The Award Group
The Award Group is a privately held U.S. designer and manufacturer of custom recognition products — trophies, plaques, medallions, certificates, and jewelry — serving corporate, government, healthcare, education, sports, and association clients via a direct sales model and domestic Connecticut manufacturing.
- Company typePrivate
- Founded1789
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Award Group does
The Award Group, Inc. (operating as "The AWARD Group" or "TAG") is a privately held U.S. designer and manufacturer of custom recognition products headquartered in New York with manufacturing operations in New Milford, Connecticut, and additional offices in Washington D.C., Miami, and New Jersey. Founded in 1789 according to the company's own records, the firm produces custom plaques, trophies, embedments, medallions and medals, scrolls, certificates, emblematic jewelry, lapel pins, commemorative medallions (including an "America 250" line), and veterans' service pins, working in materials such as crystal, plexiglass, gold and silver, stone, wood, and lucite.
The core production process is a sales-led, design-forward workflow: experienced sales associates guide clients through concept, produce 2–3 custom designs rendered as 3D visuals for approval, build prototypes, and then run domestic manufacturing with average lead times of 4–8 weeks for standard products and 3–4 months for full recognition programs. The company sells directly to corporate, government, healthcare, education, sports, association, non-profit, media, and financial-services clients, with named accounts including the New York Stock Exchange, Major League Baseball, CVS Health, Mount Sinai, the U.S. Department of Veterans Affairs, the U.S. Patents and Trademark Office, Columbia University, and the Critics Choice Association.
Revenue is generated through quote-based one-off project work for physical products, multi-component recognition programs (employee, sales, membership, executive, donor, dealer, certification, annual awards), outsourced certificate fulfillment services, and custom-branded awards websites. Pricing scales with volume but has no strict minimum order requirements, and the company also offers international shipping through worldwide distribution partners while keeping all production in the United States. The President & CEO is Stuart Levine; the firm has no disclosed outside investors, no parent company, and no subsidiaries.
The Award Group firmographics
Firmographics- Name
- The Award Group
- Legal name
- The AWARD Group, Inc.
- Website
- https://theawardgroup.com
- Company type
- Private
- Founded year
- 1789
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Award Group is a privately held U.S. designer and manufacturer of custom recognition products — trophies, plaques, medallions, certificates, and jewelry — serving corporate, government, healthcare, education, sports, and association clients via a direct sales model and domestic Connecticut manufacturing.
- Ownership category
- akta.pro rank
The Award Group industry classification
Industry- Product category
- Custom Awards and Recognition Products
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)
- SIC
- Coating, Engraving & Allied Services (3470), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industry
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where The Award Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Award Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Awards and Trophies: The company generates revenue through the design and manufacture of custom recognition products including trophies, plaques, medallions, certificates, emblematic jewelry, scrolls, embedments, and lapel pins. Pricing is quote-based and scales with quantity - larger orders result in lower unit costs. No strict minimum order requirements exist.
- Custom Recognition Programs: Full-service recognition program management including design, production, packaging, and fulfillment services for employee recognition, sales recognition, membership recognition, dealer recognition, donor recognition, certification, and annual awards programs.
- Certificate Fulfillment Services: Outsourced certificate fulfillment services including processing, printing, packaging, and shipping certificates for organizations. Can include branded platforms for preview and ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Award Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Award Group product offering
Product offeringCore offering
The Award Group is a US-based designer and manufacturer of custom recognition products, producing custom awards, plaques, trophies, medallions, scrolls, certificates, embedments, emblematic jewelry, and lapel pins made in America from materials such as crystal, plexiglass, lucite, stone, wood, and various metals. Beyond physical products, the company delivers full-service recognition programs (employee, sales, executive, membership, donor, dealer, certification, and annual awards) including design, prototyping, packaging, fulfillment, and optional branded award websites.
Product overview
The Award Group is a US-based designer and manufacturer of custom recognition products founded in 1789, offering made-in-America awards and trophies crafted by experienced craftsmen. The company provides a comprehensive portfolio of physical award products including Custom Plaques, Custom Trophies, Custom Embedments, Custom Medallions/Medals, Custom Scrolls, Custom Certificates, Emblematic Jewelry, Custom Lapel Pins, America 250 Medallions, and Veterans Pins. Complementing these products are service programs such as Employee Recognition Programs, Sales Recognition Awards, Membership Recognition Programs, Executive & Board Member Recognition, Donor Recognition, Dealer Recognition, Certification Programs, Annual Awards Programs, Custom Awards Websites, and Certificate Fulfillment Services. The company operates from executive offices in NYC with manufacturing in Connecticut, serving clients across government, corporate, healthcare, education, sports, non-profit, and association sectors.
