Unioil

What Unioil does

Unioil Petroleum Philippines, Inc. is a privately held Philippine petroleum retailer and fuel distributor founded in 1966, headquartered at the Exquadra Tower in Ortigas Center, Pasig City. The company operates a nationwide network of 100+ retail stations across North Luzon, Metro Manila, South Luzon, Central Luzon, Rizal, Davao, and the Visayas (the latter via a new Cebu terminal launched in July 2024). Its core offering is a complete line of Euro 5 standard fuels — Gasoline 91, 95, and 97, plus Diesel and Kerosene — making it the first and only Euro 5 fuel provider in the Philippines since 2017. Complementary revenue streams include automotive and industrial lubricants (brands GMAX 1000, MOTOSPORT, and partner Idemitsu products, now under a 40% Repsol-owned subsidiary called Unioil Lubricants Inc.), asphalt for industrial and construction use, service bays, EV charging at select stations (pioneered in 2018), and a Fleet Card program for B2B customers.

The company earns revenue predominantly through per-liter retail fuel transactions (transaction-fee model), with prices adjusted weekly based on global oil market conditions and supported by an active promotional discounting strategy (P2.00–P8.00 per liter through credit card and loyalty partnerships). Distribution occurs through direct retail stations, a dealer network (e.g., Lucky 6 Petroleum Corp.), and a lubricant reseller program. The Unioil Mobile App, Loyalty Card, and integrations with EastWest Bank, GrabPay, GCash, PayMaya, QRPH, and the Watsons App create a multi-channel customer engagement ecosystem across both retail and B2B segments. Customer segments span individual motorists (primary), fleet operators, motorcycle riders, and industrial/commercial buyers.

In 2025, Unioil executed two transformative strategic capital events: Saudi Aramco completed its acquisition of a 25% equity stake in November 2025 (after definitive agreements in February 2025 and PCC clearance in August 2025), and Repsol Downstream Internacional acquired a 40% stake in the lubricants arm in February 2025. These partnerships strengthen supply reliability, capital base, and strategic positioning in the Philippine downstream fuels market. The company is led by CEO Janice Eunicia Co Roxas-Chua and President Kenneth C. Pundanera, with a broader management team including CFO Jamie Tan and four VPs overseeing operations, retail, manufacturing, and sales.

Name

Unioil

Legal name

Unioil Petroleum Philippines, Inc.

Website

https://unioil.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Unioil is a Philippine petroleum retailer and fuel distributor founded in 1966, operating 100+ retail stations nationwide with Euro 5 fuels, lubricants, asphalt, and fleet services, backed by Saudi Aramco (25%) and Repsol (40% of lubricants arm) as strategic partners.

Ownership category

akta.pro rank

Product category

Petroleum Fuel Retail

NAICS

Gasoline Stations (4571), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel retail
• Petroleum products
• Lubricant manufacturing
• Asphalt supply
• Fleet fuel management

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Unioil generates primary revenue through its nationwide network of retail fuel stations selling gasoline (Euro 5 variants 91, 95, 97) and diesel products directly to individual consumers and fleet operators.
2. Lubricants Manufacturing and Distribution: Unioil manufactures and distributes lubricants including Unioil GMAX 1000 fully synthetic oils and Idemitsu-branded products through its subsidiary Unioil Lubricants Inc. (40% stake held by Repsol). Products include 2-wheel and 4-wheel engine oils.
3. Service Bay Operations: Unioil operates service bays at select stations offering vehicle maintenance services, including lube changes, with exclusive discounts for Fleet Card holders (10% discount).
4. Asphalt Products: Unioil supplies asphalt products for industrial and construction applications through its product offerings.
5. Fleet Card Program: Unioil offers a Fleet Card enabling cashless transactions for business customers, providing efficient fuel management for fleet operators with 10% service bay discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Unioil Petroleum Philippines, Inc. is a Filipino fuel retailer and petroleum products company that sells Euro 5 standard gasoline (91, 95, 97), diesel, and kerosene through 100+ retail stations nationwide. Beyond fuels, it manufactures and distributes automotive and industrial lubricants (GMAX 1000, MOTOSPORT line, Idemitsu-branded products) and asphalt, operates service bays, and provides a Fleet Card for business customers plus a mobile-app-based Loyalty program for retail consumers.

