Matriculate
Matriculate is a 501(c)(3) nonprofit that provides free, virtual, near-peer college advising to high-achieving, low-income high school students through trained undergraduate advisors from 20+ partner colleges, funded by donations and grants including Bloomberg Philanthropies.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Matriculate does
Matriculate is a 501(c)(3) nonprofit organization founded in 2014 and headquartered in New York City that operates a technology-enabled virtual advising platform connecting high-achieving, low-income high school juniors and seniors with trained undergraduate advisors from partner colleges. The organization's core products are the High School Fellows Program (free virtual college advising for students with a minimum 3.50 GPA and test scores in the 90th percentile) and the Advising Fellows Program (recruiting and training undergraduates from 20+ partner campuses, including Stanford, Princeton, Johns Hopkins, Notre Dame, and Yale, to serve as near-peer advisors). Advising is delivered through a proprietary 31-step curriculum spanning approximately 18 months and covering college list building, application support, financial aid navigation, and enrollment decisions, with small caseloads of 3-4 students per advisor.
The platform is fully virtual and operates without a native mobile app or public API, relying on standard video and messaging tools to deliver one-on-one sessions. Matriculate's technology stack is intentionally lightweight; the differentiated asset is the structured curriculum and matching system developed over a decade and validated through a randomized controlled trial conducted as part of Bloomberg Philanthropies' CollegePoint Initiative, which demonstrated substantial improvements in enrollment quality for advised students. Since founding, the organization has served 20,000+ high school students, trained 4,700+ undergraduates, and reports current enrollment outcomes at 490+ institutions.
Matriculate's business model is donation- and grant-funded; all services are provided at no cost to students and there is no fee-for-service revenue stream. The organization employs a small staff of 1-10 supported by a large volunteer network of undergraduate Advising Fellows. Major funding comes from Bloomberg Philanthropies through the American Talent Initiative, and the organization files annual Form 990 disclosures. Customer segments include high school students (primary beneficiaries), undergraduate advisors (volunteer supply), and college partners (institutional ecosystem spanning Signature, Advising, Pathways, and Matriculate Student Association tiers).
Matriculate firmographics
Firmographics- Name
- Matriculate
- Legal name
- Matriculate
- Website
- https://matriculate.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matriculate is a 501(c)(3) nonprofit that provides free, virtual, near-peer college advising to high-achieving, low-income high school students through trained undergraduate advisors from 20+ partner colleges, funded by donations and grants including Bloomberg Philanthropies.
- Ownership category
- akta.pro rank
Matriculate industry classification
Industry- Product category
- Education Access / College Advising Services
- NAICS
- Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
- akta.pro secondary industry
- Enrollment Management & Yield (Matriculation) (EDALAAAD)
Keywords
Where Matriculate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Matriculate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Grants: Matriculate is a 501(c)(3) nonprofit organization funded entirely by donations and grants. The organization does not charge students for services. Major funding comes from Bloomberg Philanthropies and other institutional donors. EIN: 35-2531989
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free College Advising Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Matriculate product offering
Product offeringCore offering
Matriculate provides free, virtual, one-on-one college advising to high-achieving, low-income high school juniors and seniors by matching them with trained undergraduate advisors from partner colleges. The program follows a proprietary 31-step curriculum delivered over approximately 18 months, guiding students through college list building, application essays, financial aid (FAFSA), and enrollment decisions. Undergraduate Advising Fellows, recruited from 20+ partner institutions, complete 40+ hours of training and serve small caseloads of 3-4 students each.
Product overview
Matriculate offers a single unified near-peer college advising platform that connects high-achieving, low-income high school students with trained undergraduate advisors. The core offering consists of the High School Fellows Program and the Advising Fellows Program, which work together through a 31-step curriculum delivered virtually over approximately 18 months. Additional offerings include Leadership Fellowships (Head Advising Fellow, AFLT, NAFLT) for advanced undergraduate student development, creating a comprehensive college access ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- High School Fellows Program Free virtual college advising program for high-achieving, low-income high school juniors and seniors (minimum 3.50 GPA, 90th percentile test scores). Students are matched with a trained undergraduate Advising Fellow and receive one-on-one guidance through the college application process over approximately 18 months.
