Equiti Capital
Equiti Capital is a London-based, FCA-regulated B2B liquidity provider that delivers bespoke multi-asset CFD and FX liquidity (FX, indices, commodities, metals, shares, crypto) via FIX API to institutional clients including brokers, banks, asset managers, hedge funds and fintech firms.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Equiti Capital does
Equiti Capital UK Limited is a London-headquartered, FCA-regulated (FRN: 528328, full-scope IFPRU €730K) B2B liquidity provider that delivers bespoke multi-asset CFD and FX liquidity to professional and eligible counterparty clients globally. Founded in 2008 (originally as Divisa Capital) and rebranded to Equiti Capital in November 2018 following Equiti Group's 2017 acquisition, the firm operates as a wholly-owned subsidiary of the diversified Equiti Group Limited and serves brokers, banks, asset managers, family offices, hedge funds, local banks, fintech firms and professional trading venues.
Its core product is multi-asset liquidity — FX, indices, commodities, precious metals, shares/ETFs and cryptocurrencies — distributed via FIX API on a low-latency, multi-stream architecture that aggregates pricing from tier-1 banks, non-banks, ECNs and exchanges. The technology layer integrates PrimeXM, oneZero, Gold-i, FXCubic, MaxxTrader and Lucera LumeFX for aggregation, smart order routing and bridging into MT4, MT5 and MaxxTrader platforms. Agency FX execution (spot, forward, NDF, FX options, exotic options) is offered with full anonymity through bank prime brokers, including NatWest Markets added in 2021.
Revenue is generated transactionally through spreads and commissions on CFD instruments and FX flow. FY2024 net trading revenue was $32.2M (+4% YoY), with FY2023 revenue of $31.4M (+3% YoY, 4% net margin) and FY2022 revenue of $36.9M; net assets stood at $39.4M at year-end 2024. The go-to-market is direct enterprise field sales with dedicated account managers, supported by a $10M capital injection from parent Equiti Group in July 2021 and a CySEC license obtained in October 2022 for EU distribution. Headcount is 101–250, with the UK office expanding in 2023 in Development and Quantitative teams.
Equiti Capital firmographics
Firmographics- Name
- Equiti Capital
- Legal name
- Equiti Capital UK Limited
- Website
- https://equiticapital.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Equiti Capital is a London-based, FCA-regulated B2B liquidity provider that delivers bespoke multi-asset CFD and FX liquidity (FX, indices, commodities, metals, shares, crypto) via FIX API to institutional clients including brokers, banks, asset managers, hedge funds and fintech firms.
- Ownership category
- akta.pro rank
Equiti Capital industry classification
Industry- Product category
- Institutional FX and CFD Liquidity Provision
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- FX Prime Brokerage / Prime-of-Prime Access Venues (FSAFADAL)
- akta.pro secondary industries
- FX Matching & Aggregation Venues (Liquidity Aggregators) (FSAFADAH), Market Making & Liquidity Provision (FSADAJAC), Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service) (FSAPADAI)
Keywords
Where Equiti Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Equiti Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- CFD and FX Trading Revenue: Net trading revenue from CFD and FX liquidity provision. The company earns through spreads, commissions on CFD instruments and FX transactions across multiple asset classes.
- Liquidity Provision Services: Revenue from providing bespoke liquidity solutions to institutional clients including brokers, banks, and fintech firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | FX Liquidity - Rolling FX with margin from 0.2% |
| Usage-based | Pay-as-you-go | Index CFD Liquidity - Futures and rolling contracts from 0.5% margin |
| Usage-based | Pay-as-you-go | Commodity CFD Liquidity - Futures and rolling from 1% margin |
| Usage-based | Pay-as-you-go | Crypto CFD Liquidity - Leveraged coins with spreads under 1% |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Equiti Capital product offering
Product offeringCore offering
Equiti Capital is an FCA-regulated institutional liquidity provider delivering bespoke multi-asset CFD and FX liquidity (FX, indices, commodities, precious metals, shares/ETFs, and 80+ cryptocurrency CFDs) to Professional and Eligible Counterparty clients. Liquidity is distributed via low-latency FIX API and through MetaTrader 4/5 and MaxxTrader platforms, with services spanning rolling and futures contracts and agency FX execution across spot, forward, NDF, and FX options.
