Smpl ID

What Smpl ID does

Smpl ID is a Dubai-headquartered IT services firm specializing in Identity and Access Management (IAM) consulting, design, implementation, and post-deployment support for enterprise and mid-market organizations across the Middle East, Africa (MEA), and Europe. Founded in 2019 with a headcount of 11-50, the company operates from Dubai Investment Park and a second office in Cairo's Fifth Settlement district, serving clients that require structured IAM programs spanning on-premise, cloud, and hybrid IT environments.

The company's core offering is a proprietary IAM program framework and methodology developed and refined over many years of project delivery, covering user management automation, auditing and reporting, privileged access management, risk-based entitlement, SSO and federation, and cross-application integration. Rather than developing proprietary software, Smpl ID integrates and implements third-party IAM platforms and is an official partner and reseller for One Identity and STEALTHbits, with additional technology alignment to Ping Identity. The portfolio is structured across four service modules: Business Consulting (strategy, roadmap, process shaping), Implementation Services (design, architecture, deployment, testing), Licensing (vendor license scoping and resale), and Support (24/7, 8/5, or Support Service Points post-deployment agreements).

Commercially, Smpl ID runs a sales-led, advisory-first go-to-market targeting enterprise and mid-market buyers via direct field sales and consulting engagements. Revenue is generated through professional services fees, license resale margins on One Identity and STEALTHbits software, and recurring managed support contracts. Pricing is quote-based across all streams with no publicly disclosed rate cards, and distribution is direct rather than self-serve, with alliance partnerships (Arqitek, Insight 360) providing indirect channels into adjacent transformation and analytics buying centers.

Name

Smpl ID

Legal name

Smpl ID

Website

https://smplid.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Smpl ID is a Dubai-based IAM services firm delivering consulting, implementation, license resale, and post-deployment support for enterprise and mid-market clients across the Middle East, Africa, and Europe, specializing in One Identity, STEALTHbits, and Ping Identity platforms.

Ownership category

akta.pro rank

Product category

Identity and Access Management Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Identity & Access Management (IAM) Managed Services (BPAEADAE)

akta.pro secondary industries

Identity & Access Support (IAM Service Desk) (BPAEAJAG), Identity & Access Management (IAM) Administration Services (BPAEABAJ)

Keywords

• Identity access management
• IAM consulting services
• Privileged access management
• Identity governance solutions
• Access management implementation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Business Consulting: IAM program strategy consulting, roadmap development, process shaping, and program prioritization services to align IAM programs with client business strategy.
2. Implementation Services: Design, architecture, deployment, and testing of IAM solutions based on client business and IT requirements. Services include project planning and milestone management to ensure successful delivery.
3. License Resale: Smpl ID is an official partner and reseller of One Identity and STEALTHbits software licenses. They provide license scoping consultation and help clients procure the right licenses based on their business needs and growth plans.
4. Support Services: Post-deployment operational and functional maintenance support available under various agreements including 24/7, 8/5, or Support Service Points options. Support team is engaged from day one of project implementation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Smpl ID provides consulting, design, architecture, implementation, and support services for Identity and Access Management (IAM) programs. The firm delivers its offerings through a proprietary IAM framework and methodology, integrating third-party platforms from One Identity, STEALTHbits, and Ping Identity. Services span the full IAM lifecycle from business strategy alignment and roadmap development through deployment, license procurement, and ongoing operational maintenance.

