Up There, Everywhere International AB

What Up There, Everywhere International AB does

Up There, Everywhere International AB is a privately held Swedish Aktiebolag (Organisation Nr. 556882-5730) that operates as a global cloud-based branding, marketing communications, and digital agency. Founded in 2011 and headquartered in Stockholm, the firm delivers services through a proprietary 'e-ployment' model built around globally distributed members rather than traditional payroll employees, supported by approximately 11 creative hubs across Sweden, the UK, the Netherlands, Germany, Finland, the USA, China, Australia, and additional geographies in development (Middle East/Dubai, Denmark/Copenhagen-Malmö). The company is led by CEO Lawrence Masle, Founder/Chairman Julian Stubbs, and Co-founder/CCO Eric Dowell, with Anna Flossing as CFO.

The firm operates a full-service offering organised around four pillars - Insights & Discovery, Branding & Marketing, Digital, and Content - and further specialised into sub-brands (UP FOR LIFE for life sciences/healthcare, UP FOR REAL for place branding, UP FOR IT for technology/industrial, UP FOR GOOD for CSR/sustainability/non-profit, UP FOR FS for financial services, UP FOR ASIA for Asia, and UP FOR PEOPLE for employer branding). At the technology layer, the firm runs SUPER System™, a proprietary cloud-based agency management platform handling client information, estimates, member allocations, invoicing, and member payments, plus UP FOR ME for internal member engagement. SUPER System™ is selectively licensed to other service businesses, creating a secondary B2B software revenue stream alongside core professional services.

Revenue mechanics are predominantly professional-services project work (branding, digital, content) scoped via proposals and estimates on 30-day payment terms, supplemented by SUPER System™ licensing fees. Pricing is not publicly disclosed and is set per engagement. The go-to-market is direct enterprise sales supported by content marketing, SEO, social, HubSpot-driven marketing automation, events and webinars, targeting enterprise logos such as AstraZeneca, Galderma, Wellspect, Tecan, Leica, Jenoptik, Schindler, Azets, BVA, Colas, plus city-level place-branding clients (Stockholm, Liverpool). EcoVadis Gold (2025) and SAMPS recognition (2026) signal sustainability and procurement-grade credibility.

Name

Up There, Everywhere International AB

Legal name

UP THERE, EVERYWHERE International AB

Website

https://upthereeverywhere.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Up There, Everywhere International AB is a Stockholm-based global cloud-based marketing agency delivering branding, digital, content, and strategic services to enterprise clients across life sciences, industrial, finance, and place branding through distributed creative hubs in 11+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Core revenue from delivering branding, marketing communications, digital services, content creation, and strategic consultancy to clients across multiple sectors globally. Services are project-based or scoped via proposals/estimates, with payment terms of 30 days from invoice date.
2. SUPER System™ Licensing: The company licenses its proprietary SUPER System agency software to other service businesses. The licensing program is select and limited, with companies needing to apply for access. Revenue generated through licensing fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

UP THERE, EVERYWHERE is a global cloud-based branding, marketing, digital, and content agency that delivers Insights & Discovery, Branding & Marketing, Digital, and Content services to enterprise clients worldwide through distributed creative hubs. Projects are scoped via proposals and estimates, with payment terms of 30 days from invoice date. The company also licenses its proprietary SUPER System™ agency management software to other service businesses under a selective program.

Product overview

UP THERE, EVERYWHERE is a global cloud-based branding, marketing, and digital agency operating as a full-service agency with specialized divisions. The core offerings include Branding & Marketing Services (brand strategy, design, marketing communications, ScaleUP for small businesses), Digital Services (website design/build, ecommerce, digital/social media marketing, SEM, SEO), Content Services (inbound marketing, film/animation, webinars, copywriting, marketing automation), and Insights & Discovery (market research, workshops, creative retreats). The company also offers proprietary products: SUPER System™ (a licensable cloud-based business management platform) and e-ployment® (a cloud employment model). Operations are organized into specialized sub-brands: UP FOR LIFE (life sciences/healthcare), UP FOR REAL (place branding), UP FOR GOOD (CSR/non-profit), UP FOR IT (technology/industry), and UP FOR ASIA (Asia market). UP for DIGITAL is a UK-registered subsidiary handling digital services.

