Point S Tires
Point S Tires is a member-owned cooperative of more than 450 independent tire and auto service stores across 32+ U.S. states. It generates revenue through retail tire sales, vehicle maintenance services, and optional warranty protection plans for individual vehicle owners.
- Company typePrivate
- Founded1982
- HeadquartersPortland, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Point S Tires does
Point S Tires is a member-owned cooperative of independent tire retailers operating in the United States. Founded in 1982 and headquartered in Portland, the organization supports a network of more than 450 independently owned and operated Point S-branded stores across 32+ states (464 member stores as of 2025). The cooperative model allows locally owned dealers to compete with national chains and mass online merchants through aggregated purchasing power, a unified brand, and shared marketing infrastructure. The company positions itself as one of only three Consumer Reports-recommended tire retailers, alongside Les Schwab and independent outlets as a group, based on a survey of more than 24,000 CR members.
The cooperative's core offering is tire sales (including Platinum Partner-branded tires) paired with bundled free maintenance perks (air checks, inspection, rotation, flat repair) and an optional Promise + Warranty Protection plan priced per tire. Vehicle maintenance and repair services — oil changes, brake service, and precision wheel alignments performed on computerized equipment with laser accuracy — extend the transaction beyond tire replacement into a recurring service relationship. Revenue mechanics are predominantly one-time retail transactions (tire and service sales) with a modest attach-rate warranty revenue stream.
Distribution is exclusively through the physical member-store network; there is no direct-to-consumer shipping of tires. Marketing is primarily digital, anchored on pointstire.com (shop-by-vehicle, shop-by-size, specials), supported by seasonal promotional campaigns (Summer Sale 2026 offering up to $200 off select sets of 4 Platinum Partner tires), an active social media presence across Facebook, Twitter/X, TikTok, and YouTube, and the Consumer Reports credibility badge. The company is privately held as a cooperative, with no public listing, no disclosed parent company, and no funding rounds in the source data.
Point S Tires firmographics
Firmographics- Name
- Point S Tires
- Legal name
- Point S
- Website
- https://pointstire.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Point S Tires is a member-owned cooperative of more than 450 independent tire and auto service stores across 32+ U.S. states. It generates revenue through retail tire sales, vehicle maintenance services, and optional warranty protection plans for individual vehicle owners.
- Ownership category
- akta.pro rank
Point S Tires industry classification
Industry- Product category
- Tire Retail & Auto Service
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Point S Tires is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Point S Tires business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Point S generates revenue through the sale of new tires across multiple brands, including Platinum Partner tires. Tire purchases may include free perks (air checks, tire inspection, tire rotation, flat repair) and optional warranty/protection plans at an additional per-tire cost.
- Vehicle Maintenance and Repair Services: Revenue from services including oil changes, brake service, wheel alignment, and other auto maintenance and repair. Services are priced per job and include transparent estimates before work begins.
- Tire Warranty/Protection Plans: Optional Promise + Warranty Protection offered on tire purchases, priced at an additional per-tire fee. Recommended particularly for AWD vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire purchases — per unit pricing with optional add-on services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Point S Tires product offering
Product offeringCore offering
Point S Tires is a member-owned cooperative that retails tires and provides automotive maintenance services through a network of 450+ independently owned stores across 32+ U.S. states. The cooperative sells new tires from multiple brands, including its Platinum Partner tire line, and offers related vehicle services such as oil changes, brake repair, and computerized laser-accurate wheel alignment. Optional tire warranty/protection plans and free tire maintenance perks (air checks, inspection, rotation, flat repair) are included or sold alongside each tire purchase.
Product overview
Point S Tire is a member-owned cooperative network of over 450 independent tire stores operating in more than 32 states. The company offers tire sales and installation as its core product, complemented by vehicle maintenance services including Oil Change, Brake Service, and Wheel Alignment. Additional offerings include tire warranty protection through their Promise + Warranty Protection plan. The network operates under the Point S brand with support from Platinum Partner tire vendors, and has earned Consumer Reports recommendation.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Sales
- Oil Change Service Full-service oil change and filter replacement for all vehicle makes and models, using conventional, synthetic blend, or full synthetic oil as appropriate. Targeted at individual vehicle owners seeking routine maintenance.
- Brake Service Comprehensive brake repair and replacement services including brake pads, rotors, calipers, drums, brake fluid changes, and ABS system diagnostics. Targeted at individual vehicle owners needing brake repair or replacement.
- Wheel Alignment Service Precision computer-based wheel alignment performed with laser accuracy to restore wheel alignment to factory specifications, extending tire life and improving handling. Targeted at individual vehicle owners experiencing pulling, uneven tire wear, or post-impact alignment issues.
- Promise + Warranty Protection Optional tire warranty and protection plan that covers unexpected damage, wear, or manufacturer defects during the tire's lifespan, offering replacements or repairs at reduced cost. Priced per tire with an AWD-specific variant. A free Promise Maintenance Plan is included with every tire purchase. Targeted at individual vehicle owners purchasing new tires.
