What Kohler Credit Union does

Kohler Credit Union is a Wisconsin-chartered, federally NCUA-insured not-for-profit financial cooperative headquartered in Sheboygan, Wisconsin. Founded in 1930, it operates as a member-owned institution serving individuals who live or work in 13 Wisconsin counties (Sheboygan, Calumet, Dodge, Fond du Lac, Jefferson, Manitowoc, Milwaukee, Ozaukee, Washington, Door, Kewaunee, Brown, and Waukesha) plus immediate family members, with $776 million in total assets and 14 physical branches concentrated in Manitowoc, Sheboygan, Ozaukee, and Washington counties (four of which are inside Meijer retail stores), supported by a 17+ ATM network and full digital banking on iOS, Android, and web.

The credit union delivers a comprehensive retail and small-business banking product set: personal checking (Basic, Direct Connection, Economy), savings (Primary Share, Fair Share, Christmas Club, Saver's Sweepstakes, HSA), money market, certificates, IRAs, mortgages (Fixed, ARM, Jumbo, Construction, and Home Equity/HELOC), consumer loans (Auto, RV/Boat, Personal, Kwik Cash line of credit, Student loans via ISL), credit cards issued through Elan Financial Services, and BNPL via Equipifi. Business banking includes Business and Civic Checking, Business Savings, Merchant Card Services, mobile and Remote Deposit Capture, and SBA/WHEDA-backed business loans. Technology differentiators include CardSwap (subscription/recurring payment switching across 100+ services), Credit Insights (in-app credit monitoring), Card Controls, Early Payday Access, Apple/Google/Samsung Pay compatibility, and Swivel Pay online payment processing. Investment services are delivered through a referral partnership with LPL Financial and insurance through TruStage, with KCU capturing commission/referral economics.

Revenue is generated primarily from net interest income on the loan portfolio and investment securities, supplemented by transaction fees (overdraft, account service, remote deposit capture at $50/month for business, wire transfers), non-refundable loan application deposits ($599 mortgage application fee, $50 internal refinance fee), deposit-account service charges, and affiliate/referral revenue from TruStage and LPL Financial. Distribution runs through branch, contact center (888-528-2595), scheduled appointments, in-app and online channels, and the Meijer in-store partnership. The product portfolio is horizontal across retail and small-business consumers; no enterprise or institutional customer segments are served. Leadership and governance are member-elected with no disclosed executive team in the input.

Name

Kohler Credit Union

Legal name

Kohler Credit Union

Website

https://kohlercu.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Kohler Credit Union is an NCUA-insured, member-owned financial cooperative headquartered in Sheboygan, Wisconsin, serving residents and workers across 13 Wisconsin counties with retail and small-business banking, mortgages, consumer loans, credit cards, BNPL, insurance, and investment services through 14 branches, 17+ ATMs, and full digital banking.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Credit union services
• Consumer banking
• Mortgage lending
• Personal loans
• Business banking

Headquarters

HQ city

Sheboygan

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: As a not-for-profit financial cooperative, Kohler Credit Union generates revenue primarily through interest earned on loan products including mortgages, auto loans, home equity loans/lines, personal loans, and credit cards. Interest rates vary by product and creditworthiness. Revenue is used to fund operations and provide competitive rates to members.
2. Deposit Account Fees and Service Charges: Fees from account services including overdraft protection transfers, minimum balance fees (e.g., $15 monthly for premium money market falling below $10,000), remote deposit capture ($50 monthly for business), check ordering, wire transfers, and account research.
3. Loan Fees: Non-refundable application deposits (e.g., $599 mortgage application), internal refinance fees ($50 for refinancing existing KCU loans without adding new funds), and other loan-related charges.
4. Insurance Product Referrals: Referral arrangements with TruStage for life, auto, home, and AD&D insurance products; commission-based revenue from these third-party insurance partnerships.
5. Investment Services Referrals: Referral arrangement with LPL Financial for investment and retirement services; referrals to financial professionals create revenue sharing arrangement.
6. Dividend/Credit Income: Income from investments and reserves invested in securities and loans, generating returns that support operations and competitive member rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels11 records

Core offering

Kohler Credit Union is a not-for-profit financial cooperative that provides personal and business banking products to members across Wisconsin, including checking, savings, money market, certificates, IRAs, HSAs, and credit cards, alongside mortgage, home equity, auto, RV/boat, personal, student, and business loans. Services are delivered through 14 branch locations, 17+ ATMs, and a digital banking platform with mobile apps. Revenue is generated primarily through interest income on loans, supplemented by deposit account fees and referral commissions from insurance (TruStage) and investment (LPL Financial) partners.

