PrivateLenderLink.com

What PrivateLenderLink.com does

PrivateLenderLink.com (DBA: Lender Link) is an online marketplace that connects real estate investors and brokers with private and hard money lenders across the United States. Founded in 2010 and headquartered in San Jose, California, the company operates as Private Lender Link, Inc. under a California DRE Broker License (02057741). The platform is built around a directory of more than 20 private lenders, supplemented by a Loan Request Platform that routes standardized borrower requests to subscribing lenders, a Funded Deals Marketplace that publishes completed transactions, a Services Directory of adjacent professionals, and a content hub called Private Lending Insights that includes interviews and podcasts.

The platform's borrower-facing surface is free to use; the company monetizes on the lender side through monthly subscription listings. Coverage is nationwide, with category pages segmented by loan type and geography, and content production is ongoing. The organization is small (1-10 employees) and bootstrapped, with no disclosed funding rounds or M&A activity. Founded and led by Rocky Butani as CEO, the company has operated continuously for 14+ years, suggesting durable niche positioning in the private lending vertical.

Operationally, the platform functions as a two-sided directory plus lead-routing layer: lenders pay recurring subscription fees for visibility and inbound loan requests, while borrowers access the directory and submit loan requests at no cost. The funded deals and services surfaces are newer product layers intended to deepen engagement and broaden the platform beyond pure directory listings. There is no evidence of proprietary AI/ML capabilities, technology partnerships, or platform integrations disclosed in the source material.

Name

PrivateLenderLink.com

Legal name

Private Lender Link, Inc.

Website

https://privatelenderlink.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PrivateLenderLink.com is a US nationwide online marketplace, founded in 2010 and headquartered in San Jose, CA, that connects real estate investors and brokers with private and hard money lenders through a subscription-based lender directory, loan request platform, and funded deals marketplace.

Ownership category

akta.pro rank

Product category

Private Real Estate Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Hard Money / Private Mortgage Brokers (FSALABAH)

akta.pro secondary industry

Private Credit / Direct Lending (FSAAAHAG)

Keywords

• Private lending marketplace
• Hard money lender directory
• Real estate bridge loans
• Fix and flip financing
• Private mortgage lenders

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lender Subscription / Listing Fees: Private mortgage lenders pay a monthly fee to be listed and searchable on the Lender Link platform. Lenders pay a monthly fee to be listed on the platform, enabling borrowers to browse and contact them at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PrivateLenderLink.com (DBA Lender Link) operates a web-based directory and loan request marketplace that connects U.S. real estate investors and mortgage brokers with private and hard money lenders. The platform lets borrowers browse detailed lender profiles, search by loan type and geography, and submit a single loan request to multiple lenders; lenders pay a recurring monthly subscription fee to be listed and reachable through the platform. Supporting offerings include a funded-deals showcase, a service-provider directory, and an editorial content hub (Private Lending Insights) featuring sponsored interviews and podcasts.

Product overview

PrivateLenderLink.com is a marketplace platform providing a lender directory connecting real estate investors and brokers with private and hard money lenders across the United States. The core offering consists of the Lender Search & Directory for browsing and contacting lenders, the Loan Request Platform enabling borrowers to submit detailed loan questionnaires to multiple lenders, and the Funded Deals Marketplace showcasing completed transactions. The platform organizes lenders by loan type categories including Hard Money Loans, Fix & Flip Loans, CRE Bridge Loans, DSCR Rental Loans, Residential and Multifamily Bridge Loans, Construction Loans, and Rehab & Rent products. Supporting content is provided through the Private Lending Insights hub featuring interviews and podcasts, while the Services Directory connects users with ancillary providers for capital, technology, legal, marketing, insurance, and loan servicing needs. The platform generates revenue through monthly subscription fees charged to listed lenders rather than borrowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lender Listing Subscription A recurring monthly subscription that private and hard money lenders purchase to be listed on the Lender Link platform, with searchable profiles, loan product parameters, and the ability to receive loan requests submitted by borrowers and brokers.
• Lender Search & Directory A searchable directory of private and hard money lenders throughout the United States, allowing property investors and brokers to browse anonymously, view detailed lender profiles, and contact lenders directly to negotiate loan terms.
• Loan Request Platform A questionnaire-based loan request system where borrowers fill out detailed loan information once, save it to their account, and submit to multiple lenders simultaneously. Includes an option for lender recommendations by the platform team.
• Funded Deals Marketplace A searchable collection of real estate deals funded by lenders on the platform, with filters to find deals similar to the user's investment scenario, including deal summaries, loan terms, and lender information.
• Services Directory A directory of service providers for investors, brokers, and lenders including capital for lending, technology, legal, marketing, property insurance, and loan servicing categories.
• Sponsored Insights & Podcast Content Sponsored interviews, podcast episodes, and articles covering private lending topics including DSCR loans, fix-and-flip, bridge lending, and market insights, available on the Private Lending Insights hub and YouTube channel.

