Pure Ingredients

What Pure Ingredients does

Pure Ingredients is a B2B wholesale distributor of raw materials and ingredients for the beauty, personal care, home care and natural health sectors, operating exclusively in the New Zealand market from a single warehouse and distribution facility at 626a Rosebank Road, Avondale, Auckland. Founded in 2006 and operating as a trading name of Ixom Operations Pty Ltd (NZ Branch), the company is backed by IXOM Group, a leading Australasian specialty chemicals organisation that provides global sourcing reach and operational scale. Pure Ingredients holds more than 2,000 locally stocked product lines and serves as the exclusive New Zealand distributor for several international ingredient brands, including Organic Bioactives, Native Extracts, Australian Botanical Products, Olvea, O&3, Koster Keunen and Eco Oil.

The product range is organised across three verticals: Personal Care Ingredients (surfactants, emollients, essential oils, botanical extracts, preservatives, vitamins, active cosmetic ingredients for cosmetics, hair care and skin care), Home Care Ingredients (laundry and cleaning applications), and Natural Health Ingredients (MCT oils, powdered botanical extracts, carrier oils, vitamins for nutraceuticals and supplements). Differentiated certification credentials include ISO 9001:2015 (JAS-ANZ), BioGro Certified Organic, NATRUE (where Pure Ingredients is the only certified supplier in Aotearoa New Zealand), and MPI NP Level 3 food business registration. A small in-house team of approximately 7–11 people provides product sourcing, samples, technical support, regulatory compliance assistance and quality assurance.

The business model is B2B sales-led wholesale distribution, with revenue generated through ingredient sales at quote-based pricing (no publicly disclosed price list) and flexible pack sizes without high minimum order quantities. Distribution is single-channel: direct sales from the Auckland warehouse to NZ manufacturers and brands, with a Shopify-based website serving as a product catalogue and inquiry channel. The customer base includes both enterprise accounts (Ethique, Ecostore NZ, Trilogy Products) and an unstated long tail of NZ personal care, home care and natural health manufacturers. Marketing is primarily through the company website, a newsletter, and industry association participation (Cosmetics New Zealand, NZ Society of Cosmetic Chemists, Natural Health Products NZ, Responsible Care).

Name

Pure Ingredients

Legal name

Ixom Operations Pty Ltd

Website

https://pureingredients.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Ingredients is a New Zealand-based B2B wholesale distributor of natural and organic raw materials serving beauty, personal care, home care, and natural health manufacturers, backed by IXOM Group and operating from a single Auckland warehouse holding 2,000+ stock lines.

Ownership category

akta.pro rank

Product category

Wholesale Ingredient Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

akta.pro secondary industry

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

Keywords

• Wholesale ingredient distribution
• Personal care raw materials
• Natural cosmetic ingredients
• Home care ingredients
• Natural health ingredients

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ingredient Sales: B2B wholesale distribution of raw materials and ingredients to beauty, personal care, home care, and natural health sectors. Revenue is generated through product sales with flexible pack sizes. The company operates as part of IXOM Group, supplying globally sourced ingredients with most items ready to ship from Auckland warehouses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pure Ingredients is a B2B wholesale distributor of globally sourced raw materials and ingredients serving the beauty, personal care, home care, and natural health sectors in New Zealand. Operating from Auckland warehouses holding 2,000+ stock lines, the company supplies surfactants, emollients, essential oils, botanical extracts, waxes, oils, and nutraceutical ingredients to manufacturers and brands, complemented by sourcing, sampling, technical support, and regulatory compliance assistance.

