Simployer
Simployer is a Norwegian HR SaaS company that sells a unified, Nordic-built HR platform covering the full employee lifecycle — recruitment, onboarding, engagement, pay equity, learning, handbooks, and offboarding — to over 12,000 companies across Norway, Sweden, Denmark, and Poland.
- Company typePrivate
- Founded1985
- HeadquartersSarpsborg, Norway
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Simployer does
Simployer AS is a privately-held Norwegian HR software company founded in 1985 and headquartered in Grålum (Sarpsborg), Norway, with operating subsidiaries in Sweden, Denmark, and Poland. The company sells a unified, Nordic-built HR platform branded Simployer One (formerly HRM / HRM One and AlexisHR) that covers the full employee lifecycle from recruitment through offboarding, supported by add-on modules for HR compliance expertise (Expert), employee engagement surveys (&frankly), pay equity audits (Equal Pay), learning (Learn), digital handbooks, and a recently launched applicant tracking system.
The platform is delivered as multi-tenant SaaS hosted on Microsoft Azure and Amazon Web Services Europe, with Auth0 for identity, Elasticsearch for the chatbot search layer, and an Insights/API integration surface for third-party analytics. AI capabilities were materially expanded through the February 2024 acquisition of AlexisHR AB and the April 2025 launch of 'Sia', a conversational AI assistant for HR tasks; Google Vertex AI was added as a sub-processor in June 2026.
Simployer monetizes primarily through annual SaaS subscriptions across its core HRM product and add-on modules, supplemented by light professional services for implementation. It serves more than 12,000 customer organizations ranging from SMBs to enterprise accounts across finance, sports, retail, fintech, marine, and insurance, and operates a hybrid go-to-market combining enterprise field sales (MSA-based contracts), inside sales across multiple product login portals, and content-led demand generation via its Knowledge Hub, country-specific websites (simployer.no, .se, .dk, .pl), and the Purple Club customer community.
Simployer firmographics
Firmographics- Name
- Simployer
- Legal name
- Simployer AS
- Website
- https://simployer.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Simployer is a Norwegian HR SaaS company that sells a unified, Nordic-built HR platform covering the full employee lifecycle — recruitment, onboarding, engagement, pay equity, learning, handbooks, and offboarding — to over 12,000 companies across Norway, Sweden, Denmark, and Poland.
- Ownership category
- akta.pro rank
Where Simployer is headquartered
LocationHeadquarters
- HQ city
- Sarpsborg
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Simployer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (HRM One / Simployer One): Core HRM platform offered as Software as a Service on a subscription basis, covering the entire employee lifecycle. Multiple product tiers (HRM Classic, HRM One) suggest tiered pricing with different feature sets.
- Employee Surveys Subscription: Pulse survey and engagement measurement tool sold as a separate SaaS subscription, with G2-rated 4.7 stars indicating market validation.
- Expert Advisory Services: HR compliance expert services and advisory subscriptions providing access to HR legal expertise, AI chatbot guidance, newsletters, webinars, and knowledge bank.
- Equal Pay: Pay equity audit tool sold as a standalone or bundled subscription for compliance with equal pay legislation.
- Learn (Learning Management): Learning and development programs, including courses and customized in-house training, offered as part of the platform or as separate service.
- Handbooks: Digital employee handbook product sold as a subscription service.
- Recruitment (ATS): Applicant Tracking System launched in 2023 as the newest part of the Simployer suite, sold as part of the unified HR platform.
- Professional Services (Implementation): Implementation services governed by Statement of Work (SOW), billed at hourly rates per the SLA agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HRM platform with multiple product tiers (HRM Classic, HRM One) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Simployer product offering
Product offeringCore offering
Simployer is a Nordic-built unified HR SaaS platform covering the entire employee lifecycle from recruitment to offboarding. Its core offering is the Simployer HRM (HRM One / Simployer One) system, complemented by specialized modules including Employee Surveys (&frankly) for engagement measurement, Expert for HR compliance advisory, Equal Pay for pay equity audits, Learn for learning and development, Handbooks for digital policy documentation, and Recruitment (ATS) for applicant tracking.
