SEAOIL Philippines

What SEAOIL Philippines does

SEAOIL Philippines, Inc. is the leading independent fuel company in the Philippines, founded in 1978 and headquartered in Pasig City. The company imports gasoline, diesel, and kerosene from advanced refineries in South Korea, Japan, and Singapore, blends its fuels with STP additives, and manufactures lubricants at its Mabini blending plant — including the Extreme Mako Fully Synthetic Engine Oil, which received American Petroleum Institute accreditation in 2022. SEAOIL distributes these products through a network of over 800 retail stations spanning Luzon, Visayas, and Mindanao, supplemented by bulk fuel terminals (including its largest in Irasan, Zamboanga del Norte), three LPG refilling plants under the SEAGAS brand, and storage/toll blending services. The retail network is operated both directly and via franchisees/dealers such as EFTI, Gazz Up Inc., Serv Central Inc., Lotus Dragon OPC, and SEPI.

The company's revenue model is anchored in retail fuel sales to individual motorists and commercial/industrial customers, complemented by lubricants (including toll blending for third-party brands), SEAGAS LPG, bulk petroleum storage, franchise/licensing fees, and a Fleet Care Card offering post-paid credit of up to 45 days. Customer segments span individual consumers, commercial fleet operators, ride-hailing drivers (Grab, MOVE IT), franchisees, and LPG households/commercial users. Go-to-market combines company-operated stations, franchise/dealer channels, direct B2B sales, e-commerce storefronts (Lazada, Shopee), and a growing digital layer anchored by the PriceLOCQ app (2020), the SEAOIL VIP app (2022), and partnership integrations with Atome, BPI, RCBC, MariBank, and ShopeePay for digital fuel discounts.

SEAOIL is privately held, with Caltex Australia Petroleum Pty. Ltd. (now Ampol Limited) having acquired a 20% equity interest in 2018 — a partnership that coincided with the retail network roughly doubling to 700 stations by 2022. Leadership is anchored by the founder-family Yu, with Francis Glenn Yu serving as President and CEO and Francis Yu as Chairman. The company has positioned itself as a Filipino-owned alternative to multinational oil majors, with a stated emphasis on environmental stewardship, community programs through SEAOIL Foundation, Inc., and digital innovation in fuel pricing.

Name

SEAOIL Philippines

Legal name

SEAOIL Philippines, Inc.

Website

https://seaoil.com.ph

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

SEAOIL Philippines is the leading independent fuel company in the Philippines, operating 800+ retail stations nationwide. It serves individual motorists, commercial fleets, ride-hailing drivers, and franchisees with imported fuels, STP-blended lubricants, LPG (SEAGAS), storage, and digital price-locking tools.

Ownership category

akta.pro rank

Product category

Retail Petroleum and Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum Lubricating Oil and Grease Manufacturing (324191), Fuel Dealers (4572)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Marine Bunkering & Port Fuel Supply (EUALAIAG)

akta.pro secondary industry

Fuel Blending & Additives Services (Blend Optimization, Compatibility) (TLAHAKAI)

Keywords

• Retail fuel distribution
• Petroleum products supply
• LPG distribution
• Lubricants manufacturing
• Fleet management services

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Fuel Sales: Sale of gasoline, diesel, and kerosene fuels to consumers at retail station network of over 800 locations nationwide.
2. Commercial and Industrial Fuel Sales: Bulk fuel sales to commercial and industrial customers including businesses with large fleet operations.
3. Lubricants Sales: Sale of SEAOIL branded lubricants engineered for tropical weather conditions, including the Extreme Mako Fully Synthetic Engine Oil line.
4. LPG Products (SEAGAS): Liquefied petroleum gas products under the SEAGAS brand for household and commercial consumers.
5. Storage Services: Bulk petroleum storage services at strategic terminal locations for commercial and industrial customers.
6. Franchise and Licensing: Revenue from gas station franchise packages and lubricant distributorship programs for independent operators.
7. Fleet Management and Card Services: Fleet Care Card and fleet management solutions providing interest-free credit and convenience of customizable restrictions for commercial customers.
8. Toll Blending Services: End-to-end lubricant toll blending services to cater to clients' specific requirements.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

SEAOIL imports gasoline, diesel, and kerosene from advanced refineries in South Korea, Japan, and Singapore, blends them with world-renowned STP additives, and distributes the fuels through more than 800 retail stations nationwide. The company also manufactures and sells SEAOIL Lubricants (including Extreme Mako Fully Synthetic Engine Oil) at its blending plant, distributes SEAGAS LPG for household and commercial use, and operates PriceLOCQ-based fleet cards and payment solutions for individual and commercial customers.

