WPExperts
WPExperts is a privately held WordPress and WooCommerce development agency founded in 2011, serving enterprise and SMB clients globally through five offices in the USA, Saudi Arabia, Egypt, UAE, and Pakistan with 13+ years of specialized experience.
- Company typePrivate
- Founded2011
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WPExperts does
WPExperts is a privately held WordPress and WooCommerce development agency founded in 2011, operating from five physical offices across the USA (Claymont, Delaware), Saudi Arabia (Riyadh), Egypt (Alexandria), UAE (Dubai), and Pakistan (Karachi). The company delivers a broad services portfolio built on the WordPress/WooCommerce ecosystem, spanning custom theme and plugin development, e-commerce store setup, migration from competing platforms (Shopify, Magento, BigCommerce), ongoing maintenance subscriptions, security hardening, speed optimization, SEO, IT staff augmentation, and white-label agency services. It monetizes through a hybrid model: tiered recurring subscriptions for maintenance ($99-$499/month) and SEO ($166-$1,199/month), pay-as-you-go quick fixes ($89), one-time enterprise projects priced via custom proposals, and a self-service plugin storefront at store.wpexperts.io.
The company serves a hybrid customer base spanning enterprise clients (including named logos such as Vodafone and Ikea), e-commerce merchants, digital agencies seeking white-label capacity, and SMBs requiring plugin support and ongoing site care. Its technology foundation is the WordPress and WooCommerce platform, augmented by integration partnerships with major adjacent vendors — Automattic Pro Partner status, WooCommerce Pro Partner, payment gateway integrations with Stripe, PayPal, and Square, cloud infrastructure via AWS, and plugin distribution through Freemius. WPExperts holds ISO 27001 certification and offers services aligned with HIPAA, GDPR, and PCI-DSS compliance frameworks. The company is founder-led, with Saad Iqbal serving as Founder & CEO and Ahmed Salah as Co-Founder & CTO, and reports 13+ years of operating history, 4,000+ cumulative clients served, and 1.5M+ plugin users downstream.
Go-to-market combines direct enterprise sales via contact forms and free 30-minute consulting calls, self-service subscription purchases for maintenance and SEO tiers, and content-led demand generation through an extensive blog covering WordPress, WooCommerce, plugins, SEO, and version tracking. Community engagement is sustained through five consecutive years of WordCamp Europe sponsorship and additional sponsorship of WordCamp Asia 2026 and Clean Web Day 2026, positioning WPExperts as an established presence within the global WordPress ecosystem. The agency model, multi-region footprint, and ecosystem-level partnerships together define a services business whose revenue scales with developer headcount and project volume rather than software-product economics.
WPExperts firmographics
Firmographics- Name
- WPExperts
- Legal name
- WPExperts
- Website
- https://wpexperts.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPExperts is a privately held WordPress and WooCommerce development agency founded in 2011, serving enterprise and SMB clients globally through five offices in the USA, Saudi Arabia, Egypt, UAE, and Pakistan with 13+ years of specialized experience.
- Ownership category
- akta.pro rank
WPExperts industry classification
Industry- Product category
- WordPress Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industry
- Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where WPExperts is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices5 records
Markets served
WPExperts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Development Services: Full-stack WordPress development services including custom theme development, plugin development, WooCommerce solutions, and enterprise-level web development projects. Services are delivered by certified WordPress developers and consultants.
- WordPress Maintenance Services: Recurring subscription-based maintenance plans offering website updates, security monitoring, performance optimization, backups, and technical support. Plans range from Basic ($99/month) to Premium ($499/month) tiers.
- SEO Services: WordPress-specific SEO optimization services with tiered pricing (Plus $166-199/month, Pro $416-499/month, Premium $583-1199/month). Includes on-page optimization, technical SEO, content strategy, and reporting.
- Staff Augmentation: IT staff augmentation services providing WordPress experts, developers, and consultants to supplement client teams on a contractual basis.
- WooCommerce Solutions: Specialized WooCommerce development including store setup, customization, migration, payment gateway integration, and B2B e-commerce solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Quick Fix - One-time issue resolution |
| Subscription | Monthly | Basic - Monthly updates and monitoring |
| Subscription | Monthly | Pro - 24/7 monitoring with enhanced support |
| Subscription | Monthly | Premium - Comprehensive performance optimization |
| Subscription | Annual | Plus - Entry-level SEO optimization |
| Subscription | Annual | Pro - Enhanced SEO with competitive analysis |
| Subscription | Annual | Premium - Full-scale SEO coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WPExperts product offering
Product offeringCore offering
WPExperts is a WordPress and WooCommerce development agency that builds, maintains, and optimizes WordPress websites and e-commerce stores for enterprise and SMB clients. Offerings include custom theme and plugin development, WooCommerce store setup, ongoing maintenance subscriptions, SEO services, security hardening, speed optimization, migrations, and AI-augmented consulting — delivered by certified WordPress developers across five global offices.
