ROTH HEATING AND COOLING
Roth Home is a privately held Oregon home services company founded in 1976, providing HVAC, plumbing, electrical, drain, generator, and garage door services to residential and commercial customers across the Portland metro and Central Oregon regions via four office locations.
- Company typePrivate
- Founded1976
- HeadquartersAurora, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What ROTH HEATING AND COOLING does
Roth (operating as Roth Home, and previously known as Roth Heating and Cooling) is a privately held, Oregon-based home services company founded in 1976. It provides a multi-trade service platform spanning heating, cooling, plumbing, drain, electrical, whole-home generator, and garage door services for residential and commercial customers. Service is delivered through a field-service model with four office locations in Aurora, Portland, Bend, and Sisters, supported by phone scheduling, online booking, and an e-commerce storefront. The company is headquartered in Oregon, USA, holds Oregon contractor license CCB #14008, and operates 7 days a week with urgent repair coverage until 7 PM.
The business generates revenue through four streams: professional service labor (repairs, maintenance, installations), equipment and parts sales (furnaces, AC units, heat pumps, water heaters, generators, garage doors), recurring membership fees from the Comfort+ and Generator+ programs, and online store sales. Residential homeowners are the primary customer segment; commercial properties (drain, electrical, plumbing) are a secondary segment. Differentiation is built on a 50-year operating history, the "White Glove Difference" service standard, certified technicians, brand partnerships (Generac, Energy Trust of Oregon), and a multi-channel customer acquisition approach spanning the company website, social platforms, review sites (Angi, Nextdoor), a referral program, and direct phone/online booking. Pricing is predominantly quote-based with promotional discounts on specific bundles; no standard service rates are published.
ROTH HEATING AND COOLING firmographics
Firmographics- Name
- ROTH HEATING AND COOLING
- Legal name
- Roth
- Website
- https://roth-heat.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Roth Home is a privately held Oregon home services company founded in 1976, providing HVAC, plumbing, electrical, drain, generator, and garage door services to residential and commercial customers across the Portland metro and Central Oregon regions via four office locations.
- Ownership category
- akta.pro rank
Where ROTH HEATING AND COOLING is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ROTH HEATING AND COOLING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Service Labor: Revenue from labor charges for heating, cooling, plumbing, electrical, and drain services including repairs, maintenance, and installations. Charged per service call or job.
- Equipment and Parts Sales: Revenue from selling and installing HVAC equipment (furnaces, AC units, heat pumps), water heaters, garage doors, generators, and related components.
- Comfort+ Membership Program: Recurring membership program offering annual maintenance, priority scheduling, and discounts on parts and repairs. Members receive complimentary yearly maintenance and exclusive phone access for urgent repairs.
- Online Store Sales: Revenue from e-commerce sales of home comfort products and parts through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Special promotional offers for specific services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ROTH HEATING AND COOLING product offering
Product offeringCore offering
Roth Home is a home services company that installs, repairs, and maintains residential and commercial HVAC (heating, cooling, heat pumps, ductless systems, indoor air quality), plumbing (water heaters, water lines, filtration, repiping), drains and sewers, electrical (panel upgrades, EV chargers, lighting, surge protection), whole-home generators, and garage door systems across Oregon. The company also sells related equipment and parts and offers two annual membership programs (Comfort+ and Generator+) for recurring maintenance and priority service.
Product overview
Roth Home (ROTH HEATING AND COOLING) is a home services company providing a comprehensive suite of residential and commercial services across Oregon. The company operates as a single integrated service offering rather than a software platform, organizing its services into distinct categories: Heating Services (furnace installation/maintenance/repair, ductless heat pumps, heat pumps), Cooling Services (AC installation/maintenance/repair, duct cleaning, ductless systems, indoor air quality), Plumbing Services (water heaters, water lines, filtration, repiping), Drain Services (cleaning, hydro jetting, septic/sewer), Electrical Services (inspections, panel upgrades, EV chargers, lighting, surge protection), Generator Services, and Garage Door Services. The company also offers two subscription membership programs: Comfort+ (annual maintenance and priority service) and Generator+ (generator maintenance). Services are available to residential and commercial customers in the Portland, Central Oregon, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating Services Heating system services including furnace installation, maintenance, and repair, ductless heat pump systems, and heat pump services for residential and commercial customers in Oregon.
- Cooling Services Air conditioning and cooling services including AC installation, maintenance, and repair, duct cleaning, ductless split systems, and indoor air quality services.
- Plumbing Services Full plumbing services including plumbing inspections, water heater installation and repair, water line repairs and replacement, water quality and filtration, whole-home repiping, reverse osmosis installation, and sump pumps.
- Drain Services Drain and sewer services including drain cleaning, drain repair, hydro jetting, rooter service, septic system service, trenchless sewer repair, and leak detection.
- Electrical Services Comprehensive electrical services including ceiling fan installations, electrical inspections and troubleshooting, electrical upgrades, electrical panel upgrades, electric vehicle charger installation, landscape lighting, lighting installation, outlets and switches, and whole-home surge protection.
- Generator Services Whole-home generator services including generator installation, maintenance, and repair. Roth Home is an authorized Generac dealer offering PowerPlay products in Aurora and Sisters locations.
