Excalidraw
Excalidraw is a private, browser-based virtual whiteboard offering an open-source hand-drawn style diagramming tool with real-time collaboration, plus a paid Excalidraw+ tier, serving developers, technical users, and remote teams globally.
- Company typePrivate
- Founded2020
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Excalidraw firmographics
Firmographics- Name
- Excalidraw
- Website
- https://excalidraw.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Excalidraw is a private, browser-based virtual whiteboard offering an open-source hand-drawn style diagramming tool with real-time collaboration, plus a paid Excalidraw+ tier, serving developers, technical users, and remote teams globally.
- Ownership category
- akta.pro rank
Excalidraw industry classification
Industry- Product category
- Collaborative Whiteboard Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD)
- akta.pro secondary industry
- Interactive Whiteboards, Digital Annotation & Screen Sharing Tools (EDAFABAE)
Keywords
Where Excalidraw is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Markets served
Excalidraw business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- Excalidraw+ Subscription: Freemium model with free browser-based core product and Excalidraw+ paid tier offering additional features. Users are prompted to sign up for Excalidraw+ via in-app messaging. Paid tier likely includes enhanced collaboration, storage, or feature access beyond the free local-storage version.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Excalidraw product offering
Product offeringCore offering
Excalidraw provides a free, open-source, browser-based virtual whiteboard that lets users create and collaborate on hand-drawn style diagrams, sketches, and illustrations in real time. Drawings are saved to browser localStorage with file export, and an optional Excalidraw+ paid subscription tier offers enhanced collaboration and additional premium features accessed through in-app signup.
Differentiator
Problem solved
Functional benefit
Products and services
- Excalidraw Whiteboard A free, open-source, browser-based virtual whiteboard that allows users to create and collaborate on hand-drawn style diagrams, sketches, and illustrations in real time. Drawings are automatically saved to browser storage with file export functionality, targeting developers, technical users, and remote teams.
- Excalidraw+ A subscription tier offering additional features beyond the free core Excalidraw Whiteboard, including enhanced collaboration capabilities and other premium features for users needing more than the free local-storage experience.
Companies that use Excalidraw
Customer profileSegments2 records
Ideal customer profiles2 records
Excalidraw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Excalidraw partnerships and signals
Strategic signalScale indicators2 records
Excalidraw competitors and assessment
Company assessmentDirect peers
- diagrams.net (draw.io): Free, open-source diagramming application widely used by developers and technical teams for architecture and flow diagrams. Overlaps with Excalidraw's technical-diagramming use case with a more traditional, vector-based aesthetic.
- Miro: The leading collaborative whiteboard platform, frequently cited as Excalidraw's primary competitor in third-party comparison content. Targets similar team-based visual collaboration use cases with a heavier, enterprise-grade product.
- Lucidspark: Lucid's collaborative whiteboard built for team ideation and decision-making. Direct overlap with Excalidraw in real-time visual collaboration, with deeper enterprise and diagramming integrations.
- tldraw: Open-source browser-based collaborative whiteboard with a similar developer-first, minimalistic product philosophy. Closest open-source analog to Excalidraw in technology and target audience.
- FigJam: Figma's collaborative whiteboard offering bundled with the Figma design suite. Competes with Excalidraw for design and product-team diagramming sessions with strong distribution via the Figma installed base.
- Whimsical: Browser-based tool combining visual collaboration with flowcharts, wireframes, and docs. Overlaps with Excalidraw in lightweight, design-team-friendly visual diagramming.
- Mural: Enterprise-focused collaborative whiteboard used for workshops, brainstorming, and agile ceremonies. Competes with Excalidraw in team-based visual collaboration, especially in larger organizations.
- Conceptboard: Visual collaboration platform for distributed teams with real-time whiteboarding. Competes with Excalidraw on collaborative drawing, particularly in enterprise and creative-team use cases.
Broad incumbents
- Microsoft Whiteboard: Whiteboard included in the Microsoft 365 suite, deeply integrated with Teams. Represents a bundled, incumbent alternative that competes on convenience within enterprise Microsoft customers.
Emerging players
- Coggle: Browser-based mind-mapping and diagramming tool with real-time collaboration. Targets similar lightweight visual-thinking use cases as Excalidraw, especially for individuals and small teams.
Market position
Customer concentration
Excalidraw social profiles
Digital presenceExcalidraw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excalidraw leadership team
Management profileNumber of profiles
Excalidraw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excalidraw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excalidraw
What does Excalidraw do?
Excalidraw provides a free, open-source, browser-based virtual whiteboard that lets users create and collaborate on hand-drawn style diagrams, sketches, and illustrations in real time. Drawings are saved to browser localStorage with file export, and an optional Excalidraw+ paid subscription tier offers enhanced collaboration and additional premium features accessed through in-app signup.
Is Excalidraw a public or private company?
Excalidraw is a private company. It is classified as unknown and is currently operating.
When was Excalidraw founded?
Excalidraw was founded in 2020. It employs 11 to 50 people.
Where is Excalidraw based?
Excalidraw is headquartered in Brno, Czechia, in the Europe region.
How does Excalidraw make money?
One revenue line is on record: excalidraw+ Subscription.
Who are Excalidraw's main competitors?
Direct peers on record are diagrams.net (draw.io), Miro, Lucidspark, tldraw, FigJam, Whimsical, Mural and Conceptboard. Microsoft Whiteboard is listed as a broad incumbent. Coggle is listed as an emerging player.
Does Excalidraw have an API?
No public API is recorded for Excalidraw.
What industry is Excalidraw in?
Excalidraw's product category is Collaborative Whiteboard Software. Its primary akta.pro industry code is EDAFAGAD, Digital Whiteboards, Annotation & Collaborative Canvas Tools, with a secondary code of EDAFABAE, Interactive Whiteboards, Digital Annotation & Screen Sharing Tools. Its NAICS code is 513210 and its SIC code is 7372.