Wilco

What Wilco does

Wilco is an Oregon-based agricultural retail cooperative founded in 1967 and headquartered in Mount Angel, Oregon, operating under the brand Wilco Farm Stores. The company serves farmers, agricultural producers, and community members across Oregon, Washington, and California through a network of physical farm stores offering agricultural, landscaping, and fencing products. Its go-to-market is a traditional physical-retail model targeting SMB and individual consumer buyers, with no disclosed digital storefront or e-commerce channels in the input.

The company's core revenue mechanics are anchored in retail product sales across the Pacific Northwest/California corridor, supplemented by a community-engagement layer built around the Ag Forever program. In 2026, Wilco launched its Ag Forever in-store round-up campaign in partnership with the Oregon Agricultural Trust and additional regional farmland trusts, with a stated first-year fundraising goal of $1.5 million to protect up to 1,500 acres of farmland across Oregon, Washington, and California; Wilco matches donations up to $25,000. The company employs 501–1,000 people and operates as a cooperative (wilco.coop).

Leadership consists of CEO Brigitte Daniel. The company is privately held with no disclosed parent company, institutional investors, or funding history in the input data. No technology stack, AI/ML capabilities, patents, or product launches beyond the Ag Forever campaign are documented, consistent with a traditional retail-agricultural cooperative business model.

Name

Wilco

Website

https://wilco.coop

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wilco is an Oregon-based agricultural retail cooperative founded in 1967, operating physical farm stores across Oregon, Washington, and California that sell agricultural, landscaping, and fencing products to farmers, producers, and community members.

Ownership category

akta.pro rank

Product category

Agricultural Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural retail
• Farm supplies
• Landscaping products
• Fencing materials
• Farm store

Headquarters

HQ city

Mount Angel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Wilco operates a regional network of farm store retail locations under the Wilco Farm Stores brand, selling agricultural, landscaping, and fencing products to farmers, agricultural producers, and community members across Oregon, Washington, and California. The company complements its retail operations with an annual Ag Forever round-up donation campaign and partnerships with regional farmland trusts, including the Oregon Agricultural Trust, to enable customer-funded farmland conservation through conservation easements and rapid-response land acquisition.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Target of protecting up to 1,500 acres of farmland across Oregon, Washington, and California in first year

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Oregon Agricultural TrustcoreStrategic or Co-development Partner · 1 January 2026Wilco Farm Stores has partnered with the Oregon Agricultural Trust as part of the 2026 Ag Forever campaign. The partnership aims to raise $1.5 million in the campaign's first year to protect up to 1,500 acres of farmland across Oregon, Washington, and California. Wilco will match every dollar donated up to $25,000. The fund is designed as a flexible rapid-response resource to complete conservation easements or acquire land when timing and funding are critical.
• Regional Farmland TrustsminorStrategic or Co-development PartnerWilco partners with other regional farmland trusts (in addition to the Oregon Agricultural Trust) as part of the Ag Forever campaign to protect agricultural land across the Pacific Northwest and California.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Orscheln Farm and Home: Farm and home retailer with stores across the Midwest selling agricultural supplies, hardware, and lawn/garden products. Directly comparable in store format, SKU mix, and target customer base.
• Tractor Supply Company: The largest U.S. rural-lifestyle farm supply retailer with comparable product mix (ag, livestock, hardware, seasonal) and a multi-state store footprint. Directly comparable as a farm-store retail format serving similar rural and small-farm customers.
• Blain's Farm & Fleet: Family-owned farm and home supply retailer operating across the Upper Midwest with a similar product mix (ag supplies, hardware, lawn/garden, automotive). Highly comparable on assortment, store format, and target customer.
• Rural King: Farm and home supply chain with stores across more than a dozen states selling farm equipment, livestock, hardware, and lawn/garden products. Comparable to Wilco on product breadth and rural-customer focus.

Broad incumbents

• The Home Depot: National home improvement big-box with overlapping lawn/garden, fencing, and hardware categories. Larger, broader, and more digitally mature; competes with Wilco for rural and suburban DIY/ag customers.
• Lowe's: National home improvement retailer with overlapping lawn/garden, fencing, and hardware categories. Comparable assortment overlap but much larger scale and stronger digital/omnichannel capabilities.
• Ace Hardware: Cooperative hardware retailer with overlapping categories in hardware, fencing, and garden. Comparable co-op/governance model and rural-store presence, though with a broader hardware focus.

Emerging players

• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies, including nursery, irrigation, hardscape, and fencing. Comparable on the landscaping portion of Wilco's assortment, though primarily serving professional landscapers rather than retail consumers.

Regional players

• IFA Country Stores: Intermountain West farm supply cooperative serving Utah, Idaho, Nevada, and Colorado. Comparable co-op model and farm-store retail format, though operating in a different geography.
• Coastal Farm & Ranch: Pacific Northwest farm and ranch supply retailer serving Oregon and Washington. Closest geographic competitor to Wilco with overlapping agricultural and rural-lifestyle assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wilcostores
• Facebookfacebook.com/wilcostores
• LinkedInlinkedin.com/company/wilco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilco