PeopleLink Vietnam

What PeopleLink Vietnam does

PeopleLink Vietnam (People Link JSC) is a Vietnamese HR outsourcing and contracting services provider founded in 2001 and headquartered in Ho Chi Minh City, with additional offices in Hanoi and Da Nang. The company delivers five core service lines — payroll outsourcing, staffing outsourcing, field merchandising, auditing & mystery shopper, and fashion & beauty brand management — primarily to enterprise clients in the FMCG, retail, consumer goods, beverages, personal care, and healthcare sectors. Its client roster includes Unilever (a 10+ year relationship), P&G, Nestlé, Coca-Cola, Philip Morris, L'Oréal, Shiseido, Samsung, Abbott, and Vinamilk, among others, with 30,000+ candidates placed and 8,000+ qualified staff deployed nationwide according to company-reported metrics.

The company operates a proprietary payroll processing platform that handles salary, benefits, allowances, bonuses, and personal income tax calculations for both local and expatriate employees, with multi-currency and multi-country processing capabilities and built-in compliance and audit visibility. A mobile application branded 'JOB TO CASH', available on iOS and Android, functions as a candidate-side engagement and job matching channel. The Fashion & Beauty service line is delivered in coordination with World Mode Holdings (WMH Group), a Japanese strategic partner that provides brand management capabilities spanning recruitment, HR, education, store operations, visual merchandising, consultation, and marketing.

PeopleLink monetizes through professional services and managed services contracts, with quote-based, customized enterprise pricing rather than standardized tiers. The go-to-market is sales-led and direct, supplemented by digital channels including a multi-language website (English, Japanese, Vietnamese) and Facebook Messenger for inbound inquiries. Distribution is delivered directly through its own offices and field teams across Vietnam; no marketplace or third-party channel partners are used.

Name

PeopleLink Vietnam

Legal name

People Link JSC

Website

https://peoplelinkvietnam.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

PeopleLink Vietnam (People Link JSC) is a Vietnamese HR outsourcing and contracting services provider offering payroll, staffing, field merchandising, auditing, and fashion & beauty brand management to enterprise clients across FMCG, retail, consumer goods, and personal care sectors in Vietnam.

Ownership category

akta.pro rank

Product category

HR Outsourcing Services

NAICS

Temporary Help Services (561320), Professional Employer Organizations (561330), Human Resources Consulting Services (541612)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM)

Keywords

• HR outsourcing services
• Payroll processing
• Staffing solutions
• Field merchandising
• Mystery shopping audits

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing Outsourcing: Providing trained staffing teams to meet client productivity, profitability, safety and quality requirements. Revenue generated through staffing headcount and service delivery fees.
2. Payroll Outsourcing: Comprehensive payroll processing services including salary, benefits, allowances, bonuses, and PIT (Personal Income Tax) calculation for local and expatriate employees.
3. Field Merchandising: In-store merchandising services ensuring product visibility, shelf placement, planogram compliance, and promotional campaign execution.
4. Auditing & Mystery Shopper: Field auditing and mystery shopper services for compliance verification, competitor analysis, and customer experience assessment.
5. Fashion & Beauty Services: Comprehensive services for fashion and beauty brands including recruitment, human resources, education, store operations, visual merchandising, consultation, and marketing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PeopleLink Vietnam delivers diversified HR outsourcing and contracting services to enterprise and mid-market clients in Vietnam, including payroll processing, staffing, field merchandising, auditing, and fashion & beauty brand management. Services are delivered directly through its own offices in Ho Chi Minh City, Hanoi, and Da Nang, supported by a proprietary payroll platform and a deployable workforce of 8,000+ qualified staff.

Product overview

PeopleLink Vietnam operates as a diversified contracting services provider offering five core service lines: Payroll Outsourcing, Staffing Outsourcing, Field Merchandising, Auditing & Mystery Shopper, and Fashion & Beauty. The company also offers the JOB TO CASH mobile application for job seekers. These services are designed to address HR and operational needs for clients in Vietnam, with specialization in FMCG, Retail, and Fashion & Beauty sectors.

Differentiator

Problem solved

Functional benefit

Brands

• JOB TO CASH: Mobile application for job search functionality, available on iOS and Android platforms.

