for dual-fuel or all-electric systems providing year-round heating and cooling.
• Attic Insulation Insulation services to improve home energy efficiency and reduce heating and cooling costs.
• Boiler Services Steam and hydronic boiler maintenance, repairs, and installation for residential radiant heating systems.
• Plumbing Services Full range of residential plumbing services including leak detection, drain cleaning, water heater services, sewer line repair, pipe replacement, and emergency plumbing.
• Water Heater Services Water heater repair, installation, and replacement for both tank and tankless models.
• Drain Cleaning & Hydro Jetting Professional drain cleaning services including hydro jetting to clear stubborn blockages and buildup in residential drain lines.
• Sewer Line Services Sewer line inspection, repair, and trenchless sewer replacement services using camera scopes and trenchless technology.
• Electrical Services Full range of residential electrical services including panel upgrades, rewiring, lighting installation, and electrical troubleshooting.
• EV Charger Installation Level 2 electric vehicle charger installation services for residential properties.
• Home Standby Generators Generator installation and services for residential backup power during outages, starting at $1,500.
• Sunset Service Plan Annual subscription maintenance plan starting at $16.50/month including inspection, tune-up, visual ductwork inspection, indoor air quality evaluation, 15% off repairs, priority scheduling, and transferable service benefits.

Quantifiable outcome

• 100 years of continuous operation since 1922
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DaikincoreTechnology or IntegrationAuthorized Daikin Comfort PRO dealer. Company only installs the 'very best' equipment and has partnered with Daikin to provide top-of-the-line equipment and reliable expertise for heating and cooling systems.
• RuudcoreTechnology or IntegrationRUUD PRO Partner dealer. Authorized to install and service Ruud equipment, providing customers with top-quality residential heating and cooling products.
• NW NaturalminorGTM or Marketing PartnerNatural gas utility partnership. Featured as trusted partner on website, indicating cooperative relationship for serving customers with natural gas heating needs.
• NATEcoreTechnology or IntegrationNorth American Technician Excellence certification. All technicians are NATE-certified, demonstrating professional competency in HVAC installation and service.
• Service FinanceminorOthersFinancing option available for customers to finance HVAC repairs and replacements through Service Finance Company.
• GoodLeapminorOthersFinancing option available for customers to finance energy-efficient home improvements through GoodLeap sustainable finance platform.
• Wells FargominorOthersFinancing option available for customers to finance HVAC repairs and replacements through Wells Fargo consumer financing.
• MicrofminorOthersFinancing option available for customers to finance HVAC repairs and replacements through Microf financing programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roth Heating & Cooling: Long-established Portland-area HVAC contractor offering residential heating and cooling repair, installation, and maintenance. Direct geographic overlap with Sunset in the Portland metro and similar home service customer base.
• Service Champions: Residential HVAC, plumbing, and electrical service provider similar to Sunset's multi-trade offering. Comparable customer mix (homeowners) and similar focus on technician training, warranties, and customer satisfaction.

Broad incumbents

• One Hour Heating & Air Conditioning: National HVAC service franchise offering residential heating, cooling, and air quality services. Comparable business model (residential HVAC service) at a larger, multi-territory scale, with similar focus on technician certification and 24/7 service.
• Roto-Rooter: National plumbing, drain, and water restoration franchise. Overlaps with Sunset's plumbing services (drain cleaning, sewer line, water heater) and shares the direct-to-consumer, in-home service model.
• Mr. Rooter Plumbing: National plumbing service franchise providing residential plumbing, drain cleaning, and sewer line services. Directly comparable to Sunset's plumbing service line under a franchise model.
• Goettl Air Conditioning & Plumbing: Regional HVAC and plumbing service provider operating across multiple western U.S. states. Comparable multi-trade home service model with similar technician-driven, in-home service delivery.
• Carrier Residential: Major HVAC equipment manufacturer with an authorized dealer network. Sunset is a Daikin/Ruud dealer, but Carrier's dealer program is structurally comparable as a competing OEM-supplier relationship and brand pull-through for HVAC installations.
• Trane Residential: Major HVAC equipment manufacturer with a dealer network across residential heating and cooling. Comparable as an OEM alternative to Daikin/Ruud that competes for the same authorized-dealer install slot.
• Aire Serv: National HVAC service franchise offering residential heating, cooling, and indoor air quality services. Comparable business model with focus on technician training and 24/7 emergency service.
• Lennox Residential: Major HVAC manufacturer with a residential dealer network. Comparable to Carrier/Trane as an OEM competitor to Daikin and Ruud for authorized-dealer relationships and brand-leveraged installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SunsetHC
• YouTubeyoutube.com/@SunsetHVAC1
• Facebookfacebook.com/sunsethce
• Instagraminstagram.com/sunset_heating_cooling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Heating & Cooling