RD Consulting

What RD Consulting does

RD Consulting is a Canberra-based creative communications and change management consultancy that provides multidisciplinary services to Australian federal government departments, defence organisations, and selected enterprise clients. Originally founded in 2012 as Raging Digital by current CEO Colin Anstie, the firm rebranded to RD Consulting and expanded from a digital transformation consultancy into a full-service agency organised around six service lines: Strategic Communications, Creative Studio (video, animation, branding, graphic design, websites, intranets, podcasts, photography), Digital (e-learning, UX, user research, SharePoint, Drupal, WordPress development), AI (training, strategy, policy, tool design, workflow automation, AI-assisted content), Training and Coaching (scheduled and bespoke programs including Microsoft Copilot bootcamps), and Change Management, complemented by Corporate Events including the branded ReelTime pop-up video studio.

The business operates as a professional services firm, delivering project-based engagements, retainers, and training cohorts to clients such as the Department of Defence (including the Military Personnel Division's transformation program serving 80,000+ ADF personnel), DFAT, Services Australia, the Department of Finance, the Digital Transformation Agency, the Australian Electoral Commission, and the Department of Health, Disability and Aging, alongside enterprise clients including Telstra, Commonwealth Bank, realestate.com.au, and major universities. Revenue mechanics are anchored to approved supplier status on at least nine Australian federal and territory government procurement panels (Creative and Digital Communication, MAS, DSS, BuyICT, ICTPA, Plain English Training, Media Services, AFP, ACT Government VendorPanel) plus JOSCAR-AU defence registry registration, which is supplemented by channel partner relationships with SME Gateway, ServeGate Australia, and Digital Training Enterprises. The firm is founder-led, privately held, structured as a majority women enterprise, with no disclosed external funding, no parent company, and a 4.9/5 Google Reviews rating reflecting its 12+ year Canberra brand equity.

Name

RD Consulting

Legal name

RD Consulting Australia Pty Ltd

Website

https://rdconsulting.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

RD Consulting is a Canberra-based creative communications and change management consultancy delivering strategic communications, creative production, digital, AI, training, and change management services primarily to Australian federal government and defence clients via approved government panel supplier status.

Ownership category

akta.pro rank

Product category

Management Consulting - Communications and Change Management

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Strategic communications consulting
• Change management services
• Creative communications agency
• Government communications consulting
• Digital transformation consulting

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Communications Services: Consulting services including communication strategy, change management, writing and editing, marketing and social media management. Delivered as project-based professional services or retainer arrangements.
2. Creative Services: Video production, motion graphics, branding, graphic design, websites and intranets, podcasts, photography, and sound design services.
3. Training and Coaching Services: Customised training programs and one-on-one coaching in marketing, communications, digital skills, AI adoption, and professional development. Delivered as courses or bespoke packages.
4. Digital Services: E-learning design, digital product and UX design, user research, interface design, SharePoint/Drupal development, and digital transformation consulting.
5. AI Services: AI training, strategy development, policy and playbook creation, tool design, workflow automation, and AI-assisted content development services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RD Consulting is a Canberra-based creative communications agency delivering professional services across strategic communications, creative production, digital, AI enablement, change management, training and coaching, and corporate events to Australian federal government departments, defence organisations, and selected enterprise clients. Its services are sold individually or bundled as integrated communications programs, typically delivered as project-based engagements or retainer arrangements. The firm holds approved supplier status on more than eight Australian government procurement panels, which is its primary route to federal and defence contracts.

