Nutrient Innovations

What Nutrient Innovations does

Nutrient Innovations Inc. is a privately held, B2B wholesale distributor of raw ingredients for the nutrition supplement industry, founded in 2003 and headquartered in San Pedro, California. The company sources globally and supplies a catalog of more than 800 specialty ingredients — including herbal extracts, amino acids, vitamins, minerals, enzymes, probiotics, postbiotics, organic botanicals, sweeteners, and specialty chemicals — to supplement brands and contract manufacturers in the United States and internationally. Inventory is stocked near the Ports of Los Angeles and Long Beach, with importing and global trade support services enabling multi-origin supply. The company also markets a small set of trademarked proprietary ingredients (Paradoxine, ExtraBiotix, Bacillus Coagulans Unique IS-2, Colostrum One, Manuka Honey, Nutribrocc Plus) and offers formulation services, custom extract/blending, and turnkey manufacturing including high-speed encapsulation (up to 4,000 capsules per minute) and bottling (30,000+ bottles per day).

The business model is sales-led and transaction-based: pricing is quote-driven with minimum order quantities starting at 25 kg and tiered pricing at higher volumes. The go-to-market combines direct B2B sales engagement with procurement and R&D teams, industry event presence (Natural Products Expo West), content marketing via blog and educational ingredient articles, and direct email outreach. Documentation support (GMP/FSMA-aligned) and formulation-aware recommendations are positioned as differentiators that reduce downstream reformulation risk for customers. Founder Scott Pounder leads a 1–10 person team, and the company has operated independently for over two decades with no disclosed institutional funding, acquisitions, or ownership changes.

Name

Nutrient Innovations

Legal name

Nutrient Innovations Inc.

Website

https://nutrientinnovations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrient Innovations is a privately held B2B wholesale distributor of 800+ specialty nutraceutical ingredients — including trademarked herbal extracts, probiotics, and organic botanicals — supplying supplement brands and contract manufacturers globally from its San Pedro, California headquarters, with on-site turnkey manufacturing and port-adjacent inventory.

Ownership category

akta.pro rank

Product category

Nutraceutical Ingredient Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutraceutical ingredient distribution
• Supplement raw materials
• Herbal extracts wholesale
• Probiotic ingredients supply
• Organic supplement ingredients

Headquarters

HQ city

San Pedro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Ingredient Sales: Sale of bulk raw materials including specialty nutraceuticals, herbal extracts, amino acids, vegetable and fruit powders, organic ingredients, vitamins, minerals, enzymes, sweeteners, prebiotics, probiotics, postbiotics, and specialty chemicals to supplement manufacturers and brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nutrient Innovations is a wholesale distributor of raw ingredients for supplement manufacturers, supplying specialty nutraceuticals, herbal extracts, amino acids, organic ingredients, vitamins, minerals, enzymes, probiotics, and specialty chemicals. The company offers a portfolio of over 800 ingredients, including proprietary branded offerings (Paradoxine, ExtraBiotix, Bacillus Coagulans Unique IS-2, Colostrum One, Manuka Honey, and Nutribrocc Plus), along with formulation support, R&D collaboration, and turnkey contract manufacturing of finished supplement capsules and bottled products.

Product overview

Nutrient Innovations is a B2B wholesale ingredient distributor and formulation services provider for the nutrition supplement industry. The company operates a unified offering combining a bulk ingredient portfolio (800+ specialty nutraceuticals, herbal extracts, amino acids, organic ingredients, vitamins, minerals, enzymes, sweeteners, prebiotics, probiotics, and postbiotics) with formulation expertise and turnkey manufacturing support. Featured branded products include ExtraBiotix (probiotic/postbiotic), Colostrum One (colostrum superfood), Manuka Honey (MGO-rich honey), Paradoxine (Grains of Paradise extract), Bacillus Coagulans Unique IS-2 (spore-forming probiotic), D-Chiro Inositol (metabolic health), Cetyl Myristoleate (joint health), Organic Maca Powder, and Organic Amla & Turmeric—all available as bulk raw materials for capsule, tablet, powder, and blend manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• ExtraBiotix: Gut health and probiotic product featuring microbiota balance.
• Paradoxine
• Colostrum One
• Nutribrocc Plus

Products and services

• Paradoxine

Quantifiable outcome

• High Speed Encapsulation up to 4000 capsules per minute
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stauber Performance Ingredients: US-based wholesale distributor of specialty ingredients including nutraceuticals, sports nutrition, and probiotics to supplement brands and contract manufacturers. Highly comparable B2B ingredient distribution model with similar product breadth and customer overlap.
• NP Nutra: Specialty ingredient supplier focused on nutraceuticals, botanicals, and functional foods sold in bulk to supplement manufacturers. Comparable in scale, target customer base, and ingredient categories including probiotics and herbal extracts.
• Maypro Industries: Wholesale distributor of branded and specialty ingredients for the nutritional supplement, sports nutrition, and functional food industries. Comparable B2B ingredient distribution with similar branded-exclusives strategy.
• Compound Solutions: Distributor of ingredients, flavors, and functional compounds serving sports nutrition, supplement, and food manufacturers. Directly comparable customer base and ingredient portfolio with proprietary and exclusive ingredient lines.
• Ingredients by Nature: Supplier of citrus-based and botanical ingredients to nutraceutical, food, and beverage manufacturers. Comparable in serving supplement brands with branded ingredient offerings and formulation support.
• Nutralliance: Wholesale distributor of nutraceutical and functional food ingredients serving supplement and food manufacturers globally. Comparable international sourcing model and B2B distribution to supplement brands.
• NutriScience Innovations: B2B ingredient supplier specializing in nutritional, functional food, and beverage ingredients including branded exclusives. Comparable in offering turnkey formulation and ingredient supply to supplement manufacturers.
• Pure Ingredients: Distributor of clean-label, natural, and organic ingredients to supplement and functional food manufacturers. Comparable focus on organic and specialty ingredients serving nutraceutical brands.

Broad incumbents

• NOW Foods: Large vertically integrated supplement manufacturer that also supplies bulk ingredients through its NOW Solutions division. Overlaps with Nutrient Innovations in B2B ingredient supply while operating a much broader branded finished-products portfolio.
• Cargill: Global agricultural commodity and ingredient powerhouse with extensive food and nutraceutical ingredient distribution. Operates at significantly larger scale than Nutrient Innovations with overlapping customer base among large food and supplement manufacturers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrient Innovations