Faire
Faire operates a B2B wholesale marketplace founded in 2017 in San Francisco, connecting over 100,000 independent brands with 100,000+ retailers across 30+ countries. It monetizes through marketplace commissions and brand-side advertising, supplemented by POS integrations, 60-day payment terms, and a 2026 expansion into business-use buyers such as hotels and restaurants.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Faire does
Faire Wholesale, Inc. operates a B2B online wholesale marketplace founded in 2017 and headquartered in San Francisco, connecting more than 100,000 independent brands and over 100,000 retailers across categories including home decor, beauty and wellness, jewelry, food and drink, kids and baby, pets, and apparel. The platform is built around a self-serve discovery and ordering experience, augmented by 60-day interest-free payment terms, low or no order minimums, and free returns on first orders, features historically reserved for large-box buyers. Underlying the marketplace is a technology stack that includes point-of-sale integrations with Lightspeed, Shopify, Square, and Clover that synchronize catalog, inventory, and cost data into retailer workflows, alongside internal AI tooling for analytics (Cursor) and customer support (Decagon).
The business model is anchored in marketplace commissions on transactions between brands and retailers, supplemented by brand-side advertising through Promoted Listings. The customer base spans independent retailers (clothing boutiques, gift shops, specialty grocers), brands and makers across multiple consumer categories, and — following a 2026 expansion — business-use buyers such as restaurants, hotels, corporate procurement, and event companies. Faire operates across 30+ countries in North America, Europe, Australia, and New Zealand, with public signaling of further expansion into Japan and Mexico.
Faire has raised approximately $1.7 billion in disclosed venture financing across multiple rounds between 2017 and 2022, with later 2023 and 2025 transactions of undisclosed amounts, and supports a workforce in the 1,001-5,000 range. The platform reports nearly $3 billion in annual wholesale volume facilitated, and retailer spending per year has grown 156% since 2022, with 120+ international brands exceeding $1 million in GMV on the platform and 26% of brands shipping cross-border.
Faire firmographics
Firmographics- Name
- Faire
- Legal name
- Faire Wholesale, Inc.
- Website
- https://faire.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Faire operates a B2B wholesale marketplace founded in 2017 in San Francisco, connecting over 100,000 independent brands with 100,000+ retailers across 30+ countries. It monetizes through marketplace commissions and brand-side advertising, supplemented by POS integrations, 60-day payment terms, and a 2026 expansion into business-use buyers such as hotels and restaurants.
- Ownership category
- akta.pro rank
Faire industry classification
Industry- Product category
- B2B Wholesale Marketplace
- NAICS
- Merchant Wholesalers, Nondurable Goods (424), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where Faire is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Faire business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: Faire generates revenue by facilitating wholesale transactions between independent retailers and brands. Brands pay to list and sell products through the platform, likely via transaction fees or commissions on sales.
- Promoted Listings: Advertising tool launching in Europe allowing brands to promote their products to increase visibility on the marketplace, creating additional revenue stream
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Low/No Minimum Orders |
| Transaction based/ take rate | Pay-as-you-go | 60-Day Payment Terms |
| Transaction based/ take rate | Pay-as-you-go | Free Returns on First Orders |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
Faire product offering
Product offeringCore offering
Faire operates an online B2B wholesale marketplace where independent retailers discover and purchase merchandise from over 100,000 brands across categories including home decor, food & drink, beauty & wellness, jewelry, apparel, and kids & baby. The platform layers buyer-friendly wholesale terms — low/no order minimums, 60-day interest-free payment terms, and free returns on first orders — alongside POS integrations with Lightspeed, Shopify, Square, and Clover, and an advertising product (Promoted Listings) for brands.
Product overview
Faire operates as a wholesale marketplace platform connecting independent retailers with over 100,000 brands across diverse categories including home decor, beauty & wellness, jewelry, paper & novelty, pets, food & drink, kids & baby, women, and men. The platform has evolved from serving only retail resellers to opening its platform to business-use buyers including restaurants, hotels, corporate buyers, and event companies. The core marketplace is supplemented by services including 60-day payment terms, free returns on first orders, and low order minimums, along with POS integrations (Shopify, Square, Clover, Lightspeed) and an advertising tool called Promoted Listings. The platform also publishes the annual Faire Forecast trend report based on retailer search and purchasing data.
Differentiator
Problem solved
Functional benefit
Products and services
- Faire Wholesale Marketplace A B2B wholesale marketplace where independent retailers discover products and place wholesale orders directly with over 100,000 brands across categories including home decor, beauty & wellness, jewelry, food & drink, apparel, kids & baby, pets, and paper & novelty. Brands list products, set wholesale prices and minimums, and ship to retailers, while retailers benefit from 60-day payment terms, low order minimums, and free returns on first orders.
- Promoted Listings An advertising product that allows brands on the Faire marketplace to pay for promoted placement of their products to increase visibility among retailers.
- Faire POS Integrations Integrations with Lightspeed Retail, Shopify POS, Square, and Clover that let retailers import Faire products and sync inventory, product information, images, descriptions, variants, and cost data between the wholesale marketplace and their point-of-sale system.
- Faire International Cross-Border Wholesale Platform Faire's international wholesale marketplace presence spanning 30+ countries across Europe, Australia, and New Zealand, enabling cross-border wholesale trade between brands and retailers with 26% of brands shipping cross-border and 120+ international brands exceeding $1M in platform revenue.
- Faire Business-Use Buyer Program A program that opens the Faire marketplace to non-retail businesses purchasing products for their own operational use, including restaurants, hotels, corporate buyers, and event companies.
Quantifiable outcome
- 156% increase in retailer spending per year since 2022
- +3 more outcomes
Companies that use Faire
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Faire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature3 records
Faire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Lightspeed Commerce Inc.coreIntegration giving Lightspeed Retail merchants seamless access to over 100,000 Faire brands directly within the platform. Automates sync of product information, images, descriptions, variants, and cost data between the two systems. Retailers can import selected products or automatically create inventory items when orders are placed.
- ShopifycoreExisting POS integration partnership enabling retailers using Shopify POS to access Faire's wholesale marketplace and sync product data.
- SquarecoreExisting POS integration partnership enabling retailers using Square POS to access Faire's wholesale marketplace.
- ClovercoreExisting POS integration partnership enabling retailers using Clover POS to access Faire's wholesale marketplace.
- DecagonsupportingAI-powered customer support solution that automates repetitive inquiries, streamlines returns processing, and equips support agents with AI knowledge bases. Resulted in reduced operational costs and improved customer satisfaction.
- Spring & Autumn FairminorJoint research partnership for 'Voices of Retail' report surveying 2,040 UK shoppers and 650 UK retailers to identify consumer preferences for the ideal high street.
- CursorsupportingAI-native analytics IDE adopted by Faire's Strategy & Analytics team to enhance data analysis capabilities. Improved workflow efficiency, accuracy, and cross-tool access.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Faire competitors and assessment
Company assessmentDirect peers
- RangeMe: Product discovery platform that helps brands get listed with retail buyers across categories. Overlaps with Faire on the brand-discovery side of the wholesale funnel.
- Tundra: Zero-commission B2B wholesale marketplace connecting brands and bulk buyers. Competes with Faire on price-sensitive brands and large retailers seeking lower take rates.
- Joor: Fashion-focused B2B wholesale platform connecting apparel and accessories brands with global retailers. Directly comparable on the wholesale-discovery and order-management model.
- Ankorstore: Europe-based B2B wholesale marketplace connecting independent retailers with brands across similar categories. Directly competes with Faire in the same horizontal wholesale-marketplace niche, particularly across European markets.
- NuOrder: B2B commerce and wholesale platform serving brands and retailers with digital showroom and order-management tools. Competes with Faire in digitizing wholesale workflows.
- Handshake (by Shopify): Shopify-owned B2B wholesale platform targeting brands and independent retailers. Competes directly with Faire by leveraging Shopify's merchant ecosystem and POS data.
Broad incumbents
- Amazon Business: Amazon's B2B procurement platform serving businesses of all sizes. Competes with Faire on the procurement side, particularly for the new business-use buyer segment (hotels, offices, restaurants).
- Alibaba: Largest global B2B e-commerce marketplace with broad category coverage and massive scale. Overlaps with Faire on cross-border wholesale sourcing but is far broader and less focused on the independent-retailer niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Faire social profiles
Digital presenceFaire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faire leadership team
Management profileNumber of profiles
Profiles11 records
Faire funding detail
Funding detailFunding overview
Funding rounds13 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faire
What does Faire do?
Faire operates an online B2B wholesale marketplace where independent retailers discover and purchase merchandise from over 100,000 brands across categories including home decor, food & drink, beauty & wellness, jewelry, apparel, and kids & baby. The platform layers buyer-friendly wholesale terms — low/no order minimums, 60-day interest-free payment terms, and free returns on first orders — alongside POS integrations with Lightspeed, Shopify, Square, and Clover, and an advertising product (Promoted Listings) for brands.
Is Faire a public or private company?
Faire is a private company. It is classified as venture growth investor backed and is currently operating.
When was Faire founded?
Faire was founded in 2017. It employs 1,001 to 5,000 people.
Where is Faire based?
Faire is headquartered in San Francisco, United States, in the North America region.
How does Faire make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are promoted Listings.
Who are Faire's main competitors?
Direct peers on record are RangeMe, Tundra, Joor, Ankorstore, NuOrder and Handshake (by Shopify). Broad incumbents are Amazon Business and Alibaba.
Does Faire have an API?
No public API is recorded for Faire.
What industry is Faire in?
Faire's product category is B2B Wholesale Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 424 and its SIC code is 5190.