What Salico does

Salico AB is a Sweden-based B2B supplier of pre-cut salads, fruit, vegetables, and ready-made meal solutions, founded in 1986 and headquartered in Helsingborg. The company operates three product lines: Ready To Cook (pre-prepared ingredients for professional cooking), Ready To Eat (consumer ready-meals such as hearty salads and fruit salads), and SallaCarte (a professional-grade brand for hotels, restaurants, and catering). The product portfolio includes washed and cut salads, salad mixes, tomatoes, root vegetables, baby leafs, bread products, and spiralized or grated fruit and vegetable formats. Salico runs an in-house laboratory that supports continuous quality sampling and a complete-traceability promise, and holds BRC Global Standard for Food Safety, EU-organic, MSC, and ISO 14001 certifications. The company is a wholly-owned subsidiary of Greenfood Group, a Nordic healthy-food conglomerate that also owns the SallaCarte, Daily Greens, Picadeli, and Greendeli brands and reports 1,500 employees and 4.7 billion SEK in group revenue.

Salico's business model is a sales-led, direct B2B operation targeting three customer segments: foodservice operators (hotels, restaurants, catering), retail chains (including private label / EMV contract manufacturing), and industrial food producers. Revenue is generated through transactional sales of fresh-cut produce and meal solutions, with quote-based pricing to enterprise customers. In addition to its own brands, Salico acts as a private-label / EMV contract manufacturer for major retail and restaurant chains, effectively serving as an outsourced fresh-produce arm for brand owners across the Scandinavian market. Geographic focus is Scandinavia and the broader Nordic region, with the company describing itself as one of the largest suppliers of pre-cut salad, fruit, vegetables, and ready-made meal solutions in the Scandinavian market. Marketing is conducted primarily through the corporate website (salico.se) and via association with the Greenfood Group brand.

Name

Salico

Legal name

Salico AB

Website

https://salico.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Salico AB is a Sweden-based B2B supplier of pre-cut salads, fruits, vegetables, and ready-made meal solutions, serving foodservice operators, retail chains (including private-label production), and industrial food producers across the Scandinavian market as part of Greenfood Group.

Ownership category

akta.pro rank

Product category

Fresh-cut Produce Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Refrigerated Ready-to-Eat Foods (Deli Salads, Sandwiches, Meal Kits) (CRADACAH), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Fresh-cut produce
• Pre-cut vegetables
• Meal solutions
• Private label manufacturing
• Food processing

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Fresh-cut produce and meal solutions B2B sales: Manufacture and sale of pre-cut salads, fruits, vegetables, and ready-made meal solutions to retail, foodservice, and industrial customers. Includes private label/EMV production for retail chains and restaurant chains.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Salico manufactures and supplies pre-cut salads, fruits, vegetables, and ready-made meal solutions to retail, foodservice, and industrial customers across the Scandinavian market. The company operates three product lines: Ready To Cook (pre-prepared ingredients for professional kitchens), Ready To Eat (ready-to-eat meals and salads), and SallaCarte (professional-grade vegetables and fruits for hotels, restaurants, and catering). It also performs private label/EMV production for major retail and restaurant chains.

Product overview

Salico is a Scandinavian food production company offering pre-cut salads, vegetables, fruits, and ready-made meal solutions. The portfolio consists of three main product lines: Ready To Cook (pre-prepared ingredients for professional cooking), Ready To Eat (convenient healthy meals for consumers), and SallaCarte (professional-grade prepared vegetables and fruits for hotels, restaurants, and catering). The company operates as part of the Greenfood Group and serves retail, foodservice, industrial customers, and performs EMV (private label) production for retailers and restaurant chains across the Scandinavian market.

