G S Long

What G S Long does

G.S. Long Company is a family-owned, private agricultural inputs retailer and crop consulting firm founded by Gary Long in 1980 and headquartered in Union Gap/Yakima, Washington. The company serves commercial growers across the Pacific Northwest — primarily in Washington and Oregon — with a focus on tree fruit (apples, pears, cherries), hops, and both conventional and organic production systems. It operates regional branches in Wenatchee (since 2011), Malaga, and Hood River/Oregon (since 1986), supported by multiple Yakima facilities including a main office, field operations, fabrication shop, fertigation office, two warehouses, and a laboratory.

The company's offering integrates four core product lines: (1) Crop Consulting — pest and disease monitoring, nutrition recommendations, crop load management, soil/leaf analysis, regulatory compliance, and food safety verification delivered by 40+ state-licensed crop advisors; (2) Crop Protection — insecticides, fungicides, herbicides, growth regulators, and related inputs; (3) Nutrition — custom fertilizer blends (liquid and dry), leaf feeds, liquid lime, compost, and application services including fertigation, spike/shank application, and spreading; and (4) Delivery — same-day doorstep service via a dedicated fleet. Supporting services include GPS mapping, drone services, bud hardiness analysis, food safety consulting, and a safety supplies catalog. The FieldBase online portal and Data Driven Nutrition (DDN) platform provide digital ordering and data management, and the GSL Continuing Education program delivers workshops, training, and an annual Grower's Meeting reaching 1,200+ attendees and ~4,000 industry participants annually in both English and Spanish.

The business model is a hybrid of product sales (agricultural chemicals and fertilizers) and professional services (crop consulting, delivery, food safety), with a sales-led, relationship-driven go-to-market motion executed through direct field sales by crop advisors. The company has been a member of the IAP Group (an agricultural inputs distribution network) since 1999. No public revenue, funding, or M&A activity is disclosed, and the company has remained under independent family ownership since founding.

Name

G S Long

Legal name

G.S. Long Company

Website

https://gslong.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

G.S. Long Company is a family-owned, private agricultural inputs retailer and crop consulting firm founded in 1980, serving commercial tree fruit, hop, and organic growers across Washington and Oregon with crop protection, nutrition, consulting, delivery, GPS mapping, and food safety services delivered by 40+ licensed crop advisors.

Ownership category

akta.pro rank

Product category

Agricultural Crop Consulting and Inputs

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Crop Scouting & Field Monitoring Services (AFACABAD)

akta.pro secondary industry

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

• Crop consulting services
• Crop protection products
• Agricultural nutrition
• Farm delivery services
• Agricultural GPS mapping

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Crop Protection Products: Diverse product line including Insecticides, Fungicides, Herbicides, Rodenticides, Growth Regulators, Sun and Rain Protectants, Natural Predators, Adjuvants and Surfactants for conventional and organic crop management.
2. Nutrition Products and Services: Custom Fertilizer Blends (liquid), Liquid Fertilizer, Dry Fertilizer, Leaf Feeds, Liquid Lime, Compost, along with Fertigation, Spike and Shank Applications, Dry Spreaders, Liquid Lime Applicators, and Compost Spreaders services.
3. Crop Consulting Services: Professional consulting services including pest and disease monitoring, nutrition recommendations, crop load management, soil and leaf analysis, and regulatory compliance.
4. Delivery Services: Same day delivery service with doorstep delivery to ensure customers have products when needed. Diverse fleet of delivery trucks with highly trained drivers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

G.S. Long Company is an agricultural inputs and services provider that sells crop protection products (insecticides, fungicides, herbicides, growth regulators, and related inputs) and crop nutrition products (custom fertilizer blends, liquid and dry fertilizers, leaf feeds, liquid lime, compost) alongside professional crop consulting, application services, same-day delivery, GPS mapping, drone services, bud analysis, and food safety verification for commercial growers in the Pacific Northwest.

Product overview

G.S. Long Company offers an integrated portfolio of agricultural services centered on crop consulting, crop protection, and nutrition. The core offerings include Crop Consulting (conventional and organic pest/disease monitoring, nutrition management, regulatory compliance), Crop Protection (insecticides, fungicides, herbicides and related products), and Nutrition Services (custom fertilizers, fertigation, application services). Supporting services include Delivery (same-day doorstep delivery), GPS Mapping, Drone Services, Bud Analysis, Food Safety consulting, and GSL Supplies (safety equipment). FieldBase serves as the customer-facing portal for online engagement. The company also operates GSL Continuing Education, hosting annual grower meetings and training events serving approximately 4,000 industry participants annually in English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Crop Consulting
• Crop Protection Products
• Nutrition Products and Services
• Delivery Service
• GPS Mapping
• Drone Services
• Bud Analysis
• Food Safety Consulting
• GSL Supplies
• FieldBase Customer Portal
• GSL Continuing Education

