DeleteMe
DeleteMe is a subscription-based personal data removal service operated by Abine, Inc., serving U.S. consumers, families, and enterprise and government clients by scanning and removing personal information from 976+ data broker sites via automated tools and human-led Privacy Advisors.
- Company typePrivate
- Founded2010
- HeadquartersSomerville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DeleteMe does
DeleteMe is a subscription-based personal data removal service operated by Abine, Inc., founded in 2010 by Rob Shavell, Eugene Kuznetsov, and Andrew Sudbury and headquartered in the Boston/Somerville, Massachusetts area. The company targets U.S. consumers, families, and enterprise and government organizations seeking to remove personal information from data broker websites and people-search sites. Its core product combines automated scanning across 976+ data broker sites with human-led Privacy Advisors who execute opt-out requests, generate quarterly progress reports, and handle custom removals. The platform is supplemented by an AI-Powered Cyber Portal (launched February 2025), AI Privacy Settings educational guides covering opt-out from AI training across Google, ChatGPT, Claude, Perplexity, and others, and the Block Party social media privacy tool acquired in March 2026.
The business operates a dual-channel go-to-market: self-serve online subscription for individuals and families ($129/year for one person up to $499 for a two-year family plan) paired with enterprise field sales and an extensive channel partner ecosystem that includes Carahsoft for government, TD SYNNEX and SHI for enterprise, and Guidepoint, VLCM, EVOTEK, Red River, WEI, Opkalla, and AWS. Revenue is supplemented by a 30-40% affiliate program. Customer segments span consumers, families, enterprises (executives, critical employees, full organizations), and public sector (federal, state, local) buyers across verticals including government, healthcare, financial services, higher education, judicial, law enforcement, and media. DeleteMe holds SOC 2 Type 2 (since 2021), ISO 27001:2022 (announced March 2026), TX-RAMP, GDPR, and CCPA compliance certifications and reports over 100 million successful opt-out removals since 2010.
DeleteMe firmographics
Firmographics- Name
- DeleteMe
- Legal name
- Abine, Inc.
- Website
- https://joindeleteme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeleteMe is a subscription-based personal data removal service operated by Abine, Inc., serving U.S. consumers, families, and enterprise and government clients by scanning and removing personal information from 976+ data broker sites via automated tools and human-led Privacy Advisors.
- Ownership category
- akta.pro rank
Where DeleteMe is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DeleteMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual/Family Subscription: Annual and biennial subscription plans for individuals and families to remove personal data from data brokers. Billed annually or biennially with automatic renewal.
- Business/Enterprise Plans: Custom-priced enterprise plans for organizations to protect executives, employees, or entire organizations. Contact sales for pricing.
- Affiliate Program: Commission-based affiliate program paying 30-40% of average order value on each sale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Person Annual Plan - $10.75/month |
| Subscription | Annual | 2 People Annual Plan - $21.50/month |
| Subscription | Annual | Family (4 People) Annual Plan - $43.00/month |
| Subscription | Multi-year contract | 1 Person Biennial Plan - $8.71/month |
| Subscription | Multi-year contract | 2 People Biennial Plan - $14.54/month |
| Subscription | Multi-year contract | Family (4 People) Biennial Plan - $20.79/month |
| Subscription | Annual | Business Plan - Contact Sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
DeleteMe product offering
Product offeringCore offering
DeleteMe is a subscription-based personal data removal service that continuously scans and removes users' personal information from over 976 data broker websites using a human-led managed service with expert Privacy Advisors. The service operates on annual and biennial subscription plans for individuals, families, and enterprise customers, providing quarterly removal reports and ongoing continuous monitoring throughout the year.
Product overview
DeleteMe operates as a unified privacy protection platform consisting of a core personal data removal subscription service (DeleteMe) for consumers and businesses, supplemented by the acquired Block Party social media privacy tool. The offering portfolio includes free DIY opt-out guides and account deletion resources, a free personal data scan tool, AI privacy settings educational content, and doxxing protection resources. The core DeleteMe service uses automated scanning and removal across 976+ data brokers with human-powered advisor support for premium tiers, while Block Party provides social media security features for harassment and privacy protection on social platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- DeleteMe (Consumer Subscription) Subscription-based personal data removal service for individual consumers and families that continuously scans and removes users' personal information from over 976 data broker websites. Provides quarterly reports, assigns dedicated privacy advisors, and operates on an automated recurring removal model with annual ($129-$329) and biennial ($209-$499) billing tiers.
- DeleteMe Business Solutions Enterprise and organizational privacy protection service that protects executives, critical employees, or entire organizations from cybersecurity risks, doxxing, social engineering, spear phishing, and personal data exposure. Includes vertical-specific solutions for government, healthcare, financial services, higher education, judicial, law enforcement, and media sectors, sold through enterprise field sales with custom pricing.
- Block Party Social media privacy and safety tool that helps users protect themselves from targeted harassment, social engineering, and data exposure across multiple social media platforms. Originally designed to combat harassment on Twitter, it provides account security and privacy controls.
