SalesPad
SalesPad (Cavallo Solutions) builds ERP add-on software for mid-market distributors, integrating natively with Microsoft Dynamics, Acumatica, Infor, and NetSuite to automate order-to-cash cycles, warehouse operations, and AI-powered profit intelligence. The privately held company serves thousands of distributors across consumer goods, industrial, and specialty verticals.
- Company typePrivate
- Founded2003
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SalesPad does
SalesPad, the commercial brand of Cavallo Solutions, is a privately held US software company founded in 2003 and headquartered in Grand Rapids, Michigan, that builds ERP add-on solutions for mid-market distributors. The company serves "thousands of distributors" across verticals including food and beverage, consumer goods, industrial parts, footwear, and specialty products, with reference customers such as Edible Arrangements, Sun Bum, Dogfish Head, Hoy Shoe, geckobrands, Chadwell Supply, and IDville. Its solutions integrate natively with Microsoft Dynamics GP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 F&O, Acumatica, Infor, and Oracle NetSuite, positioning Cavallo as an overlay rather than an ERP replacement.
The product portfolio is organized into three lines: SalesPad for GP (order-to-cash cycle automation, warehouse management, shipping, inventory, mobile, customer portal, Automation Agent, and Customer IQ modules for Dynamics GP), SalesPad for BC (Mission Control, Profit Scan, Smart Printing, and Advanced Pricing for Business Central with no-code workflows and AI-driven churn prediction), and the Profit Max Platform (an AI-powered profit intelligence layer delivering Customer Intelligence, Margin Intelligence, and Product Intelligence across supported ERPs). Technical infrastructure includes a Web API for the GP ecosystem, real-time margin guardrails that flag risky quotes and block unprofitable orders at the point of transaction, and AI capabilities spanning predictive analytics, recommendation engines, anomaly detection, process automation, and optimization — all trained on distribution-specific ERP data.
Cavallo operates a consultative, enterprise field sales motion with quote-based pricing, no publicly disclosed tiers, and demos required for purchase, implying per-customer negotiated contracts. Revenue is generated through recurring SaaS-style subscriptions for its modules sold as add-ons to existing ERP deployments, supplemented by implementation and migration services. The company is privately held, bootstrapped with no disclosed venture capital, private equity, or institutional investors, and its leadership team disclosed in source material includes John Carrier as CFO/COO. Distribution is handled primarily via direct enterprise sales with a nascent channel partner relationship (Njevity) for GP reselling.
SalesPad firmographics
Firmographics- Name
- SalesPad
- Legal name
- Cavallo Solutions
- Website
- https://salespad.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SalesPad (Cavallo Solutions) builds ERP add-on software for mid-market distributors, integrating natively with Microsoft Dynamics, Acumatica, Infor, and NetSuite to automate order-to-cash cycles, warehouse operations, and AI-powered profit intelligence. The privately held company serves thousands of distributors across consumer goods, industrial, and specialty verticals.
- Ownership category
- akta.pro rank
SalesPad industry classification
Industry- Product category
- Distribution ERP Add-On Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where SalesPad is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesPad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses/Subscriptions: SaaS-style software subscriptions for SalesPad products (SalesPad for GP, SalesPad for BC) and Profit Max Platform. Sold as add-on modules to existing ERP systems. Revenue appears to be subscription-based with annual billing implied by enterprise sales motion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SalesPad product offering
Product offeringCore offering
SalesPad (Cavallo Solutions) sells subscription-based ERP add-on software for mid-market and enterprise distributors, including SalesPad for GP, SalesPad for BC, and the AI-powered Profit Max Platform. The software automates the order-to-cash cycle (quoting, inventory picking, invoicing, payment collection, warehouse management, shipping) and applies real-time margin protection and profit intelligence on top of existing ERP systems. It is built specifically for distribution companies and integrates natively with Microsoft Dynamics GP, Dynamics 365 Business Central, Dynamics 365 F&O, Acumatica, Infor, and NetSuite.
Product overview
Cavallo offers a portfolio of distribution-focused software solutions organized around three core product lines: (1) SalesPad for GP - a comprehensive order-to-cash solution for Microsoft Dynamics GP including modules for sales management, mobile access, inventory management, shipping, customer portal, Web API, Automation Agent, and Customer IQ; (2) SalesPad for BC - sales order management for Microsoft Dynamics 365 Business Central featuring Mission Control, Profit Scan, Smart Printing, and Advanced Pricing modules; and (3) Profit Max Platform - an AI-powered profit intelligence platform providing Customer Intelligence, Margin Intelligence, and Product Intelligence capabilities. The company also provides migration tools and services. All solutions are built specifically for distributors and integrate with leading ERP systems including Acumatica, Infor, Microsoft Business Central, Microsoft Dynamics F&O, Microsoft Dynamics GP, and NetSuite.
Differentiator
Problem solved
Functional benefit
Brands
- SalesPad for GP: Order-to-Cash automation solution for Microsoft Dynamics GP distributors, including SalesPad, SalesPad Mobile, Inventory Manager, Shipping, Web API, Customer Portal, Automation Agent, and Customer IQ modules
- SalesPad for BC
- Profit Max Platform
Products and services
- SalesPad for GP SalesPad for GP is an order-to-cash automation suite for Microsoft Dynamics GP that transforms the ERP into a high-velocity sales and distribution engine. It unifies quoting, real-time inventory picking, automated invoicing, payment collection, warehouse management, and proactive margin guardrails, and is targeted at wholesale distributors running Dynamics GP.
- SalesPad for BC SalesPad for BC is a sales order management and distribution-engineering layer for Microsoft Dynamics 365 Business Central. It adds no-code custom order workflows, order visibility, process automation, real-time margin protection, and AI-powered customer insights, and includes migration tools and services for distributors moving to BC. It is targeted at distributors using Microsoft Dynamics 365 Business Central.
- Profit Max Platform Profit Max Platform is an AI-powered profit intelligence platform for distributors that delivers Customer Intelligence, Margin Intelligence, and Product Intelligence. It plugs into existing ERP systems and surfaces margin variance, customer value segmentation, churn prediction, and item profitability so distributors can act on profit leaks, and is sold to mid-market and enterprise distributors.
Quantifiable outcome
- 4% increase in top-line gross profit
Companies that use SalesPad
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
SalesPad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
SalesPad partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Microsoft Dynamics GPcoreDeep native integration with Microsoft Dynamics GP. SalesPad for GP product specifically designed to transform Dynamics GP into a high-velocity sales and distribution engine. Features include order-to-cash automation, warehouse management, and margin protection.
- Microsoft Dynamics 365 Business CentralcoreNative integration with Microsoft Business Central. SalesPad for BC provides no-code workflows, real-time margin protection, and AI-driven insights natively within BC environment. Flagship product for Business Central users.
- NjevityminorChannel partner and reseller of Cavallo products, particularly for GP customers. Co-hosts webinars and educational events with Cavallo (e.g., 'Turn GP Data into Profit' webinar).
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
SalesPad competitors and assessment
Company assessmentDirect peers
- Distribution One: Provides ERP and distribution-specific software (including order-to-cash and warehouse management) targeting small and mid-market wholesale distributors — directly overlapping SalesPad's core customer profile and product surface.
- EazyStock (Relex Solutions): Inventory optimization and demand-planning software purpose-built for distributors and wholesalers, addressing many of the same profitability, replenishment, and SKU-rationalization pain points SalesPad targets.
- Blue Ridge: Supply chain planning and demand forecasting platform focused on distributors and wholesalers, competing for the same profit-improvement and margin intelligence budget as SalesPad's Profit Max Platform.
- Cin7: Cloud inventory and order management platform serving wholesale distributors with native ERP, POS, and EDI integrations — a modern mid-market alternative competing for the same add-on layer budget.
Broad incumbents
- Aptean: Larger ERP vendor offering industry-specific editions (including distribution and wholesale) with broader functionality than SalesPad, but less depth on profit intelligence and margin guardrails for distributors.
- Epicor Software: Established ERP vendor with a dedicated distribution industry product line (Epicor Kinetic / Prophet 21), offering overlapping order-to-cash and warehouse capabilities at a broader portfolio scale.
- Microsoft Dynamics 365 Business Central: Primary platform partner and largest competitive threat — Microsoft can natively add distribution, AI, and margin features inside BC that compete directly with SalesPad's add-on value proposition.
- Oracle NetSuite: Cloud ERP platform SalesPad integrates with; broadly serves mid-market distributors with built-in order, inventory, and warehouse capabilities that could substitute for SalesPad functionality.
- Acumatica: Cloud-native mid-market ERP with a Distribution Edition; SalesPad integrates with Acumatica but Acumatica's own distribution modules overlap with SalesPad's order-to-cash and warehouse modules.
- Körber WMS: Enterprise warehouse management system used by many distributors; competes with SalesPad's Inventory Manager and Shipping modules for warehouse and fulfillment wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SalesPad social profiles
Digital presenceSalesPad financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesPad leadership team
Management profileNumber of profiles
Profiles1 record
SalesPad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesPad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesPad
What does SalesPad do?
SalesPad (Cavallo Solutions) sells subscription-based ERP add-on software for mid-market and enterprise distributors, including SalesPad for GP, SalesPad for BC, and the AI-powered Profit Max Platform. The software automates the order-to-cash cycle (quoting, inventory picking, invoicing, payment collection, warehouse management, shipping) and applies real-time margin protection and profit intelligence on top of existing ERP systems. It is built specifically for distribution companies and integrates natively with Microsoft Dynamics GP, Dynamics 365 Business Central, Dynamics 365 F&O, Acumatica, Infor, and NetSuite.
Is SalesPad a public or private company?
SalesPad is a private company. It is classified as unknown and is currently operating.
When was SalesPad founded?
SalesPad was founded in 2003. It employs 101 to 250 people.
Where is SalesPad based?
SalesPad is headquartered in Grand Rapids, United States, in the North America region.
How does SalesPad make money?
One revenue line is on record: software Licenses/Subscriptions.
Who are SalesPad's main competitors?
Direct peers on record are Distribution One, EazyStock (Relex Solutions), Blue Ridge and Cin7. Broad incumbents are Aptean, Epicor Software, Microsoft Dynamics 365 Business Central, Oracle NetSuite, Acumatica and Körber WMS.
Does SalesPad have an API?
Yes. SalesPad for GP includes a Web API product that provides integration capabilities for the Microsoft Dynamics GP ecosystem.
What industry is SalesPad in?
SalesPad's product category is Distribution ERP Add-On Software. Its primary akta.pro industry code is HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 513210 and its SIC code is 7372.