Quantifiable outcome
- Consumer Reports ranked Point S Tire among the top-rated tire retailers, one of only three CR-recommended options (alongside Les Schwab and independent outlets as a group) based on a survey of more than 24,000 members.
Companies that use Point S Tires
Customer profileSegments1 record
Ideal customer profiles1 record
Point S Tires technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Point S Tires partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Platinum Partner (Tire Suppliers)corePoint S sources tires through Platinum Partner suppliers, whose tires are featured in seasonal promotional campaigns such as the Summer Sale 2026 (up to $200 off select sets of 4). These supplier partnerships enable the cooperative to offer competitive pricing and exclusive deals to member store customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Point S Tires competitors and assessment
Company assessmentDirect peers
- Les Schwab Tire Centers: Les Schwab is a direct peer: a regional, Consumer Reports-recommended tire retailer with a similar multi-state network offering tire sales, alignment, brakes, and maintenance. It is the closest comparable to Point S in scale, model (large member/company-owned store network), and customer reputation.
- Discount Tire: Discount Tire is one of the largest U.S. tire retailers with a national footprint of company-owned stores selling tires and offering installation and basic services. It directly competes with Point S on consumer tire selection, price, and convenience in overlapping markets.
- Big O Tires: Big O Tires operates a franchise network of tire and auto service stores across the U.S., closely mirroring Point S's member/franchised retail model with branded tire lines and full-service bays. It competes head-to-head in many regional markets.
- Mavis Tire Express Service: Mavis is a large multi-brand tire and auto service retailer with a network of company-owned and franchised stores. It offers tires, alignments, brakes, and oil changes — directly comparable to Point S's product mix and customer segment.
- Belle Tire: Belle Tire is a Midwest-based tire and auto service retailer with retail stores offering tires, alignments, brakes, and maintenance. It is a direct peer in product offering and customer segment, though with a more regionally concentrated footprint.
Broad incumbents
- Firestone Complete Auto Care: Firestone Complete Auto Care is a national chain owned by Bridgestone offering tires, alignments, brakes, oil, and other services under a single brand. It is a broad incumbent competing across Point S's full product set with greater scale and manufacturer backing.
- Goodyear Auto Service: Goodyear Auto Service is the company-owned retail network of Goodyear Tire & Rubber, offering tires and full mechanical services. It is a broad incumbent that competes on tire brand equity, network breadth, and OEM-backed service capability.
- Pep Boys: Pep Boys is a national broad-line auto service and tire retailer offering tires, alignments, brakes, oil, and parts. It overlaps with Point S across nearly the full service menu as a larger, established multi-category competitor.
- Costco Tire Center: Costco operates in-store tire centers as part of its warehouse club offering, leveraging its membership base and pricing power. It is a broad incumbent competing primarily on tire pricing, putting structural pressure on commodity tire margins industry-wide.
Emerging players
- Tire Rack: Tire Rack is a leading online tire and wheel retailer that sells direct to consumers and ships to local installers for mounting. It competes with Point S on tire selection and price discovery and is reshaping how consumers initiate tire purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Point S Tires social profiles
Digital presencePoint S Tires compliance and trust
Trust signalCompliance1 record
Point S Tires financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point S Tires leadership team
Management profileNumber of profiles
Point S Tires funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point S Tires M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point S Tires
What does Point S Tires do?
Point S Tires is a member-owned cooperative that retails tires and provides automotive maintenance services through a network of 450+ independently owned stores across 32+ U.S. states. The cooperative sells new tires from multiple brands, including its Platinum Partner tire line, and offers related vehicle services such as oil changes, brake repair, and computerized laser-accurate wheel alignment. Optional tire warranty/protection plans and free tire maintenance perks (air checks, inspection, rotation, flat repair) are included or sold alongside each tire purchase.
Is Point S Tires a public or private company?
Point S Tires is a private company. It is classified as management employee owned and is currently operating.
When was Point S Tires founded?
Point S Tires was founded in 1982. It employs 501 to 1,000 people.
Where is Point S Tires based?
Point S Tires is headquartered in Portland, United States, in the North America region.
How does Point S Tires make money?
Three revenue lines are on record. Tire Sales are the primary driver. The others are vehicle Maintenance and Repair Services and tire Warranty/Protection Plans.
Who are Point S Tires's main competitors?
Direct peers on record are Les Schwab Tire Centers, Discount Tire, Big O Tires, Mavis Tire Express Service and Belle Tire. Broad incumbents are Firestone Complete Auto Care, Goodyear Auto Service, Pep Boys and Costco Tire Center. Tire Rack is listed as an emerging player.
Does Point S Tires have an API?
No public API is recorded for Point S Tires.
What industry is Point S Tires in?
Point S Tires's product category is Tire Retail & Auto Service. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 44134 and its SIC code is 7500.