Quantifiable outcome
- 100M+ personal listings removed since 2010
- +3 more outcomes
Companies that use DeleteMe
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles3 records
DeleteMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
DeleteMe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HANDD Business SolutionscoreDeleteMe partnered with HANDD Business Solutions to strengthen data privacy services across EMEA, UK, and APAC regions. The partnership expands DeleteMe's international reach and provides HANDD customers with access to DeleteMe's personal data removal and privacy protection services.
- CarahsoftcoreCarahsoft serves as a government technology partner and distributor for DeleteMe, showcasing security solutions at ISC WEST and other events. Carahsoft enables DeleteMe to reach government and public sector customers.
- GuidepointminorGuidepoint is a channel partner offering DeleteMe's privacy solutions to their network of enterprise customers.
- VLCMminorVLCM is a technology solutions provider and channel partner for DeleteMe's privacy protection services.
- TD SYNNEXcoreTD SYNNEX is a major technology distributor and channel partner for DeleteMe, providing access to their extensive reseller network.
- EVOTEKminorEVOTEK is a channel partner offering DeleteMe's privacy solutions to enterprise customers.
- Red RiverminorRed River is a technology solutions provider and channel partner for DeleteMe.
- WEIminorWEI is a technology solutions provider and channel partner for DeleteMe.
- OpkallaminorOpkalla is a channel partner offering DeleteMe's privacy solutions.
- SHIcoreSHI is a large technology solutions provider and channel partner for DeleteMe, offering their privacy protection services to enterprise customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
DeleteMe competitors and assessment
Company assessmentDirect peers
- Optery: Optery is a direct competitor offering consumer and enterprise personal data removal from data brokers and people-search sites. Closely comparable to DeleteMe in core product (data broker opt-outs), customer base, and self-serve plus enterprise go-to-market.
- Incogni: Incogni (by Surfshark/Nord Security) is a subscription-based personal data removal service targeting consumers, covering data brokers and people-search sites. Comparable in product, target customer, and subscription pricing model to DeleteMe's consumer plans.
- Onerep: Onerep provides automated personal data removal from data broker sites for individuals and businesses. Comparable to DeleteMe in service offering, removal coverage approach, and dual B2C/B2B monetization.
- Privacy Duck: Privacy Duck offers personal information removal from data broker websites on a subscription basis for consumers. Comparable to DeleteMe in core service, subscription model, and target customer (privacy-conscious U.S. consumers).
- ReputationDefender: ReputationDefender provides personal data removal and online reputation management services to consumers and enterprises. Comparable to DeleteMe's enterprise executive protection and consumer data removal offerings.
Emerging players
- Removaly: Removaly is an emerging personal data removal service focused on simplifying opt-outs from people-search sites. Comparable to DeleteMe in product category but with narrower feature scope and earlier-stage scale.
- Kanary: Kanary is an emerging privacy service offering personal data removal plus monitoring for exposed information. Comparable to DeleteMe's data removal core, with an adjacent monitoring layer.
Broad incumbents
- Aura: Aura is a broader digital safety platform combining identity theft protection, VPN, antivirus, and personal data removal. Comparable to DeleteMe on the data removal dimension but bundles many additional services targeting the same consumer.
- Gen Digital (Norton LifeLock): Gen Digital (parent of Norton, LifeLock, and Avast) offers identity and device protection that includes personal data removal features. Comparable to DeleteMe on data removal but as part of a much broader security portfolio with large incumbent distribution.
- ZeroFox: ZeroFox provides external cybersecurity and digital risk protection including executive protection and data exposure remediation for enterprises. Comparable to DeleteMe's enterprise business motion around executive and employee privacy protection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeleteMe social profiles
Digital presenceDeleteMe compliance and trust
Trust signalCompliance5 records
DeleteMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeleteMe leadership team
Management profileNumber of profiles
Profiles5 records
DeleteMe subsidiaries and ownership
Company hierarchySubsidiaries1 record
DeleteMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeleteMe M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeleteMe
What does DeleteMe do?
DeleteMe is a subscription-based personal data removal service that continuously scans and removes users' personal information from over 976 data broker websites using a human-led managed service with expert Privacy Advisors. The service operates on annual and biennial subscription plans for individuals, families, and enterprise customers, providing quarterly removal reports and ongoing continuous monitoring throughout the year.
Is DeleteMe a public or private company?
DeleteMe is a private company. It is classified as venture growth investor backed and is currently operating.
When was DeleteMe founded?
DeleteMe was founded in 2010. It employs 51 to 100 people.
Where is DeleteMe based?
DeleteMe is headquartered in Somerville, United States, in the North America region.
How does DeleteMe make money?
Three revenue lines are on record. Individual/Family Subscription is the primary driver. The others are business/Enterprise Plans and affiliate Program.
Who are DeleteMe's main competitors?
Direct peers on record are Optery, Incogni, Onerep, Privacy Duck and ReputationDefender. Emerging players are Removaly and Kanary. Broad incumbents are Aura, Gen Digital (Norton LifeLock) and ZeroFox.
Does DeleteMe have an API?
No public API is recorded for DeleteMe.