Product overview
Simployer is a Nordic-built unified HR platform offering a comprehensive suite of HR solutions. The core product is Simployer HRM (also called HRM One or Simployer One), which covers the entire employment cycle from recruitment to offboarding with AI-powered automation. This core system is complemented by specialized modules including Expert (HR compliance expertise with AI chatbot), Employee Surveys/&frankly (employee engagement measurement), Equal Pay (pay equity analysis), Learn (learning and development), Handbooks (digital policy handbooks), and Recruitment (ATS). The platform serves over 12,000 companies across Northern Europe and integrates AI capabilities throughout for knowledge retrieval, process automation, and predictive analytics.
Differentiator
Problem solved
Functional benefit
Brands
- HRM (Simployer One): Core HR management system covering the entire employment cycle with AI chatbot integration
- Employee Surveys (&frankly)
- Expert
- Equal Pay
- Learn
- Handbooks
- Recruitment
- AlexisHR
Products and services
- Simployer HRM / HRM One / Simployer One Core HR management system covering the entire employment cycle from onboarding to offboarding. Includes AI chatbot (Sia), automated workflows, documents & e-sign, employee directory, goals, performance reviews, salary reviews, time & absence tracking, people analytics, competence management, payroll reports, whistleblowing, and mobile app. Targeted at HR professionals, managers, employees, and leaders.
- Expert HR compliance expertise tool providing knowledge base, templates, newsletters, webinars, and expert guidance on labor laws and regulations. Includes AI chatbot for quick answers to HR compliance questions. Targeted at HR professionals managing complex regulatory requirements.
- Employee Surveys / &frankly Employee engagement tool with real-time pulse surveys, engagement scoring, heatmaps, automated reports, and benchmarking. Rated 4.7 stars on G2. Provides actionable insights to boost culture, productivity, and employee engagement for HR teams and leaders.
- Equal Pay Pay equity analysis tool that guides organizations through collecting salary data and producing compliance-ready reports. Helps identify and address pay disparities to meet legal requirements and create fair workplaces. Targeted at HR professionals and compliance-focused organizations.
- Learn Learning and development platform offering courses, training programs, and in-house training customization. Helps employees strengthen HR skills, leadership capabilities, and maintain compliance with health and safety regulations. Targeted at L&D professionals, managers, and employees.
- Handbooks Digital employee handbooks combining modern software with HR expertise. Provides ready-made, reliable handbooks that are easy to use with instant AI-powered answers for managers and employees.
- Recruitment (ATS) Applicant Tracking System (ATS) designed to integrate with the broader HR platform. Closes the gap between hiring and ongoing HR management by connecting recruitment into the unified employee journey. Targeted at HR teams and hiring managers.
Quantifiable outcome
- Over 12,000 companies use Simployer for HR management.
- +2 more outcomes
Companies that use Simployer
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Simployer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature16 records
Simployer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AlexisHR ABcoreSimployer acquired AlexisHR AB, a Swedish HR software company, in February 2024 in a strategic move to expand its HR offerings in Northern Europe. The acquisition integrates AlexisHR's AI-driven solutions with Simployer's HR expertise, aiming to enhance their market position. Following the acquisition, Simployer One (formerly AlexisHR) became the new unified HR platform.
- Microsoft AzurecoreInfrastructure partner for hosting Simployer's cloud services. Microsoft Azure provides server, firewall, antivirus, and backup services. Google Vertex AI was added as a sub-processor in June 2026.
- Amazon Web Services EuropecoreAWS Europe provides server and infrastructure (PaaS) for the Engagement module. Strategic cloud infrastructure partner.
- Auth0coreAuthentication service used to authenticate users when signing into Simployer services.
- Simployer Group Entities (Solutions AS, AB, ApS, Tech Sp.z.o.o., Consulting Sp. z.o.o.)coreRelated group companies used as sub-processors for development and operation of specific modules. Simployer Solutions AS handles standard operations. Simployer AB handles Swedish operations and implementation. Tech and Consulting entities in Poland handle development and consulting. All bound by intra-group data processing agreements.
- JobylonminorRecruitment platform used by Simployer to manage job applications. Job seekers can apply through Jobylon for positions at Simployer.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simployer competitors and assessment
Company assessmentBroad incumbents
- Workday: Workday is a global enterprise HCM and financials cloud platform increasingly competing in European mid-market and enterprise HR. As a broad incumbent, it overlaps with Simployer at the upper end of Simployer's enterprise customer base but does not target the Nordic SMB segment Simployer leads in.
