Wilco Imaging
Wilco Imaging is a San Diego-based industrial imaging distributor and engineering services company (a Lore Technology subsidiary) that sells 12,000+ SKUs from 30+ camera and lens manufacturers and offers custom design, prototyping, and contract manufacturing to OEMs and system integrators across industrial, life sciences, agriculture, automotive, and security markets.
- Company typePrivate
- Founded2003
- HeadquartersEl Dorado Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wilco Imaging does
Wilco Imaging is a US-based industrial imaging distributor and engineering services company headquartered in San Diego, California, operating as a subsidiary of Lore Technology. The company offers a broad portfolio of machine vision components — industrial cameras, lenses, lighting, filters, cables, and accessories — from more than 30 manufacturer brands including Teledyne FLIR, Basler, IDS, JAI, Watec, Edmund Optics, Computar, Kowa, Tamron, Navitar, and Schneider-Kreuznach, with a catalog exceeding 12,000 SKUs. Beyond distribution, Wilco runs onsite engineering and manufacturing capabilities: contract manufacturing, PCBa, opto-mechanical assemblies, sensor glass removal, and design/prototyping services, augmented by the 2022 merger with Pacific Crest Imaging.
The company's proprietary product line centers on the WilcoSpec720 hyperspectral camera, which uses Volume Phase Holographic (VPH) gratings and is positioned for UAV/drone-based precision agriculture, and a strategic partnership with Luxima Technology for ultra-high-speed CMOS sensors (frame rates up to 13,132 FPS). Specialty offerings extend into 3D, SWIR, thermal, low-light, UV, spherical, and people-counting cameras. AI capability is featured rather than developed in-house: Wilco distributes AI-capable IDS NXT inference cameras and supports integrations with NVIDIA Jetson, Raspberry Pi, MVTec HALCON, and Techman Robot platforms.
Commercially, Wilco operates a Shopify-based e-commerce storefront complemented by direct enterprise sales ([email protected]), with unit-pricing catalog SKUs and custom-quote models for orders above 10 units, enterprise contracts, and engineering services. Customer segments span industrial manufacturing and machine vision, life sciences and medical imaging, agriculture and environmental, automotive and packaging, and security and surveillance. Pricing is exposed to recently imposed global tariffs, and USMCA-certified SKUs are highlighted as tariff-exempt.
Wilco Imaging firmographics
Firmographics- Name
- Wilco Imaging
- Legal name
- Wilco Imaging
- Website
- https://wilcoimaging.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wilco Imaging is a San Diego-based industrial imaging distributor and engineering services company (a Lore Technology subsidiary) that sells 12,000+ SKUs from 30+ camera and lens manufacturers and offers custom design, prototyping, and contract manufacturing to OEMs and system integrators across industrial, life sciences, agriculture, automotive, and security markets.
- Ownership category
- akta.pro rank
Wilco Imaging industry classification
Industry- Product category
- Industrial Machine Vision Imaging
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Optical Instruments & Lenses (3827), Photographic Equipment & Supplies (3861), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Imaging Sensors (CMOS/CCD/ToF/Depth) (HDAHALAF)
- akta.pro secondary industries
- Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Sensors, MEMS & Imaging ICs (HDAHAAAG)
Keywords
Where Wilco Imaging is headquartered
LocationHeadquarters
- HQ city
- El Dorado Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilco Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Cameras, Lenses & Accessories: Sale of industrial cameras (from brands like Teledyne FLIR, Basler, IDS, JAI, Watec, The Imaging Source), lenses (Computar, Edmund Optics, Kowa, Tamron), and accessories (cables, filters, lighting). Products are sold at individual unit prices ranging from under $100 to several thousand dollars per item.