Product overview

Unioil Petroleum Philippines, Inc. is a Filipino petroleum retailer and top fuel distributor with a 59-year legacy operating a nationwide retail network and storage facilities. The company offers a unified portfolio of Euro5 standard fuel products (gasoline variants 91/95/97, diesel, and kerosene), automotive and industrial lubricants (including proprietary brands GMAX 1000, MOTOSPORT, and partner Idemitsu products), asphalt, and service bay facilities. Beyond fuels, the company provides Fleet Card for business customers and a Loyalty Card/Mobile App ecosystem for retail customers, enabling digital engagement through a mobile app platform. Recent strategic investments from Aramco (25% stake, 2025) and Repsol (40% stake in lubricants subsidiary, 2025) have strengthened its position in the Philippine wholesale and retail fuels market.

Differentiator

Problem solved

Functional benefit

Brands

• Exquadra: Exquadra Tower - headquarters building and property entity where Unioil's head office is located at 38th and 39th Floor, Exquadra Tower, #1 Jade Drive, Ortigas Center, San Antonio, Pasig City 1600, Philippines

Quantifiable outcome

• Up to 77% emission reduction compared to standard fuels through Euro 5 fuel formulations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Manila Electric Company (MERALCO)coreStrategic or Co-development Partner · 15 January 2026Unioil launched a newly rebranded station at MERALCO head office, marking another milestone in the partnership between the two companies. The partnership provides fuel services for MERALCO's vehicle fleet.
• RepsolcoreStrategic or Co-development Partner · 27 February 2025Repsol Downstream Internacional S.A.U., a subsidiary of Repsol S.A. (headquartered in Madrid, Spain), acquired a 40% stake in Unioil Lubricants Inc. (ULI), the lubricants manufacturing and distribution arm of the Unioil Group. This strategic partnership began operations in 2025.
• EastWest BankflagshipGTM or Marketing Partner · 7 January 2025Exclusive partnership renewed for 2025 offering EastWest credit cardholders P7.00-8.00 off per liter on all Euro5 fuels at Unioil stations. Promotions include transaction limits of 3 per day and 80 liters maximum per day.
• BOSS (BMW Owners Society of Saferiders)minorGTM or Marketing Partner · 9 March 2022Unioil serves as official fuel partner for BOSS events including the BOSS Ironman Challenge, providing P2.00-5.00 per liter discounts on Euro5 fuels to participating motorcycle riders.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pilipinas Shell Petroleum Corporation: Major Philippine fuel retailer and part of the global Shell network. Competes head-to-head with Unioil across retail fuels, lubricants (Shell Rimula, Helix), service bays, and fleet offerings in the Philippines.
• Petron Corporation: The largest oil refining and marketing company in the Philippines, operating ~2,500+ retail stations nationwide. Directly competes with Unioil in retail Euro 4/5 fuels, lubricants, and convenience services across the same Philippine geography.
• SEAOIL Philippines Inc. Filipino-owned fuel retailer with a comparable nationwide station network. Competes with Unioil in retail fuels and lubricants, often positioned as a value-priced local alternative to multinational brands.
• Chevron Philippines Inc. (Caltex): Operates the Caltex brand of retail fuel stations across the Philippines. Direct competitor in retail fuels, lubricants (Havoline, Techron), and service bays, with comparable nationwide coverage and customer loyalty programs.
• TotalEnergies Marketing Philippines: Operates Total-branded retail stations in the Philippines under the TotalEnergies global brand. Directly competes in retail fuels, lubricants, and increasingly EV charging—overlapping strongly with Unioil's product and energy-transition strategy.
• Phoenix Petroleum Philippines: Homegrown Philippine fuel company competing directly with Unioil in retail, lubricants, and asphalt. Like Unioil, it is a Filipino-founded player with national ambitions, making it the closest pure comparable on scale and strategy.

Others

• Saudi Aramco: Saudi integrated energy giant and 25% shareholder of Unioil. Functions as both strategic investor and potential supply-chain peer, providing refining and logistics capabilities Unioil otherwise lacks.
• Repsol S.A. Spanish integrated energy major and Unioil's lubricants partner (40% in Unioil Lubricants Inc.). Relevant as an industrial peer for the lubricants business and as a strategic investor shaping Unioil's downstream strategy.

Regional players

• PTT Philippines Corporation: Philippine subsidiary of Thailand's PTT Public Company Limited. Operates retail fuel stations and lubricants in the Philippines; comparable as a foreign-affiliated fuel retailer expanding in the same Philippine market.
• PT Pertamina (Indonesia): Indonesia's state-owned integrated oil, gas, and renewables company with massive retail fuel, lubricants, and asphalt operations. Comparable as a Southeast Asian downstream peer that also combines retail fuels with non-fuel convenience and lubricants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unioil
• Xx.com/unioil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unioil