BlueDog
- Company typePrivate
- Founded2008
- HeadquartersAndover, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
BlueDog firmographics
Firmographics- Name
- BlueDog
- Legal name
- BlueDog Pet Care
- Website
- https://bluedogpetcarema.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BlueDog industry classification
Industry- Product category
- Pet care services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
Keywords
Where BlueDog is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BlueDog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dog Walking Services: Recurring dog walking services for pet owners, with scheduling options for multiple days per week. Services include 30, 45, or 60 minute visits, with flexible scheduling options.
- Dog Training Classes: Group training classes and private one-on-one training sessions. Group classes offer unlimited sessions within the Academy program. Private training for specific behavioral issues.
- Puppy Socialization Sessions: Specialized puppy socialization sessions to help puppies develop proper social skills with other dogs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BlueDog product offering
Product offeringCore offering
BlueDog is a local dog care company that provides professional dog walking services and science-based, positive reinforcement dog training in the Andover, North Andover, and Lawrence, Massachusetts area. Its offerings include recurring at-home dog walks, unlimited group classes at its BlueDog Academy that culminate in AKC Canine Good Citizen certification, one-on-one private training for behavioral issues, puppy socialization, Control Unleashed reactive-dog training, and canine sport classes. The business is family-owned, founded in 2008 by Kimberly and Chris Palermo, with professional training services running since 2011.
Product overview
BlueDog is a local, family-owned dog training and walking company offering a service-based portfolio organized around three core offerings: Group Dog Training through BlueDog Academy's unlimited class program (with progression levels and AKC certification), Private Dog Training for individualized behavioral work, and Dog Walking Services. Additional specialized modules include Puppy Socialization Sessions, Control Unleashed (advanced behavioral games), and Sport Classes. The company was established in 2008 and operates in the Andover, MA area.
Differentiator
Problem solved
Functional benefit
Brands
- BlueDog Academy: The company's training facility offering group classes, puppy socialization sessions, private training, and AKC Canine Good Citizen certification programs.
Products and services
- BlueDog Academy Dog School Unlimited group dog training classes held at the BlueDog Academy facility in Lawrence, MA, where dogs progress through graduated levels at their own pace and can earn AKC Canine Good Citizen certification upon completion. Targeted at local dog owners in the Merrimack Valley who want a structured but flexible group class program.
- Private Dog Training
- Dog Walking Services
- Puppy Socialization Sessions
- Control Unleashed Program
- Sport Classes
Quantifiable outcome
- Dogs achieving AKC Canine Good Citizen certification through the BlueDog Academy program
Companies that use BlueDog
Customer profileSegments2 records
Ideal customer profiles2 records
BlueDog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BlueDog partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- IAABC (International Association of Animal Behavior Consultants)minorProfessional affiliation with IAABC, an organization for animal behavior professionals. BlueDog displays the IAABC logo indicating trainer membership or certification alignment.
- North Andover Merchants AssociationminorLocal business association membership supporting the North Andover business community.
- Pet TechminorPet Tech certified training organization. BlueDog displays Pet Tech certification logo indicating professional training credentials.
- APDT (Association of Professional Dog Trainers)minorFull member of APDT, the professional association for dog trainers. Indicates commitment to professional standards in dog training.
- American Kennel Club (AKC)coreBlueDog Academy offers AKC Canine Good Citizen certification program. Trainers are AKC CGC Evaluators qualified to certify dogs who pass the 10-step CGC test.
- Control UnleashedcoreBlueDog has Control Unleashed Certified Instructors on staff. Control Unleashed is a program designed to help dogs with behavioral issues through games-based training.
- CATCH (Catch Canine Trainers of America)minorBlueDog has a CATCH Official Mentor Trainer on staff, indicating advanced training education and mentorship capabilities.
- TAGteachminorBlueDog trainers have Level 1 TAGteach certification, a teaching methodology using positive reinforcement principles.