Quantifiable outcome

• Annual Grower's Meeting grown to over 1,200 in annual attendance
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IAP GroupcoreStrategic or Co-development Partner · 1 January 1999G.S. Long Co. has been a proud member of the IAP Group since 1999, representing a long-standing strategic partnership in the agricultural inputs distribution network.
• FieldBasecoreTechnology or IntegrationFieldBase is an online portal provided by G.S. Long for customers to access Data Driven Nutrition services and manage orders digitally.
• Washington State University Tree Fruit ExtensionminorStrategic or Co-development PartnerWSU Tree Fruit Extension provides research-based information and educational resources that complement G.S. Long's crop consulting services. Featured on bud analysis resources.
• Washington Tree Fruit AssociationminorStrategic or Co-development PartnerG.S. Long supports and collaborates with the Washington Tree Fruit Association in industry education and advocacy efforts.
• Washington Farm BureauminorStrategic or Co-development PartnerPartnership in continuing education efforts for the agricultural industry.
• waflaminorStrategic or Co-development PartnerG.S. Long collaborates with wafla (agricultural labor association) in continuing education programs.
• Hop Growers of AmericaminorStrategic or Co-development PartnerG.S. Long supports Hop Growers of America through continuing education and industry collaboration.
• Washington Winegrower's AssociationminorStrategic or Co-development PartnerPartnership in continuing education for wine industry professionals.
• Northwest Cherry GrowersminorStrategic or Co-development PartnerIndustry collaboration for cherry production education and best practices.
• AgForestryminorStrategic or Co-development PartnerG.S. Long supports the AgForestry Leadership Program through continuing education and industry involvement.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Simplot Grower Solutions: Vertically integrated agricultural supplier with retail agronomy operations across the Western US. Directly comparable to G.S. Long on crop protection, custom fertilizer blends, and field advisory, with additional upstream integration.
• Nutrien Ag Solutions: Largest US crop input retailer (Loveland/CPS heritage), offering crop protection, nutrition, and digital agronomy tools. Competes head-to-head with G.S. Long in tree fruit and PNW specialty crops, though its scale dwarfs regional retailers.
• Wilbur-Ellis: Large, diversified agricultural inputs and crop protection distributor across the Western US, including significant PNW presence in tree fruit, row crops, and vegetables. Overlaps directly with G.S. Long in fertilizer blends, crop protection, and field advisory, but at much larger national scale and broader portfolio.
• Helena Agri-Enterprises: National agronomy distributor offering crop protection, fertilizer, and Agri-Solutions consulting. Comparable to G.S. Long's combined product-distribution-plus-advisory model across multiple US regions, but with deeper specialty-crop and national procurement scale.

Regional players

• Agri-Logic / CMM (TIDE-affiliated regional agronomy peers): Mid-sized independent agricultural retailers offering fertilizer blending, crop protection, and agronomic services in PNW-adjacent regions (Idaho, Montana). Closely comparable to G.S. Long's mix of custom nutrition, crop protection, and field consulting without national scale.
• Tidewater (Wilbur-Ellis PNW): PNW-focused ag inputs arm within Wilbur-Ellis serving tree fruit, hops, and row crops in Washington and Oregon. Direct overlap with G.S. Long's PNW tree fruit and hops customer base and product/service mix.

Emerging players

• Certis Biologicals: Biological crop protection specialist serving organic and conventional growers with biopesticides and integrated pest management tools. Comparable to G.S. Long on organic-approved crop protection supply, though Certis is manufacturer/supplier rather than distributor.
• Stahl Hutterian Brethren / Stahl-Bunning: Regional Pacific Northwest and Midwest agricultural retailers focused on crop protection, fertilizer, and grower services. Comparable to G.S. Long's regional input retailer + advisor model though smaller and less tree-fruit-skewed.

Direct peers

• Wilco (Willamette Valley): Oregon-based farmer-owned agricultural cooperative serving Willamette Valley and PNW growers with agronomy, fuel, and farm supply services. Closest direct peer to G.S. Long by virtue of regional overlap, cooperative/independent retail structure, and integrated agronomy + product offering.

Others

• IAP Group (Independent Ag Producers): Member-owned network of independent agricultural retailers that aggregates procurement, training, and back-office services for members like G.S. Long. Highly comparable because G.S. Long has been an IAP member since 1999, and IAP defines the structural peer set of independent PNW/regional ag retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GSLongCompany
• LinkedInlinkedin.com/company/g.s.-long-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G S Long