- SAP SuccessFactors: SAP SuccessFactors is a global enterprise HCM suite covering talent, learning, performance and core HR. As a broad incumbent, it overlaps with Simployer's HRM, Learn and Performance Reviews modules in larger enterprise deals, though its complexity and price point limit overlap at the SMB/mid-market.
Emerging players
- Pento: Pento is a European payroll and HR infrastructure platform focused on automating payroll for tech-forward companies, primarily in the UK and DACH. It is an emerging peer that overlaps with Simployer on payroll-adjacent HR automation for digital-first customers.
Direct peers
- Personio: Personio is a leading European all-in-one HR SaaS platform for SMB and mid-market customers, headquartered in Germany and expanding across Europe. It competes directly with Simployer in the unified HR platform category, particularly for companies seeking recruitment-to-offboarding workflows on a single AI-enabled system.
- CatalystOne: CatalystOne is a Nordic HR SaaS provider offering core HR, talent management and people analytics to mid-market and enterprise customers in Scandinavia. It is a direct peer in Nordic HR software, competing for the same Scandinavian customer base with comparable functionality.
- Visma: Visma is the dominant Nordic enterprise software group offering HR, payroll, ERP and accounting solutions across Norway, Sweden, Denmark and beyond. It is the most direct head-to-head competitor to Simployer in the Nordic mid-market HR SaaS segment, with overlapping country footprints and similar bundled software-plus-services positioning.
- BambooHR: BambooHR is an SMB-focused HR platform providing employee records, onboarding, performance and time tracking with strong global reach. It is comparable to Simployer as a unified HR suite targeting SMB and lower mid-market segments, although it lacks Simployer's deep Nordic compliance localization.
- HiBob: HiBob is a modern, mid-market HRIS platform serving technology and growth-stage companies across Europe and globally. It is a direct peer in the unified HR platform category, competing on usability, people analytics and engagement — areas where Simployer also positions its HRM One and Employee Surveys products.
Regional players
- Zalaris: Zalaris is a Nordic-headquartered HR and payroll outsourcing and SaaS provider serving customers across Norway, Sweden, Denmark, Finland and the Baltics. It is a regional peer to Simployer in Nordic HR/payroll, with a comparable country footprint but a heavier outsourcing services mix.
- SD Worx: SD Worx is a leading European HR and payroll services provider headquartered in Belgium with operations across multiple European markets. It is comparable to Simployer as a regional HR/payroll vendor, though it relies more heavily on payroll outsourcing than Simployer's pure-SaaS model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simployer social profiles
Digital presenceSimployer compliance and trust
Trust signalCompliance1 record
Simployer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simployer leadership team
Management profileNumber of profiles
Profiles1 record
Simployer subsidiaries and ownership
Company hierarchySubsidiaries6 records
Simployer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simployer M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simployer
What does Simployer do?
Simployer is a Nordic-built unified HR SaaS platform covering the entire employee lifecycle from recruitment to offboarding. Its core offering is the Simployer HRM (HRM One / Simployer One) system, complemented by specialized modules including Employee Surveys (&frankly) for engagement measurement, Expert for HR compliance advisory, Equal Pay for pay equity audits, Learn for learning and development, Handbooks for digital policy documentation, and Recruitment (ATS) for applicant tracking.
Is Simployer a public or private company?
Simployer is a private company. It is classified as unknown and is currently operating.
When was Simployer founded?
Simployer was founded in 1985. It employs 251 to 500 people.
Where is Simployer based?
Simployer is headquartered in Sarpsborg, Norway, in the Europe region.
How does Simployer make money?
Eight revenue lines are on record. SaaS Subscription (HRM One / Simployer One) is the primary driver. The others are employee Surveys Subscription, expert Advisory Services, equal Pay, learn (Learning Management), handbooks, recruitment (ATS) and professional Services (Implementation).
Who are Simployer's main competitors?
Broad incumbents on record are Workday and SAP SuccessFactors. Pento is listed as an emerging player. Direct peers are Personio, CatalystOne, Visma, BambooHR and HiBob. Regional players are Zalaris and SD Worx.
Does Simployer have an API?
Yes. Simployer exposes an Insights/Integration API that provides selected users at the customer access to transfer information, including personal data, from their database generated in Simployer for further processing and analysis in third-party software. The API is technically protected with an API key for authenticating the individual service interacting with the interface. Customer receives this key and is solely responsible for using it only to authenticate the systems and users that need access to the service.