Product overview

Smpl ID is an IAM consultancy that provides a portfolio of professional services rather than a standalone software product. The company offers a unified IAM program framework encompassing Business Consulting, Implementation Services, Licensing (as an official reseller of One Identity and STEALTHbits), and Support services. These service offerings work together to guide clients through the complete IAM lifecycle—from initial roadmap and architecture design through deployment, licensing, and ongoing operational maintenance. Core service features include Users Management, Auditing and Reporting, Privileged Access Management, Risk-Based Entitlement, and SSO & Federation.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity and Access Management Services End-to-end IAM program services covering consulting, design, architecture, development, implementation, and support. Addresses user lifecycle automation, auditing and reporting, privileged access management, risk-based entitlement, and SSO/federation for enterprise and mid-market organizations across on-premise, cloud, and hybrid environments.
• IAM Business Consulting Advisory consulting to align IAM programs with business strategy, including roadmap building, process shaping, and priority setting using industry best practices.
• IAM Implementation Services Design, architecture, deployment, and testing of IAM solutions based on business and IT requirements, including project planning and milestone management to ensure successful delivery.
• IAM License Resale Official partner and reseller of One Identity and STEALTHbits software licenses, including license scoping consultation, budgeting, optimization, and procurement planning.
• IAM Managed Support Services Post-deployment operational and functional maintenance support available under 24/7, 8/5, or Support Service Points agreements, with the support team engaged from day one of project implementation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• One IdentitycoreChannel Partner/ Reseller/ DistributorOne Identity provides a family of identity and access management (IAM) solutions including identity governance, access management, and privileged account management. Smpl ID is an official partner and reseller of One Identity licenses, providing scoping, procurement, and optimization services to clients.
• STEALTHbits TechnologiescoreChannel Partner/ Reseller/ DistributorSTEALTHbits Technologies is a cybersecurity software company focused on protecting organizational sensitive data and credentials. Smpl ID is an official partner and reseller of STEALTHbits licenses, helping clients scope, budget, optimize, and procure the right licenses.
• ArqitekminorStrategic or Co-development PartnerArqitek enables 'Practical Digital Transformation' across organizations using Architecture-based re-alignment to transition organizational Capability Portfolios for Digital Success. Listed as an alliance partner, Arqitek and Smpl ID collaborate on business and technology architecture as a foundation for digital journeys.
• Insight 360minorStrategic or Co-development PartnerInsight 360 is a business intelligence solutions and data analytics company operating in the MEA region. Its mission is to assist customers in moving towards a data-driven organization through descriptive, diagnostic, predictive, and prescriptive analytics. Listed as an alliance partner with Smpl ID.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simeio Solutions: Simeio is an identity and access management services firm offering consulting, implementation, and managed IAM services across multiple vendor stacks — directly comparable to Smpl ID's full-lifecycle IAM services model.
• Edgile: Edgile is a US-based IAM and cybersecurity advisory and implementation firm (now part of Wipro) that operates a similar consulting-plus-managed-services model around leading IAM vendors, closely mirroring Smpl ID's approach.
• ILANTUS: ILANTUS is a boutique IAM services and managed-identity provider specializing in identity governance, access management, and SSO implementations — comparable in size and offering mix to Smpl ID.
• IdmWorks: IdmWorks is an IAM-focused consultancy delivering design, implementation, and support services across IGA, PAM, and federation — overlapping directly with Smpl ID's service portfolio.

Emerging players

• BeyondID: BeyondID is a managed identity services provider specializing in Okta and broader cloud IAM delivery, representing the emerging managed-IAM model that Smpl ID's support services are evolving toward.

Regional players

• Help AG: Help AG is a leading Middle East-based cybersecurity services and solutions provider with an established identity and access management practice — a direct regional competitor for IAM engagements across the UAE and wider MEA.
• Spire Solutions: Spire Solutions is a MEA-focused cybersecurity value-added distributor and services provider that resells IAM platforms and delivers implementation support — competing with Smpl ID on regional IAM project wins.
• Paramount Computer Systems: Paramount Computer Systems is a UAE-headquartered cybersecurity and identity solutions provider delivering enterprise IAM and security services across the Middle East, competing for the same Dubai-based enterprise customers as Smpl ID.

Broad incumbents

• Accenture Security: Accenture Security operates a large global IAM practice delivering identity strategy, implementation, and managed services — competing with Smpl ID on large enterprise and multi-country IAM mandates while serving a far broader portfolio.
• Deloitte Cyber: Deloitte's cyber practice includes a substantial IAM advisory and implementation offering across the Middle East and Europe, competing with Smpl ID on enterprise IAM programs as part of a broader risk and security portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smplid
• LinkedInlinkedin.com/company/smplid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smpl ID