Think HQ
Think HQ is an Australian integrated creative communications agency serving government, nonprofit, and multicultural commercial clients through PR, advertising, strategy, translation, and community engagement, with a 100-person team across Melbourne and Sydney.
- Company typePrivate
- Founded2008
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Think HQ does
Think HQ Pty Ltd is an Australian integrated creative communications agency headquartered in South Melbourne, founded in 2008 as a social change agency and operating under the Think HQ Group, which includes subsidiaries Lumin Lessons Pty Ltd and Culture HQ Pty Ltd (trading as CultureVerse). The firm employs a combined team of approximately 100 professionals across Melbourne and Sydney (post-September 2024 LOUD Communications acquisition), with team members collectively speaking over 30 languages to support multicultural campaign delivery.
The agency offers full-service integrated communications spanning advertising, public relations, content production, research, strategy, digital production, translation, multicultural engagement, and community co-design. Core technology platforms include CultureVerse (multicultural engagement across 100+ languages), the Multicultural Map (an interactive census-based audience segmentation tool powered by 2021 ABS data covering Australian postcodes and local government areas), the NAATI-certified Language Services Ecosystem (79+ languages with 200+ certified translators), and a 3D 'World of Water' gamified educational platform built on Cesium and Drupal with an OpenAI-powered chatbot called Droplet.
The business model is professional services revenue generated through project-based engagements and multi-year contracts with government departments (federal, state, and local agencies), nonprofit organizations (primary segments), and selective commercial enterprises. Pricing is quote-based and tailored to campaign scope, complexity, and client type, with new business sourced via dedicated email channels, contact forms, and competitive pitches. The firm is privately held with no institutional investment disclosed, B-Corp certified since 2024, and compliant with Australian Privacy Principles across its three operating entities.
Think HQ firmographics
Firmographics- Name
- Think HQ
- Legal name
- Think HQ Pty Ltd
- Website
- https://think-hq.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think HQ is an Australian integrated creative communications agency serving government, nonprofit, and multicultural commercial clients through PR, advertising, strategy, translation, and community engagement, with a 100-person team across Melbourne and Sydney.
- Ownership category
- akta.pro rank
Think HQ industry classification
Industry- Product category
- Integrated Marketing & Communications Services
- NAICS
- Public Relations Agencies (541820), Translation and Interpretation Services (541930)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Thought Leadership & Executive Visibility (BPAFADAG), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Creator Content Production & Co-Creation Studios (BPAFAHAD), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
Keywords
Where Think HQ is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Think HQ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Integrated Agency Services: Full-service agency offering advertising, PR, content, research, strategy, production, technology, translation, multicultural communication, and community engagement services to government, nonprofit, and commercial clients. Revenue generated through project-based engagements and retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Think HQ product offering
Product offeringCore offering
Think HQ is a full-service integrated creative communications agency offering advertising, PR, content production, research, strategy, media, digital, translation, and community engagement services to government, nonprofit, and commercial clients in Australia. Through its CultureVerse sub-brand, the agency delivers multicultural communication and language services across 100+ languages, including NAATI-certified translation, transcreation, in-language copywriting, and voiceover capabilities. The agency operates from offices in Melbourne and Sydney following its 2024 acquisition of LOUD Communications.
Product overview
Think HQ operates as a full-service integrated communications agency focused on social change, combining creative strategy, public relations, digital content, and community engagement. The core agency offers integrated advertising, PR, content, research, strategy, production, and community engagement services. CultureVerse functions as a specialized sub-brand focused specifically on multicultural communication and language services, including translation, transcreation, in-language copywriting, and voiceovers across 100+ languages.
Differentiator
Problem solved
Functional benefit
Brands
- CultureVerse: Multicultural engagement specialists helping clients reach today's Australia through research, outreach, localization, and language services across 100+ languages.
Products and services
- Integrated Agency Services Full-service integrated agency offering combining advertising, PR, content, research, strategy, production, technology, translation, multicultural communication, and community engagement services for government, nonprofit, and commercial clients in Australia.