- Yellow Dog ProjectminorAffiliation with the Yellow Dog Project, which raises awareness about dogs needing space and special handling.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BlueDog competitors and assessment
Company assessmentDirect peers
- Bark Busters Home Dog Training: National franchise offering in-home dog training with positive reinforcement methodology. Directly comparable to BlueDog's private training service with similar science-based approach and recurring client engagement model.
- Dogtopia: Franchise-based dog daycare, boarding, and spa services with structured group play. Comparable to BlueDog Academy's group training model with similar membership-style recurring service structure.
- Camp Bow Wow: National pet care franchise offering daycare, boarding, and training. Comparable to BlueDog as a multi-service pet care operator with both training and care components delivered via staffed facilities.
Broad incumbents
- Rover: Online marketplace for pet sitting, dog walking, and boarding services. Comparable to BlueDog's dog walking offering but operates as a platform connecting pet owners with independent walkers rather than employing them directly.
- Wag!: App-based dog walking and pet care marketplace. Comparable to BlueDog's dog walking services as a technology-enabled alternative competing for the same working pet owner segment.
- PetSmart Dog Training: PetSmart's in-store dog training programs offer group classes and private sessions. Comparable to BlueDog Academy as a training offering targeting similar basic obedience and AKC CGC outcomes, though operated at national retail scale.
- Petco Dog Training: Petco's dog training services including positive reinforcement group classes. Comparable to BlueDog Academy as a group training service targeting pet owners seeking structured skill development.
Regional players
- Pet Wants: Mobile pet care and wellness franchise offering pet sitting, dog walking, and mobile grooming services in select regional markets. Comparable to BlueDog's recurring pet care service model though not focused on training.
- Scenthound: Membership-based dog care franchise focused on routine grooming, wellness, and basic hygiene services. Comparable to BlueDog as a recurring subscription pet care model, though focused on hygiene rather than training or walking.
Others
- Posh Pets Dog Walking: Local independent dog walking and pet care operators in the Boston metro area (e.g., Posh Pets, Metro Dog Walkers) compete directly with BlueDog in the same geography. They are the most proximate direct competitors though smaller and less differentiated than the franchise or platform alternatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueDog social profiles
Digital presenceBlueDog financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueDog leadership team
Management profileNumber of profiles
Profiles2 records
BlueDog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueDog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueDog
What does BlueDog do?
BlueDog is a local dog care company that provides professional dog walking services and science-based, positive reinforcement dog training in the Andover, North Andover, and Lawrence, Massachusetts area. Its offerings include recurring at-home dog walks, unlimited group classes at its BlueDog Academy that culminate in AKC Canine Good Citizen certification, one-on-one private training for behavioral issues, puppy socialization, Control Unleashed reactive-dog training, and canine sport classes. The business is family-owned, founded in 2008 by Kimberly and Chris Palermo, with professional training services running since 2011.
Is BlueDog a public or private company?
BlueDog is a private company. It is classified as family owned and is currently operating.
When was BlueDog founded?
BlueDog was founded in 2008. It employs 101 to 250 people.
Where is BlueDog based?
BlueDog is headquartered in Andover, United States, in the North America region.
How does BlueDog make money?
Three revenue lines are on record. Dog Walking Services are the primary driver. The others are dog Training Classes and puppy Socialization Sessions.
Who are BlueDog's main competitors?
Direct peers on record are Bark Busters Home Dog Training, Dogtopia and Camp Bow Wow. Broad incumbents are Rover, Wag!, PetSmart Dog Training and Petco Dog Training. Regional players are Pet Wants and Scenthound. Posh Pets Dog Walking is listed as an others.
Does BlueDog have an API?
No public API is recorded for BlueDog.
What industry is BlueDog in?
BlueDog's product category is Pet care services. Its primary akta.pro industry code is HSANAFAE, Training-Integrated Dog Daycare (Day Training). Its NAICS code is 81291 and its SIC code is 8200.