National Association of Sales Professionals

What National Association of Sales Professionals does

National Association of Sales Professionals (NASP) is a private professional association founded in 1991 that delivers sales certifications, training programs, and executive coaching to individual sales professionals and corporate clients worldwide. Operating as part of Trusum Visions, LLC under CEO Rod Hairston, the company offers a tiered certification hierarchy spanning entry-level credentials through master pathways: CPSP (Certified Professional Sales Person), CPSL (Certified Professional Sales Leader), CMSP (Certified Master Sales Professional), CMSL (Certified Master Sales Leader), and CMST (Certified Master Sales Trainer), with supporting modules including Advanced Sales Influence (ASI) and Stage Power. The curriculum is built on two proprietary methodologies: the Customer Archetypes Emotional Selling Model, a psychological framework for understanding buyer types and emotional selling dynamics, and a 45-day Behavioral Conditioning Technology for habit formation and team cultural transformation.

The business model is primarily subscription- and certification-based, combining one-time certification purchases (e.g., $4,575 for the 14-month CMSL program) with recurring memberships and coaching retainers ($1,495/month). Distribution is hybrid: self-serve online enrollment for individual professionals through NASP.com, and direct enterprise sales for customized organizational transformation programs such as the ACE Leadership Framework. Content marketing, podcasting, and free assessment tools (Seller Style Assessment) drive top-of-funnel acquisition, while mastermind communities and exclusive retreats support retention. NASP claims 10,000+ certified professionals in its network and reports customer outcomes including 20% sales increases and 40% customer engagement improvements for certified graduates, with brand-name enterprise logos spanning technology (Microsoft, Salesforce, HubSpot, Dell, Adobe), financial services (Visa, KPMG, Equifax, New York Life), and industrial (Honeywell, FedEx) verticals.

Name

National Association of Sales Professionals

Legal name

National Association of Sales Professionals

Website

https://nasp.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

NASP is a private professional association founded in 1991 that delivers a tiered sales certification hierarchy (CPSP, CPSL, CMSP, CMSL, CMST), executive coaching, and behavioral conditioning programs to individual sales professionals, sales leaders, and corporate clients worldwide.

Ownership category

akta.pro rank

Product category

Professional Sales Training and Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDABANAL

Sales Leadership & Revenue Executive Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABABAG

Customer Success (Adoption, Retention & Expansion)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABABAM

Customer Success Operations & Health Scoring (Renewals/QBRs)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Sales professional certification
• Sales leadership training
• Executive sales coaching
• Behavioral conditioning programs
• Sales mastery membership

Headquarters

HQ city

Wimberley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Certifications: Revenue from certification programs including CPSP, CPSL, CMSP, and CMST certifications with tiered pricing for individual and organizational pathways
2. Executive Coaching Services: One-on-one personalized coaching packages including 3-hour, 8-hour, and monthly retainer options
3. Advanced Training Programs: Specialized training modules like Advanced Sales Influence and Stage Power programs
4. Sales Mastery Program: Year-long membership program with ongoing access to resources, coaching, and community support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NASP delivers a tiered sales certification ecosystem (CPSP, CPSL, CMSP, CMSL, CMST) backed by proprietary behavioral conditioning and the Customer Archetypes Emotional Selling Model, delivered through an online learning platform with weekly coaching and mastermind community support. Complementary offerings include one-on-one executive sales coaching packages, Advanced Sales Influence and Stage Power training modules, the Sales Mastery subscription program, and the ACE Leadership framework for organizational sales culture transformation.

Product overview

NASP offers a comprehensive sales certification and training ecosystem built around its core behavioral conditioning and Customer Archetypes Emotional Selling methodology. The portfolio centers on four main certification tiers: CPSP (Certified Professional Sales Person) and CPSL (Certified Professional Sales Leader) as foundational certifications, progressing to CMSP (Certified Master Sales Professional) and CMSL (Certified Master Sales Leader) as advanced master pathways. Supporting the certification ecosystem are specialized programs including Advanced Sales Influence (ASI) and Stage Power for advanced skills training, the Sales Mastery subscription program with coaching and mastermind support, one-on-one coaching services in multiple tiers, the ACE Leadership Framework for organizational transformation, and CMST (Certified Master Sales Trainer) for those seeking to become trainers themselves. Free resources include the Seller Style Assessment, Daily Sales Success Program, the Leads to Growth Podcast, and the Women of Sales & Influence Facebook Live series. The company claims 10,000+ certified professionals with reported outcomes of 20% increase in sales and 40% increase in customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• CPSP (Certified Professional Sales Person): Professional sales certification program teaching fundamentals of sales and internal support habits for career building.
• CPSL (Certified Professional Sales Leader)
• CMSP (Certified Master Sales Professional)
• CMSL (Certified Master Sales Leader)
• CMST (Certified Master Sales Trainer)
• ASI - Advanced Sales Influence
• Stage Power - Story of Influence
• ACE Leadership

