PryorHealth

What PryorHealth does

PryorHealth is a privately held, multi-location plastic surgery and medical spa practice founded in 2004 (with operating history claimed at 20+ years) and headquartered in Rockford, Illinois. The practice operates six clinics across Illinois (Rockford, Naperville), Ohio (Fairlawn), Wisconsin (Burlington, Brookfield), and Florida (Palm Beach Gardens), serving individual consumers seeking surgical, non-surgical aesthetic, wellness, dermatology, and hair restoration services. Its service portfolio spans face, breast, body, and transgender surgery; medspa treatments (HydraFacial, injectables, laser services, CoolSculpting, Morpheus8); wellness offerings (medical weight loss including GLP-1s at $400/vial, IV nutrient therapy, BHRT); specialized hair restoration using the NeoGraft automated follicular unit extraction system (claimed 94% follicle survival rate across 1,000+ procedures); and a dedicated Breast Implant Illness (BII) practice featuring En Bloc Capsulectomy and a BII patient advocate. The practice is led by Dr. Landon Pryor (Owner, Founder, President, CEO, and Plastic Surgeon) with a 35-member clinical team supervised by board-certified medical doctors including Dr. Pedro Rodriguez and Dr. Sood, plus a board-certified nurse practitioner.

PryorHealth runs a direct-to-consumer, consultation-driven go-to-market model. Patients schedule consultations online, by phone, or through the MyPatientVisit patient portal, and services are priced through a mix of one-time surgical procedures (typically financed at $10,000+ via CareCredit, Alpheon, PatientFi, or United Credit with 60-month terms), pay-as-you-go medspa treatments (Botox from $11/unit, NeoGraft at $4/graft, BOGO filler promotions), and recurring tiered memberships (Classic $75/mo or $899/yr, Signature $167/mo or $1,999/yr, Luxe $209/mo or $2,499/yr) that provide discounts and complimentary treatments. Revenue therefore blends high-ticket episodic surgical cash flow with a growing base of recurring medspa and wellness subscriptions.

The practice supports its marketing and acquisition through a multi-channel digital presence including Instagram, Facebook, YouTube, TikTok, RealSelf, Healthgrades, and Google Reviews, where it has accumulated 1,000+ five-star reviews (RealSelf 268, Healthgrades 610, Google 668) and claims 30,000+ lifetime patients served. Operations rely on standard third-party infrastructure: HubSpot for promotional booking forms, RingCentral for SMS communications, MyPatientVisit for patient portal access, and UserWay for web accessibility. There are no disclosed funding rounds, M&A activity, patents, or AI/ML capabilities in the source material.

Name

PryorHealth

Legal name

PryorHealth MedSpa & Wellness Center

Website

https://pryorhealth.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

PryorHealth is a privately held multi-location plastic surgery and medspa practice operating six clinics across Illinois, Ohio, Wisconsin, and Florida, serving individual consumers seeking surgical, non-surgical aesthetic, wellness, hair restoration, and Breast Implant Illness treatments.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Medical Spa Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

Keywords

• Plastic surgery services
• Medical spa treatments
• Aesthetic wellness services
• Cosmetic procedures
• Hair restoration services

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast augmentation, body contouring, and transgender surgeries. Consultation fees may apply. Financing available through third-party providers.
2. Medspa Services: Non-surgical aesthetic treatments including injectables, laser services, skin treatments. One-time treatments or bundled packages.
3. Wellness Services: Medical weight loss programs, IV treatments, BHRT, and related wellness services.
4. Membership Subscriptions: Monthly or annual membership programs (Classic, Signature, Luxe) providing discounts on services and complimentary treatments.
5. Hair Restoration: NeoGraft hair transplant procedures and beard restoration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PryorHealth provides comprehensive plastic surgery, medical spa, dermatology, and wellness services through multiple affiliated clinic locations. Its core offerings include surgical procedures (face, breast, body, and transgender surgeries), non-surgical medspa treatments (injectables, laser services, HydraFacial), specialized hair restoration using NeoGraft FUE technology, wellness programs (medical weight loss, IV therapy, BHRT), and tiered membership subscriptions for ongoing patient care.