Product overview
Equiti Capital operates as a pioneering fintech firm providing multi-asset bespoke liquidity solutions from the heart of London. The core platform delivers custom pricing, deep liquidity, and low-latency execution via FIX API through multiple technology integrations (PrimeXM, oneZero, Gold-i, FXCubic, MaxxTrader). The product portfolio includes Forex CFD Liquidity, Index CFD Liquidity, Commodity CFD Liquidity, Precious Metals CFD Liquidity, Shares & ETF CFD Liquidity, and Cryptocurrency CFD Liquidity (80+ coins), distributed through MetaTrader 4, MetaTrader 5, and MaxxTrader platforms. Additional offerings include Agency FX Execution for institutional counterparties. Equiti Capital is FCA regulated (FRN: 528328) and serves Professional and Eligible Counterparty clients globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Forex (FX) CFD Liquidity Bespoke rolling FX liquidity for institutional clients covering major, minor, and exotic currency pairs via FIX API. Margin starts from 0.2% for rolling FX pairs, with tightest spreads on major currency pairs.
- Index CFD Liquidity CFD liquidity for major indices (US30, UT100, UK100, DE40) available as rolling and futures contracts with margins starting at 0.5%.
- Commodity CFD Liquidity CFD liquidity for commodities including WTI Crude Oil, Brent Crude Oil, Natural Gas, Coffee, Cotton, Cocoa, High Grade Copper, and Carbon Emissions in rolling and futures contracts with margins starting from 1%. Spreads from 2.2 cents on US Oil.
- Precious Metals CFD Liquidity CFD liquidity for precious metals including Gold, Silver, and Platinum against major currencies like the US Dollar, with margin on Gold starting at 2%.
- Shares & ETF CFD Liquidity CFD liquidity for shares and ETFs from US, EU, and UK markets covering hundreds of equities including major companies like Apple, Microsoft, Amazon, NVIDIA, Tesla, and thematic ETFs on robotics, vaccines, and Saudi Oil.
- Cryptocurrency CFD Liquidity CFD liquidity for the crypto economy with low commissions and tight spreads (<1% of market price), available on fully-paid or leveraged coins. Offers 80+ crypto CFDs including Bitcoin, Ethereum, and altcoins with tiered margins and leverage up to 1:10. Spreads as low as $4.10 on BTCUSD and $0.30 on ETHUSD.
- Agency FX Execution Agency FX execution to Institutional Counterparties offering both voice and electronic execution for spot, forward, non-deliverable forward, FX options and exotic FX options across all major and emerging market currencies, cleared through Bank Prime Brokers with full anonymity.
- FIX API Connectivity Low-latency FIX API connectivity for bespoke liquidity execution, distributing multi-stream liquidity from tier-1 banks, non-banks, ECNs and exchanges through PrimeXM, oneZero, Gold-i, FXCubic and MaxxTrader integrations.
- MetaTrader 4 (MT4) Liquidity Distribution Liquidity distribution through MetaTrader 4, the world's most popular trading platform for FX, commodity, index and share CFD traders, supported via PrimeXM bridging for institutional-grade connectivity.
- MetaTrader 5 (MT5) Liquidity Distribution Liquidity distribution through MetaTrader 5, an advanced trading platform with enhanced charting, technical indicators, crypto capabilities, faster processing, and enhanced market depth compared to MT4. Equiti Capital's cryptocurrency CFDs are available via MT5.
- MaxxTrader Platform Distribution Liquidity distribution via MaxxTrader, a comprehensive trading solution that distributes FIX API and offers white-label Desktop, Web and Mobile applications.
Quantifiable outcome
- Process client trades in milliseconds through varied liquidity providers and strong technology stack
- +2 more outcomes
Companies that use Equiti Capital
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Equiti Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Equiti Capital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LuceracoreDeployment of Lucera LumeFX technology for low-latency FX aggregation. Provides co-located infrastructure, excellent liquidity management tools and analytics. Enables customisable liquidity streams, price aggregation, distribution and order routing with pre-set risk limits.
- FXCubiccoreFXCubic provides proprietary liquidity solutions and price management systems. Partnership includes high-performance liquidity systems, stable pricing and risk management software integrated into Equiti's ecosystem.
- PrimeXMcorePrimeXM XCore provides ultra-low latency aggregation software, institutional-grade hosting, and MT4/MT5 bridging. Long-standing partnership since 2012.
- oneZerocoreoneZero provides reliable, scalable and high-performing trading technology giving brokers edge in volatile markets.
- Gold-icoreGold-i Multi-Asset Liquidity Management Platform (Matrix Net) for trading systems integration and flow/risk management.
- MaxxTradercoreMaxxTrader comprehensive trading solution distributing FIX API with white-label Desktop, Web and Mobile apps.