Products and services

• CPSP - Certified Professional Sales Person Foundational professional sales certification that transforms how sales professionals approach sales and communicate across all channels, developing full potential through the new world of sales methodology. It is targeted at individual sales contributors seeking formal credentials and skill development.
• CPSL - Certified Professional Sales Leader Sales leadership certification uniquely designed to transform professionals into top leaders, mastering skills to build, manage, and inspire high-performing sales teams. It is targeted at sales managers, directors, and emerging leaders.
• CMSP - Certified Master Sales Professional Comprehensive master certification pathway covering the complete sales professional journey from foundation to advanced influence, bundling CPSP, Advanced Sales Influence, CPSA, and one year of the Sales Mastery program. It is targeted at career-driven individual professionals seeking the highest tier of recognized credentialing.
• CMSL - Certified Master Sales Leader Most comprehensive sales leadership certification combining sales and leadership certifications with advanced influence training, leadership frameworks, and coaching methodologies over 14 months. It is targeted at senior sales leaders and executives seeking mastery-level credentialing.
• CMST - Certified Master Sales Trainer Ultimate pathway for those who want to train and develop sales professionals, bundling the complete CMSP and CMSL pathways, Master Trainer certifications, and 3 years of the Sales Mastery program. It is targeted at practitioners seeking to become certified sales trainers themselves.
• Advanced Sales Influence (ASI) 6-week deep dive module into the Customer Archetypes Emotional Selling Model, teaching the psychology of influence and how to transform connections with every type of buyer. It is targeted at certified professionals and leaders who want advanced influence skills.
• Stage Power - Story of Influence Leadership narrative development program focused on mastering the art of storytelling to captivate audiences, inspire action, and communicate vision with power and authenticity. It is targeted at sales leaders and executives who present to internal and external audiences.
• Sales Mastery Program Ongoing subscription membership program featuring daily habit conditioning with weekly coaching sessions, flexible subscription plans with no commitment, mastermind team support, and exclusive events including Sales Mastery retreats. It is targeted at active members of NASP who want continuous reinforcement.
• One-on-One Sales Coaching Personalized coaching packages with expert coaches providing tailored guidance for unique challenges and goals, available in 3-hour ($1,995), 8-hour ($2,995), and monthly retainer ($1,495/month) formats. It is targeted at individual sales professionals and leaders seeking one-to-one accountability.
• ACE Leadership Framework Custom culture design for organizations leveraging behavioral conditioning technology, including customized leadership and sales programming, coaching framework implementation, and ACE KPI measurement systems. It is targeted at enterprises undergoing sales culture transformation.

Quantifiable outcome

• 20% increase in sales reported by certified professionals
• +2 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandler Training: Global sales training franchise offering certifications, coaching, and ongoing reinforcement programs for sales professionals and leaders — directly comparable to NASP's CPSP/CPSL certification and Sales Mastery model.
• American Association of Inside Sales Professionals (AA-ISP): Membership-based professional association serving inside sales professionals with certifications, training, and community — analogous to NASP's positioning as a sales professional membership and certification body.
• RAIN Group: Sales training and consulting firm delivering proprietary methodologies, custom training, and coaching to enterprise sales teams — overlaps with NASP's certification programs and personalized coaching offerings.
• Richardson Sales Performance: Provider of sales training, sales leadership development, and curriculum-based enablement for large enterprises — directly comparable to NASP's CPSL/CMSL leadership and ACE Leadership offerings.
• Corporate Visions: B2B sales training and messaging consultancy with proprietary frameworks for sales conversations and customer engagement — overlaps with NASP's Customer Archetypes Emotional Selling Model positioning.
• Sales Management Association: Membership association specifically focused on sales leadership and sales management development — direct peer to NASP's CPSL and CMSL leadership certification tracks.

Broad incumbents

• Dale Carnegie Training: Long-established global training brand covering sales, leadership, and professional development courses — a broader incumbent operating across many of the same corporate training categories NASP targets.
• Skillsoft: Large corporate learning and talent development platform with broad professional and leadership training catalogs — adjacent competitor for enterprise training budgets that NASP also targets.

Emerging players

• Sales Hacker: Community, content, and event-driven platform for sales professionals — comparable to NASP's podcast/blog/email content engine and mastermind community layer.
• JBarrows Consulting: Sales training provider focused on outbound prospecting, sales process, and team coaching for SMB/enterprise sales orgs — overlaps with NASP's sales rep foundational training and coaching services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NASPPRO
• LinkedInlinkedin.com/company/nasp---national-association-of-sales-professionals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Sales Professionals