Differentiator

Problem solved

Functional benefit

Brands

• SallaCarte: Fresh, prepared vegetables and fruits brand developed for hotels, restaurants, and catering professionals. Offers a wide range including sauces, bases, grated, chopped, cut, and spiralized fresh fruits and vegetables.
• Ready To Cook
• Ready To Eat

Products and services

• Ready To Cook Pre-cut, pre-prepared vegetables and fruits that allow chefs to skip time-consuming prep work and go directly to cooking. Includes ready-cut salads, salad mixes, tomatoes, root vegetables, and fruits that are washed and prepared for immediate use in professional and consumer kitchens.
• Ready To Eat Pre-packaged healthy ready-to-eat meals including hearty salads for lunch or dinner, and fruit salads for snacking. Designed for consumers who need quick, healthy options without sacrificing nutrition.
• SallaCarte Professional-grade fresh prepared vegetables and fruits brand specifically developed for hotels, restaurants, and catering businesses. Offers a wide range including purees, bases, grated, chopped, sliced, and spiralized fresh fruits and vegetables for creative cooking in professional kitchens.

Quantifiable outcome

• Broadest assortment of ready-to-cook products on the Nordic market
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Greenfood GroupOthersSalico is a wholly-owned subsidiary of Greenfood Group, one of the Nordic region's leading健康 food conglomerates with 1500 employees and 4.7 billion SEK revenue. Brands under Greenfood include SallaCarte, Daily Greens, Picadeli, and Greendeli.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Picadeli: Picadeli is a sister brand under Greenfood Group that operates self-service salad bars and fresh prepared salad concepts across Europe. It is directly comparable to Salico as both target fresh, healthy, ready-to-eat consumers in the Nordics with overlapping product categories.
• Florette: Florette (part of Agrial) is one of Europe's largest producers of pre-cut salads, ready-to-eat vegetable kits, and fresh prepared produce. It directly competes with Salico in the fresh-cut B2B foodservice and retail private-label space across European markets.
• Bonduelle: Bonduelle is a French global leader in canned and fresh prepared vegetables, including pre-cut salads and ready-to-eat meals. It competes with Salico in fresh prepared produce and serves similar retail private-label and foodservice customers across Europe.
• SVZ International: SVZ International (part of Royal Cosun) supplies processed fruit and vegetable purees, concentrates, and ingredients to food manufacturers and foodservice. It is comparable to Salico as a B2B supplier of fruit/vegetable-based prepared ingredients with overlapping industrial and foodservice customers.
• Ardo: Ardo is a Belgian European leader in fresh-frozen vegetables, herbs, and prepared vegetable products for retail, foodservice, and industrial customers. It is comparable to Salico as a fresh vegetable processor serving both private-label retail and HoReCa channels with broad product assortments.

Broad incumbents

• Felix (Orkla Foods Sverige): Felix, part of Orkla Foods Sverige, is a major Swedish prepared foods company producing sauces, ready meals, ketchup, and condiments. It is comparable to Salico as a Swedish food manufacturer serving retail private-label and branded channels, but with a much broader and older product portfolio beyond fresh produce.
• McCain Foods: McCain Foods is a global leader in frozen prepared potatoes and foodservice prepared foods. It is comparable to Salico as a large-scale B2B prepared-foods supplier serving foodservice operators and retail, though with a much broader product portfolio and global footprint.
• Nomad Foods (Iglo): Nomad Foods owns the Iglo and Birds Eye brands and is Europe's largest frozen food company. It is comparable to Salico as a European prepared-foods incumbent serving retail and foodservice with convenience meal solutions, though primarily frozen rather than fresh.

Regional players

• Procordia Food: Procordia Food is a Swedish food company producing ready meals, preserves, and prepared foods under brands including Blå Band and Ekströms. It is comparable to Salico as a Nordic prepared-foods manufacturer serving retail and foodservice, though it focuses more on shelf-stable and frozen formats than fresh-cut produce.
• Findus Sverige: Findus Sverige produces frozen and prepared foods for Nordic retail and foodservice. It is comparable to Salico as a Nordic-based prepared-foods manufacturer serving similar customers, though its core focus is frozen rather than fresh-cut products.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/183003868392058
• LinkedInlinkedin.com/company/salico-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salico