TrueSpot
TrueSpot is a Texas-based RTLS company that sells a cloud-based real-time asset tracking platform for automotive dealerships and hospitals, combining RFID, UWB, and Bluetooth technologies on a private LoRa network to deliver indoor, outdoor, and campus-wide asset visibility.
- Company typePrivate
- Founded2017
- HeadquartersGrapevine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrueSpot does
TrueSpot, formerly MOLOCAR, Inc., is a Real-Time Location Services (RTLS) company founded in 2017 and headquartered in Irving, Texas (with a Grapevine mailing address), operating as a Texas corporation. The company sells an asset-tracking platform built around its multi-patented AQFind Location Platform as a Service (LPaaS), which fuses RFID, UWB (Ultra-Wideband), and Bluetooth LE technologies across a private LoRa network, enabling indoor, outdoor, floor-to-floor, and campus-wide tracking without dependence on customer Wi-Fi. Supporting capabilities include proprietary MODAR (Mobile + Radar) proximity-search technology for sub-foot location of hidden assets, ultra-small long-life TrueTags hardware, and a "Dealer Digital Twin" digital-replica concept. The platform is sold into two primary verticals through dedicated sub-brands: TrueSpot Automotive (with Lot Management 360 and Fixed Ops 360 modules for dealerships managing vehicles and keys) and TrueSpot Health (with MedSpot 360 for hospital equipment and workflow tracking), plus TrueRecon for automotive reconditioning operations.
Revenue is generated through a hybrid model combining upfront setup fees (a public case study cites $7,000), recurring LPaaS subscriptions (a public case study cites $1,099/month, with payback in under 60 days), and sales of proprietary hardware (TrueTags, gateways, and sensors). Go-to-market is enterprise field sales complemented by channel distribution through dealer management system partners (CDK Global, DealerBuilt, Reynolds & Reynolds, KeyTrak) and a healthcare GPO relationship with Yankee Alliance, plus partner SDK and white-label distribution of AQFind technology via RESTful APIs. The company has received strategic investment from Reynolds & Reynolds and from the Texas HALO Fund (October 2020); leadership includes a full executive team spanning CEO/Founder Mike Hanna, CTO, COO, CMO, CFO, CLO, and dedicated EVPs for IoT & Analytics, Partners, and GM Health, alongside an SVP for BizDev & GTM.
The platform is differentiated by IT-lite, plug-and-play deployment (cited at 4 days for a 4-location dealership), multi-technology sensor fusion, and integration breadth across 35+ technology partners. Reported customer outcomes include up to 90% reductions in hospital equipment search times, 90% reduction in lost-key expenses at dealerships, 11:1 Year 1 ROI and 47:1 Year 1 ROI in healthcare deployments, and stated deployment across over 400 campuses in the US (including Hawaii and Puerto Rico), Canada, and Australia. Named customers span Connecticut Children's Medical Center (healthcare) and Lithia Hyundai of Fresno, Toyota of Irving, Vern Eide Motorcars, Mercedes Benz of Plano, and Hernco Inc. (automotive).
TrueSpot firmographics
Firmographics- Name
- TrueSpot
- Legal name
- MOLOCAR, Inc.
- Website
- https://truespot.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrueSpot is a Texas-based RTLS company that sells a cloud-based real-time asset tracking platform for automotive dealerships and hospitals, combining RFID, UWB, and Bluetooth technologies on a private LoRa network to deliver indoor, outdoor, and campus-wide asset visibility.
- Ownership category
- akta.pro rank
TrueSpot industry classification
Industry- Product category
- Real-Time Location Services (RTLS) Software Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Remote Patient Monitoring Device Connectivity & Data Ingestion (IoT gateways) (HLALAKAF)
- akta.pro secondary industry
- Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)
Keywords
Where TrueSpot is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrueSpot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- RTLS Platform Subscription: Cloud-based Location Platform as a Service (LPaaS) with recurring subscription fees. Includes software platform access, monitoring, and support. Typical setup cost of $7,000 plus monthly recurring fees.
