Name

Peters & Associates

Legal name

Ascend Technologies, LLC

Website

https://peters.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Cloud Consulting & Migration (BPAHAEAE), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Managed IT services
• Cybersecurity consulting
• Cloud migration services
• Microsoft 365 services
• IT infrastructure management

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing managed services including infrastructure management, security monitoring, cloud services, and 24/7 support desk
2. Consulting Services: Strategic IT consulting, vCIO/vCISO, security risk assessments, and technology planning engagements
3. Implementation Services: Cloud migration, Microsoft 365 migration, Salesforce implementation, and digital workspace deployment projects
4. Cybersecurity Services: Managed detection and response, identity protection, email security, penetration testing, vulnerability management, and security awareness programs
5. Licensing and Products: Microsoft licensing services and technology product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Peters & Associates delivers IT consulting and managed services to mid-market and enterprise organizations, providing strategic IT roadmapping, cybersecurity protection (including its proprietary Ascend Defend platform), cloud migration and management (via Ascend Cloud), IT infrastructure support, and implementation services for Microsoft, Salesforce, and HubSpot ecosystems. The firm serves as an outsourced IT department, with 24/7/365 support and certified specialists across more than 250 technical certifications.

Product overview

Ascend Technologies is an IT Management & Consulting firm offering a comprehensive portfolio of technology services. The company operates as a services-based provider rather than a software product company. Their core service offerings include Cybersecurity (with Ascend Defend as their managed Microsoft Security suite), IT Infrastructure (24/7 Support Desk, vCIO, Managed Infrastructure, Data Protection), Cloud Services (Ascend Cloud private data center, Hybrid Cloud), Microsoft Services (Microsoft 365 Copilot, licensing, migration, management), Salesforce Services (consulting, implementation, managed services), HubSpot Services, and Application Development. They provide industry-specific solutions for Financial Services, Private Equity, Insurance, Manufacturing, Healthcare, Legal, and Accounting sectors. The company positions itself as a full-service technology solutions provider combining local expertise with broad capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ascend Defend: Microsoft Security Suite offering for cybersecurity protection
• Ascend Cloud
• Ascend Private Cloud

Products and services

• IT Consulting Services
• Cybersecurity Services Full-spectrum cybersecurity service featuring the proprietary Ascend Defend platform with 24/7/365 Security Operations Center monitoring, threat detection, and response. Designed for organizations seeking managed protection against modern cyber threats.
• IT Infrastructure Services Outsourced management of IT infrastructure including networks, servers, and endpoints. Functions as a fully outsourced IT department, freeing client organizations from running their own IT operations.
• Cloud Services Cloud migration, hosting, backup, and management services delivered through the proprietary Ascend Cloud platform. Provides public, private, and hybrid cloud solutions for organizations modernizing their IT environments.
• Microsoft 365 Services Microsoft 365 and Azure deployment, migration, management, and security services for organizations adopting or expanding their Microsoft cloud footprint. Includes Microsoft Teams, SharePoint, Exchange, and Azure integration.
• Salesforce Services Salesforce consulting, implementation, customization, and optimization services for organizations deploying or scaling their Salesforce CRM platform. Delivered as a Salesforce Summit Partner.
• HubSpot Services HubSpot implementation, integration, and management services for organizations adopting or optimizing the HubSpot marketing, sales, and CRM platform. Delivered as a HubSpot Diamond Solutions Partner.
• Application Development Services Custom application development and integration services to extend business platforms and automate workflows. Targets organizations needing tailored software beyond out-of-the-box configurations.
• Industry-Specific IT Solutions Tailored IT service bundles adapted to the regulatory, operational, and workflow requirements of specific industries including Financial Services, Private Equity, Insurance, Manufacturing, Healthcare, Legal, and Accounting.

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner providing Microsoft 365 services, Microsoft Security solutions (Ascend Defend), cloud solutions, licensing, and Copilot readiness assessments. Ascend is recognized for delivering and implementing Microsoft services including Copilot for Microsoft 365.
• SalesforcecoreTechnology or IntegrationSalesforce partner offering consulting services, implementation services, managed services, embedded experts, optimization assessments, and Salesforce AppExchange listing.
• HubSpotcoreTechnology or IntegrationHubSpot partner providing CRM implementation and consulting services for marketing, sales, and service teams.

Scale indicators1 record

Recent moves2 records

Direct peers

• Dataprise: Mid-market focused managed IT services and cybersecurity provider with national U.S. footprint. Comparable on full-stack managed services model, vCIO offerings, security operations, and Microsoft-centric delivery.
• Peters & Associates: IT consulting firm founded in 1986 in Oak Brook, IL with 101–250 employees — appears in the same source data set and operates in the same Chicago-area managed-IT and consulting category as Ascend. Highly comparable on geography, customer segment (mid-market), and service scope.
• Kelser Corporation: Managed IT, cybersecurity, and cloud services provider serving mid-market organizations in the Northeast U.S. Comparable service breadth including vCIO, managed security, and cloud migration; differs primarily by geography.
• Nexus IT: Managed IT, cybersecurity, and cloud consulting firm serving mid-market organizations in the Western U.S. Comparable service mix with strong Microsoft partnership and vertical specialization in regulated industries.
• Coretelligent: Managed IT, cloud, and cybersecurity provider for mid-market and enterprise clients with strong financial services and professional services vertical exposure. Comparable on vCIO/vCISO, managed infrastructure, and compliance-focused delivery.
• eGroup: Microsoft-focused managed services and cloud consulting firm providing Microsoft 365, Azure, and security services to mid-market and enterprise clients. Direct overlap on Microsoft partnership tier, Copilot readiness, and Ascend Defend-equivalent security offerings.
• Sentinel Technologies: Illinois-headquartered managed IT, cloud, and cybersecurity services provider serving mid-market and enterprise clients across the Central U.S. Directly comparable geographic footprint, service portfolio (managed IT, cloud, security), and vertical mix to Ascend.

Broad incumbents

• CDW: Large, public IT solutions provider offering hardware, software, and services across the U.S. and globally. Overlaps with Ascend on Microsoft licensing, cloud, and managed services but at significantly greater scale and as part of a much broader portfolio.
• Avanade: Joint Accenture-Microsoft venture specializing in Microsoft ecosystem services (Azure, Microsoft 365, Dynamics). Closest comparable in Microsoft-services depth, but operates at much larger scale and serves enterprise/global accounts.
• Insight Enterprises: Global IT solutions and managed services provider with deep Microsoft partnership and broad cloud/cybersecurity capabilities. Overlaps with Ascend across multiple service lines but operates at national scale with enterprise-focused delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/petersassoc
• Facebookfacebook.com/petersassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peters & Associates