- Advising Fellows Program Program recruiting undergraduate students from Matriculate's 20+ partner campuses to serve as trained virtual near-peer advisors. Advising Fellows complete 40+ hours of training and are matched with high school students for ongoing one-on-one mentorship through the 31-step curriculum.
- Virtual Advising Fellowship Online platform enabling undergraduate advisors to provide remote one-on-one guidance to high school students across the country, with flexible scheduling, video check-ins, and digital communication tools.
- Leadership Fellowships (Head Advising Fellow, AFLT, NAFLT) Hierarchical leadership development program with paid stipends for undergraduate Advising Fellows, including Head Advising Fellows, Advising Fellow Leadership Team (AFLT) members, and National Advising Fellow Leadership Team (NAFLT) members. Provides leadership development and management experience to undergraduate advisors.
Quantifiable outcome
- Students participating in Matriculate's advising programs are significantly more likely to attend high graduation rate colleges and universities compared to control groups.
- +2 more outcomes
Companies that use Matriculate
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Matriculate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Matriculate partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and flagship.
- Wabash CollegecoreWabash College joined Matriculate's Pathways Partnership. Each year, Wabash meets full demonstrated need for two students in Matriculate's programming. Wabash is a member of the American Talent Initiative.
- Northeastern UniversitycoreNortheastern University partners with Matriculate to provide virtual college advising to high school students. Northeastern undergraduates apply and serve as Advising Fellows, providing one-on-one guidance to high school juniors and seniors.
- Teach For AmericaflagshipTeach For America and Matriculate jointly recruit and support undergraduate students to serve as Advising Fellows. All Matriculate Fellows gain exposure to TFA careers including the teaching corps program and TFA Ignite tutoring program. Partnership announced October 30, 2025.
- Bucknell UniversitycoreBucknell University was Matriculate's first Pathways Partner, helping identify high-achieving, low-income students and promote virtual advising fellowships on campus.
- Stanford UniversityflagshipStanford University is a Signature Partner, providing joint venture between Office of the Vice Provost for Digital Education and Haas Center for Public Service. Stanford undergrads serve as Head Advising Fellows (also designated Education Partnership Fellows at Haas Center), and Stanford provides expanded logistical and operational support for advisors.
- QuestBridgecoreMatriculate and QuestBridge joined forces to expand access to college advising opportunities for high-achieving, low-income students.
- Princeton UniversityflagshipPrinceton University is a Signature Partner, recruiting undergraduate advisors and supporting Matriculate's national mission.
- Johns Hopkins UniversityflagshipJohns Hopkins University is a Signature Partner, recruiting undergraduate advisors for the virtual advising program.
- University of Notre DameflagshipUniversity of Notre Dame is a Signature Partner with active leadership team and Advising Fellow community on campus.
- Yale UniversitycoreYale University is an Advising Partner with active NAFLT leadership and Advising Fellow community.
- Williams CollegecoreWilliams College is an Advising Partner with active Head Advising Fellow position and leadership community.
- Georgia TechcoreGeorgia Tech partners to build student mentorship network and recruit Advising Fellows.
- Emory UniversitycoreEmory University is a Pathways Partner helping identify eligible high school students and promote advising fellowships.
- Bates CollegecoreBates College launched new initiative for college access with Matriculate.
- Miami UniversitycoreMiami University is Matriculate's first Pathways Partner in Ohio.
- Whitman CollegecoreWhitman College partners to expand access for high-achieving, low-income students.
- Gettysburg CollegecoreGettysburg College partnered to expand access for students through Matriculate's programming.