Quantifiable outcome

• Borrowers can browse lenders anonymously at no cost
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor.

• ElementixminorOthersThird-party data provider supplying company-level metrics and lending statistics (loan volume, loan count, borrower counts, average loan size, geographic data, interest rate data) to PrivateLenderLink.com via API integration. Lender Link formats and displays this data on lender profile pages. All third-party data is provided 'as is' without warranties.
• ForecasaminorOthersThird-party data provider supplying market and geographic data, lending statistics, and lender rankings to PrivateLenderLink.com. Data may be delivered via API or reports.
• Lightning DocsminorOthersThird-party data provider and technology service referenced on PrivateLenderLink.com's third-party data page. Provides data analytics and lending statistics integrated into the platform.
• Liquid LogicsminorOthersThird-party analytics platform referenced on PrivateLenderLink.com's legal page as a data provider, supplying loan volume, borrower count, and geographic lending statistics.
• Koa Mortgage FundminorOthersAffiliate of Myers Capital Hawaii. Koa Mortgage Fund, a pooled mortgage debt fund, co-funded a $455,000 bridge loan with Myers Capital for a single-family property in Honolulu, HI. The loan was structured at 35.82% LTV based on the property's $1,270,000 appraised value.
• Reaction Digital, Inc.minorOthersExternal digital agency credited with conducting an external evaluation of PrivateLenderLink.com's accessibility, alongside the company's self-evaluation. The site was built by Reaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PeerStreet: PeerStreet was a real estate lending marketplace that aggregated private lenders and borrower loans for short-term debt products, structurally analogous to PLL's directory-plus-loan-request model.
• Fund That Flip: Fund That Flip is a private lending marketplace focused on residential fix-and-flip and rental financing, closely mirroring PLL's hard-money/bridge product focus.
• Kiavi (formerly LendingHome): Kiavi is a tech-enabled direct private/hard money lender focused on bridge and rehab financing for real estate investors, directly overlapping with the loan types (hard money, fix-and-flip, bridge) that PLL's lender directory aggregates.
• New Silver: New Silver is a technology-driven private/hard money lender for fix-and-flip and rental investors and operates a white-label lending program; it serves the same investor and broker segments PLL targets and is even featured on PLL's Insights podcast.
• Sharestates: Sharestates operates a real estate debt crowdfunding platform that connects borrowers with pools of private lenders, addressing the same investor and broker demand for short-term real estate financing.
• Patch of Land: Patch of Land is an online marketplace connecting real estate developers and investors with private lenders for bridge and fix-and-flip loans, sharing PLL's marketplace model and target product set.
• Groundfloor: Groundfloor operates a real estate debt marketplace connecting individual investors with short-term fix-and-flip and rental loans, competing head-to-head with PLL in the marketplace/discovery layer for private real estate debt.

Broad incumbents

• LendingTree: LendingTree is a broad loan-shopping marketplace with a much wider product set (mortgages, personal, auto), but overlaps with PLL as a lender-comparison and lead-generation channel for borrowers seeking financing.

Emerging players

• CrowdStreet: CrowdStreet is a real estate investing platform focused on equity offerings; it addresses the same investor and broker audience as PLL but via equity rather than debt, making it an adjacent competitor for investor mindshare.
• Yieldstreet: Yieldstreet curates private market debt and equity products including real estate-backed offerings, partially overlapping with PLL's audience of investors seeking private real estate exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/privatelenderlk
• YouTubeyoutube.com/c/privatelenderlink
• Facebookfacebook.com/privatelenderlink
• LinkedInlinkedin.com/company/private-lender-link
• Instagraminstagram.com/privatelenderlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrivateLenderLink.com