Elegran
Elegran is a Manhattan-based luxury residential real estate brokerage serving high-net-worth buyers and sellers across NYC. Following its October 2025 acquisition, the firm operates as Howard Hanna NYC, combining boutique luxury service with national brokerage scale.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elegran does
Elegran was a boutique residential real estate brokerage headquartered at 1407 Broadway, 26th Floor, in Manhattan, New York. The firm provided buying, selling, and rental services focused on luxury residential properties across Manhattan, Brooklyn, and Queens, serving high-net-worth individuals and families transacting in premium co-ops, condos, and townhouses. Elegran operated under the brand "Elegran | Forbes Global Properties" and emphasized a high-touch, agent-led service model with hyperlocal market expertise.
Underlying technology consisted of a digital property listings platform integrated with the Real Estate Board of New York's Residential Listing Service (RLS), professional photography and marketing tooling, agent CRM, and SEO/content channels (neighborhood guides, blog). No proprietary AI/ML, data products, or unique software IP were disclosed; the technology stack is industry-standard brokerage infrastructure. Elegran had no mobile app, no public API, and no disclosed data flywheel mechanics.
The revenue model is traditional real estate brokerage commission: 5–6% of total transaction value, split between listing and buyer's agents, billed per transaction. Customer acquisition relied on agent relationships, Forbes Global Properties branding, press coverage (Forbes, The Real Deal, Inman), email newsletters, and invitation-only events for top luxury agents. In October 2025, Elegran was acquired by Howard Hanna Real Estate Services and now operates as "Howard Hanna NYC (formerly Elegran)," gaining access to Howard Hanna's network of 15,000+ agents, 500 offices across 13 states, and $40B in annual closed sales volume.
Elegran firmographics
Firmographics- Name
- Elegran
- Legal name
- Elegran LLC
- Website
- https://elegran.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Elegran is a Manhattan-based luxury residential real estate brokerage serving high-net-worth buyers and sellers across NYC. Following its October 2025 acquisition, the firm operates as Howard Hanna NYC, combining boutique luxury service with national brokerage scale.
- Ownership category
- akta.pro rank
Elegran industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate (6500), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Luxury Vacation Rental Management (BPAJAIAD)
Keywords
Where Elegran is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elegran business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission model where agents earn percentages on property transactions. Commission rates vary by transaction value and are typically split between listing agent and buyer's agent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Elegran product offering
Product offeringCore offering
Elegran is a boutique residential real estate brokerage in New York City that facilitates the buying, selling, and renting of luxury residential properties across Manhattan, Brooklyn, and Queens. The firm provides agent-led representation, access to MLS/RLS-listed and off-market inventory, professional listing marketing, and transaction management for high-net-worth clients. Following the October 2025 acquisition by Howard Hanna Real Estate Services, the firm operates as Howard Hanna NYC (formerly Elegran).
Product overview
Elegran was a boutique real estate brokerage firm in New York City that was acquired by Howard Hanna Real Estate Services in October 2025. The company operated as a single unified brokerage offering residential property services. Following the acquisition, the firm now operates under the Howard Hanna NYC brand (styled as 'Howard Hanna NYC (formerly Elegran)'), combining Elegran's local NYC market expertise with Howard Hanna's national scale and resources. The company provides residential real estate services including property buying, selling, and rental assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Buying Representation
- Residential Selling Representation
- Rental Services
Quantifiable outcome
- Elegran agents joined Howard Hanna's network of more than 15,000 agents and staff
Companies that use Elegran
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Elegran technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elegran partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Howard Hanna Real Estate ServicescoreHoward Hanna, the nation's largest family-owned and operated residential real estate brokerage, acquired Elegran Real Estate in October 2025. This acquisition marked Howard Hanna's entry into Manhattan after a decade of operating in New York State. Elegran agents joined Howard Hanna's network of more than 15,000 agents and staff across 13 states and 500 offices. The combination pairs Howard Hanna's scale and resources with Elegran's luxury market expertise.