Product overview

Kohler Credit Union is a not-for-profit financial cooperative with $776 million in assets, serving members across 14 Wisconsin counties. The company offers a comprehensive suite of banking and lending products organized into three main categories: Personal Banking (checking, savings, certificates, money markets, IRAs, HSAs, credit cards, and BNPL), Loans (mortgages, HELOCs, home equity loans, auto/RV/boat loans, personal loans, student loans, and business loans), and Business Banking (checking, savings, merchant services, and business lending). Digital banking is delivered through a unified platform featuring mobile apps, online banking, card controls, CardSwap subscription management, and Credit Insights credit monitoring. Insurance products are offered through TruStage partnerships, and investment services through LPL Financial. The product portfolio is primarily relationship-focused, with membership requiring a $5 share deposit. KCU operates 14 branches and 17 ATMs across Wisconsin, with expansion plans for a West Bend location.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Checking A straightforward consumer checking account with unlimited check writing, free Visa Debit Card, and overdraft protection options for everyday spending.
• Direct Connection Checking Checking account designed for members who use direct deposit, with digital tools, debit card access, flexible account management, and no monthly fee.
• Economy Checking Low-cost checking account for lighter users with no minimum balance, max 10 draft transactions per statement cycle, ideal for students and first-time account holders.
• Visa Debit Card Free Visa Debit Card for everyday purchases, ATM access, and contactless mobile wallet payments (Apple Pay, Google Pay, Samsung Pay) with fraud protection, card controls, and Visa Zero Liability.
• Primary Share Savings Account Foundational $5 minimum savings account that establishes KCU membership and provides access to all credit union products and services while earning dividends.
• Fair Share Savings Account Savings account with higher dividend rates for members meeting simple monthly requirements, supporting consistent savings habits.
• Christmas Club Savings Account Seasonal savings account for holiday expenses with funds distributed on October 1 each year to support budgeting for seasonal costs.
• Saver's Sweepstakes Account Savings account rewarding consistent saving with chances to win monthly ($100), quarterly ($1,000), and annual ($5,000) cash prizes based on month-over-month balance increases.
• Health Savings Account (HSA) Tax-advantaged Health Savings Account paired with qualified HDHPs offering tax-deductible contributions, tax-free qualified medical withdrawals, Visa Debit Card access, and year-to-year rollover.
• Traditional IRA Tax-advantaged retirement account allowing pre-tax contributions to reduce taxable income, with tax-deferred growth and ordinary-income taxation on withdrawals.
• Roth IRA Retirement savings account requiring after-tax contributions with tax-free qualified withdrawals in retirement and no required minimum distributions.
• IRA Share Certificates Fixed-rate retirement savings certificates with terms of 5, 15, or 25 months (new money) and 6 months to 5 years (standard), NCUA insured up to applicable limits.
• Share Certificates Fixed-rate savings certificates with terms from 3 months to 5 years, up to 4.15% APY, guaranteed fixed rate for the term with automatic renewal options.
• Premium Money Market Account Tiered-rate savings account for larger balances with rates from 0.55% to 2.12% APY across balance tiers from $10,000 to $250,000+, limited check writing, and monthly dividend payments.
• Fixed-Rate Mortgage 30-year and 15-year fixed-rate mortgage options with consistent payments throughout the loan term, including no down payment option for qualified borrowers on 30-year fixed loans.
• Adjustable-Rate Mortgage (ARM) 7/1 and 10/1 Adjustable-Rate Mortgages with initial fixed period before rate adjustments based on market conditions, 3% minimum down payment with PMI, and rate adjustment caps.
• Jumbo Loan Mortgage financing above FHFA conforming loan limits for higher-value properties, with both fixed and adjustable-rate options and potentially different credit/down payment requirements.
• Construction Loan Construction financing from planning through move-in with up to 12 months interest-only payments during construction, flexible terms, and local underwriting.
• Home Equity Line of Credit (HELOC) Revolving line of credit backed by home equity with 0% introductory APR for 3 months, variable rate as low as 6.75% APR after intro, borrowing up to 90% LTV, and 10-minute pre-approval option.