Differentiator

Problem solved

Functional benefit

Brands

• UP FOR LIFE: Division focusing on life science marketing, working with companies in genomics, proteomics, diagnostics, medical devices and healthcare.
• UP FOR REAL
• UP FOR IT
• UP FOR GOOD
• UP FOR FS
• UP FOR ASIA
• UP FOR PEOPLE
• SUPER System
• e-ployment

Products and services

• Branding & Marketing Services Full-service branding and marketing offering covering brand strategy and design, marketing communications, and ScaleUP for small businesses, delivered to enterprise clients worldwide.
• Digital Services Website design and build, e-commerce, digital marketing, social media marketing, search engine marketing (SEM/PPC), and SEO services delivered to enterprise clients.
• Content Services Inbound and content marketing, film and animation production, webinars, copywriting, and marketing automation for enterprise clients.
• Insights & Discovery Market analysis and research, strategic planning workshops, and creative retreats delivered to enterprise clients.
• SUPER System™ Cloud-based business management platform containing client information, estimate generation, member allocation tracking, client invoicing, member payments, and a member engagement dashboard; licensed to other agencies and service businesses.
• UP for DIGITAL Wholly-owned UK-registered subsidiary that delivers digital marketing services, website design and build, and e-commerce solutions as a branded extension of UP THERE, EVERYWHERE.

Quantifiable outcome

• Gold EcoVadis sustainability rating achieved in 2025

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• EvertreenminorStrategic or Co-development PartnerUP partners with Evertreen, an organization with a mission to transform the world one tree at a time. Given UP's roots in Sweden surrounded by forests, tree planting is a meaningful way for the company to give back to the planet.
• Ecocide Law AllianceminorStrategic or Co-development PartnerUP's UP FOR GOOD division works with the Ecocide Law Alliance to support environmental law and policy initiatives.
• SWEDAminorStrategic or Co-development PartnerUP provides pro-bono PR services to SWEDA, a charity supporting people living with eating disorders across the South and West of England. UP's team members contribute 5% of their time to such charitable organizations.
• International Diabetes Federation (IDF)minorStrategic or Co-development PartnerUP's UP FOR GOOD and UP FOR LIFE divisions work with IDF on health-focused initiatives, particularly around diabetes awareness and support.
• The Human Protein AtlasminorStrategic or Co-development PartnerUP's UP FOR LIFE division partners with The Human Protein Atlas, a life sciences research initiative, supporting its communications and mission.
• Nordic Innovation HouseminorStrategic or Co-development PartnerUP operates its Palo Alto / San Francisco presence through Nordic Innovation House, a co-working/innovation hub supporting Nordic companies in Silicon Valley.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Real Chemistry: A global health and life-science marketing/communications agency, directly comparable to UP's UP FOR LIFE division serving pharma, medical device and healthcare clients.
• We Are Rosie: A distributed marketing talent and agency-services network that operates without traditional offices, closely mirroring UP's e-ployment cloud-agency model serving enterprise marketing needs.
• Superside: A globally distributed, remote-first creative and design services company that, like UP, delivers branding, content and digital creative to enterprise clients through a cloud-based, borderless talent model.
• AVROKO / 21GRAMS: A specialist healthcare/life-science creative agency comparable to UP's UP FOR LIFE division serving pharma and biotech marketing needs.

Broad incumbents

• Havas: A global advertising and communications network with dedicated health and branding units overlapping UP's full-service and life-science offerings, operating across similar geographies at holding-company scale.
• Ogilvy: A large global branding, advertising and digital agency offering the full marketing value chain UP provides, but as part of the WPP holding-company portfolio at far greater scale.
• Interbrand: A global brand strategy and design firm overlapping UP's branding, positioning and place-branding work, though larger and part of Omnicom.
• Landor: A leading global brand strategy and design consultancy that competes directly on UP's core branding and place-branding services for enterprise and public-sector clients.

Emerging players

• Instrument: An independent digital-first brand and experience agency serving enterprise clients, comparable to UP's digital, website and content services offering.
• Wpromote: An independent digital marketing agency covering SEO, paid media, social and inbound — overlapping heavily with UP's Digital and Content service lines for B2B and consumer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Upthereeverywhere1
• Facebookfacebook.com/UPThereEverywhere
• LinkedInlinkedin.com/company/up-there-everywhere
• Instagraminstagram.com/upthereeverywhere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up There, Everywhere International AB