- Forbes Global PropertiescoreElegran operates under the brand Elegran | Forbes Global Properties, leveraging the Forbes brand for luxury real estate marketing and client acquisition. This affiliation provides prestige positioning and access to Forbes' audience of high-net-worth readers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Elegran competitors and assessment
Company assessmentDirect peers
- Compass: Tech-forward residential brokerage with major NYC presence and luxury agent rosters; competes directly for HNW listings and buyer mandates in Manhattan. Compass previously employed several agents now at Elegran/Howard Hanna NYC, indicating head-to-head talent competition.
- Sotheby's International Realty: Global luxury real estate brand affiliated with Sotheby's auction house; directly competes in the NYC luxury segment that Elegran targets, offering similar prestige positioning and international referral networks.
- Douglas Elliman: Major NYC-headquartered residential brokerage with deep luxury market presence across Manhattan, Brooklyn, and Queens; competes directly for luxury listings and high-net-worth clients in Elegran's core territory.
- Brown Harris Stevens: Established NYC luxury residential brokerage specializing in Manhattan co-op, condo, and townhouse transactions; competes directly with Elegran for high-net-worth buyers and premium listings in the same neighborhoods.
- The Corcoran Group: NYC-focused residential brokerage with strong luxury presence in Manhattan and Brooklyn; directly comparable in service offering, target clientele, and luxury market specialization to Elegran.
- SERHANT. NYC-based luxury and new-development brokerage known for media-driven agent branding; competes for the same top-producing agents and luxury listings in Manhattan that Elegran targets.
- Engel & Völkers: Global luxury real estate franchise with NYC presence; competes in the premium and ultra-luxury NYC segment with comparable international buyer referral capability to Elegran's Forbes Global Properties affiliation.
- Nest Seekers International: NYC-headquartered luxury brokerage focused on high-end Manhattan sales and new development marketing; directly comparable in luxury market specialization and high-profile transaction focus to Elegran.
Emerging players
- The Modlin Group: Boutique NYC luxury team; smaller and more specialized than Elegran but competes in the same Manhattan luxury segment for ultra-high-net-worth buyers and trophy properties.
Broad incumbents
- Howard Hanna Real Estate Services: Parent company following the October 2025 acquisition; the nation's largest family-owned brokerage with 15,000+ agents and $40B closed sales volume, providing scale, technology, and referral infrastructure that Elegran now leverages.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Elegran social profiles
Digital presenceElegran financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elegran leadership team
Management profileNumber of profiles
Profiles1 record
Elegran funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elegran M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elegran
What does Elegran do?
Elegran is a boutique residential real estate brokerage in New York City that facilitates the buying, selling, and renting of luxury residential properties across Manhattan, Brooklyn, and Queens. The firm provides agent-led representation, access to MLS/RLS-listed and off-market inventory, professional listing marketing, and transaction management for high-net-worth clients. Following the October 2025 acquisition by Howard Hanna Real Estate Services, the firm operates as Howard Hanna NYC (formerly Elegran).
Is Elegran a public or private company?
Elegran is a private company. It is classified as corporate owned and is currently acquired.
When was Elegran founded?
Elegran was founded in 2008. It employs 11 to 50 people.
Where is Elegran based?
Elegran is headquartered in New York, United States, in the North America region.
How does Elegran make money?
One revenue line is on record: real Estate Commission.
Who are Elegran's main competitors?
Direct peers on record are Compass, Sotheby's International Realty, Douglas Elliman, Brown Harris Stevens, The Corcoran Group, SERHANT., Engel & Völkers and Nest Seekers International. The Modlin Group is listed as an emerging player. Howard Hanna Real Estate Services is listed as a broad incumbent.
Does Elegran have an API?
No public API is recorded for Elegran.
What industry is Elegran in?
Elegran's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAIAD, Luxury Vacation Rental Management. Its NAICS code is 5312 and its SIC code is 6500.