• Home Equity Loan Fixed-rate second mortgage with one-time lump sum funding, fixed rates and payments, borrowing up to 100% LTV, no annual fees, ideal for renovations or debt consolidation.
• Auto Loan Vehicle financing for new and used cars and motorcycles with rates as low as 4.75% APR, terms up to 84 months, 90 days before first payment on eligible loans, and no prepayment penalties.
• RV & Boat Loan Recreational vehicle financing for RVs, boats, and campers with terms up to 240 months for qualified borrowers, rates as low as 8.59% APR, and flexible financing based on NADA value.
• Mechanical Breakdown Protection (MBP) Extended warranty covering repair costs for covered mechanical failures, including 24-hour roadside assistance, rental vehicle coverage, tire protection, and nationwide protection at any licensed U.S. repair facility.
• Personal Loan Unsecured personal loans for unexpected expenses and major purchases with rates from 11.59% to 13.59% APR, no prepayment penalties, and certificate-secured options available.
• Kwik Cash Line of Credit Revolving personal line of credit with interest paid only on amount used, no annual fee, optional overdraft protection for checking, and 24/7 fund access.
• Student Loans (ISL Education Lending) Private student loans and refinance options offered through ISL Education Lending partnership covering tuition, housing, books, and education costs, with parent borrowing options and scholarship resources.
• Buy Now, Pay Later (BNPL) Flexible installment payment option for eligible members to plan purchases or split recent debit card purchases (80+ in last 60 days) into installment payments, with no credit check and pre-qualified offers in digital banking.
• Credit Cards (Elan Financial Services) Visa and Mastercard credit card options including travel rewards, cash back, and low-rate cards for balance transfers, with Zero Fraud Liability, 24/7 cardmember support, and mobile wallet compatibility.
• Investment & Retirement Services (LPL Financial) Investment and retirement planning services through LPL Financial, including 401K planning, investment services, financial planning, education accounts, insurance offerings, estate and wealth management, and brokerage accounts.
• TruStage Insurance Products Insurance products offered through TruStage: Life Insurance, Auto & Home Insurance, and Accidental Death & Dismemberment (AD&D) with $1,000 no-cost coverage included for members.
• Digital Banking Platform Online and mobile banking platform providing account management, fund transfers, bill pay, mobile deposits, card controls, spending insights, credit monitoring, and CardSwap subscription management.
• Business Checking Business checking account with $300 minimum balance, $10 monthly maintenance if below minimum, interest on balances over $2,500, free debit card, and internet banking.
• Civic Checking Business checking account designed for nonprofits and community organizations with lower transaction activity, no minimum balance, and no monthly maintenance fee.
• Business Savings Business savings accounts including Share account (no minimum, monthly dividends) and Money Market accounts with tiered rates for balances over $10,000.
• Merchant Card Services Low-cost payment processing for accepting credit and debit card payments directly into business checking account, streamlining transactions and operations.
• eBusiness Deposit (Mobile & Remote) Mobile check deposit via smartphone and Remote Deposit Capture for businesses using compatible scanners with daily deposit limits varying per member and $50 monthly fee for remote capture.
• Business Loans Business lending solutions including SBA loans, WHEDA financing, asset purchase, debt refinancing, revolving lines of credit, and term loans.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TruStage (CMFG Life Insurance Company)coreGTM or Marketing PartnerTruStage is the primary insurance partner providing life, auto, home, and AD&D insurance products to KCU members. TruStage AD&D includes $1,000 no-cost coverage paid for by KCU. Insurance products are marketed through KCU website and digital banking with affiliate referral arrangement. Members can obtain quotes through TruStage website with KCU referral.
• LPL FinancialcoreGTM or Marketing PartnerLPL Financial provides investment and retirement services to KCU members through KCU Investment & Retirement Services. KCU refers members to LPL financial professionals for 401k planning, investment services, financial planning, education accounts, insurance, estate management, and brokerage services. LPL pays referral fees to KCU for this arrangement. Contact: [email protected] or 920.783.2312.
