Team Velocity Marketing

What Team Velocity Marketing does

Team Velocity Marketing, operating under Data Driven Holdings (DDH), is a privately held automotive marketing technology company founded in 2008 by David Boice and headquartered in the Washington, D.C. metro area (Herndon, Virginia). The company builds and sells the Apollo Customer Experience Platform (CXP), an all-inclusive, DMS-integrated platform that unifies website management (Apollo Sites), automated multi-channel advertising (Apollo Ads), and customer lifecycle communications (Apollo Retention/CDP) for franchised automotive dealerships and dealer groups across the United States and Canada. Its customer base spans thousands of dealers and 23+ OEM brand partners, including certified vendor relationships with Volvo, Genesis, FordDirect, and GM Canada that function as validated distribution channels into OEM dealer networks.

The Apollo platform is built on native DMS connectivity that personalizes the dealer website experience using first-party customer data, and it layers on sub-products including AssistantAI (Google Gemini-powered conversational and voice interface), Command Center (AI-powered lead management), Transact (native digital retailing), Upgrade Matrix (a patented trade-pattern prediction tool with 85% accuracy), and Advid (automated video ad creation). The technology stack integrates with Equifax for credit pre-qualification, Oracle for audience targeting, Xtime for service scheduling, RedCap and Draiver for vehicle delivery, and Google Cloud (SOC 2 Type 2) for hosting, and includes AI capabilities spanning NLP, predictive analytics, recommendation engines, generative video, and process automation. In May 2026, Team Velocity acquired Foundation Direct, a digital media agency founded by former Google automotive executives, to embed elite paid media strategy into the Apollo ecosystem.

Team Velocity generates revenue primarily through annual subscription fees for the Apollo platform, sold via quote-based pricing tailored to dealership size, OEM certification requirements, and selected modules, with distribution through direct enterprise field sales supplemented by OEM referral channels. The company also offers an annual Automotive Leadership Roundtable industry event as a demand-generation channel. Operational metrics cited by the company include a 7:1 average ROI, 26% transaction rate, and 15% website engagement rate across Apollo users, with early AssistantAI deployments reporting up to 30% increases in sales and service leads. The company has 251-500 employees and maintains compliance with FTC Safeguards Rule, GLBA, TCPA, and ADA/WCAG guidelines.

Name

Team Velocity Marketing

Legal name

Data Driven Holdings

Website

https://teamvelocitymarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Team Velocity Marketing builds the Apollo Customer Experience Platform, an all-inclusive DMS-integrated marketing technology platform that unifies websites, advertising, and customer retention for franchised automotive dealerships and dealer groups across the United States and Canada.

Ownership category

akta.pro rank

Product category

Automotive Dealer Marketing Technology

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Automotive marketing platform
• Dealer customer experience software
• Automotive retail technology
• Digital retailing solutions
• DMS-integrated marketing

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Apollo Platform Subscription: Team Velocity generates revenue through subscription fees for the Apollo Customer Experience Platform, which dealerships pay to access integrated website, advertising, and retention capabilities. The platform is sold as an all-inclusive solution through single-vendor relationships with automotive dealerships and dealer groups.
2. OEM Certification Programs: Team Velocity secures certification relationships with OEMs (Volvo, Genesis, FordDirect, GM Canada) enabling them to recommend the Apollo platform to their dealer networks, creating a validated channel for new customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Team Velocity Marketing sells the Apollo Customer Experience Platform (CXP), an all-inclusive automotive retail technology platform that integrates dealer websites (Apollo Sites), digital advertising (Apollo Ads), and customer retention/CDP communications through a single system natively connected to dealership DMS data. The platform enables franchised automotive dealerships and dealer groups to execute digital retailing, automated multi-channel advertising, AI-powered lead management, and personalized lifecycle communications. The company sells directly to dealerships and through OEM certification programs with brands including Volvo, Genesis, FordDirect, and GM Canada.

Product overview

Team Velocity Marketing offers the Apollo Customer Experience Platform (CXP), an all-inclusive platform that digitizes the car buying and vehicle ownership experience. The platform comprises core integrated modules including Apollo Sites (website platform), Apollo Ads (automated advertising), and Apollo Retention/CDP (customer communications), unified through a single technology system. Key sub-products include AssistantAI (AI-powered conversational interface), Command Center (AI-powered lead management), Transact (digital retailing), Upgrade Matrix (trade pattern prediction), and Advid (video advertising automation). The platform integrates directly with dealer DMS systems and third-party tools including Xtime, Equifax, RedCap, Draiver, and Google Analytics 4. In 2026, Team Velocity acquired Foundation Direct (founded by former Google automotive executives) to add elite media strategy capabilities to the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo: The Apollo Customer Experience Platform (CXP) is the company's all-inclusive platform that digitizes the car buying and vehicle ownership experience for automotive dealerships. It includes Apollo Sites (websites), Apollo Ads (advertising), and retention/CDP capabilities.
• Apollo Sites
• Apollo Ads
• Apollo AssistantAI
• Apollo Command Center
• Apollo Retention (CDP)
• Transact
• Advid
• Upgrade Matrix

Products and services

• Apollo Customer Experience Platform (CXP) All-inclusive customer experience platform that digitizes the car buying and vehicle ownership experience for franchised automotive dealerships and dealer groups. Integrates websites (Apollo Sites), digital advertising (Apollo Ads), and customer retention/CDP communications through a single technology system connected natively to dealership DMS data, enabling real-time inventory, pricing, customer recognition, and digital retailing transactions within a unified environment.
• Foundation Direct Media Services Digital media strategy and campaign execution services for automotive dealerships, founded by former Google automotive executives. Brings unified campaign strategy, audience activation, website experience integration, and attribution capabilities to Team Velocity's Apollo platform customers. Early collaborative deployments documented conversion lifts exceeding 50%.