Products and services

• Payroll Outsourcing Comprehensive payroll processing service handling salary, benefits, allowances, bonuses, and Personal Income Tax calculations for both local and expatriate employees. Includes compliance management with Vietnamese government regulations, audit visibility, multi-country and multi-currency processing, and advisory on local legislative requirements. Targets multinational and local enterprises operating in Vietnam.
• Staffing Outsourcing Provides trained staffing teams calibrated to meet productivity, profitability, safety, and quality control requirements for client operations. Fills skilled positions across trades with workforce flexibility to scale up or down based on demand, while shielding client liability and reducing impact on in-house HR functions. Targets FMCG, Retail, and Fashion & Beauty companies in Vietnam.
• Field Merchandising In-store merchandising service ensuring maximum product visibility through shelf placement, planogram compliance, POSM management, stock reporting, and promotion campaign deployment. Covers retail outlets at scale during promotional periods, with tactical teams supporting key campaigns and full-time dedicated outsourced teams for ongoing execution.
• Auditing & Mystery Shopper Field auditing service providing compliance verification, competitor activity monitoring, and pricing benchmarking. Includes mystery shopper programs to evaluate customer experience and identify service gaps. Supports product compliance, in-store ROI optimization, and competitive activity reporting.
• Fashion & Beauty Brand Management Full-service consulting and solutions for fashion and beauty brands, covering overseas expansion, human resources, education, store operations, visual merchandising, consultation, and marketing support. Leverages WMH Group partnership to deliver comprehensive brand management by fashion and beauty professionals for international brands entering or operating in Vietnam.
• JOB TO CASH Mobile Application Mobile application for job seekers to find employment opportunities, available on iOS App Store and Google Play Store. Functions as a candidate acquisition channel and employment marketplace under the JOB TO CASH brand.

Quantifiable outcome

• 30,000+ candidates placed across FMCG, Retail, and B&F sectors
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WMH GroupcoreStrategic or Co-development PartnerWMH Group is referenced in the Fashion & Beauty service page as a related entity. The partnership appears to provide PeopleLink with capabilities to deliver comprehensive fashion and beauty brand management services, including overseas expansion support, human resources, education, store operations, visual merchandising, consultation, and marketing services. The page states: From recruitment and human resource development to store operations, marketing, and consultation. We keep evolving with new people and ideas. All efforts are for delivering to each and every fashion brand, the services that win people's hearts and minds.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Adecco Vietnam: Vietnam arm of global staffing leader Adecco Group, offering temporary staffing, permanent placement and HR outsourcing across Vietnam. Directly comparable as a multi-vertical HR outsourcing competitor serving multinational FMCG and retail clients.
• ManpowerGroup Vietnam: Vietnam subsidiary of ManpowerGroup, providing staffing, workforce solutions and talent management to enterprise clients including in consumer goods and retail. Comparable as a global HR services incumbent competing for the same enterprise accounts.
• Randstad Vietnam: Vietnam operations of Randstad, offering staffing, recruitment and HR solutions. Comparable as a globally branded HR services firm serving multinational clients in Vietnam across multiple sectors.
• PERSOL Vietnam: Vietnam operations of PERSOL Holdings (Japan), offering staffing and HR services with strong Japan-Vietnam cross-border capability. Comparable as a Japanese-affiliated HR outsourcing peer, especially relevant to PeopleLink's Japanese fashion & beauty clientele.

Direct peers

• HR2B: Vietnamese HR services company offering staffing, payroll, outsourcing and headhunting with a strong enterprise client base. One of the closest direct competitors to PeopleLink in the local HR outsourcing market.
• Navigos Group: Vietnamese recruitment and HR outsourcing group operating VietnamWorks and Navigos Search. Comparable as a Vietnam-focused HR services firm competing for the same enterprise staffing and recruitment mandates.
• Hays Vietnam: Vietnam operations of Hays, focused on mid-to-senior recruitment and workforce solutions. Comparable as a competitor for recruitment mandates and specialized staffing in the same enterprise client base.
• Robert Walters Vietnam: Vietnam office of Robert Walters, providing recruitment and workforce solutions across professional disciplines. Comparable as a competitor for recruitment and specialized staffing mandates in Vietnam.
• Sales Off Vietnam (Sales-Off): Vietnamese field marketing and merchandising services provider offering in-store execution, auditing and activation services. Comparable as a direct competitor to PeopleLink's Field Merchandising and Auditing & Mystery Shopper service lines.

Emerging players

• World Mode Holdings (WMH Group): Japanese fashion & beauty retail services group that is both a strategic partner and adjacent player to PeopleLink's Fashion & Beauty vertical. Comparable as a peer in fashion & beauty brand management services and as the partner enabling PeopleLink's Japanese client pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookm.me/423724011014071
• LinkedInlinkedin.com/company/peoplelinkvietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeopleLink Vietnam