- Hardware (Tags, Gateways, Sensors): Sale of proprietary tracking hardware including TrueTags, gateway sensors, and asset tags for vehicles and keys. Hardware enables the RTLS network deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Standard deployment for automotive dealerships |
| Subscription | Monthly | Healthcare enterprise deployment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TrueSpot product offering
Product offeringCore offering
TrueSpot provides a cloud-based Real-Time Location Services (RTLS) platform, branded AQFind Location Platform as a Service (LPaaS), that delivers indoor, outdoor, floor-to-floor, and campus-wide asset tracking using RFID, UWB, and Bluetooth LE over a private LoRa network. The company sells this platform and accompanying hardware (TrueTags, gateways, sensors) through two vertical-focused solution suites: TrueSpot Automotive (Lot Management 360 and Fixed Ops 360 for vehicle and key tracking at dealerships) and TrueSpot Health (MedSpot 360 for medical equipment tracking in hospitals).
Product overview
TrueSpot is a Real-Time Location Services (RTLS) company offering a unified platform architecture anchored by the AQFind Location Platform as a Service (LPaaS). The platform delivers multi-technology tracking (RFID, UWB, Bluetooth) for indoor, outdoor, floor-to-floor, and campus-wide asset visibility. TrueSpot serves two primary vertical markets through dedicated sub-brands: TrueSpot Automotive (with Lot Management 360 for lot/inventory management and Fixed Ops 360 for service department operations) and TrueSpot Health (with MedSpot 360 for healthcare asset management). Supporting products include TrueTags hardware, MODAR Mode proximity search technology, and the Reporting Hub analytics layer. The company emphasizes cloud-based deployment without dependency on Wi-Fi infrastructure, using a plug-and-play approach with gateway sensors and a private LoRa network option.
Differentiator
Problem solved
Functional benefit
Brands
- TrueSpot Automotive: Lot Management 360 and Fixed Ops 360 solutions for automotive dealerships tracking cars and keys.
- TrueSpot Health
- AQFind Platform
- Lot Management 360
- Fixed Ops 360
- MedSpot 360
Products and services
- AQFind Location Platform as a Service (LPaaS) Patented cloud-based RTLS platform delivering accurate indoor, outdoor, floor-to-floor, and campus-wide asset tracking through a self-contained, plug-and-play system using RFID, UWB, Bluetooth LE, and a private LoRa network. Powers TrueSpot's healthcare and automotive solutions and is also offered to partners via SDKs and RESTful APIs.
- TrueSpot Automotive RTLS solution suite for automotive dealerships providing a unified dashboard to instantly locate vehicles, track keys, and manage lot and fixed operations assets across multiple lots, floors, and parking structures.
- TrueSpot Health RTLS solution suite for healthcare environments tracking and mapping medical equipment and other movable assets across hospital campuses, providing theft prevention, BioMed efficiency, and operational analytics.
- MedSpot 360 Healthcare enterprise asset management platform powered by AQFind that gives hospitals real-time visibility into medical equipment, automates workflows, and provides operational intelligence and analytics for clinical asset management.
- TrueTags Proprietary ultra-small tracking tags with long battery life designed for healthcare environments to attach to medical equipment of all sizes and report location to the AQFind platform.
- TrueRecon Reconditioning operations management module that tracks vehicles through the dealer reconditioning process across multiple vendor locations to identify delays and improve workflow efficiency.
Quantifiable outcome
- Reduce hospital equipment search times by up to 90%
- +7 more outcomes
Companies that use TrueSpot
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TrueSpot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability4 records
Feature7 records
TrueSpot partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
TrueSpot competitors and assessment
Company assessmentDirect peers
- CenTrak: CenTrak (owned by Halma plc) is a direct competitor in healthcare RTLS, offering clinical-grade location services for hospitals and senior living facilities. Like TrueSpot, it provides IoT-based asset, patient, and staff tracking, making it the closest direct comparison in TrueSpot's healthcare vertical.
- Spireon: Spireon provides GPS-based lot management, vehicle tracking, and asset visibility solutions to automotive dealerships. While it uses GPS rather than RTLS, it competes with TrueSpot Automotive on the same dealership use cases: vehicle location, lot management, and dealer workflow optimization.
- Midmark RTLS: Midmark (which acquired Versus Technology) provides RTLS-based asset tracking, patient flow, and staff locating solutions for hospitals and clinics. It is a direct competitor in the healthcare vertical with comparable asset and workflow visibility use cases to TrueSpot Health.
