SalesPad

What SalesPad does

SalesPad, the commercial brand of Cavallo Solutions, is a privately held US software company founded in 2003 and headquartered in Grand Rapids, Michigan, that builds ERP add-on solutions for mid-market distributors. The company serves "thousands of distributors" across verticals including food and beverage, consumer goods, industrial parts, footwear, and specialty products, with reference customers such as Edible Arrangements, Sun Bum, Dogfish Head, Hoy Shoe, geckobrands, Chadwell Supply, and IDville. Its solutions integrate natively with Microsoft Dynamics GP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 F&O, Acumatica, Infor, and Oracle NetSuite, positioning Cavallo as an overlay rather than an ERP replacement.

The product portfolio is organized into three lines: SalesPad for GP (order-to-cash cycle automation, warehouse management, shipping, inventory, mobile, customer portal, Automation Agent, and Customer IQ modules for Dynamics GP), SalesPad for BC (Mission Control, Profit Scan, Smart Printing, and Advanced Pricing for Business Central with no-code workflows and AI-driven churn prediction), and the Profit Max Platform (an AI-powered profit intelligence layer delivering Customer Intelligence, Margin Intelligence, and Product Intelligence across supported ERPs). Technical infrastructure includes a Web API for the GP ecosystem, real-time margin guardrails that flag risky quotes and block unprofitable orders at the point of transaction, and AI capabilities spanning predictive analytics, recommendation engines, anomaly detection, process automation, and optimization — all trained on distribution-specific ERP data.

Cavallo operates a consultative, enterprise field sales motion with quote-based pricing, no publicly disclosed tiers, and demos required for purchase, implying per-customer negotiated contracts. Revenue is generated through recurring SaaS-style subscriptions for its modules sold as add-ons to existing ERP deployments, supplemented by implementation and migration services. The company is privately held, bootstrapped with no disclosed venture capital, private equity, or institutional investors, and its leadership team disclosed in source material includes John Carrier as CFO/COO. Distribution is handled primarily via direct enterprise sales with a nascent channel partner relationship (Njevity) for GP reselling.

Name

SalesPad

Legal name

Cavallo Solutions

Website

https://salespad.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

SalesPad (Cavallo Solutions) builds ERP add-on software for mid-market distributors, integrating natively with Microsoft Dynamics, Acumatica, Infor, and NetSuite to automate order-to-cash cycles, warehouse operations, and AI-powered profit intelligence. The privately held company serves thousands of distributors across consumer goods, industrial, and specialty verticals.

Ownership category

akta.pro rank

Product category

Distribution ERP Add-On Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

akta.pro secondary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Distribution ERP software
• Order-to-cash automation
• Profit intelligence platform
• Warehouse management software
• ERP add-on solutions

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses/Subscriptions: SaaS-style software subscriptions for SalesPad products (SalesPad for GP, SalesPad for BC) and Profit Max Platform. Sold as add-on modules to existing ERP systems. Revenue appears to be subscription-based with annual billing implied by enterprise sales motion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SalesPad (Cavallo Solutions) sells subscription-based ERP add-on software for mid-market and enterprise distributors, including SalesPad for GP, SalesPad for BC, and the AI-powered Profit Max Platform. The software automates the order-to-cash cycle (quoting, inventory picking, invoicing, payment collection, warehouse management, shipping) and applies real-time margin protection and profit intelligence on top of existing ERP systems. It is built specifically for distribution companies and integrates natively with Microsoft Dynamics GP, Dynamics 365 Business Central, Dynamics 365 F&O, Acumatica, Infor, and NetSuite.

Product overview

Cavallo offers a portfolio of distribution-focused software solutions organized around three core product lines: (1) SalesPad for GP - a comprehensive order-to-cash solution for Microsoft Dynamics GP including modules for sales management, mobile access, inventory management, shipping, customer portal, Web API, Automation Agent, and Customer IQ; (2) SalesPad for BC - sales order management for Microsoft Dynamics 365 Business Central featuring Mission Control, Profit Scan, Smart Printing, and Advanced Pricing modules; and (3) Profit Max Platform - an AI-powered profit intelligence platform providing Customer Intelligence, Margin Intelligence, and Product Intelligence capabilities. The company also provides migration tools and services. All solutions are built specifically for distributors and integrate with leading ERP systems including Acumatica, Infor, Microsoft Business Central, Microsoft Dynamics F&O, Microsoft Dynamics GP, and NetSuite.

