Brainstorm Force
- Company typePrivate
- Founded2009
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brainstorm Force does
Brainstorm Force, founded in 2009 in Pune, India and incorporated in the US as Brainstorm Force US LLC (Claymont, Delaware), is a bootstrapped and profitable software company that builds a unified ecosystem of more than 70 WordPress products spanning themes, page-builder addons, e-commerce, memberships, forms, automation, SEO, and AI-driven site generation. Its core technology stack is built on PHP and JavaScript with React/Next.js used for newer SaaS offerings; flagship products include the Astra lightweight WordPress theme, Spectra (Block Editor page builder), Ultimate Addons for Elementor/Beaver Builder, SureCart (e-commerce), SureMembers (memberships), SureDash (community), SureForms (AI forms), SureRank (AI SEO), OttoKit (automation and AI agents), ZipWP (AI website builder), Starter Templates, and CartFlows for WooCommerce. The company monetizes through annual auto-renewing subscriptions, lifetime licenses, a freemium funnel distributed primarily via the WordPress.org repository, VIP priority support subscriptions, and an affiliate program with 30%+ commissions and 60-day cookie tracking—operating a hybrid product-led, community-led, and sales-assisted go-to-market targeting solopreneurs, freelancers, web agencies, and SMBs alongside named Fortune 500 reference customers such as Vogue, Vodafone, Toyota, NASA, Mercedes-Benz, and Best Buy.
The business is run by a 130+ person fully remote team distributed across 12+ countries (India, US, UK, Philippines, Indonesia, Serbia, Romania, and others), led by co-founder and CEO Sujay Pawar, CTO Pratik Chaskar, and CPO Adam Preiser. Growth is driven by WordPress.org organic discovery, an active affiliate and influencer partner program, content marketing, email newsletters, and Facebook community channels; distribution combines a direct e-commerce storefront (store.brainstormforce.com) with dedicated product websites and the WordPress.org marketplace for free versions. The company has never raised outside capital and is explicitly self-described as "Bootstrapped, Profitable, Stable," having grown to power over 12 million websites with 12,000+ new sites going live daily—a positioning that emphasizes ecosystem compatibility and reduction of plugin-conflict friction over single-product performance.
Brainstorm Force firmographics
Firmographics- Name
- Brainstorm Force
- Legal name
- Brainstorm Force US LLC
- Website
- https://brainstormforce.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Brainstorm Force industry classification
Industry- Product category
- WordPress Plugins and Themes
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industries
- Low-Code/No-Code Integration Builders (BPAMAOAL), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Brainstorm Force is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Brainstorm Force business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- WordPress Plugin/Theme Licenses: Annual subscription licenses for premium WordPress themes and plugins (Astra Pro, Ultimate Addons, etc.). Subscriptions renew automatically on anniversary date. Lifetime licenses available for some products. License keys provide automatic updates, developer support, and additional resources.
- Freemium Products: Free versions of core products (Astra, Starter Templates, basic plugin versions) drive user acquisition and ecosystem adoption, converting users to premium paid tiers.
- VIP Priority Support: Premium support tier offering fastest response times (2 hours), 24/7 availability, and priority full product support from experienced technicians. Non-refundable immediate benefit.
- Affiliate Referrals: Commission-based revenue through affiliate program where partners earn referral fees for driving sales. Commission tracked via cookies (60-day validity) and IP address.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription (auto-renewing) |
| One time/ perpetual license | Pay-as-you-go | Lifetime License (one-time) |
| Freemium | Monthly | Free Support |
| Subscription | Monthly | Premium Support (with paid license) |
| Subscription | Annual | VIP Priority Support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Brainstorm Force product offering
Product offeringCore offering
Brainstorm Force builds a unified ecosystem of WordPress products including the Astra theme, page builder addons (Spectra, Ultimate Addons for Elementor/Beaver Builder/WPBakery), e-commerce solutions (SureCart, CartFlows), form and automation tools (SureForms, OttoKit), AI website builder (ZipWP), and membership/community platforms. The portfolio of 70+ products is designed to work seamlessly together, eliminating plugin conflicts for businesses building and growing their online presence on WordPress.