Product overview

SEAOIL Philippines is the leading independent fuel company in the Philippines operating over 800 stations nationwide. The core product offering centers on SEAOIL Fuels (imported petroleum products with STP additives from South Korea, Japan, and Singapore) supplemented by SEAOIL Lubricants engineered for tropical conditions. The product ecosystem includes complementary services: LubeServ and LubeServ on Wheels for car maintenance, Storage for bulk petroleum needs, Fleet Management Solutions for commercial operators, and Cards and Payment Options including prepaid and post-paid cards. SEAOIL also offers SEAGAS LPG and toll blending services. A key digital innovation is the PriceLOCQ app enabling price locking and digital discount programs with partners like Grab, MOVE IT, Atome, and various banks. The VIP Club loyalty program (digitized via SEAOIL VIP app) rewards customer fuel and lube purchases.

Differentiator

Problem solved

Functional benefit

Brands

• SEAGAS: LPG (liquefied petroleum gas) product line offered by SEAOIL
• LubeServ
• PriceLOCQ
• SEAOIL VIP
• SEAven
• VIP Club

Products and services

• SEAOIL Fuels Gasoline, diesel, and kerosene fuels imported from advanced refineries in South Korea, Japan, and Singapore and blended with STP additives for Filipino motorists at more than 800 retail stations.
• SEAOIL Lubricants Branded lubricants engineered for tropical weather, including the API-accredited Extreme Mako Fully Synthetic Engine Oil, sold across SEAOIL stations and through e-commerce channels.
• SEAGAS LPG Liquefied petroleum gas products distributed under the SEAGAS sub-brand for household cooking and commercial use.
• LubeServ Expert car maintenance service delivered at LubeServ centers using top-quality SEAOIL Lubricants, with mobile service via LubeServ on Wheels for doorstep vehicle servicing.
• Storage Bulk petroleum storage services at SEAOIL's strategic terminal locations for commercial and industrial customers needing reliable fuel inventory.
• Fleet Management Solutions Fleet cards and management solutions that let commercial operators lock low fuel prices, save on fuel expenses, and better manage their fleets at SEAOIL stations.
• Cards and Payment Options Cashless payment options available at SEAOIL stations, including the Price Lock prepaid fuel card, post-paid fleet cards, co-branded credit cards, and integration with partner apps.
• PriceLOCQ App Digital fuel management mobile application that lets consumers lock fuel prices when low and load them later at participating SEAOIL stations, and powers exclusive partner discount programs with Grab, MOVE IT, Atome, BPI, RCBC, and MariBank/ShopeePay.
• SEAOIL Lubricants Toll Blending Custom end-to-end lubricant blending services delivering tailored formulations to clients' specific requirements using SEAOIL's blending infrastructure.
• VIP Club Loyalty program rewarding recurring fuel and lubricants purchases at SEAOIL, now experienced digitally through the SEAOIL VIP app.

