If/Then
IfThen is an Atlanta-based digital transformation agency offering enterprise clients project-based services across digital product design, strategy, AI enablement, technical solutions, and branding, with deep AEM, headless CMS, and AI-readiness expertise.
- Company typePrivate
- Founded2008
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What If/Then does
IfThen Digital, LLC is a privately held digital transformation agency headquartered in Atlanta, Georgia, founded in 2008, operating with 101–250 employees. The firm delivers project-based professional services across five core service lines: Digital Product Design & Development, Strategy & Consulting, AI Enablement, Technical Solutions, and Branding & Creative. Its go-to-market is enterprise field sales targeting large multinational corporations across verticals including consumer goods, travel, manufacturing, logistics, media, financial services, and cultural institutions.
The agency's underlying technology stack centers on Adobe Experience Manager (AEM) and AEM as a Cloud Service, complemented by Drupal, WordPress, headless CMS architectures, microservices (Django/Python, Next.js/React), Algolia and Elastic Search, AWS serverless infrastructure, and integrations with Marketo, Salesforce, Tealium, Peak15, and translation management systems. Proprietary work includes a federated search platform unifying multiple legacy collection databases via Algolia-powered index-time unification with nightly ETL pipelines, an AI Enablement practice offering RAG architectures, intelligent search, AI-mediated search strategy (PACE framework), and AI-ready content architectures, and reusable AEM component libraries supporting multi-country, multilingual deployments.
IfThen generates revenue through quote-based, multi-year enterprise engagements scoped individually by project complexity, team composition, and timeline. Distribution is exclusively direct enterprise sales with no self-serve or channel-partner motion; client acquisition relies on consultative selling, RFP response, referrals, and thought-leadership-driven demand generation via case studies, a Perspectives blog, and the "We Make The Internet" podcast. The firm maintains a portfolio of marquee enterprise clients including Coca-Cola (CCRRC and World of Coca-Cola), Mercer, Dematic, National Geographic, AGCO (10+ year partnership spanning 60+ global websites), WATG, WABE, Hiscox, Markforged, Exotec, and Holiday Vacations.
If/Then firmographics
Firmographics- Name
- If/Then
- Legal name
- IfThen Digital, LLC
- Website
- https://ifthen.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IfThen is an Atlanta-based digital transformation agency offering enterprise clients project-based services across digital product design, strategy, AI enablement, technical solutions, and branding, with deep AEM, headless CMS, and AI-readiness expertise.
- Ownership category
- akta.pro rank
If/Then industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Management Consulting Services (54161), Computer Systems Design Services (541512), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
Keywords
Where If/Then is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
If/Then business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Digital Product Design & Development: Project-based professional services for designing and building digital products, websites, and applications. Engagements include UX research, visual design, front-end and back-end development, QA testing, and deployment.
- Strategy & Consulting: Digital strategy, technical consulting, content strategy, and marketing consulting engagements. Includes persona development, workflow analysis, analytics implementation, and organizational transformation advisory.
- Branding & Creative Services: Brand strategy, visual identity design, messaging frameworks, video and animation production. Deliverables include brand guidelines, logos, design systems, and campaign materials.
- AI Enablement & Technical Solutions: AI strategy consulting, intelligent search implementation, systems integrations, and technical architecture services. Includes CMS migrations, microservices development, and cloud infrastructure provisioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom engagements - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
If/Then product offering
Product offeringCore offering
If/Then is a digital agency that designs, builds, and evolves enterprise digital platforms through project-based professional services. Its work spans digital product design and development, strategy and consulting, AI enablement (including AI-mediated search strategy, intelligent search, and RAG integrations), technical solutions (CMS migrations, microservices, systems integration), and branding and creative services. Engagements are delivered to large global enterprises such as Coca-Cola, Mercer, Dematic, National Geographic, and AGCO on multi-year, quote-based contracts.
Product overview
IfThen is a digital agency offering five core service lines: Digital Product Design & Development, Strategy & Consulting, AI Enablement, Technical Solutions, and Branding & Creative. These services are delivered as project-based engagements rather than a standalone SaaS product. The AI Enablement practice specifically focuses on AI-mediated search strategy, brand integrity validation, AI-ready content architectures, intelligent search, and AI systems integration (including RAG architectures). Technical Solutions covers systems integrations, CMS and data migrations, microservices, technical architecture, ecommerce integrations, and marketing automation and CRM integration. The agency showcases its work through featured client projects spanning digital transformations, brand evolutions, web redesigns, federated search platforms, and CMS implementations. Client work incorporates a range of technologies including Adobe Experience Manager (AEM and AEMaaCS), WordPress, Drupal, Algolia, Elastic Search, AWS, Salesforce, Marketo, Peak15, and translation services, selected based on client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Product Design & Development Full-service design and development of premium websites and custom applications built for scale, longevity, and end users. Engagements cover hypothesis-driven product design, user research and strategy, UX and visual design, and application and web development using modern, scalable builds. Targeted at enterprise clients undertaking transformational digital initiatives.