Product overview
Brainstorm Force is a unified ecosystem of WordPress products that helps businesses design faster, sell more, and grow smarter. The portfolio includes Astra (lightweight WordPress theme), Spectra and Ultimate Addons for page builders (Elementor, Beaver Builder, WPBakery), ZipWP (AI-powered website builder), Starter Templates, SureForms (AI form builder), OttoKit (automation/integration platform), SureCart (eCommerce solution), CartFlows (WooCommerce sales funnels), Presto Player (video player), SureMembers (membership management), SureDash (community platform), LatePoint (appointment booking), Sigmize (A/B testing), SureRank (AI SEO), Schema Pro, Convert Pro, SureFeedback, and various WooCommerce extensions. The ecosystem is designed for solopreneurs, businesses, and agencies with tools that work together seamlessly to cover web creation, eCommerce, membership/courses, and growth optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Astra: World's most popular WordPress theme for building blazing fast and fully customizable websites.
- Spectra
- SureCart
- Starter Templates
- SureForms
- SureMembers
- OttoKit
- CartFlows
- Presto Player
- ZipWP
- Ultimate Addons for Elementor
- Ultimate Addons for Beaver Builder
- Schema Pro
- SureDash
- Convert Pro
- SureRank
- LatePoint
- Sigmize
- SureContact
- Modern Cart
- Cart Abandonment Recovery
- Power Coupons
Products and services
- Astra Lightweight WordPress theme for building blazing fast and fully customizable websites, compatible with all major page builders.
- Spectra Full-featured page builder for WordPress based on the Block Editor (Gutenberg), enabling users to create conversion-focused websites with blocks and templates.
- Ultimate Addons for Elementor Powerful widgets and design tools that extend Elementor for advanced page building capabilities.
- Ultimate Addons for Beaver Builder Premium modules, templates, and productivity tools to create sophisticated Beaver Builder sites faster.
- ZipWP AI-powered website builder for WordPress that enables users to create and host complete websites instantly using AI with pre-built layouts.
- SureForms Smart form builder using AI and automation with conditional logic for creating high-converting forms for lead capture and automation.
- SureCart eCommerce solution for WordPress offering seamless shopping experience with product management, checkout customization, and payment gateway integrations.
- SureMembers Membership site solution for WordPress allowing users to create and manage membership levels, subscriptions, and content access.
- SureDash Branched community platform with courses, discussions, resources, and events for WordPress.
- OttoKit Automation and integration platform that streamlines workflows by connecting WordPress sites with thousands of apps via no-code integrations and AI agents.
- Starter Templates Professionally designed website templates for various niches, compatible with WordPress and Astra theme.
- CartFlows Sales funnel builder for WooCommerce that helps create high-converting sales funnels with one-click upsells, order bumps, and checkout customization.
- Presto Player Feature-rich video player plugin for WordPress with advanced customization, video analytics, and seamless integration with popular video hosting platforms.
- Convert Pro Lead generation tool with beautifully targeted popups and CTAs optimized to grow email lists and conversions.
- Schema Pro Automated schema markup plugin for WordPress that improves search visibility across rich results.
- SureRank SEO optimization tool using AI-powered optimization, tracking, and insights for higher search rankings.
- Sigmize No-code A/B testing tool that increases conversions by showing what actually works on websites or stores.
- LatePoint Modern appointment booking system for WordPress that automates appointment booking, payments, and scheduling with calendar management.
- SureContact Cloud-based email marketing and CRM platform built specifically for WordPress.
Quantifiable outcome
- 12M+ websites powered by Brainstorm Force products
- +2 more outcomes
Companies that use Brainstorm Force
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Brainstorm Force technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Brainstorm Force partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PatchstackcorePartnership with Patchstack vulnerability disclosure program (mVDP) for managing security vulnerability reports in WordPress products. Patchstack helps coordinate communication, manage incoming reports, and ensure timely responses to security issues across all WordPress themes and plugins.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Brainstorm Force competitors and assessment
Company assessmentDirect peers
- MemberPress: Established WordPress membership and online course plugin competing with Brainstorm Force's SureMembers and SureDash in the monetization and gated content segment.