Product overview
WPExperts is a WordPress development agency and AI-powered consultancy offering a comprehensive portfolio of services organized around WordPress and WooCommerce. The core offerings consist of WordPress Development Services and WooCommerce Development Services as the primary service lines, supplemented by specialized add-on modules covering maintenance, security, SEO, speed optimization, plugin development, migration, and AI development. The company also provides vertical-specific solutions including LMS & eLearning, B2B eCommerce, Headless Commerce, and Game Development. With 13+ years of experience and 4000+ clients served, WPExperts operates as a services company rather than a SaaS product vendor, delivering solutions through staff augmentation, project-based engagements, and ongoing retainer relationships across enterprise and small business segments.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Development Services Full-stack WordPress website development including custom theme development, plugin development, WooCommerce stores, and enterprise-level WordPress solutions using an agile methodology. Targeted at businesses and enterprises needing custom WordPress builds.
- WooCommerce Development Services Premium WooCommerce store development including setup, custom themes, feature development, performance optimization, SEO, migration, payment gateway integration, subscription services, and B2B e-commerce solutions. Targeted at e-commerce businesses and merchants.
- WordPress Maintenance Services Ongoing website maintenance including core/plugin/theme updates, security hardening, cloud backups, uptime monitoring, performance optimization, and technical support across multiple service tier plans ranging from $99 to $499 per month. Targeted at businesses needing reliable ongoing WordPress care.
- WordPress SEO Services Search engine optimization for WordPress sites including technical audits, on-page optimization, keyword research, content strategy, local SEO, and SERP optimization across Plus, Pro, and Premium service tiers. Targeted at businesses seeking to improve organic search rankings.
- WordPress Security Solutions Enterprise-level WordPress security including vulnerability scanning, malware detection and removal, firewall implementation, brute force prevention, daily security scans, blacklist prevention, and post-hack recovery services. Targeted at businesses requiring hardened WordPress security posture.
- WordPress Speed Optimization Services Performance optimization for WordPress sites including Core Web Vitals enhancement, image and video optimization, server-side engineering, CDN implementation, database cleanup, and ongoing performance monitoring. Targeted at businesses needing faster loading websites.
- AI Software Development Services Artificial intelligence development services creating intelligent AI solutions that enable businesses to work smarter, make better decisions, and automate processes using AI innovation. Targeted at businesses seeking AI-integrated solutions.
- IT Staff Augmentation Services Dedicated WordPress developers and experts available for project-based or ongoing augmentation, providing additional technical resources to supplement client teams on a contractual basis. Targeted at agencies and businesses needing additional WordPress development capacity.
- White Label WordPress Services Agency white-label services enabling agencies to resell WPExperts development services under their own brand. Targeted at digital agencies seeking to extend their WordPress capabilities without expanding internal teams.
- WordPress Plugin Development Custom WordPress plugin development creating specialized functionality beyond available third-party solutions, with plugins distributed via the WPExperts plugin store. Targeted at businesses needing custom features and plugin buyers seeking specialized functionality.
- WordPress Migration Services Website migration to WordPress from platforms including HTML, Wix, Blogger, Joomla, Squarespace, Drupal, Magento, Shopify, and other CMS platforms. Targeted at businesses switching to WordPress from other platforms.
- WordPress VIP Services Priority enterprise-level support and development services for high-priority WordPress projects and VIP clients. Targeted at enterprise clients requiring dedicated premium support and priority response.
Quantifiable outcome
- 50-80% decrease in page load time with speed optimization services
- +2 more outcomes
Companies that use WPExperts
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
WPExperts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
Feature1 record
WPExperts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- AutomatticcoreOfficial Pro Partner in the Automattic Agency Partnership Program. This partnership provides access to exclusive resources, top-tier support, and early access to WordPress/WooCommerce developments. The relationship enables WPExperts to better serve enterprise WordPress clients.
- WooCommercecoreWOO PRO Partner status with WooCommerce, offering certified WooCommerce development services. Integration partnership for building and customizing WooCommerce stores.
- StripecoreTechnology integration partner for payment gateway services. WPExperts implements Stripe payment solutions for WooCommerce and WordPress e-commerce clients.
