Pixel Motion

Name

Pixel Motion

Legal name

Pixel Motion

Website

https://pixelmotion.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Digital Marketing Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Automotive digital marketing
• Dealer websites platform
• OEM certified marketing
• Dealership PPC management
• Automotive SEO services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Platform Subscriptions: Monthly subscription fees for responsive dealership websites. Pricing tiers range from $399-$749/month depending on package and OEM program. Revenue is recurring as long as dealerships maintain their subscriptions.
2. SEO Services: Monthly subscription for search engine optimization services. Tiers range from $599-$1,999/month with varying levels of content creation, optimization, and reporting.
3. PPC/Paid Search Management: Monthly management fees for digital advertising campaigns plus media spend. Packages range from $1,000-$10,000+/month with custom campaign setup and active management.
4. Social Media Services: Monthly social media management and advertising services. Facebook advertising packages range from $999-$1,999/month.
5. Digital Retailing Integration: Integration with third-party digital retailing providers (CarNow, Dealer.com, Dealer Inspire, ORE) with promotional pricing for Pixel Motion website clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Pixel Motion designs, builds, and hosts responsive, mobile-first dealer websites on a WordPress CMS with proprietary conversion tools (Digital Retailing Assistant, Intelligent Banners, Atomic Incentives), and manages accompanying digital marketing services including PPC, SEO, social media advertising, and analytics for automotive and powersports dealerships across the United States.

Product overview

Pixel Motion is a digital marketing agency and website platform for the automotive industry, operating since 2004. Their core offering is responsive dealer websites built on WordPress with custom themes and OEM-compliant configurations. The platform integrates multiple modules: Digital Retailing Assistant (DRA), Intelligent Banners, and Atomic Incentives for conversion optimization; Google PPC/Paid Search, Display & Video Ads, and Facebook/Instagram Advertising for digital marketing; SEO and Social Media Management for organic growth; and Pixel Motion Drive Images for inventory photo management. All services are backed by a Support-First Philosophy with dedicated account managers and 24/7 customer service. The company serves 300+ active dealerships and partners with major OEMs including Stellantis, BMW, Volkswagen, Polaris, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsive Dealer Websites Mobile-first, OEM-compliant dealer websites on WordPress with custom themes, conversion-optimized vehicle detail pages, real-time analytics, and ongoing support for automotive and powersports dealerships nationwide.
• Digital Retailing Assistant (DRA) AI-powered tool that guides shoppers from price exploration to accessory selection, generating more qualified leads with higher closing ratios than traditional lead sources; designed for automotive dealership websites.
• Intelligent Banners Automated inventory banner system that adapts offers based on user filters and behavior to surface the right offer at the right time on dealership websites.
• Atomic Incentives Dynamic OEM offer display system that pulls live incentives onto landing pages, creating hyper-relevant content that converts faster for dealer campaigns.
• Pixel Motion Drive Images Google Drive integration tool that syncs vehicle photos from dealership Google Drive folders to dealership websites automatically in real time, with secure OAuth 2.0 authentication.
• Google PPC / Paid Search Management Managed pay-per-click advertising for dealerships via Google Search and Display Network, including Vehicle Listings Ads, Performance Max, Dynamic Search Ads, and AI-optimized bidding across campaign tiers from $1,000 to $10,000+ per month.
• Facebook & Instagram Advertising Managed Facebook/Instagram advertising for dealerships with Meta Automotive Inventory Ads (AIA), advanced targeting, custom audiences, and make/model-level lead generation at $999–$1,999/month tiers.
• Search Engine Optimization (SEO) Services Managed SEO services for automotive dealerships: audit, keyword research, on-site optimization, content creation, blog management, local listings, and Google My Business optimization across Power ($599), Performance ($999), Premium ($1,599), and Premium Plus ($1,999) monthly tiers.
• Social Media Management Ongoing social media management for dealerships covering branding, posts, reputation management, audience engagement, and lead generation across Meta and other platforms.
• Digital Retailing Solutions (DRS) Integration Integration service connecting Pixel Motion dealer websites with third-party digital retailing platforms (ORE, CarNow, Dealer.com, Dealer Inspire) to enable online credit approval, payments, and end-to-end digital purchase workflows.
• Connected TV (CTV) & OTT Advertising Connected TV and over-the-top streaming ads for dealership clients targeting cord-cutters with digital targeting and large-screen storytelling.
• 125-Point Website Inspection Free 125-point comprehensive website audit using third-party tools to identify missed sales opportunities and digital footprint gaps for prospective dealer clients.
• 125-Point Digital Marketing Audit Free 125-point audit of a dealer's current digital marketing efforts using third-party tools to identify missed sales opportunities and marketing gaps.