- Automattic: Owner of WordPress.com, WooCommerce, Jetpack, Akismet, and WPVIP. Most comparable peer: a large WordPress-focused product company operating themes, commerce, and ecosystem tools across the same install base as Brainstorm Force.
- WPForms: Popular WordPress form builder plugin (WPForms Lite, WPForms Pro, Form Pages, Signature addon) targeting the same SMB/agency WordPress buyer as Brainstorm Force's SureForms.
- Beaver Builder: Premium WordPress page builder product company with Beaver Builder, Beaver Themer, and a marketplace of addons. Brainstorm Force sells Ultimate Addons for Beaver Builder, putting them in direct competition for the same professional site builder segment.
- WPBakery: Long-standing WordPress frontend and page builder plugin widely deployed across themes. Brainstorm Force's Ultimate Addons for WPBakery competes directly in this addon/plugin category.
- Yoast: Leading WordPress SEO plugin (Yoast SEO) plus Yoast WooCommerce SEO and related add-ons. Direct peer in monetizing premium WordPress plugins to the same SMB and agency buyer.
- Elegant Themes (Divi): Creator of the Divi theme and Divi Builder, a long-established WordPress theme/page builder with a large subscriber base. Direct competitor in themes and visual page building for SMBs and agencies.
- Elementor: Leading WordPress page builder with its own ecosystem of addons, templates, image site, and AI features. Directly competes with Brainstorm Force's Spectra and Ultimate Addons for Elementor and targets the same SMB and agency customers.
- Kadence WP: WordPress theme and block toolkit company with Kadence Theme, Kadence Blocks, and Kadence ShopKit, competing head-on with Astra, Spectra, and Starter Templates in the same SMB and agency market.
Broad incumbents
- Webflow: Large, venture-backed visual website builder with hosting, CMS, e-commerce, and AI site generation. Operates broadly in the same SMB/business website market as Brainstorm Force but as a hosted, non-WordPress incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Brainstorm Force social profiles
Digital presenceBrainstorm Force compliance and trust
Trust signalCompliance1 record
Brainstorm Force financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brainstorm Force leadership team
Management profileNumber of profiles
Profiles3 records
Brainstorm Force funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brainstorm Force M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brainstorm Force
What does Brainstorm Force do?
Brainstorm Force builds a unified ecosystem of WordPress products including the Astra theme, page builder addons (Spectra, Ultimate Addons for Elementor/Beaver Builder/WPBakery), e-commerce solutions (SureCart, CartFlows), form and automation tools (SureForms, OttoKit), AI website builder (ZipWP), and membership/community platforms. The portfolio of 70+ products is designed to work seamlessly together, eliminating plugin conflicts for businesses building and growing their online presence on WordPress.
Is Brainstorm Force a public or private company?
Brainstorm Force is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brainstorm Force founded?
Brainstorm Force was founded in 2009. It employs 51 to 100 people.
Where is Brainstorm Force based?
Brainstorm Force is headquartered in Pune, India, in the Asia region.
How does Brainstorm Force make money?
Four revenue lines are on record. WordPress Plugin/Theme Licenses are the primary driver. The others are freemium Products, VIP Priority Support and affiliate Referrals.
Who are Brainstorm Force's main competitors?
Direct peers on record are MemberPress, Automattic, WPForms, Beaver Builder, WPBakery, Yoast, Elegant Themes (Divi), Elementor and Kadence WP. Webflow is listed as a broad incumbent.
Does Brainstorm Force have an API?
No public API is recorded for Brainstorm Force.
What industry is Brainstorm Force in?
Brainstorm Force's product category is WordPress Plugins and Themes. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 5132 and its SIC code is 7372.