Product overview

RD Consulting is a Canberra-based creative communications agency founded in 2012 (originally as Raging Digital) that provides a portfolio of professional services rather than a unified software product. The core offerings are: Strategic Communications (strategy, planning, writing, marketing, social media, corporate events, change management); Creative Studio (video/animation, graphic design, websites/intranets, podcasts/sound design, photography); Digital (e-learning, UX/product design, user research, prototyping, interface/build, SharePoint/Drupal/WordPress development); AI (training, strategy/roadmap, policy/playbook, custom tool design, workflow automation, AI-assisted content); Training and Coaching (customised programs and one-on-one coaching across communications and marketing); Change Management (digital adoption and enterprise transformation); Corporate Events (management, immersive experiences, ReelTime pop-up video studio); and Government Panels (approved supplier across multiple Australian Government procurement panels). The services are sold individually or combined as an integrated offering, with one provider model to reduce admin for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications

Quantifiable outcome

• 300% increase in participation in national innovation skills program
• +11 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ACT Government TradeStart ProgramcoreStrategic or Co-development PartnerPartnership to deliver branding, marketing and networking workshops preparing Canberra businesses to win contracts in international markets, particularly the United Kingdom. Supported businesses to win $2 million in UK deals.
• Soldier On AustraliaminorStrategic or Co-development PartnerProud Pledge Partner of Soldier On Australia, supporting veterans' employment and welfare initiatives.
• SME Gateway Pty LtdcoreChannel Partner/ Reseller/ DistributorRD Consulting operates under SME Gateway Pty Ltd on DSS Panel (Department of Defence: Defence Support Services) and AFP Panel for strategic business services, strategic communication services, and program/project management services.
• ServeGate Australia Pty LtdcoreChannel Partner/ Reseller/ DistributorRD Consulting operates under ServeGate Australia Pty Ltd on DSS Panel (Department of Defence: Defence Support Services) for strategic business services and strategic communication services.
• Digital Training Enterprises Pty LtdcoreChannel Partner/ Reseller/ DistributorRD Consulting operates under Digital Training Enterprises Pty Ltd on Creative and Digital Communication Panel (Services Australia) for strategic brand, marketing and communication, graphic design, authoring and editorial, and film and video services.
• JOSCAR-AU RegisteredminorOthersRegistered supplier in the Joint Operating Standards for Contractors and Resellers (JOSCAR) Australia registry, enabling participation in defence supply chains.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Think HQ: Australian strategic communications and creative agency headquartered in Melbourne with significant government and corporate work. Comparable as a similarly sized full-service communications consultancy competing on the same federal and enterprise communications mandates.
• Icon Agency: Australian full-service communications, creative and digital agency serving government and enterprise clients. Comparable due to overlapping service lines (strategy, creative, digital, content) and similar mid-market positioning in government panel work.
• SenateSHJ: Independent Australian strategic communications consultancy with strong public affairs and government client base. Comparable as a similarly positioned mid-sized communications advisor competing for government and corporate communications mandates.
• Howorth Communications: Australian full-service PR, communications and creative agency with offices in Sydney and Melbourne, serving corporate and government clients. Comparable as a mid-sized competitor offering integrated communications, creative, and content services.
• Currie Communications: Australian integrated communications and creative agency with a strong government and corporate portfolio. Comparable for its mix of strategic communications, change management, and creative production targeting similar enterprise and public-sector buyers.
• The Shannon Company: Australian creative communications agency specialising in strategy, campaigns and content for government and large enterprises. Comparable due to overlapping service offerings and shared customer profile in federal and corporate communications.

Broad incumbents

• Edelman Australia: Global PR and communications firm's Australian operations, providing strategic communications, public affairs, and creative services at scale. Comparable as a broader incumbent competing for the same government and enterprise communications mandates.
• Ogilvy PR Australia: Global communications network's Australian operations covering PR, public affairs, social, and creative. Comparable as a larger incumbent offering overlapping strategic communications and creative services to government and enterprise.

Regional players

• Paxus (ACT Government ICT/Digital Panel): Australian ICT and digital recruitment/services firm active on government panels. Comparable only as an adjacent panel-based supplier competing in the same Canberra procurement ecosystem rather than direct communications competition.

Others

• Salmat / BWP (Government Communications): Australian-listed customer communications and media services provider with government clients. Comparable as an ecosystem participant offering adjacent customer/marketing communications capabilities rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RDConsulting.com.au
• LinkedInlinkedin.com/company/rdconsultingau
• Instagraminstagram.com/rdconsultingau
• Xx.com/rdconsulting_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Consulting