Differentiator
Problem solved
Functional benefit
Brands
- The A-LIST Award: A quarterly award created by The AWARD Group to recognize individuals who are changing the world for the better and doing good in their communities.
Products and services
- Custom Plaques
Quantifiable outcome
- Volume pricing reduces unit costs for larger orders
- +3 more outcomes
Companies that use The Award Group
Customer profileNamed customers28 records
Segments8 records
Ideal customer profiles3 records
The Award Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Award Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Award Group competitors and assessment
Company assessmentDirect peers
- Trophies.com: Custom trophy, award, and engraving specialist serving schools, leagues, and corporations; competes directly with The Award Group in the same core product categories with an e-commerce-led model.
- Crystal D: U.S.-based manufacturer of crystal and glass awards and recognition products; a direct competitor in the higher-end crystal/glass trophy segment where The Award Group also competes with its own crystal line.
- Awards.com: Online-focused custom trophy, award, and plaque retailer; competes with The Award Group in custom recognition products, particularly in price-sensitive and small-to-mid market segments.
- A1 Trophies & Awards: Custom trophy, plaque, and engraving manufacturer serving corporate, sports, and academic customers; directly comparable mid-market competitor in the same product categories as The Award Group.
- Crown Awards: One of the largest U.S. direct-to-consumer and B2B trophy, plaque, and medal retailers; competes head-on with The Award Group in custom recognition products across corporate, sports, and academic customers, with broader e-commerce scale.
- Marathon Awards: Designer and manufacturer of custom awards, trophies, and recognition products for corporate, sports, and association clients; a similarly sized custom awards manufacturer competing in the same niche.
- Balfour (Taylor Made Group): Manufacturer of class rings, graduation regalia, and custom recognition products for educational and institutional clients; directly comparable to The Award Group in emblematic jewelry, awards, and lapel pins.
- Edco Awards & Specialties: Manufacturer and distributor of trophies, plaques, medals, ribbons, and recognition products; overlaps with The Award Group's medallion, medal, and award product lines for sports and academic customers.
Broad incumbents
- Herff Jones (American Achievement): Long-standing recognition and class-ring manufacturer serving schools, colleges, and corporations; overlaps with The Award Group's emblematic jewelry, lapel pins, and institutional recognition offerings at larger scale.
- Jostens: Established incumbent in recognition, graduation, and championship products serving schools, sports, and corporate clients; competes in the same broad recognition category as The Award Group but with a much larger portfolio and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Award Group social profiles
Digital presenceThe Award Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Award Group leadership team
Management profileNumber of profiles
Profiles1 record
The Award Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Award Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Award Group
What does The Award Group do?
The Award Group is a US-based designer and manufacturer of custom recognition products, producing custom awards, plaques, trophies, medallions, scrolls, certificates, embedments, emblematic jewelry, and lapel pins made in America from materials such as crystal, plexiglass, lucite, stone, wood, and various metals. Beyond physical products, the company delivers full-service recognition programs (employee, sales, executive, membership, donor, dealer, certification, and annual awards) including design, prototyping, packaging, fulfillment, and optional branded award websites.
Is The Award Group a public or private company?
The Award Group is a private company. It is classified as unknown and is currently operating.
When was The Award Group founded?
The Award Group was founded in 1789. It employs 11 to 50 people.
Where is The Award Group based?
The Award Group is headquartered in New York, United States, in the North America region.
How does The Award Group make money?
Three revenue lines are on record. Custom Awards and Trophies are the primary driver. The others are custom Recognition Programs and certificate Fulfillment Services.
Who are The Award Group's main competitors?
Direct peers on record are Trophies.com, Crystal D, Awards.com, A1 Trophies & Awards, Crown Awards, Marathon Awards, Balfour (Taylor Made Group) and Edco Awards & Specialties. Broad incumbents are Herff Jones (American Achievement) and Jostens.
Does The Award Group have an API?
No public API is recorded for The Award Group.
What industry is The Award Group in?
The Award Group's product category is Custom Awards and Recognition Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 33991 and its SIC code is 3470.