eFresh.com
eFresh.com is a Netherlands-based online B2B trading platform for food products, founded in 1999 and headquartered in Rotterdam. The private company operates a digital marketplace connecting food industry buyers and sellers, supported by a small team of 11-50 employees.
- Company typePrivate
- Founded1999
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What eFresh.com does
eFresh.com is a private, Netherlands-headquartered online B2B trading platform for food products, founded in 1999 and based in Rotterdam. The company operates a web-based marketplace at efresh.com that intermediates transactions between buyers and sellers in the food industry, sitting at the intersection of digital food procurement and wholesale distribution. With a headcount of 11-50 employees, eFresh.com operates at small-to-mid scale within the European food e-commerce landscape, and its Rotterdam location provides proximity to one of Europe's largest food import/export logistics corridors via the Port of Rotterdam.
The business model centers on operating a digital marketplace for food trade, monetizing the intermediation between food industry participants. The firm is privately held, with no public ticker, and its only disclosed capital event on record is a $5.4 million funding round led by Rabobank in January 2009, a strategic investor given its deep ties to Dutch and European food and agriculture. No proprietary technology stack, patents, or AI/ML capabilities are documented in the available data, and the platform's underlying architecture is not specified. The input also notes that the company has not disclosed subsequent funding rounds, leadership team, M&A activity, customer logos, or pricing mechanics, limiting deeper diligence without primary research.
eFresh.com firmographics
Firmographics- Name
- eFresh.com
- Website
- https://efresh.com
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 11–50 employees
- Short description
- eFresh.com is a Netherlands-based online B2B trading platform for food products, founded in 1999 and headquartered in Rotterdam. The private company operates a digital marketplace connecting food industry buyers and sellers, supported by a small team of 11-50 employees.
- Ownership category
- akta.pro rank
eFresh.com industry classification
Industry- Product category
- B2B Online Food Trading Platform
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where eFresh.com is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
eFresh.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
eFresh.com product offering
Product offeringCore offering
eFresh.com operates as an online trading platform for food products, enabling businesses in the food industry to buy and sell goods through a web-based marketplace. The company was founded in 1999 and is headquartered in Rotterdam, Netherlands, serving the B2B food trade with an estimated 11–50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- eFresh.com Online Food Trading Platform An online B2B trading platform for food products, enabling businesses in the food industry to buy and sell food items through a web-based marketplace at efresh.com.
Companies that use eFresh.com
Customer profileSegments1 record
Ideal customer profiles1 record
eFresh.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eFresh.com partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights1 record
eFresh.com competitors and assessment
Company assessmentDirect peers
- Tundra (Tundra.com): Online B2B marketplace for food and grocery buyers with no middlemen. Comparable as a digital-first B2B food trading platform targeting professional buyers.
- BlueCart: US-focused B2B online ordering platform built for food wholesalers and restaurants. Comparable as a purpose-built B2B food e-commerce/ordering platform serving wholesale buyers and suppliers.
- Bidfood: Dutch foodservice wholesaler with digital ordering for the out-of-home market. Comparable as a Netherlands-based B2B food distribution operator that has moved ordering online, overlapping with eFresh.com's likely customer base.
- Picnic: Online grocery delivery company founded in the Netherlands with a tech-driven, asset-light model. Comparable as a Netherlands-origin digital food commerce operator that has scaled rapidly across Europe.
- Faire (Faire Wholesale): Online wholesale marketplace connecting independent retailers and brands, including food and beverage categories. Comparable as a B2B online trading platform with marketplace dynamics analogous to eFresh.com's.
- Crisp: Dutch online supermarket and food supply platform connecting consumers and small buyers directly with farmers and producers. Comparable as a Netherlands-based online food commerce business, though more B2C-leaning than eFresh.com.
Broad incumbents
- Metro AG (METRO/MAKRO): European wholesale and foodservice giant operating digital B2B ordering for HoReCa and traders. Comparable as a large-scale B2B food distribution and ordering platform serving professional buyers across Europe.
- AliExpress / Alibaba International: Cross-border B2B e-commerce platforms operated by Alibaba, with food and grocery as relevant categories. Comparable as a broad incumbent operating international B2B/wholesale trade marketplaces that eFresh.com's cross-border ambitions would compete with.
- Alibaba (1688.com): Leading Chinese B2B e-commerce marketplace, with food and agricultural products as a major category. Comparable as a broad-line wholesale-to-business online trading platform relevant to eFresh.com's B2B marketplace model.
Regional players
- Marqt: Dutch online grocery retailer focused on specialty, organic, and local producers. Comparable as a Netherlands-based online food retailer emphasizing curated, supplier-direct sourcing, adjacent to eFresh.com's trader/marketplace proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights4 records
Customer concentration
eFresh.com social profiles
Digital presenceeFresh.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
eFresh.com leadership team
Management profileNumber of profiles
eFresh.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eFresh.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eFresh.com
What does eFresh.com do?
eFresh.com operates as an online trading platform for food products, enabling businesses in the food industry to buy and sell goods through a web-based marketplace. The company was founded in 1999 and is headquartered in Rotterdam, Netherlands, serving the B2B food trade with an estimated 11–50 employees.
When was eFresh.com founded?
eFresh.com was founded in 1999. It employs 11 to 50 people.
Where is eFresh.com based?
eFresh.com is headquartered in Rotterdam, Netherlands, in the Europe region.
Who are eFresh.com's main competitors?
Direct peers on record are Tundra (Tundra.com), BlueCart, Bidfood, Picnic, Faire (Faire Wholesale) and Crisp. Broad incumbents are Metro AG (METRO/MAKRO), AliExpress / Alibaba International and Alibaba (1688.com). Marqt is listed as a regional player.
Does eFresh.com have an API?
No public API is recorded for eFresh.com.
What industry is eFresh.com in?
eFresh.com's product category is B2B Online Food Trading Platform. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 445 and its SIC code is 2000.