- Sonitor Technologies: Sonitor Technologies is a healthcare-focused RTLS provider using ultrasound and Wi-Fi hybrid technology for indoor positioning. It is a direct competitor to TrueSpot Health, serving hospitals and senior care facilities with similar real-time asset and patient tracking use cases.
- AiRISTA Flow: AiRISTA Flow is a dedicated RTLS and BLE-based indoor location solutions provider serving healthcare, manufacturing, and supply chain customers. Its tag-and-software platform directly mirrors TrueSpot's AQFind architecture, making it a relevant direct peer.
Broad incumbents
- Zebra Technologies: Zebra Technologies is a broad enterprise incumbent offering RFID, RTLS, barcode, and location solutions across healthcare, retail, manufacturing, and logistics. Zebra's MotionWorks and healthcare location solutions overlap with TrueSpot's AQFind platform, though Zebra operates at much larger scale with a broader portfolio.
- Securitas Healthcare: Securitas Healthcare (formerly Stanley Healthcare, part of Securitas AB) provides RTLS, infant protection, patient elopement, and staff workflow solutions to hospitals. It is a broad incumbent in the healthcare RTLS market, directly competing with TrueSpot's MedSpot 360 in hospital asset tracking.
- Aruba Networks (HPE): Aruba Networks (a Hewlett Packard Enterprise company) provides Wi-Fi-based location services and asset tracking as part of its broader networking portfolio. While not a pure-play RTLS company, Aruba's Meridian platform competes with TrueSpot in Wi-Fi-based indoor positioning for enterprises.
- HID Global: HID Global (a subsidiary of ASSA ABLOY) provides Bluetooth Low Energy-based RTLS and location services as part of its broader identity and access management portfolio. Its location services overlap with TrueSpot's BLE-based tracking capabilities in healthcare and industrial settings.
Emerging players
- Kontakt.io: Kontakt.io provides Bluetooth LE-based RTLS and indoor location solutions for healthcare, hospitality, and industrial customers. As an emerging player focused on BLE infrastructure, it is a relevant peer to TrueSpot's Bluetooth LE capabilities and broader LPaaS positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrueSpot social profiles
Digital presenceTrueSpot financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueSpot leadership team
Management profileNumber of profiles
Profiles10 records
TrueSpot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueSpot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueSpot
What does TrueSpot do?
TrueSpot provides a cloud-based Real-Time Location Services (RTLS) platform, branded AQFind Location Platform as a Service (LPaaS), that delivers indoor, outdoor, floor-to-floor, and campus-wide asset tracking using RFID, UWB, and Bluetooth LE over a private LoRa network. The company sells this platform and accompanying hardware (TrueTags, gateways, sensors) through two vertical-focused solution suites: TrueSpot Automotive (Lot Management 360 and Fixed Ops 360 for vehicle and key tracking at dealerships) and TrueSpot Health (MedSpot 360 for medical equipment tracking in hospitals).
Is TrueSpot a public or private company?
TrueSpot is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrueSpot founded?
TrueSpot was founded in 2017. It employs 11 to 50 people.
Where is TrueSpot based?
TrueSpot is headquartered in Grapevine, United States, in the North America region.
How does TrueSpot make money?
Two revenue lines are on record. RTLS Platform Subscription is the primary driver. The others are hardware (Tags, Gateways, Sensors).
Who are TrueSpot's main competitors?
Direct peers on record are CenTrak, Spireon, Midmark RTLS, Sonitor Technologies and AiRISTA Flow. Broad incumbents are Zebra Technologies, Securitas Healthcare, Aruba Networks (HPE) and HID Global. Kontakt.io is listed as an emerging player.
Does TrueSpot have an API?
Yes. The AQFind Platform includes SDKs and RESTful APIs for easy, plug-and-play integration, enabling partners to quickly embed location intelligence into their own solutions. MedSpot 360 integrates seamlessly with other hospital systems and industry platforms via APIs and SDKs.
What industry is TrueSpot in?
TrueSpot's product category is Real-Time Location Services (RTLS) Software Platform. Its primary akta.pro industry code is HLALAKAF, Remote Patient Monitoring Device Connectivity & Data Ingestion (IoT gateways), with a secondary code of HLACAFAO, Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways). Its NAICS code is 518 and its SIC code is 3576.