- Custom Engineering & Manufacturing Services: Contract manufacturing, PCBa, opto-mechanical assemblies, design prototypical services, and sensor services including glass removal and filter installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Standard unit prices for cameras, lenses and accessories |
| Unit Pricing | Multi-year contract | Custom Quote / Enterprise Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wilco Imaging product offering
Product offeringCore offering
Wilco Imaging distributes a 12,000+ SKU catalog of industrial cameras, lenses, lighting, filters, and cables from 30+ manufacturers including Teledyne FLIR, Basler, IDS, JAI, Watec, The Imaging Source, Edmund Optics, Computar, and Schneider-Kreuznach. It also offers proprietary products such as the WilcoSpec720 hyperspectral camera and Luxima high-speed CMOS sensors, and provides custom engineering, prototyping, contract manufacturing (PCBa, opto-mechanical assemblies), and sensor services including glass removal.
Product overview
Wilco Imaging is a full-service industrial imaging distributor and technology company (A Lore Technology Company) offering a diverse portfolio of industrial cameras, lenses, specialty imaging solutions, and engineering services. The core offering consists of distributed camera brands (Teledyne FLIR, IDS, JAI, Basler, Watec, The Imaging Source, and others) alongside proprietary products including the WilcoSpec720 hyperspectral camera and Luxima high-speed CMOS sensors. The product line spans industrial cameras with interfaces including USB 3.0, USB 3.1, GigE, and specialized protocols; comprehensive lens portfolios from Computar, Edmund Optics, Kowa, Schneider-Kreuznach, and other manufacturers; and specialty cameras for 3D imaging, SWIR, thermal, hyperspectral, and low-light applications. The company also provides custom engineering and manufacturing services, sensor glass removal, and has expanded through the acquisition of Pacific Crest Imaging. Accessories include lighting solutions (Smart Vision Lights, Moritex), cables (Alysium), and optical filters (Midwest Optical Systems).
Differentiator
Problem solved
Functional benefit
Products and services
- WilcoSpec720 Hyperspectral Camera Proprietary hyperspectral camera featuring VPH (Volume Phase Holographic) gratings technology for precision imaging with low distortion and high diffraction efficiency. Lightweight, compact design ideal for UAV/drone integration in agriculture, crop health monitoring, soil analysis, and waste sorting. Priced at $7,900.
- Sensor Glass Removal Service Service that removes sensor cover glass from cameras to eliminate interference for applications requiring raw silicon imaging without surfaces between the user and the sensor.
- Custom Contract Manufacturing Services Contract manufacturing services for OEM applications including printed circuit board assembly (PCBa) and opto-mechanical assemblies, delivered onsite.
- Design & Prototyping Services Engineering design and prototyping services for developing custom imaging hardware solutions tailored to specific OEM and integrator requirements.
- Luxima High-Speed CMOS Image Sensors High-speed CMOS image sensors from Luxima Technology including LUX8M, LUX2100, LUX2810, LUX330, LUX4210, LUX1310, LUX9512, and LXL8K25 line scan sensors. Supports ultra-high frame rates up to 13,132 FPS with global shutter, on-chip ADCs, ROI/windowing, and HDR for high-performance imaging.
Quantifiable outcome
- Over 20 years of optical innovation and field-proven performance
- +1 more outcomes
Companies that use Wilco Imaging
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Wilco Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Wilco Imaging partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- Luxima TechnologycoreStrategic partnership bringing cutting-edge high-performance CMOS image sensor technology to Wilco Imaging customers. Luxima specializes in custom sensor design and mixed signal data converters for ultra-high-speed imaging applications with frame rates up to 13,132 FPS. The partnership provides Wilco customers access to Luxima's full product line including LUX8M, LUX2100, LUX2810, LUX330 and more, along with expert application support for matching sensors to specific requirements.
- IDS ImagingcoreExpanded partnership with IDS offering the complete IDS 3D Ensenso camera series. IDS develops high-performance USB, GigE and 3D cameras with AI capabilities for industrial and non-industrial applications. The partnership includes IDS NXT Rio and Rome embedded vision cameras, uEye camera series, and 3D Ensenso cameras for robotics and automation applications.