- Garage Door Services Garage door services including garage door opener repair, garage door replacement, and garage door installation.
- Commercial Services Commercial-grade drain services, commercial electrical services, and commercial plumbing services for businesses in Oregon.
- Comfort+ Membership Annual membership program offering complimentary yearly maintenance for heating and cooling systems, 10-20% discounts on parts and repairs, priority scheduling, and an exclusive urgent repair phone line.
- Generator+ Membership Generator maintenance and protection membership program for whole-home generator owners.
- Indoor Air Quality Services Services to improve indoor air quality including air purification and filtration systems for residential customers.
Companies that use ROTH HEATING AND COOLING
Customer profileSegments2 records
Ideal customer profiles2 records
ROTH HEATING AND COOLING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROTH HEATING AND COOLING partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Energy Trust of OregonminorRoth Home is a Trade Ally of Energy Trust of Oregon, providing energy efficiency services and eligible customers may receive rebates on qualifying installations.
- GeneraccoreRoth Home is an authorized Generac dealer offering PowerPlay products including generator installations in Aurora and Sisters locations. They provide generator installation, maintenance, and repair services for Generac whole-home generators.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
ROTH HEATING AND COOLING competitors and assessment
Company assessmentDirect peers
- Roto-Rooter: National plumbing and drain service company with field-service model serving residential and commercial customers. Directly comparable to Roth's drain and plumbing service lines in scope and delivery model.
- Benjamin Franklin Plumbing: Neighborly-owned residential plumbing franchise with on-time service guarantees and a national brand. Comparable to Roth's plumbing offering in target customer and service model.
- One Hour Heating & Air Conditioning: National HVAC franchise under Neighborly providing heating and cooling installation, repair, and maintenance to homeowners. Direct comparable in residential HVAC service delivery and customer segment.
- Aire Serv: Neighborly-owned HVAC franchise network providing residential heating and cooling services. Comparable in core service category, customer base, and field-service delivery to Roth's HVAC offerings.
- Mr. Rooter Plumbing: Neighborly-owned plumbing franchise network providing residential and commercial plumbing services. Closely comparable to Roth's plumbing service line with similar field-service delivery and customer base.
Broad incumbents
- American Home Shield: Major home warranty company covering HVAC, plumbing, electrical, and appliance repair through a contractor network. Broadly comparable service categories to Roth, though delivered via warranty contracts rather than owned field service.
- Carrier Corporation: Global HVAC manufacturer with a Factory Authorized Dealer network providing residential heating and cooling equipment and services. Overlaps with Roth's HVAC installation and service lines through its dealer ecosystem, though primarily a manufacturer rather than a direct service provider.
- Trane Technologies: Global HVAC manufacturer with a Comfort Specialist dealer network delivering residential heating, cooling, and indoor air quality services. Comparable in residential HVAC service delivery through dealer relationships, though primarily a manufacturer with broader scale.
- HomeServe USA: Large home emergency services and warranty provider offering plumbing, electrical, and HVAC repair coverage through municipal utility partnerships. Overlaps with Roth's service categories but operates through a warranty/network model rather than direct service.
- ServiceMaster Restore: National residential and commercial services brand offering restoration, cleaning, and home services. Comparable as a multi-trade home services incumbent with significantly broader scale and geographic reach than Roth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROTH HEATING AND COOLING social profiles
Digital presenceROTH HEATING AND COOLING financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROTH HEATING AND COOLING leadership team
Management profileNumber of profiles
ROTH HEATING AND COOLING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROTH HEATING AND COOLING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROTH HEATING AND COOLING
What does ROTH HEATING AND COOLING do?
Roth Home is a home services company that installs, repairs, and maintains residential and commercial HVAC (heating, cooling, heat pumps, ductless systems, indoor air quality), plumbing (water heaters, water lines, filtration, repiping), drains and sewers, electrical (panel upgrades, EV chargers, lighting, surge protection), whole-home generators, and garage door systems across Oregon. The company also sells related equipment and parts and offers two annual membership programs (Comfort+ and Generator+) for recurring maintenance and priority service.
Is ROTH HEATING AND COOLING a public or private company?
ROTH HEATING AND COOLING is a private company. It is classified as unknown and is currently operating.
When was ROTH HEATING AND COOLING founded?
ROTH HEATING AND COOLING was founded in 1976.
Where is ROTH HEATING AND COOLING based?
ROTH HEATING AND COOLING is headquartered in Aurora, United States, in the North America region.
How does ROTH HEATING AND COOLING make money?
Four revenue lines are on record. Service Labor is the primary driver. The others are equipment and Parts Sales, comfort+ Membership Program and online Store Sales.
Who are ROTH HEATING AND COOLING's main competitors?
Direct peers on record are Roto-Rooter, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, Aire Serv and Mr. Rooter Plumbing. Broad incumbents are American Home Shield, Carrier Corporation, Trane Technologies, HomeServe USA and ServiceMaster Restore.
Does ROTH HEATING AND COOLING have an API?
No public API is recorded for ROTH HEATING AND COOLING.