Quantifiable outcome

• 35% increase in conversions
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PolariscoreChannel Partner/ Reseller/ Distributor · 4 March 2019Selected to participate in the Polaris Digital Certified Website Program. Pixel Motion provides certified websites for Polaris dealers including Polaris ORV, Polaris Snowmobiles, Indian Motorcycle, and Slingshot brands.
• Fiat Chrysler Automobiles (FCA/Stellantis)coreChannel Partner/ Reseller/ Distributor · 27 January 2017Pixel Motion was officially selected as a preferred website provider for Fiat Chrysler Automobiles, including Alfa Romeo. FCA is the world's seventh-largest automaker with almost 3,000 retailers in the U.S. Pixel Motion is one of few selected website partners, providing responsive dealership websites that are FCA compliant and certified.
• VolkswagencoreChannel Partner/ Reseller/ DistributorParticipates in VW Dealer Digital Program as a certified digital advertising provider. Provides VW-specific advertising packages and SEO services with co-op eligibility.
• BMW MotorradcoreChannel Partner/ Reseller/ DistributorCertified website and digital advertising provider for BMW Motorrad dealers through the BMW Motorrad Dealer Programs portal.
• Aston MartinminorChannel Partner/ Reseller/ DistributorVendor program participant providing certified websites for Aston Martin dealerships.
• LotusminorChannel Partner/ Reseller/ DistributorVendor program participant providing certified websites for Lotus dealerships.
• Trickster Inc.minorStrategic or Co-development PartnerPartnership for video production services. Trickster Inc. creates professional, industry-specific videos in partnership with Pixel Motion for automotive clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dealer.com (Cox Automotive): Dealer.com is a Cox Automotive-owned, OEM-certified dealer website platform and digital marketing provider. It is Pixel Motion's most direct competitor for OEM website mandates and managed digital advertising at franchised auto dealers in the United States.
• LotVantage: LotVantage delivers digital marketing and merchandise/marketing automation for automotive dealers, including social, SEO, and inventory-driven advertising. It is a smaller vertical peer with overlapping offerings to Pixel Motion's dealer marketing stack.
• Dealer Inspire (Cars.com): Dealer Inspire, owned by Cars.com, builds responsive dealer websites and provides digital advertising/SEO for automotive retailers. It competes head-to-head with Pixel Motion for OEM digital vendor approvals and dealer marketing dollars.
• Digital Air Strike: Digital Air Strike provides automotive-focused digital marketing, social media management, reputation, and lead-response products to dealerships. Its vertical product positioning is highly comparable to Pixel Motion's dealer-only service suite.
• PureCars: PureCars is a dealership marketing platform offering paid search, social advertising, SEO, and website tools built specifically for automotive retailers. It is a focused vertical competitor to Pixel Motion's managed digital advertising and website subscription stack.
• Team Velocity: Team Velocity sells marketing automation, paid media, and SEO solutions purpose-built for automotive dealers. It directly competes with Pixel Motion for SEO, PPC and Facebook advertising managed-service contracts.
• Fullpath (formerly Adpearson): Fullpath is an automotive-specific marketing platform combining first-party data, paid media, email, and website tools for dealerships. It targets the same OEM-certified dealer relationships and managed-advertising budgets as Pixel Motion.

Broad incumbents

• WebFX: WebFX is a large, multi-vertical digital marketing agency offering SEO, PPC, web design and CRO services. While it does not specialize in automotive, it competes for dealership marketing budgets and represents a broader-incumbent alternative to Pixel Motion's vertical focus.

Others

• AutoWeb (Autobytel): AutoWeb operates consumer-facing car-shopping marketplaces and dealer lead products that sit adjacent to Pixel Motion's dealer-marketing stack. It is included as a marketplace/channel partner rather than a direct competitor, illustrating where Pixel Motion's dealer clients spend lead-acquisition dollars.

Emerging players

• BZ Results: BZ Results is an automotive digital marketing agency focused on SEO, paid media and dealer training. It competes for OEM and dealer-direct marketing budgets but with a smaller and more services-led offering than Pixel Motion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pixelmotioninc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Motion