- Pacific Crest Imaging (PCI)majorPacific Crest Imaging officially merged with Wilco Imaging in 2022, joining two teams to expand engineering and manufacturing capabilities. PCI brings additional expertise in imaging technology, strengthening Wilco's ability to serve as a full-service engineering and manufacturing partner.
- Lore TechnologymajorWilco Imaging is a Lore Technology company, operating as a subsidiary or division of Lore Technology. Lore Technology is the parent company providing strategic direction and corporate infrastructure for Wilco Imaging and its sister companies.
- Teledyne FLIRcoreMajor distribution partner for Teledyne FLIR industrial cameras including Firefly, Oryx, Chameleon 3, Grasshopper 3, Dragonfly S, and Blackfly S series. FLIR cameras are among the top-selling products on the Wilco Imaging platform.
- Edmund OpticscoreMajor distribution partner for Edmund Optics lenses and optical components. Wilco Imaging offers 915+ Edmund Optics lenses including fixed focal length, telecentric, M12, athermal, SWIR, and water-resistant lenses.
- BaslercoreMajor distribution partner for Basler industrial cameras including Ace series and other camera models. Wilco Imaging offers 297 Basler products.
- JAIcoreDistribution partner for JAI industrial cameras including Go Series, Go-X Series, Spark Series, Apex Series, Fusion Series, Sweep Series, Sweep+ Series, and Wave Series cameras. JAI has sold more than 1 million cameras worldwide over 55 years.
- WateccoreDistribution partner for Watec CCD cameras. Watec is a leading CCD camera manufacturer providing superior quality in miniature camera technology for surveillance, law enforcement, image processing, medical imaging, factory automation, astronomy, and military applications.
- The Imaging SourcecoreDistribution partner for The Imaging Source industrial cameras including USB 3.1, USB 3.0, USB 2.0, and GigE interfaces. The company is a leading manufacturer of industrial cameras for factory automation, quality control, logistics, medicine, science, and security.
- ComputarcoreDistribution partner for Computar lenses including FA lenses, ViSWIR Hyper APO series, and standard industrial lenses.
- KowacoreDistribution partner for Kowa lenses including XC series and other industrial lens offerings.
- TamroncoreDistribution partner for Tamron industrial lenses including varifocal lenses and specialized industrial lens series.
- NavitarcoreDistribution partner for Navitar lenses. Navitar also owns Pixelink, another brand represented by Wilco Imaging for industrial and life science cameras.
- Smart Vision LightscoreDistribution partner for Smart Vision Lights including LED lighting solutions, washdown lights, barrel spot lights, brick lights, and linear lights for machine vision illumination.
- Omron (Sentech)coreDistribution partner for Omron industrial automation cameras including GigE Vision cameras, USB3 Vision cameras, and HD output cameras. Omron cameras serve Life Sciences, Automotive, Packaging, and Machine Vision industries.
- Schneider-KreuznachcoreDistribution partner for Schneider-Kreuznach lenses including Citrine Lens Series, Onyx Lens Series, and other industrial and specialty lenses.
- Canon MedicalcoreDistribution partner for Canon Medical imaging products including HD cameras for medical and scientific applications.
- Midwest Optical SystemscoreDistribution partner for Midwest Optical filters with over 4,200 filter products for machine vision and imaging applications.
- ExosenscoreDistribution partner for Exosens SWIR cameras including XSW and XSL series compact high-performance shortwave infrared modules for area-scan and line-scan imaging, covering 100 Hz machine vision to 40 kHz spectroscopy.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Wilco Imaging competitors and assessment
Company assessmentDirect peers
- Smart Vision Lights: Smart Vision Lights manufactures and distributes machine vision LED lighting. Wilco is a distribution partner and direct competitor for industrial lighting customers in machine vision applications.
- Edmund Optics: Edmund Optics is a major manufacturer and direct distributor of optical components, lenses, and imaging assemblies. Wilco distributes ~915 Edmund Optics lens SKUs, making Edmund a direct competitor in lens and optical component distribution while also being a partner.