- Strategy & Consulting Cross-disciplinary consulting for enterprise clients spanning end-to-end digital strategy, content strategy, technical consulting, marketing consulting (fractional CMO), analytics and performance tracking, workflow analysis and integration, management consulting, and agile program management and mentoring.
- AI Enablement AI-focused service line helping enterprises shift from traditional search to AI-mediated discovery. Encompasses AI-mediated search strategy (including the PACE framework for entity modeling and citation strategy), AI brand integrity and validation, AI-ready content architectures, intelligent search, and intelligent systems and AI integration including RAG architectures and custom API middleware.
- Technical Solutions Engineering and implementation of resilient technology systems for enterprise clients, covering systems integrations, CMS and data migrations, microservices architecture, technical architecture, e-commerce integrations, marketing automation and CRM integration, and scaling and reliability engineering.
- Branding & Creative Brand strategy, visual identity design, messaging frameworks, and video and animation content for enterprise clients. Spans strategy, identity, messaging, and content to build cohesive systems reflecting a brand's core and resonating across channels.
Quantifiable outcome
- Online bookings increased 150% with 57% of bookings from travelers new to the brand (Holiday Vacations)
- +4 more outcomes
Companies that use If/Then
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
If/Then technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability7 records
Feature5 records
If/Then partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
If/Then competitors and assessment
Company assessmentDirect peers
- Deloitte Digital: Global digital transformation arm of Deloitte; competes for the same enterprise CMS, web platform, and customer-experience engagements IfThen pursues, with broader scale but similar strategy-and-execution delivery model.
- Publicis Sapient: Publicis-owned digital transformation consultancy delivering strategy, design, and engineering for enterprise clients — directly comparable to IfThen's end-to-end AEM/web/AI enablement work.
- Slalom: US-based professional services firm with a sizable digital product, AI, and experience design practice serving mid-market and enterprise clients; comparable scope and similar strategy-plus-execution model.
- VML: WPP-owned creative and digital experience agency with deep enterprise CMS, brand, and commerce work; directly comparable to IfThen's integrated branding/technical practice.
- Huge: Digital experience agency designing and building enterprise websites, apps, and brand platforms; overlaps directly with IfThen's Digital Product Design & Development and Branding & Creative offerings.
- Razorfish: Publicis-owned digital agency with deep enterprise experience in CMS implementations, marketing technology, and customer experience — closely aligned with IfThen's AEM-led engagements.
- Isobar: Dentsu-owned digital experience agency delivering strategy, design, and engineering for global brands; comparable in scope and enterprise-targeting approach to IfThen.
Broad incumbents
- Accenture Song: Accenture's experience and digital transformation practice; overlaps with IfThen across enterprise CMS, branding, and commerce transformation engagements at the largest global brands.
- IBM iX (IBM Consulting): IBM's global digital design and experience consultancy; competes for enterprise CMS, AI, and platform-modernization mandates with a broader services portfolio.
- Cognizant Interactive: Cognizant's digital experience and interactive practice; delivers enterprise web, commerce, and content-platform transformations at scale, overlapping with IfThen's enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
If/Then social profiles
Digital presenceIf/Then financial estimates
Financial estimateRevenue estimate
Valuation estimate
If/Then leadership team
Management profileNumber of profiles
Profiles12 records
If/Then funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
If/Then M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about If/Then
What does If/Then do?
If/Then is a digital agency that designs, builds, and evolves enterprise digital platforms through project-based professional services. Its work spans digital product design and development, strategy and consulting, AI enablement (including AI-mediated search strategy, intelligent search, and RAG integrations), technical solutions (CMS migrations, microservices, systems integration), and branding and creative services. Engagements are delivered to large global enterprises such as Coca-Cola, Mercer, Dematic, National Geographic, and AGCO on multi-year, quote-based contracts.
Is If/Then a public or private company?
If/Then is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was If/Then founded?
If/Then was founded in 2008. It employs 101 to 250 people.
Where is If/Then based?
If/Then is headquartered in Atlanta, United States, in the North America region.
How does If/Then make money?
Four revenue lines are on record. Professional Services - Digital Product Design & Development is the primary driver. The others are strategy & Consulting, branding & Creative Services and AI Enablement & Technical Solutions.
Who are If/Then's main competitors?
Direct peers on record are Deloitte Digital, Publicis Sapient, Slalom, VML, Huge, Razorfish and Isobar. Broad incumbents are Accenture Song, IBM iX (IBM Consulting) and Cognizant Interactive.
Does If/Then have an API?
No public API is recorded for If/Then.
What industry is If/Then in?
If/Then's product category is Digital Agency Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 54161 and its SIC code is 8742.