Product overview

Pure Ingredients is a wholesale ingredient distribution business operating as part of the IXOM Group, supplying high-quality, globally sourced raw materials to the beauty, personal care, home care and natural health sectors in New Zealand since 2006. The company offers three core product categories: Personal Care Ingredients (cosmetics, hair care, skin care), Home Care Ingredients (laundry and cleaning), and Natural Health Ingredients (nutraceuticals and supplements). Additionally, Pure Ingredients serves as exclusive New Zealand distributor for multiple international brands including Organic Bioactives, Native Extracts Cellular Extracts, Australian Botanical Products, O&3 Oils, Koster Keunen Waxes, Olvea Premium Oils, and Eco Oil Jojoba. The company holds over 2,000 stock lines in Auckland warehouses with flexible pack sizes and provides technical support and regulatory assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Ingredients Extensive range of quality ingredients for beauty, cosmetics, hair care, skin care and personal care applications including surfactants, emollients, essential oils, botanical extracts, preservatives, vitamins, and active cosmetic ingredients, supplied to New Zealand manufacturers and brands.
• Home Care Ingredients Wide range of quality ingredients for laundry and home cleaning applications, supplied wholesale to New Zealand household product manufacturers.
• Natural Health Ingredients Selected range of quality ingredients for natural health, nutraceutical and supplement applications including MCT oils, powdered botanical extracts, carrier oils, and vitamins, supplied to New Zealand natural health product companies.
• Organic Bioactives Range Exclusive New Zealand distribution of hi-potency active ingredients from Organic Bioactives, featuring New Zealand-native botanical extracts with Maori ownership participation.
• Native Extracts Cellular Extracts Exclusive New Zealand distribution of innovative Australian native botanical extracts produced using a proprietary Cellular Extraction process, with ethical and sustainable sourcing practices.
• Australian Botanical Products Essential Oils Exclusive New Zealand agency for Australasia's largest essential oil supplier, with TGA-approved facilities guaranteeing purity and authenticity.
• O&3 The Oil Family Natural Oils Exclusive distribution of premium natural oils from a UK family business with over 40 years of heritage in the natural oils industry.
• Koster Keunen Natural Waxes Exclusive distribution of natural waxes from one of the world's leading processors, refiners and marketers serving cosmetic, pharmaceutical, candle and food industries.
• Olvea Premium Vegetable Oils and Butters Exclusive distribution of premium cosmetic and pharmaceutical vegetable oils and butters from France, processed in a state-of-the-art facility.
• Eco Oil Jojoba Exclusive distribution of premium Jojoba oil from Argentinian desert farms, with quality control from seed to shelf.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Organic BioactivescoreChannel Partner/ Reseller/ DistributorPure Ingredients is the exclusive New Zealand distributor for the Organic Bioactives range of hi-potency active ingredients. The company has part Maori ownership and focuses on unique New Zealand flora and produce, with respect for the land and sea fundamental to their business.
• Native ExtractscoreChannel Partner/ Reseller/ DistributorPure Ingredients is the exclusive New Zealand distributor for Native Extracts, an Australian company notable for innovative native Australian botanical extracts made using proprietary Cellular Extraction™ process. They are also leaders in ethical and sustainable business practices.
• Australian Botanical ProductscoreChannel Partner/ Reseller/ DistributorPure Ingredients is the exclusive New Zealand agent for Australian Botanical Products (ABP), the largest essential oil supplier in Australasia with 30+ years of history. Founded by John Fergeus, an international authority on essential oil analysis and chemistry. TGA-approved facilities guarantee purity and authenticity.
• OlveaminorOthersFrench supplier with 90+ years in the oils business, originally focused on marine oils, diversified into cosmetic and pharmaceutical vegetable oils in the 1970s. Offers premium oils and butters from state-of-the-art facility in northern France.
• O&3 - The Oil FamilyminorOthersUK-based supplier founded by 3 siblings from the Kerfoot family, a name synonymous with natural oils business in the UK for over 40 years. Brings fresh and innovative approach to natural oils.
• Koster KeunenminorOthersDutch supplier, one of the world's leading processors, refiners and marketers of natural waxes. Specializing since 1852 in processing, formulating and marketing quality waxes to cosmetic, pharmaceutical, candle and food industries.
• Eco OilminorOthersArgentinian supplier, experts in Jojoba Oil manufacture and production. With own farms in Argentinian Desert, Eco Oil ensures superior quality from seed to shelf.
• IXOM GroupflagshipStrategic or Co-development PartnerParent company providing scale, capability and experience. IXOM is a leading Australasian organisation providing Pure Ingredients with access to global sourcing networks, supply chain infrastructure, and operational strength.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMCD: Global specialty chemicals and ingredients distributor with strong personal care, beauty, and nutrition portfolios. Comparable as a value-add B2B ingredient distributor supplying formulators and brand owners, but operating globally and at much larger scale.
• DKSH: Asia-Pacific market expansion services company with a substantial specialty ingredients and chemicals distribution business. Comparable as a regional wholesale distributor serving personal care and FMCG customers, though operating at much larger scale and broader geography.
• Azelis: Global specialty chemicals and ingredients distributor with significant personal care, beauty, and food ingredient portfolios. Comparable as a B2B ingredient wholesaler supplying brand manufacturers, though at materially larger scale and broader geographic reach.
• Barentz: Global specialty ingredients distributor with strong personal care, beauty, and nutrition portfolios. Comparable as a value-added B2B ingredients distributor serving brand manufacturers, though operating at much larger scale across multiple continents.
• Brenntag: World's largest chemical and ingredients distributor with extensive personal care and nutrition portfolios. Comparable business model (B2B ingredient distribution to brand manufacturers), but operating globally at far greater scale than Pure Ingredients.
• IXOM: Parent company of Pure Ingredients and a leading Australasian specialty chemicals and ingredients manufacturer/distributor. Directly comparable as both the corporate parent and a broader incumbent operating across chemicals, water treatment, and ingredients across Australia/NZ.

Direct peers

• Redox: Australia/NZ-based merchant wholesaler of specialty chemicals, ingredients, and raw materials serving personal care, food, and industrial customers. Closely comparable in business model (B2B chemical/ingredient distribution) and regional focus, with overlapping personal care and natural health categories.
• Chemiplas: Australia/NZ distributor of specialty chemicals and ingredients for personal care, home care, food, and industrial markets. Directly comparable as an ANZ-focused B2B ingredient wholesaler serving overlapping customer verticals including cosmetics and household products.

Regional players

• CPS Bio (NZ): New Zealand-based supplier of specialty ingredients and raw materials to the personal care, food supplement, and nutraceutical sectors. Comparable as an NZ-focused B2B ingredient supplier serving overlapping natural health and personal care verticals.
• Nexchem: New Zealand-based specialty chemicals distributor serving personal care, household, and industrial customers. Comparable as an NZ-focused B2B chemicals/ingredients distributor operating in the same territory and serving overlapping customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pure-ingredients-nz

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Ingredients