- University of DenvercoreUniversity of Denver and Matriculate teamed up to increase access for underrepresented students.
- Susquehanna UniversitycoreSusquehanna partnered with Matriculate to expand college access.
- American UniversitycoreAmerican University partners to expand college access for high-achieving, low-income students.
- Towson UniversitycoreTowson University partners to unlock opportunity for prospective students.
- Smith CollegecoreSmith College is an Advising Partner with active Advising Fellow community.
- Middlebury CollegecoreMiddlebury College is an Advising Partner.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Matriculate competitors and assessment
Company assessmentBroad incumbents
- Niche.com: For-profit college search and review platform used by a broad K-12 audience. Indirect competitor for the student awareness and discovery layer that precedes one-on-one advising.
Emerging players
- SchooLinks: College and career readiness platform integrated into high schools; recently partnered with Matriculate to expand access to high-quality advising. Comparable technology-enabled advising surface area.
- AVID (Advancement Via Individual Determination): K-12 college readiness system serving first-generation and underrepresented students. Adjacent mission: college access for low-income students, delivered through school-based rather than volunteer models.
- CollegeVine: For-profit college admissions and advising platform with similar audience reach goals. A market leader in paid DIY advising versus Matriculate's free near-peer model.
Direct peers
- uAspire: Nonprofit focused on college affordability and financial aid advising for low-income students. Comparable audience with an overlapping financial aid/FAFSA support slice of Matriculate's curriculum.
- College Advising Corps: Places recent college graduates as near-peer advisors in underserved high schools. Same near-peer mentoring concept, slightly different recruitment model (paid graduates vs. Matriculate's undergrad volunteers).
- Posse Foundation: Identifies and supports high-achieving students from underrepresented backgrounds for enrollment at partner selective colleges via leadership scholarships. Direct peer in mission and target population.
- Bottom Line: Nonprofit providing college access and success advising to low-income, first-generation students from high school through college graduation. Closely comparable near-peer support model targeted at the same demographic.
- QuestBridge: National nonprofit that connects high-achieving, low-income students with selective colleges via scholarships and advising. Direct peer with overlapping mission and audience, and is also a Matriculate partner.
Others
- American Talent Initiative: Bloomberg Philanthropies coalition of colleges expanding access and graduation for low-income students. Backed by Matriculate's primary funder and a strategic ecosystem partner rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matriculate social profiles
Digital presenceMatriculate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matriculate leadership team
Management profileNumber of profiles
Profiles3 records
Matriculate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matriculate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matriculate
What does Matriculate do?
Matriculate provides free, virtual, one-on-one college advising to high-achieving, low-income high school juniors and seniors by matching them with trained undergraduate advisors from partner colleges. The program follows a proprietary 31-step curriculum delivered over approximately 18 months, guiding students through college list building, application essays, financial aid (FAFSA), and enrollment decisions. Undergraduate Advising Fellows, recruited from 20+ partner institutions, complete 40+ hours of training and serve small caseloads of 3-4 students each.
Is Matriculate a public or private company?
Matriculate is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Matriculate founded?
Matriculate was founded in 2014. It employs 1 to 10 people.
Where is Matriculate based?
Matriculate is headquartered in New York, United States, in the North America region.
How does Matriculate make money?
One revenue line is on record: donations and Grants.
Who are Matriculate's main competitors?
Niche.com is listed as a broad incumbent. Emerging players are SchooLinks, AVID (Advancement Via Individual Determination) and CollegeVine. Direct peers are uAspire, College Advising Corps, Posse Foundation, Bottom Line and QuestBridge. American Talent Initiative is listed as an others.
Does Matriculate have an API?
No public API is recorded for Matriculate.
What industry is Matriculate in?
Matriculate's product category is Education Access / College Advising Services. Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms, with a secondary code of EDALAAAD, Enrollment Management & Yield (Matriculation). Its NAICS code is 61131 and its SIC code is 8200.