Quantifiable outcome

• PHP 2.6 million in direct fuel savings generated for Grab and MOVE IT TNVS drivers and riders (March-April 2026)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Grab PhilippinescoreGTM or Marketing Partner · 13 March 2026Strategic fuel discount partnership providing PHP 2.6 million in direct savings for TNVS drivers from March to April 2026. Discounts reach up to PHP 8.73 per liter through PriceLOCQ app with exclusive Super Sale events planned.
• MOVE IT PhilippinescoreGTM or Marketing Partner · 13 March 2026Strategic fuel discount partnership for motorcycle taxi and delivery riders providing exclusive digital fuel management tools through PriceLOCQ app.
• Atome PhilippinesminorGTM or Marketing PartnerPartnership offering fuel discounts up to PHP 5 per liter for Atome Cardholders through PriceLOCQ app, planned to expand across 800+ SEAOIL stations.
• MariBank, ShopeePay, and ShopeeminorGTM or Marketing PartnerJoint promotional campaign offering discounts and rewards for SEAOIL customers using MariBank, ShopeePay payment methods on Shopee platform.
• Bank of the Philippine Islands (BPI)minorGTM or Marketing PartnerBPI SaveUp promotional partnership offering fuel discounts at SEAOIL stations for BPI cardholders.
• RCBCminorGTM or Marketing PartnerRCBC x PriceLOCQ discount promotional partnership providing fuel discounts for RCBC customers at SEAOIL stations.
• STP (Science Taken Priority)coreTechnology or IntegrationPartnership with world-renowned fuel additives brand from the United States. SEAOIL's friction-busting fuels are powered with STP additives to effectively rid engines of carbon deposits and restore optimum performance.
• Diners Club and SB CardsminorGTM or Marketing PartnerLaunched first co-branded credit card in 2013 with Diners Club and SB Cards, featuring the highest introductory rebate rate of 7% until March 2014.
• Department of Energy PhilippinesminorOthersSEAOIL was the first Philippine fuel company to voluntarily comply with the Fuel Marking Program initiated by the Department of Finance to curb oil smuggling.
• DoubleDragon (CityMall)minorStrategic or Co-development PartnerPartnership with DoubleDragon's CityMall commercial arm for developing Mega Stations along expressways including SCTEX, with groundbreaking held in 2015.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unioil Petroleum Philippines: Philippine independent fuel player with retail stations, bulk storage, and lubricant offerings. Closely comparable independent model targeting similar consumer and commercial customers, often competing head-to-head with SEAOIL for dealer/franchise partnerships.
• Phoenix Petroleum Philippines: Another leading Philippine independent fuel company with a nationwide retail network. Directly comparable to SEAOIL as an independent challenger to the multinational majors, with overlapping presence in retail fuels, LPG, and lubricants distribution across the Philippines.
• Flying V (Filpride Resources/Flying V): Major Philippine independent fuel retailer operating a comparable franchise/dealer-led station network. Competes with SEAOIL for Filipino motorists and commercial accounts, sharing the independent positioning vs. majors and similar bulk storage / B2B focus.

Broad incumbents

• Petron Corporation: The largest oil company in the Philippines and the dominant fuel retailer with refinery integration and over 1,000 stations. Sets the pricing and competitive baseline against which SEAOIL competes; provides the benchmark for terminal, blending, and LPG market structure.
• Shell Philippines (Pilipinas Shell): Multinational major with extensive Philippines retail network, lubricants manufacturing, and B2B fuel operations. Comparable on portfolio breadth (fuels, lubes, fleet cards, convenience retail) and serves overlapping customer segments in commercial and industrial markets.
• Chevron Philippines (Caltex): Caltex-branded retail and lubricants business in the Philippines, historically connected to SEAOIL via the Ampol/Caltex Australia equity partnership. Comparable as a multinational fuels and lubricants player with overlapping products, including API-certified lubricants and fleet solutions.
• TotalEnergies Philippines: Multinational integrated energy major with retail stations, lubricants, and specialty fuels in the Philippines. Comparable as a broad-based downstream fuels and lubricants competitor with similar fleet card and industrial offerings.

Regional players

• PTT Philippines (PTT Philippines Trading and Manufacturing Corp.): Thai-headquartered PTT's Philippine subsidiary operating a regional retail station network with lubricant offerings. Comparable as an Asia-Pacific independent-affiliated fuel retailer; brings regional capital and brand support, similar in profile to SEAOIL's Ampol relationship.
• Repsol Philippines: Spain-headquartered integrated energy company with selective Asia-Pacific downstream and lubricants exposure. Comparable as a regional/imported fuel and lubricants brand competing in the Philippines for premium consumer and industrial accounts.

Others

• Castrol Philippines / BP: Global lubricants major with strong Philippines presence via distributors and service centers. Comparable to SEAOIL's lubricants business (especially Extreme Mako Fully Synthetic Engine Oil) as a competitor in branded engine oils and automotive lubricants.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/seaoilph
• YouTubeyoutube.com/channel/UCcYjmkZ8YXhMtBGELbWjrqg
• Facebookfacebook.com/SEAOIL
• Instagraminstagram.com/seaoilph

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAOIL Philippines