Differentiator

Problem solved

Functional benefit

Brands

• SalesPad for GP: Order-to-Cash automation solution for Microsoft Dynamics GP distributors, including SalesPad, SalesPad Mobile, Inventory Manager, Shipping, Web API, Customer Portal, Automation Agent, and Customer IQ modules
• SalesPad for BC
• Profit Max Platform

Products and services

• SalesPad for GP SalesPad for GP is an order-to-cash automation suite for Microsoft Dynamics GP that transforms the ERP into a high-velocity sales and distribution engine. It unifies quoting, real-time inventory picking, automated invoicing, payment collection, warehouse management, and proactive margin guardrails, and is targeted at wholesale distributors running Dynamics GP.
• SalesPad for BC SalesPad for BC is a sales order management and distribution-engineering layer for Microsoft Dynamics 365 Business Central. It adds no-code custom order workflows, order visibility, process automation, real-time margin protection, and AI-powered customer insights, and includes migration tools and services for distributors moving to BC. It is targeted at distributors using Microsoft Dynamics 365 Business Central.
• Profit Max Platform Profit Max Platform is an AI-powered profit intelligence platform for distributors that delivers Customer Intelligence, Margin Intelligence, and Product Intelligence. It plugs into existing ERP systems and surfaces margin variance, customer value segmentation, churn prediction, and item profitability so distributors can act on profit leaks, and is sold to mid-market and enterprise distributors.

Quantifiable outcome

• 4% increase in top-line gross profit

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft Dynamics GPcoreTechnology or IntegrationDeep native integration with Microsoft Dynamics GP. SalesPad for GP product specifically designed to transform Dynamics GP into a high-velocity sales and distribution engine. Features include order-to-cash automation, warehouse management, and margin protection.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationNative integration with Microsoft Business Central. SalesPad for BC provides no-code workflows, real-time margin protection, and AI-driven insights natively within BC environment. Flagship product for Business Central users.
• NjevityminorStrategic or Co-development PartnerChannel partner and reseller of Cavallo products, particularly for GP customers. Co-hosts webinars and educational events with Cavallo (e.g., 'Turn GP Data into Profit' webinar).

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Distribution One: Provides ERP and distribution-specific software (including order-to-cash and warehouse management) targeting small and mid-market wholesale distributors — directly overlapping SalesPad's core customer profile and product surface.
• EazyStock (Relex Solutions): Inventory optimization and demand-planning software purpose-built for distributors and wholesalers, addressing many of the same profitability, replenishment, and SKU-rationalization pain points SalesPad targets.
• Blue Ridge: Supply chain planning and demand forecasting platform focused on distributors and wholesalers, competing for the same profit-improvement and margin intelligence budget as SalesPad's Profit Max Platform.
• Cin7: Cloud inventory and order management platform serving wholesale distributors with native ERP, POS, and EDI integrations — a modern mid-market alternative competing for the same add-on layer budget.

Broad incumbents

• Aptean: Larger ERP vendor offering industry-specific editions (including distribution and wholesale) with broader functionality than SalesPad, but less depth on profit intelligence and margin guardrails for distributors.
• Epicor Software: Established ERP vendor with a dedicated distribution industry product line (Epicor Kinetic / Prophet 21), offering overlapping order-to-cash and warehouse capabilities at a broader portfolio scale.
• Microsoft Dynamics 365 Business Central: Primary platform partner and largest competitive threat — Microsoft can natively add distribution, AI, and margin features inside BC that compete directly with SalesPad's add-on value proposition.
• Oracle NetSuite: Cloud ERP platform SalesPad integrates with; broadly serves mid-market distributors with built-in order, inventory, and warehouse capabilities that could substitute for SalesPad functionality.
• Acumatica: Cloud-native mid-market ERP with a Distribution Edition; SalesPad integrates with Acumatica but Acumatica's own distribution modules overlap with SalesPad's order-to-cash and warehouse modules.
• Körber WMS: Enterprise warehouse management system used by many distributors; competes with SalesPad's Inventory Manager and Shipping modules for warehouse and fulfillment wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CAVALLOsoftware
• LinkedInlinkedin.com/company/salespad
• Instagraminstagram.com/cavallo.solutions
• Xx.com/salespad
• Facebookfacebook.com/SalesPad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesPad