TacticalPad
TacticalPad is a sports coaching software product developed by Brazilian parent company Temma Software. It provides a whiteboard and session planner app for coaches to design drills, animate tactics in 2D/3D, and share training content across 13+ sports on Windows, Mac, iOS, and Android.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingSoftware
What TacticalPad does
TacticalPad is a sports coaching software product developed and operated by Temma Software, a private Brazilian company headquartered in São Paulo. Founded in 2010, the application is a whiteboard and session planner that enables sports coaches to design training sessions, draw drills, create tactical formations, and animate plays in both 2D and 3D visualization modes. The product supports 13+ sports including football/soccer, futsal, basketball, rugby, ice hockey, field hockey, volleyball, and several niche disciplines, with custom pitch rendering for each sport. It is available across Windows, macOS, iOS, and Android platforms with cross-device license flexibility, and offers features such as photo analysis overlays, Voronoi visualization for space coverage, 3D goalkeeper actions, player appearance settings, and cloud synchronization via Google Drive, Dropbox, and OneDrive.
The business model is a tiered annual subscription ranging from US$24/year (mobile-only) to US$63/year (full cross-platform license), with a separate quote-based bulk license offering for clubs, federations, and coaching groups of four or more users. Distribution is primarily product-led and self-serve through the company's website, with additional reach via Apple App Store, Google Play, YouTube tutorial content in multiple languages, and a webinar series featuring international coaches. The company reports more than 1 million downloads since 2010 and adoption across tens of thousands of clubs, national teams, universities, and schools worldwide. No external funding, revenue figures, management team disclosures, or M&A activity are recorded in the source data, and the company operates as a founder-controlled subsidiary of Temma Software with all data processing based in Brazil.
TacticalPad firmographics
Firmographics- Name
- TacticalPad
- Legal name
- Temma Software
- Website
- https://tacticalpad.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- TacticalPad is a sports coaching software product developed by Brazilian parent company Temma Software. It provides a whiteboard and session planner app for coaches to design drills, animate tactics in 2D/3D, and share training content across 13+ sports on Windows, Mac, iOS, and Android.
- Ownership category
- akta.pro rank
TacticalPad industry classification
Industry- Product category
- Sports Coaching Software
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where TacticalPad is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
TacticalPad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscriptions: Tiered annual subscription model with three main tiers: Full subscription (Computer + Tablet/Phone), Computer-only, and Tablet/Phone-only. Subscriptions are auto-renewable with management available through App Store or Google Play accounts.
- Bulk License Packages: Special pricing for clubs, federations, and groups of coaches (4+ users). Quote-based pricing model separate from standard individual subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Subscription - Computer + Tablet/Phone |
| Subscription | Annual | PC or Mac Only Subscription |
| Subscription | Annual | Android or iOS Only Subscription |
| Subscription | Annual | Bulk License Package (4+ users) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TacticalPad product offering
Product offeringCore offering
TacticalPad is a sports coaching whiteboard and session planner application that lets coaches draw tactics, animate plays in 2D and 3D, and prepare training sessions across 13+ sports including football, futsal, basketball, ice hockey, rugby, and volleyball. The software runs on Windows, macOS, iOS, and Android with cloud sync, multi-pitch rendering, Voronoi visualization, and custom field generation. It is sold as a single unified product under tiered annual subscriptions and bulk licensing for clubs, federations, schools, and national teams.
Product overview
TacticalPad is a single unified product offering — a whiteboard and session planner application designed specifically for sports coaches. The core TacticalPad application supports Windows (10, 11), MacOS (11.0.1+), iPad/iPhone (iOS 15+), and Android (7.1+), and is available through three subscription tiers: Full Subscription ($63/year) covering both computer and mobile devices, PC/Mac-only ($39/year), and Android/iOS-only ($24/year). The product serves coaches across multiple sports including Football/Soccer, Futsal, Handball, Basketball, Ice Hockey, Field Hockey, Rugby, GAA, Volleyball, Lacrosse, Tennis, Badminton, Padel, and Floorball. Key features include session planning, 2D/3D animations for drills and tactics, multi-pitch support, and sharing/communication tools. Bulk license packages are available for clubs, federations, and groups of 4+ coaches. Temma Software, based in Brazil, has operated TacticalPad since 2010 and reports over 1 million downloads globally.
Differentiator
Problem solved
Functional benefit
Products and services
- TacticalPad A unified whiteboard and session planner application that lets sports coaches draw tactics, animate plays in 2D and 3D, and prepare training sessions. Supports 13+ sports including football, futsal, basketball, ice hockey, rugby, and volleyball, with cloud sync, multi-pitch rendering, Voronoi visualization, and custom field generation. Sold via tiered annual subscriptions and bulk licensing to individual coaches, clubs, federations, schools, and national teams across Windows, macOS, iOS, and Android.
Companies that use TacticalPad
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
TacticalPad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
TacticalPad partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google DrivecoreCloud synchronization service integration allowing TacticalPad users to store and sync their projects on Google Drive. Access scope is limited to files created by TacticalPad only, with no access to other user data. Uses Google Sign-in for authorization.
- DropboxcoreCloud synchronization service integration allowing TacticalPad users to store and sync their projects on Dropbox. Provides repository functionality for project backup and sharing.
- Microsoft OneDrivecoreCloud synchronization service integration allowing TacticalPad users to store and sync their projects on OneDrive alongside Google Drive and Dropbox options.
- Temma SoftwarecoreTemma Software is the parent company that created and maintains TacticalPad. Based in Brazil, the company has operated since 2010 developing sports coaching software solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
TacticalPad competitors and assessment
Company assessmentDirect peers
- Nacsport: Nacsport provides sports video analysis and tactical tagging software used by coaches at amateur and professional clubs across football, rugby, basketball and other sports - directly competing with TacticalPad for the same coach persona with overlapping session-planning and match-analysis workflows.
- Coach's Eye: Coach's Eye (by TechSmith) is a mobile-first video analysis app letting coaches record, annotate, and share athletic performance footage. It targets the same individual-coach and SMB buyer as TacticalPad for performance review and drill visualization.
Broad incumbents
- Dartfish: Dartfish is a long-standing sports performance analysis suite used by professional federations, Olympic teams and universities for video tagging, athlete evaluation and tactical review. It overlaps TacticalPad's analysis use cases but operates at the higher end of the market with a fuller platform.
- Hudl: Hudl is a leading sports video analysis platform serving tens of thousands of clubs from amateur to professional levels, with clip sharing, tagging, and team-level workflows. While its primary frame is video, it increasingly competes with TacticalPad-style tactical planning tools within the same coach budget and buying cycle.
- Catapult Sports: Catapult (now Catapult Group) sells athlete tracking, performance monitoring and team analytics to elite sports organizations. It addresses the broader performance-analysis spend pool that TacticalPad's club and federation customers draw from, though from a hardware-sensor-led position.
- Kinexon: Kinexon offers real-time athlete tracking and sports analytics, including tactical insights, to professional teams and leagues. It overlaps TacticalPad's tactical-analysis use case at the professional tier but with a fundamentally different (sensor/RFID) technology stack.
Emerging players
- Veo Technologies: Veo provides AI-powered camera and analysis software that auto-tags match footage and surfaces tactical insights without manual drawing - an emerging threat vector and category adjacents to TacticalPad's whiteboard workflow.
- Touchline (tactical board apps): Touchline and similar football-focused tactical board apps target individual soccer coaches with simplified whiteboard functionality. They compete directly with TacticalPad in the consumer-coach segment at comparable price points and feature parity.
Others
- Excalidraw: Excalidraw is a free, open-source virtual whiteboard tool used by coaches and educators for tactical drawing. While not sports-specific, it competes for the same low-end whiteboard use case as TacticalPad's PC tier and could be a substitute for budget-sensitive coaches.
- FootyStats: FootyStats and similar football data platforms provide tactical and statistical analysis tooling consumed by coaches and federations. They compete for the same analytical-budget pool TacticalPad addresses, though with a data-led rather than whiteboard-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TacticalPad social profiles
Digital presenceTacticalPad financial estimates
Financial estimateRevenue estimate
Valuation estimate
TacticalPad leadership team
Management profileNumber of profiles
TacticalPad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TacticalPad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TacticalPad
What does TacticalPad do?
TacticalPad is a sports coaching whiteboard and session planner application that lets coaches draw tactics, animate plays in 2D and 3D, and prepare training sessions across 13+ sports including football, futsal, basketball, ice hockey, rugby, and volleyball. The software runs on Windows, macOS, iOS, and Android with cloud sync, multi-pitch rendering, Voronoi visualization, and custom field generation. It is sold as a single unified product under tiered annual subscriptions and bulk licensing for clubs, federations, schools, and national teams.
Is TacticalPad a public or private company?
TacticalPad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TacticalPad founded?
TacticalPad was founded in 2010.
Where is TacticalPad based?
TacticalPad is headquartered in São Paulo, Brazil, in the Latin America region.
How does TacticalPad make money?
Two revenue lines are on record. Annual Subscriptions are the primary driver. The others are bulk License Packages.
Who are TacticalPad's main competitors?
Direct peers on record are Nacsport and Coach's Eye. Broad incumbents are Dartfish, Hudl, Catapult Sports and Kinexon. Emerging players are Veo Technologies and Touchline (tactical board apps). Others are Excalidraw and FootyStats.
Does TacticalPad have an API?
No public API is recorded for TacticalPad.
What industry is TacticalPad in?
TacticalPad's product category is Sports Coaching Software. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 611620 and its SIC code is 7372.