• FamZoominorGTM or Marketing PartnerFamZoo family finance app is offered to KCU members to help teach children and teens money management skills. Parents can manage allowances, assign chores, set savings goals, and monitor spending with prepaid debit cards. Free for 30 days, then $5.99 per family per month.
• MeijercoreChannel Partner/ Reseller/ DistributorKCU operates 4 branch locations inside Meijer stores (Sheboygan Meijer, Manitowoc Meijer, West Bend Meijer, and one additional). This partnership provides KCU with retail foot traffic and convenient branch locations for members shopping at Meijer stores.
• ISL Education LendingminorGTM or Marketing PartnerKCU partners with ISL Education Lending (Iowa Student Loan) to offer student loan solutions for college expenses, parent borrowing, and student loan refinancing. ISL is a nonprofit with decades of student lending experience.
• TruStage (Insurance Products)coreGTM or Marketing PartnerTruStage home insurance program offers discounted rates to KCU members through TruStage's network of insurance carriers. Members can get free online quotes at trustage.com. Auto insurance also available through same partnership with TruStage. Contact: 1.855.589.2146.
• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services is the issuer and creditor for KCU credit cards (Visa). Elan provides zero fraud liability, 24/7 cardmember support, and card processing infrastructure. Card applications processed through mycardapply.com.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UW Credit Union: University of Wisconsin Credit Union is a large Wisconsin-headquartered community credit union serving consumers and businesses across the state with a similar product suite (checking, mortgages, auto, business banking). It is the most direct comparable in geography, member-base composition, and cooperative structure.
• Connexus Credit Union: Connexus Credit Union is headquartered in Wausau, WI and serves members nationwide with checking, savings, mortgages, auto loans, and digital banking. It is a direct peer in cooperative structure and Wisconsin footprint, with comparable deposit and lending offerings.
• Royal Credit Union: Royal Credit Union (Eau Claire, WI) is a Wisconsin community credit union offering personal and business banking, mortgages, auto loans, and investments. Comparable in scale, geographic concentration in Wisconsin, and product breadth including member-focused services.
• CoVantage Credit Union: CoVantage Credit Union is a Wisconsin-based cooperative serving northern WI with checking, savings, mortgages, and business banking. Comparable as a community-focused credit union with overlapping Wisconsin footprint and similar member-eligibility model.
• Community First Credit Union: Community First Credit Union (Appleton, WI) is a Fox Valley cooperative offering consumer and business banking, mortgages, and lending products. Direct peer in Wisconsin geography, cooperative charter, and retail/community banking focus.
• Educators Credit Union: Educators Credit Union is a Wisconsin-based cooperative with branches across southeastern WI, offering full-service consumer and mortgage products. Comparable as a Wisconsin community credit union serving a defined regional membership base.
• Heartland Credit Union: Heartland Credit Union (Madison, WI) is a Wisconsin community cooperative offering consumer banking, mortgages, and lending. Comparable in Wisconsin footprint, member-owned cooperative structure, and community-bank-style product suite.

Emerging players

• Alliant Credit Union: Alliant Credit Union is a digital-first credit union serving members nationwide with competitive deposit products and a strong online/mobile platform. Comparable in cooperative structure and core banking products but distinct in operating with a national (rather than geographic) membership model.

Broad incumbents

• Associated Bank: Associated Bank (Green Bay, WI) is the largest Wisconsin-headquartered bank, offering consumer, mortgage, business, and wealth services across the state and Midwest. Comparable in Wisconsin consumer-banking market and product breadth, but operates as a broad incumbent rather than a focused credit union.
• Nicolet National Bank: Nicolet National Bank is a Green Bay, WI-based community bank serving consumers and businesses across Wisconsin and the upper Midwest. Comparable in Wisconsin geographic focus, community-banking orientation, and consumer/business lending mix, but as a bank rather than a cooperative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kohlercu
• Facebookfacebook.com/KohlerCU
• LinkedInlinkedin.com/company/kohler-cu
• Instagraminstagram.com/kohlercu
• Xx.com/KohlerCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohler Credit Union