What Standard Carpets does

Standard Carpets Ind. LLC. is a Dubai-based, privately held manufacturer of commercial flooring and synthetic surfacing products, founded in 1997 and operating from a green-certified facility in Dubai Industrial City since a 2016 relocation from Sharjah. The company produces three core categories — broadloom carpets, carpet tiles, and artificial grass — using nylon (Polyamide 6), olefin, and BCF fibers with backing systems including StableShield vinyl, EcoShield recycled vinyl, and Action Back, with INVISTA Anti-Soil and Anti-Microbial treatments applied to selected lines. Its manufacturing process is zero-water, and rooftop solar reportedly generates 60% of daytime electricity, with the company self-described as the largest private-sector solar power producer in the UAE.

The company targets commercial customers (offices, retail, hospitality, and corporate environments) across the UAE, Saudi Arabia, and Turkey, positioning within a Middle East area rugs market reported at USD 1.7 billion. Its go-to-market is direct-to-buyer via a Dubai showroom with appointment-based sales, virtual and physical factory tours, online sample requests, and downloadable specification documents — a specification-driven motion typical of commercial flooring. The portfolio holds BREEAM and CRI Green Label Plus certifications, and the company has been recognized through the Dubai Green Industrial Awards 2021 (Top 3) and the Silver Star Award from Dubai Exports.

Name

Standard Carpets

Legal name

Standard Carpets Ind. LLC.

Website

https://standardcarpets.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Standard Carpets is a privately held Dubai-based manufacturer of broadloom carpets, carpet tiles, and artificial grass for commercial customers across the UAE, Saudi Arabia, and Turkey, operating from a green-certified facility in Dubai Industrial City.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Carpet and Flooring Products: Revenue generated from manufacturing and selling carpet tiles, broadloom carpets, and artificial grass to commercial customers. Products are sold directly through showroom appointments and factory tours.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Standard Carpets manufactures and supplies commercial floorcovering products — modular carpet tiles, broadloom carpets, and artificial grass — at its Dubai Industrial City facility. Products are made from nylon (Polyamide 6), olefin, and BCF fibers with multiple backing options including StableShield vinyl and EcoShield recycled vinyl, and are sold directly to commercial customers through a Dubai showroom, factory tours, and sample-based specification workflow.

Product overview

Standard Carpets is Dubai's largest carpet manufacturer producing three core product lines: Carpet Tiles (modular flooring in multiple collections including Sky Priority, Fahrenheit, Fast Lane, Episodes, Epic, Encore, Easy Line, Switch, Street View, Straight Talk, Fast Date, Fast Forward, Fast Talk, and Station Street), Broadloom (continuous roll carpeting including Queenstown, Kings Domain, Reef, Relay Park, Victory Park, Rogue, Half Baked, Fenway Park, Disco, Academy, Odyssey, and Outline), and Artificial Grass. The company operates from Dubai Industrial City and emphasizes sustainable manufacturing practices including solar power generation and water conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Tiles Modular flooring solution for commercial interiors, offered in multiple collections with a range of fiber options (nylon/Polyamide 6, olefin), construction types, installation patterns (quarter turn, monolithic, brick), and backing solutions including StableShield 100% Vinyl and EcoShield 100% Recycled Vinyl. Designed for offices, retail, hospitality, and other commercial spaces.
• Broadloom Carpets Continuous-roll carpeting for commercial and select residential applications, manufactured in multiple pile constructions (scroll loop pile, scroll tip sheared, plain loop pile, BCF) with a range of fiber options and backing choices, supplied in carpet widths of 3.66 or 4.00 m.
• Artificial Grass Synthetic grass flooring solution manufactured by Standard Carpets for landscaping, sports, and decorative applications, complementing the carpet tile and broadloom lines for exterior commercial use cases.

Quantifiable outcome

• 60% of daytime electricity from solar
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• DEWA (Dubai Electricity and Water Authority)supportingOthersDubai Exports partnered with DEWA (Dubai Electricity and Water Authority), Etihad Energy Services, and TAQATI to present the Silver Star Award to Standard Carpets for sustainability achievements.
• Etihad Energy ServicessupportingOthersPartnered with Dubai Exports and DEWA in presenting the Silver Star Award recognizing Standard Carpets' environmental sustainability and energy efficiency initiatives.
• TAQATIsupportingOthersDubai Exports partnered with TAQATI (UAE's entity for energy efficiency) along with DEWA and Etihad Energy Services to recognize Standard Carpets' sustainability achievements with the Silver Star Award.
• BREEAMcoreOthersStandard Carpets' products are BREEAM certified, meaning they meet the sustainability standards set by the world's leading sustainability assessment method for masterplanning projects, infrastructure and buildings.
• CRI (Carpet and Rug Institute) - Green Label PluscoreOthersStandard Carpets' products carry CRI Green Label Plus certification, meeting stringent indoor air quality standards for carpet products.
• INVISTAsupportingTechnology or IntegrationStandard Carpets uses INVISTA Anti-Soil Treatment and Anti-Microbial treatments in certain carpet product lines, demonstrating technology integration for product performance.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Balta Group: European broadloom and carpet tile manufacturer competing in commercial flooring globally. Comparable to Standard Carpets in residential and commercial broadloom categories, including supply for hospitality projects in the Middle East.
• Mannington Mills: US-based manufacturer of commercial carpet tile and broadloom products with strong sustainability positioning. Comparable to Standard Carpets in modular commercial carpet offerings and ESG-driven specification work.
• Beaulieu International Group: Belgian flooring group with broadloom and carpet tile production. Comparable to Standard Carpets across commercial broadloom and carpet tile categories, exporting into MENA markets via its global distribution network.
• Interface: Global market leader in modular carpet tiles with strong commercial focus and deep sustainability commitments (Climate Take Back, carbon neutral products). Directly competes with Standard Carpets in commercial carpet tile tenders across Middle East projects, including those with BREEAM/LEED mandates.
• Shaw Industries: One of the world's largest carpet manufacturers offering broadloom, carpet tile, and resilient flooring, with broad commercial reach. Directly comparable to Standard Carpets in commercial broadloom and tile segments, particularly when serving GCC hospitality and corporate projects.

Regional players

• Oriental Weavers: Egypt-based global rug and carpet manufacturer and one of the largest in the MENA region. A regional incumbent providing broadloom, machine-made rugs, and carpet tiles into the same GCC commercial and residential markets served by Standard Carpets.
• Condor Carpets: Middle East and North Africa-based carpet and rug manufacturer serving commercial and residential flooring buyers. Comparable in regional commercial positioning to Standard Carpets across the GCC and broader MENA distribution channels.
• Al Abdullatif Industrial Investment Co. Saudi Arabian manufacturer of carpets and rugs with significant GCC footprint. A regional peer directly comparable to Standard Carpets in serving Saudi Vision 2030 commercial and hospitality flooring demand.

Broad incumbents

• Mohawk Industries: Largest US-based flooring manufacturer across carpet, tile, wood, and laminate. Its commercial carpet offering competes with Standard Carpets in large-scale commercial fit-out work, particularly where global procurement standards apply.
• Tarkett: Global flooring manufacturer with a broad portfolio spanning carpet, vinyl, wood, and rubber. Its carpet tile and broadloom lines compete with Standard Carpets in commercial tenders, and Tarkett's scale and global specifications provide a benchmark for sustainable commercial flooring solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Standard_Carpet
• Facebookfacebook.com/StandardCarpetsGlobal
• LinkedInlinkedin.com/company/standard-carpets-ind-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Carpets