- CultureVerse
Companies that use Think HQ
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Think HQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Think HQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Philippine AirlineskeyPhilippine Airlines appointed Think HQ as its Australian agency partner following a competitive pitch. Think HQ leads a dual-focused marketing campaign targeting Australian travellers and Filipino-Australian communities. The fully integrated campaign includes paid, earned, and influencer-led initiatives promoting direct flights from Sydney, Melbourne, Brisbane, and Perth while highlighting the Philippines' cultural and natural attractions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Think HQ competitors and assessment
Company assessmentDirect peers
- Republic of Everyone: Australian independent creative and communications agency focused on social change, sustainability, and purpose-led campaigns. Closest comparable in mission, structure, and government/NGO client mix.
- Host/Havas: Australian multicultural marketing agency (part of Havas network) with deep expertise in engaging Australia's culturally diverse communities; directly competes for the same multicultural communications briefs as Think HQ's CultureVerse.
- BMF Advertising: One of Australia's leading independent creative agencies, headquartered in Sydney, with award-winning integrated campaign work. Comparable in independent status, size, and creative ambitions.
- Cummins&Partners: Australian independent creative agency with offices in Melbourne and other cities, known for integrated campaigns across government and consumer brands. Comparable size and integrated offering.
- The Monkeys (now Monkeys In A Suit): Australian creative agency (part of Accenture Song) producing award-winning integrated campaigns for brands and government; comparable in creative ambition and Australian market positioning.
- Bastion (formerly Bastion Collective): Large Australian independent integrated agency offering creative, PR, digital, and content services. Comparable in integrated service mix and government/enterprise client portfolio.
- Thinkerbell: Australian creative agency founded on 'measured magic' philosophy, with integrated advertising, PR, and experiential capabilities. Comparable Australian independent agency with similar size and creative ambitions.
Broad incumbents
- Edelman Australia: Global PR firm operating in Australia with strengths in public affairs, government relations, and purpose communications. Broader portfolio but competes for government and corporate PR briefs.
- Ogilvy PR Australia: Global creative and PR network with Australian operations across advertising, PR, and consulting. Provides similar integrated services as part of a much larger global portfolio.
- Dentsu Creative Australia: Global network's Australian creative arm offering advertising, PR, and digital services. Competes for large integrated government and enterprise briefs with broader portfolio scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Think HQ social profiles
Digital presenceThink HQ compliance and trust
Trust signalCompliance2 records
Think HQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think HQ leadership team
Management profileNumber of profiles
Profiles1 record
Think HQ subsidiaries and ownership
Company hierarchySubsidiaries2 records
Think HQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think HQ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think HQ
What does Think HQ do?
Think HQ is a full-service integrated creative communications agency offering advertising, PR, content production, research, strategy, media, digital, translation, and community engagement services to government, nonprofit, and commercial clients in Australia. Through its CultureVerse sub-brand, the agency delivers multicultural communication and language services across 100+ languages, including NAATI-certified translation, transcreation, in-language copywriting, and voiceover capabilities. The agency operates from offices in Melbourne and Sydney following its 2024 acquisition of LOUD Communications.
Is Think HQ a public or private company?
Think HQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think HQ founded?
Think HQ was founded in 2008. It employs 11 to 50 people.
Where is Think HQ based?
Think HQ is headquartered in South Melbourne, Australia, in the Oceania region.
How does Think HQ make money?
One revenue line is on record: integrated Agency Services.
Who are Think HQ's main competitors?
Direct peers on record are Republic of Everyone, Host/Havas, BMF Advertising, Cummins&Partners, The Monkeys (now Monkeys In A Suit), Bastion (formerly Bastion Collective) and Thinkerbell. Broad incumbents are Edelman Australia, Ogilvy PR Australia and Dentsu Creative Australia.
Does Think HQ have an API?
No public API is recorded for Think HQ.
What industry is Think HQ in?
Think HQ's product category is Integrated Marketing & Communications Services. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 541820 and its SIC code is 7311.