Guard Street
Guard Street is a privately held U.S. company, founded in 2014 and based in Wheaton, Illinois, that sells consumer privacy protection kits designed to secure online shopping, banking, web activity, email, data storage, and travel for individual consumers.
- Company typePrivate
- Founded2014
- HeadquartersWheaton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Guard Street does
Guard Street is a privately held U.S. company founded in 2014 and headquartered in Wheaton, Illinois, that sells consumer privacy protection kits. Per its stated positioning, the kits are designed to secure a range of everyday online activities, including shopping, banking, general web activity, email, data storage, and travel. The firm operates with a small team in the 11-50 employee range and is led by co-founder and chief executive officer Vince Mazza. The offering targets individual consumers rather than enterprise customers, framing privacy as a packaged retail product rather than a managed service.
The underlying technology, product architecture, and feature inventory are not described in the available source data. The Guard Street website (guardstreet.com) was not directly accessible during data collection, returning only a loading/verification screen, so product specifications, partner integrations, encryption methodologies, and any underlying security stack cannot be confirmed from first-party content. No patents, trademarks, certifications, compliance attestations, or third-party technology partnerships were disclosed in the aggregated sources.
The business model and revenue mechanics are similarly opaque. No pricing tiers, sales channels, distribution arrangements, customer segments, or revenue figures are documented in the input. There is no record of outside funding rounds, M&A activity, leadership changes, or strategic partnerships beyond the founding. As a result, monetization mechanics, customer acquisition channels, and unit economics are not assessable from the evidence available.
Guard Street firmographics
Firmographics- Name
- Guard Street
- Website
- https://guardstreet.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Guard Street is a privately held U.S. company, founded in 2014 and based in Wheaton, Illinois, that sells consumer privacy protection kits designed to secure online shopping, banking, web activity, email, data storage, and travel for individual consumers.
- Ownership category
- akta.pro rank
Where Guard Street is headquartered
LocationHeadquarters
- HQ city
- Wheaton
- HQ country
- United States
- HQ region
- North America
Markets served
Guard Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Guard Street product offering
Product offeringCore offering
Guard Street provides consumer privacy protection kits designed to secure individuals' online activities, including online shopping, banking, web activity, email, data storage, and travel. The company bundles privacy and security services into packaged kits targeted at individual consumers seeking to protect their personal information and digital identity.
Product overview
No product or service information available. The source page displayed a loading/verification screen with no accessible content.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Privacy Protection Kit
Companies that use Guard Street
Customer profileIdeal customer profiles1 record
Guard Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guard Street partnerships and signals
Strategic signalRecent moves1 record
Guard Street competitors and assessment
Company assessmentBroad incumbents
- Experian IdentityWorks: Consumer identity protection service from a major credit bureau, bundling credit monitoring, dark-web surveillance, and identity-theft insurance. Comparable on subscription privacy/identity protection offerings and target consumer.
- Norton LifeLock (Gen Digital): Broad incumbent offering bundled consumer device security, VPN, password management, and LifeLock identity-theft protection. Competes head-to-head with Guard Street's privacy kit value proposition across an overlapping mass-market consumer base.
- Kroll Identity Theft Protection: Identity theft monitoring, protection, and restoration services from a global risk-consulting firm, with comparable subscription offerings aimed at individuals and families concerned about online and financial privacy.
Direct peers
- Aura: Aura sells a bundled consumer digital security and identity protection subscription covering VPN, antivirus, password manager, credit monitoring, and identity theft insurance — directly comparable to Guard Street's bundled privacy-kit model.
- IdentityGuard (Aura): Long-running consumer identity and privacy protection subscription service that bundles credit monitoring, dark-web surveillance, and identity-theft protection — directly comparable in product framing and target customer to Guard Street's privacy kits.
- IdentityForce: Consumer and family identity theft and privacy protection subscription covering credit monitoring, identity monitoring, and recovery services — a closely comparable bundled-privacy product targeting the same individual and family buyer as Guard Street.
- PrivacyGuard: Subscription service offering identity theft protection, credit monitoring, and online privacy tools to consumers — directly comparable in product mix and pricing-model approach to Guard Street.
- IDX (IDX Digital): Provider of consumer identity and privacy protection services, including credit monitoring, identity-theft recovery, and privacy tools — comparable subscription-based privacy kit positioning.
- AllClear ID: Consumer identity protection and breach-response service offering monitoring, alerts, and recovery assistance — overlapping Guard Street's use cases around banking, online activity, and personal data protection.
Emerging players
- DeleteMe (Abine): Subscription-based personal data removal service that removes user information from data broker sites, addressing the same data-storage/privacy concerns Guard Street targets, though with a narrower, more specialized offering.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
Guard Street social profiles
Digital presenceGuard Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guard Street leadership team
Management profileNumber of profiles
Profiles1 record
Guard Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guard Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guard Street
What does Guard Street do?
Guard Street provides consumer privacy protection kits designed to secure individuals' online activities, including online shopping, banking, web activity, email, data storage, and travel. The company bundles privacy and security services into packaged kits targeted at individual consumers seeking to protect their personal information and digital identity.
When was Guard Street founded?
Guard Street was founded in 2014. It employs 11 to 50 people.
Where is Guard Street based?
Guard Street is headquartered in Wheaton, United States, in the North America region.
Who are Guard Street's main competitors?
Broad incumbents on record are Experian IdentityWorks, Norton LifeLock (Gen Digital) and Kroll Identity Theft Protection. Direct peers are Aura, IdentityGuard (Aura), IdentityForce, PrivacyGuard, IDX (IDX Digital) and AllClear ID. DeleteMe (Abine) is listed as an emerging player.
Does Guard Street have an API?
No public API is recorded for Guard Street.