Quantifiable outcome

• Up to 30% increase in sales and service leads with AssistantAI
• +6 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• Foundation DirectcoreStrategic or Co-development Partner · 18 May 2026Team Velocity acquired Foundation Direct, a digital agency founded by former Google automotive executives. The acquisition integrates elite media strategy capabilities with the Apollo platform, enhancing digital advertising through unified campaign strategy, audience activation, website experience, and attribution. Foundation Direct brings a leadership team including Peter Leto (President), Ashlyn Murray (SVP Strategic Operations), and Jessie Niespolo (SVP Digital Strategy).
• GM CanadacoreOEM/ Whitelabel/ Licensing Partner · 5 May 2026Team Velocity approved as vendor in GM Canada's Dealer Customer Lifecycle program (CSSR Choice Program). Canadian GM dealers can leverage the Apollo platform to unify dealership systems and manage customer interactions across sales, service and marketing operations.
• GooglecoreTechnology or Integration · 2 March 2026Team Velocity upgraded Apollo AssistantAI powered by Google Gemini AI. The AI-powered conversational interface uses natural language and voice commands to guide shoppers through dealership workflows directly within the website.
• VINCUEcoreTechnology or Integration · 12 November 2025Team Velocity and VINCUE co-developed Trade Cycle Intelligence, an AI-driven solution that automates the vehicle trade cycle for automotive dealerships by combining customer and equity data with market and inventory performance data. The partnership enables real-time trade valuations integrated directly into Team Velocity's Apollo platform ecosystem.
• GenesiscoreOEM/ Whitelabel/ Licensing Partner · 17 May 2023Genesis partnered with Team Velocity as the manufacturer's newest website provider through the Genesis Dealer Website Certification Program (DWCP). Apollo Sites technology made available to all Genesis retailers nationwide.
• Volvo Cars of North AmericacoreOEM/ Whitelabel/ Licensing Partner · 3 April 2023Volvo selected Team Velocity as a certified website provider, allowing Volvo retailers to offer customers a more integrated vehicle ownership experience with the Apollo Customer Experience Platform.
• FordDirectcoreOEM/ Whitelabel/ Licensing PartnerFordDirect introduced Team Velocity as their newest 1:1 Customer Messaging Provider, enabling Ford and Lincoln dealers to leverage Apollo's personalized customer communication capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cox Automotive: Cox Automotive is the largest provider of dealer technology and digital marketing solutions in North America, owning Dealer.com (websites), VinSolutions (CRM), Dealertrack (DMS), Autotrader, and Kelley Blue Book. It competes directly with Team Velocity's Apollo platform across website, advertising, and retention, but operates at much greater scale as part of Cox Enterprises.
• CDK Global: CDK Global is a major provider of DMS, CRM, and dealer marketing technology for franchised auto retailers. Its Fortellis platform and CDK websites directly compete with Apollo Sites and Apollo Retention, with deep integration into dealer back-office operations.

Direct peers

• DealerSocket (Solera Holdings): DealerSocket is a leading dealer management and CRM platform serving franchised dealerships, owned by Solera. Its dealer marketing, CRM, and website capabilities overlap directly with Apollo Sites, Apollo Ads, and Apollo Retention, making it one of the closest direct competitors in the mid-market dealer technology segment.
• VinSolutions (Cox Automotive): VinSolutions is a CRM and dealer marketing platform widely adopted across franchised auto dealers in the US. It competes head-to-head with Apollo Retention and Command Center for CRM-driven lead management, customer lifecycle communications, and equity mining workflows.
• PureCars: PureCars is a data-driven automotive digital marketing platform focused on inventory advertising and shopper targeting for franchised dealers. It overlaps with Apollo Ads and Perfect Market Targeting on paid search, video, and audience targeting, and is sold via OEM partnerships similar to Team Velocity's model.
• Lotlinx: Lotlinx is an AI-driven automotive inventory and marketing platform for dealers and dealer groups. Its predictive analytics for vehicle turn, merchandising optimization, and digital advertising are directly comparable to Team Velocity's Upgrade Matrix, Trade Cycle Intelligence, and Apollo Ads capabilities.
• Fullpath: Fullpath (formerly AutoLeadStar) is a customer data platform and AI-driven marketing platform built for automotive dealerships. It overlaps with Apollo Retention, AssistantAI, and Perfect Market Targeting on first-party data activation, audience building, and AI-driven campaign execution.
• Digital Air Strike: Digital Air Strike is a digital engagement and customer experience platform for automotive dealerships and OEMs. Its social media, reputation, and lead response solutions are adjacent to Team Velocity's Apollo Ads, Command Center, and AI-powered customer communications.
• DealerCenter: DealerCenter provides an integrated CRM, desking, and digital retailing platform for independent and franchised dealers. It overlaps with Apollo Sites, Transact, and Command Center on digital retailing and lead management, particularly in the mid-market and independent dealer segments.

Emerging players

• VINCUE: VINCUE is an inventory management and used-vehicle pricing platform that Team Velocity partnered with to launch Trade Cycle Intelligence. It is an emerging strategic ally rather than a head-to-head competitor, but its AI-driven inventory intelligence is increasingly a substitute layer for parts of Apollo's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeamVelocityMarketing
• LinkedInlinkedin.com/company/team-velocity
• Xx.com/teamvelocityllc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Velocity Marketing