Product overview

PryorHealth is a comprehensive plastic surgery and medical spa practice offering a multi-service platform centered around aesthetic and wellness medicine. The core offerings are organized into Surgical Services (face, breast, body, and transgender procedures), Medspa Services (injectables, skin treatments, laser services), Wellness Services (medical weight loss, IV treatments, BHRT), Dermatology, and specialized Hair Restoration using NeoGraft technology. The practice operates on a tiered membership model (CLASSIC, SIGNATURE, LUXE) providing discounted access to medspa services and surgical procedures, complemented by third-party financing options for procedure payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical Services Comprehensive plastic surgery procedures covering face (blepharoplasty, otoplasty, rhinoplasty, jawline/chin, face/neck lift), breast (augmentation, reduction, reconstruction, implant removal, gynecomastia), body (abdominoplasty, body lift, arm lift, liposuction, Brazilian butt lift), and transgender procedures. Delivered by board-certified plastic surgeons across PryorHealth's affiliated clinic locations.
• Medspa Services Non-surgical aesthetic treatments including HydraFacial, Botox, Juvederm, CoolSculpting, and Morpheus8, organized under skin services, injectables and fillers, laser services, and skincare categories. Targeted at individual patients seeking aesthetic enhancements without surgery.
• Wellness Services Health and wellness offerings including medical weight loss programs (GLP-1s at $400/vial), IV nutrient therapy treatments, and Bioidentical Hormone Replacement Therapy (BHRT). Designed for individual patients pursuing weight management, hormone optimization, and overall vitality.
• Dermatology Dermatological services for skin health and skin conditions, integrated within the medspa and surgical offerings across PryorHealth's clinic locations.
• NeoGraft Hair Restoration Minimally invasive hair restoration using the NeoGraft device and follicular unit extraction (FUE) technology with automated suction for follicle removal and implantation. The practice reports a 94% follicle survival rate with no incisions or scarring, and pricing at $4 per graft.
• Beard Restoration Beard transplant surgery using the NeoGraft method for patients with thinning beards due to genetics, trauma, or medical conditions. Procedures are individually designed to facial type and personal preference.
• Mini Procedures Less invasive surgical procedures with shorter recovery times compared to full surgical interventions, offered under the surgical service line.
• Breast Implant Removal (En Bloc Capsulectomy) Specialized breast implant removal procedure that removes the entire implant and capsule intact to ensure no residual material is left behind, designed for women experiencing Breast Implant Illness. Supported by a dedicated BII advocate (Laura Bowden).
• CLASSIC Membership Entry-tier subscription membership at $75/month or $899/year, providing a 10% discount on medspa services, three complimentary Hydrafacial or Chemical Peel treatments per year, and one complimentary surgical consultation annually.
• SIGNATURE Membership Mid-tier subscription membership at $167/month or $1,999/year, providing a 15% discount on medspa services, six complimentary Hydrafacial or Chemical Peel treatments per year, and one complimentary surgical consultation annually.
• LUXE Membership Premium subscription membership at $209/month or $2,499/year, providing a 25% discount on medspa services, a complimentary monthly Hydrafacial or Chemical Peel, an annual choice of one Morpheus8 or Cool Peel Treatment (or 80 units of neurotoxin), and 25% off surgical procedures with a $10,000 minimum.
• Patient Financing Options Third-party financing partnerships offering payment plans for cosmetic procedures through CareCredit, Alpheon, PatientFi, and United Credit, with 60-month low APR terms for procedures over $10,000, subject to credit approval.
• DermaMade Skincare Products Branded skincare product line carried by PryorHealth and available online through dermamade.com/pryorhealth for patient purchase as part of the medspa and skincare offerings.

Quantifiable outcome

• 94% follicle survival rate for NeoGraft procedures
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NeoGraftcoreTechnology or IntegrationHair restoration technology provider whose FUE device is used by PryorHealth surgeons for hair transplant procedures with 94% follicle survival rate.
• RealSelfminorChannel Partner/ Reseller/ DistributorPlastic surgery review platform where PryorHealth maintains a profile with 268 five-star reviews.
• HealthgradesminorChannel Partner/ Reseller/ DistributorHealthcare provider directory and review platform where PryorHealth maintains visibility with 610 reviews.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaserAway: National medspa chain focused on laser hair removal, injectables, and skin treatments with a tech-forward, social-media-driven brand. Compares on consumer-facing aesthetic services, membership programs, and multi-state footprint.
• SkinSpirit: Multi-location medical spa offering injectables, lasers, skin treatments, and wellness services with a provider-led clinical model. Highly comparable service mix and tiered membership/pricing structure.
• Sono Bello: National body-contouring and cosmetic surgery provider specializing in laser liposuction and excess skin removal. Overlaps directly with PryorHealth's body-surgery and laser service lines and its multi-location, consultation-driven model.
• Ideal Image: Largest U.S. medspa chain offering injectables, laser hair removal, body contouring, and skincare across dozens of locations. Most directly comparable to PryorHealth on multi-location medspa + wellness service stack and direct-to-consumer marketing model.
• The Plastic Surgery Clinic: Multi-surgeon plastic surgery and medspa practice offering surgical, injectables, laser, and skin services under one brand. Comparable in service breadth, surgeon-led structure, and review-driven patient acquisition.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvéderm, CoolSculpting, and other products PryorHealth administers. A broad incumbent in the aesthetics ecosystem supplying many competing practices.
• Galderma: Global aesthetics and dermatology manufacturer (Restylane, Sculptra, Dysport). Supplies injectables and skincare products across the same practices PryorHealth competes with.

Regional players

• Lumen Center Plastic Surgery: Multi-surgeon cosmetic surgery and medspa practice with similar face/breast/body service portfolio and integrated non-surgical offering; comparable on clinical breadth but smaller geographic footprint.

Emerging players

• American Laser Skincare (American Med Spa Association member clinics): Regional/national medspa network offering laser hair removal, skin rejuvenation, and injectables with similar service menu to PryorHealth's medspa arm.
• CosmoPlastic (Cosmetic Surgery Affiliates): Boutique plastic surgery and medspa combining surgical aesthetics with injectables and skin services. Comparable in service menu but operates at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrIcMpi50LLNohj8BUqnKIA
• Facebookfacebook.com/PryorHealthPlasticSurgery
• Instagraminstagram.com/pryorhealth
• TikToktiktok.com/@prayorhealth
• Xx.com/pryormd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PryorHealth