- MetaQuotes (MT4/MT5)coreDeep liquidity packaged into world's most popular trading platforms - MetaTrader 4 and MetaTrader 5 for FX, commodity, index and share CFD traders.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Equiti Capital competitors and assessment
Company assessmentDirect peers
- LMAX Group: LMAX operates an institutional FX trading venue and provides prime-of-prime / aggregated liquidity to brokers, banks and funds. Directly comparable to Equiti Capital on multi-asset institutional liquidity distribution, low-latency execution and B2B prime-of-prime positioning.
- Sucden Financial: Sucden Financial provides institutional FX prime-of-prime and CFD liquidity, with multi-asset coverage and prime-broker relationships. Comparable to Equiti Capital on bespoke liquidity provision to brokers and professional clients.
- XTX Markets: XTX Markets is a leading quantitative FX market maker providing institutional liquidity to banks, brokers and hedge funds. Overlaps directly with Equiti Capital's liquidity provision and agency FX execution offering.
- Advanced Markets: Advanced Markets is a prime-of-prime liquidity provider offering institutional FX/CFD liquidity to brokers and funds. Closely comparable to Equiti Capital on bespoke liquidity, prime-broker relationships and FIX API distribution.
- Finalto: Finalto provides institutional FX/CFD prime-of-prime liquidity, B2B technology and white-label solutions to brokers. Comparable to Equiti Capital on multi-asset CFD liquidity distribution and B2B broker-focused go-to-market.
- ADSS: ADSS provides institutional FX/CFD liquidity and prime-of-prime services to brokers and professional clients globally. Comparable to Equiti Capital on multi-asset CFD liquidity, FCA-equivalent regulation and B2B broker focus.
- CFH Clearing (Tradu): CFH Clearing is a prime-of-prime liquidity provider offering institutional FX/CFD liquidity and prime brokerage services. Historically a direct competitor to Equiti Capital in the B2B prime-of-prime market.
- IS Prime (ISAM Capital Markets): IS Prime is a dedicated prime-of-prime providing bespoke FX/CFD liquidity and execution to institutional clients. Closely comparable to Equiti Capital on bespoke liquidity pools, agency FX execution and prime-broker-cleared anonymity.
Broad incumbents
- Interactive Brokers: Interactive Brokers is a large multi-asset broker providing prime brokerage and liquidity services to institutional clients. Overlaps with Equiti Capital on prime-broker-style services and multi-asset institutional offerings, though at vastly greater scale and with retail access.
- TP ICAP: TP ICAP is a large interdealer broker with a prime-of-prime and digital-asset liquidity franchise. Operates in the same institutional liquidity space as Equiti Capital but at much greater scale and with a broader product portfolio.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Equiti Capital social profiles
Digital presenceEquiti Capital compliance and trust
Trust signalCompliance3 records
Equiti Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equiti Capital leadership team
Management profileNumber of profiles
Profiles8 records
Equiti Capital subsidiaries and ownership
Company hierarchySubsidiaries5 records
Equiti Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equiti Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equiti Capital
What does Equiti Capital do?
Equiti Capital is an FCA-regulated institutional liquidity provider delivering bespoke multi-asset CFD and FX liquidity (FX, indices, commodities, precious metals, shares/ETFs, and 80+ cryptocurrency CFDs) to Professional and Eligible Counterparty clients. Liquidity is distributed via low-latency FIX API and through MetaTrader 4/5 and MaxxTrader platforms, with services spanning rolling and futures contracts and agency FX execution across spot, forward, NDF, and FX options.
Is Equiti Capital a public or private company?
Equiti Capital is a private company. It is classified as corporate owned and is currently operating.
When was Equiti Capital founded?
Equiti Capital was founded in 2008. It employs 101 to 250 people.
Where is Equiti Capital based?
Equiti Capital is headquartered in London, United Kingdom, in the Europe region.
How does Equiti Capital make money?
Two revenue lines are on record. CFD and FX Trading Revenue is the primary driver. The others are liquidity Provision Services.
Who are Equiti Capital's main competitors?
Direct peers on record are LMAX Group, Sucden Financial, XTX Markets, Advanced Markets, Finalto, ADSS, CFH Clearing (Tradu) and IS Prime (ISAM Capital Markets). Broad incumbents are Interactive Brokers and TP ICAP.
Does Equiti Capital have an API?
No public API is recorded for Equiti Capital.
What industry is Equiti Capital in?
Equiti Capital's product category is Institutional FX and CFD Liquidity Provision. Its primary akta.pro industry code is FSAFADAL, FX Prime Brokerage / Prime-of-Prime Access Venues, with a secondary code of FSAFADAH, FX Matching & Aggregation Venues (Liquidity Aggregators). Its NAICS code is 5231 and its SIC code is 6211.