- Midwest Optical Systems: Midwest Optical Systems manufactures optical filters for machine vision and imaging, with >4,200 SKUs in Wilco's catalog. Directly comparable filter and accessory offering for industrial vision integrators.
- Thorlabs: Thorlabs manufactures and distributes a broad catalog of photonics, optics, and imaging components, with deep engineering resources and custom optics services. Highly comparable to Wilco's combination of catalog distribution plus custom engineering and OEM services.
- Navitar: Navitar is a manufacturer and distributor of specialty industrial lenses and integrated imaging modules, including the Pixelink camera brand also distributed by Wilco. Direct overlap in lens assemblies and OEM custom imaging solutions.
Broad incumbents
- Basler: Basler is a leading industrial camera manufacturer and a key Wilco distribution partner with ~297 SKUs in Wilco's catalog. Sells direct via its own global channels, competing with Wilco as an OEM camera supplier.
- Teledyne FLIR: Teledyne FLIR is a giant in industrial and thermal imaging, also a major distribution partner of Wilco. Operates much broader than Wilco and sells direct to enterprise, overlapping in machine vision and surveillance camera segments.
- IDS Imaging Development Systems: IDS Imaging is a major industrial camera manufacturer with uEye, NXT, and Ensenso 3D product lines distributed by Wilco. Comparable in industrial vision and embedded AI applications, also a direct competitor on 3D cameras.
Regional players
- Stemmer Imaging: Stemmer Imaging is a leading European value-added distributor of machine vision components and systems. Compares to Wilco's industrial imaging distribution model but is primarily Europe-focused, putting it in regional rather than direct competition.
Emerging players
- Matrox Imaging: Matrox Imaging offers frame grabbers, vision software, and industrial imaging components serving factory automation integrators. Comparable target customer base to Wilco's machine vision OEMs and system integrators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilco Imaging social profiles
Digital presenceWilco Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilco Imaging leadership team
Management profileNumber of profiles
Wilco Imaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wilco Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilco Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilco Imaging
What does Wilco Imaging do?
Wilco Imaging distributes a 12,000+ SKU catalog of industrial cameras, lenses, lighting, filters, and cables from 30+ manufacturers including Teledyne FLIR, Basler, IDS, JAI, Watec, The Imaging Source, Edmund Optics, Computar, and Schneider-Kreuznach. It also offers proprietary products such as the WilcoSpec720 hyperspectral camera and Luxima high-speed CMOS sensors, and provides custom engineering, prototyping, contract manufacturing (PCBa, opto-mechanical assemblies), and sensor services including glass removal.
Is Wilco Imaging a public or private company?
Wilco Imaging is a private company. It is classified as corporate owned and is currently operating.
When was Wilco Imaging founded?
Wilco Imaging was founded in 2003. It employs 11 to 50 people.
Where is Wilco Imaging based?
Wilco Imaging is headquartered in El Dorado Hills, United States, in the North America region.
How does Wilco Imaging make money?
Two revenue lines are on record. Hardware Sales - Cameras, Lenses & Accessories are the primary driver. The others are custom Engineering & Manufacturing Services.
Who are Wilco Imaging's main competitors?
Direct peers on record are Smart Vision Lights, Edmund Optics, Midwest Optical Systems, Thorlabs and Navitar. Broad incumbents are Basler, Teledyne FLIR and IDS Imaging Development Systems. Stemmer Imaging is listed as a regional player. Matrox Imaging is listed as an emerging player.
Does Wilco Imaging have an API?
No public API is recorded for Wilco Imaging.
What industry is Wilco Imaging in?
Wilco Imaging's product category is Industrial Machine Vision Imaging. Its primary akta.pro industry code is HDAHALAF, Imaging Sensors (CMOS/CCD/ToF/Depth), with a secondary code of CRACAPAF, Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters). Its NAICS code is 33451 and its SIC code is 3827.