- PayPalcoreTechnology integration partner for payment processing. Provides PayPal payment gateway integration services for WordPress and WooCommerce stores.
- SquaresupportingPayment gateway integration partner for POS and online payment solutions integrated with WooCommerce.
- AWS (Amazon Web Services)supportingCloud infrastructure partner providing scalable hosting and cloud solutions for WordPress and WooCommerce deployments.
- FreemiussupportingPlatform partner for WordPress plugin licensing, billing, and distribution infrastructure.
- WordPress FoundationcoreActive community member and WordCamp sponsor, supporting the WordPress open-source ecosystem through events and contributions.
Scale indicators4 records
Expansion highlights6 records
WPExperts competitors and assessment
Company assessmentDirect peers
- 10up: Large U.S.-based WordPress engineering agency offering enterprise WordPress development, design, and platform services. Directly comparable to WPExperts in customer base (enterprise WordPress), service mix, and partner ecosystem standing.
- Multidots: WordPress agency focused on enterprise publishing and WooCommerce, with Google Premier Partner status and large-scale editorial platforms. Comparable to WPExperts in WooCommerce expertise, enterprise customer focus, and India-based delivery model.
- WebDevStudios: Long-standing WordPress design and development agency serving enterprise and SMB clients. Comparable in service breadth (custom themes, plugins, WooCommerce) and customer segments, though historically U.S.-centric in delivery.
- rtCamp: Enterprise WordPress agency with strong India-based delivery and deep roots in the WordPress ecosystem (including hosting/managed WordPress). Comparable to WPExperts on enterprise WordPress services, ecosystem partnerships, and offshore delivery economics.
- Human Made: Enterprise WordPress and WooCommerce agency with strong global delivery footprint and content platform expertise. Closely comparable to WPExperts on enterprise WordPress focus, WooCommerce specialization, and remote/multi-region delivery model.
- Brainstorm Force: WordPress agency behind the Astra theme, Starter Templates, and a suite of WooCommerce products, with strong plugin distribution. Comparable mix of services, plugins, and productized offerings within the WordPress ecosystem.
- Delicious Brains: WordPress plugin developer behind products like WP Offload Media and Advanced Custom Fields. Comparable plugin-publishing and WordPress-services mix, though smaller and more product-focused than WPExperts' broad services portfolio.
Broad incumbents
- WP Engine: Leading managed WordPress hosting platform serving enterprise and SMB customers with Atlas headless and proprietary tooling. Larger incumbent with overlapping customer base but a hosting/SaaS model rather than custom services.
- Automattic: The commercial steward of WordPress.com, WooCommerce, Jetpack, and other WordPress ecosystem products. Both a strategic partner and an indirect competitor — its products (plugins, hosting, AI tooling) overlap with WPExperts' service and maintenance offerings.
Emerging players
- Codeable: Curated WordPress freelancer marketplace connecting businesses with vetted WordPress developers. Comparable in service category (WordPress development services) but operates a different model (marketplace), competing for the same SME demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WPExperts social profiles
Digital presenceWPExperts compliance and trust
Trust signalCompliance5 records
WPExperts financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPExperts leadership team
Management profileNumber of profiles
Profiles2 records
WPExperts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPExperts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPExperts
What does WPExperts do?
WPExperts is a WordPress and WooCommerce development agency that builds, maintains, and optimizes WordPress websites and e-commerce stores for enterprise and SMB clients. Offerings include custom theme and plugin development, WooCommerce store setup, ongoing maintenance subscriptions, SEO services, security hardening, speed optimization, migrations, and AI-augmented consulting — delivered by certified WordPress developers across five global offices.
Is WPExperts a public or private company?
WPExperts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPExperts founded?
WPExperts was founded in 2011. It employs 11 to 50 people.
Where is WPExperts based?
WPExperts is headquartered in Cairo, Egypt, in the Africa region.
How does WPExperts make money?
Five revenue lines are on record. Professional Development Services are the primary driver. The others are wordPress Maintenance Services, SEO Services, staff Augmentation and wooCommerce Solutions.
Who are WPExperts's main competitors?
Direct peers on record are 10up, Multidots, WebDevStudios, rtCamp, Human Made, Brainstorm Force and Delicious Brains. Broad incumbents are WP Engine and Automattic. Codeable is listed as an emerging player.
Does WPExperts have an API?
No public API is recorded for WPExperts.
What industry is WPExperts in?
WPExperts's product category is WordPress Development Services. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of BPACANAH, Learning Technology & LMS/LXP Implementation. Its NAICS code is 541511 and its SIC code is 7370.