Associa

What Associa does

Associa (legal entity Associations, Inc.) is a privately held US corporation founded in 1979 and headquartered in Dallas, Texas, that provides outsourced management services to homeowner associations (HOAs), condominium associations, mixed-use developments, master-planned communities, active adult (55+), golf and club, municipal utility district, and luxury high-rise communities, as well as rental property owners and community developers. The company serves 6.5 million residents through 275+ branch offices across North America and 14,000+ team members, and recently extended into Europe with a majority stake in Spain's Mediterraneo Global, which manages nearly 10,000 residential communities and 400,000+ homeowners. Its go-to-market is sales-led, using dedicated branch presidents and business development directors to win multi-year management contracts that are quote-based and tailored per community.

The core technology stack is anchored by the TownSq all-in-one mobile and web platform (delivered through partnership), which connects managers, residents, and board members for payments, work orders, amenity reservations, communications, and document access. This is layered with proprietary internal tools: the Community Manager Dashboard for task and financial communication, the ATG (Advanced Technology Group) enterprise management software for accounts receivable/payable, budgeting, and reporting, an Accounts Payable system with automated invoice workflows, a Vendor Access Portal, and a Document Storage system. No public API, SDK, or AI/ML capabilities are disclosed.

Revenue is generated across six streams: recurring community management fees (subscription), professional maintenance and emergency restoration services, real estate services (rentals, leasing, title, escrow), HOA lending and deposit services through Associa Financial Solutions, rental management under RHOME, and developer services for pre-development planning and HOA transition. Pricing is not publicly disclosed and is negotiated per association. The business is supported by a sub-brand ecosystem (Associa Cares, Associa Green, Associa Supports Kids, Associa OnCall, Associa Community Watch, Coming Home Magazine, Associa University) that reinforces retention and brand rather than generating material direct revenue.

Name

Associa

Legal name

Associations, Inc.

Website

https://hrw.net

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Associa is a privately held US HOA and community management company serving 6.5 million residents through 275+ branch offices, 14,000+ employees, and integrated finance, maintenance, technology, and developer services across North America and Spain.

Ownership category

akta.pro rank

Product category

HOA and Community Association Management Services

NAICS

Administrative and Support Services (561)

SIC

Services-To Dwellings & Other Buildings (7340), Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

Master-Planned Community & POA Management (BPAJAHAD), HOA / Condominium Association Management (BPAJAFAH), HOA/Condo Document & Estoppel Services (BPAJAOAK), New Development / Declarant Transition Management (BPAJAHAK), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• HOA management services
• Community association management
• Property maintenance services
• Real estate management solutions
• Community development services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Community Management Services: Core recurring management fees charged to homeowner associations (HOAs), condo associations, and community developments for comprehensive management services including finance, accounting, compliance, communications, and insurance.
2. Professional Maintenance Services: Fees for common area maintenance, home improvement and repairs, and emergency restoration services provided to managed communities.
3. Real Estate Services: Revenue from property rentals, leasing, sales, title insurance, escrow settlement, and document management services for community residents and property owners.
4. Financial Solutions (HOA Lending & Deposit): Associa Financial Solutions facilitates HOA loans ($100K-$2M, 1-15 year terms) and deposit services, earning fees and interest through the loan process facilitation.
5. Rental Management Services (RHOME): Property management services for landlords including tenant placement, rent collection, maintenance, and accounting for investment properties.
6. Developer Services: One-time and project-based fees for pre-development planning, budget creation, marketing assistance, and transition support for new community developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Associa provides comprehensive homeowner association (HOA) and community management services to residential communities, including finance and accounting, collections and enforcement, elections and governance, homeowner communications, and insurance services. The company supplements these core services with professional maintenance, real estate (title, escrow, leasing), developer transition services, HOA lending and deposit solutions, lifestyle programming, and the proprietary TownSq technology platform connecting managers, residents, and board members.

Product overview

Associa is a community management company offering a portfolio of integrated products and services for HOA and residential community management. The core platform centers on TownSq, an all-in-one mobile and web solution for managers, residents, and board members, supported by proprietary internal tools including the Community Manager Dashboard and ATG enterprise management software. Financial services are delivered through Associa Financial Solutions, while rental management is handled by RHOME. Additional modules cover maintenance services, lifestyle programming, developer services, and real estate services. Corporate social responsibility initiatives include Associa Cares, Associa Green, and Associa Supports Kids. The product ecosystem also includes complementary brands such as Associa Advantage, Coming Home Magazine, Associa OnCall, and Community Archives for document management.

Differentiator

Problem solved

Functional benefit

Brands

• TownSq: An innovative all-in-one mobile solution for managed communities enabling managers, residents, and board members to connect and access community information, pay bills, submit work orders, and manage amenities.
• RHOME by Associa
• Associa Advantage
• Associa Cares
• Associa Green
• Associa Supports Kids
• Lincoln Hancock Restoration
• Community Archives
• Coming Home Magazine

Products and services

• Community Management Services Comprehensive HOA and condo association management services including finance and accounting, collections and enforcement, elections and governance, service contracts, homeowner communications, and insurance services for homeowner associations and community associations.
• Professional Maintenance Services

Quantifiable outcome

• Serving 6.5 million residents worldwide across 275+ branch offices
• +3 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mediterráneo GlobalcoreStrategic or Co-development Partner · 15 May 2026Associa acquired a majority stake in Mediterráneo Global, Spain's residential community management company. Mediterráneo Global manages nearly 10,000 residential communities, serves more than 400,000 homeowners, employs approximately 500 people, and has operated in the Spanish market for over six decades. This acquisition marks Associa's first expansion into Europe, extending operations beyond North America for the first time and aligning with Associa's Vision 2030 growth strategy.
• TownSqcoreTechnology or IntegrationTownSq is Associa's technology partner providing an innovative all-in-one mobile experience for managed communities. Through this partnership, Associa offers managers, residents, and board members a mobile platform to connect, pay bills, submit work orders, reserve amenities, access documents, and communicate—serving as the digital backbone of Associa's community management technology offering.
• Patriot PAWS Service DogsminorStrategic or Co-development PartnerAssocia partners with Patriot PAWS Service Dogs, a non-profit organization that creates awareness for service animals in communities and provides service dogs at no cost to disabled American Veterans and others with mobility disabilities. This is part of Associa's corporate social responsibility and community engagement program.
• Inter-Faith Council for Social Service (IFC)minorStrategic or Co-development PartnerAssocia H.R.W. Management partners with IFC, the largest provider of social safety net services in Orange County, to support community giving initiatives such as the Mitten Tree clothing drive providing cold weather clothing to families in need.
• RHOME by AssociacoreTechnology or IntegrationRHOME (by Associa) is Associa's property management subsidiary providing rental management services across the greater Western North Carolina and Upstate South Carolina areas. RHOME offers a full range of property management services including leasing, rent collections, maintenance, accounting, tenant relations, and tenant agreements through an online portal.
• Tons of RentalsminorChannel Partner/ Reseller/ DistributorReferral partner for property rentals and leasing services. Associa H.R.W. Management directs landlords to Tons of Rentals for leasing and rental management needs, creating a complementary service network for investment property owners.
• Community Archives (Marketplace)coreTechnology or IntegrationAssocia partners with Community Archives (marketplace.communityarchives.com) to provide digital document storage and resale document services for HOA properties, enabling streamlined HOA resale disclosure processes for property owners refinancing or selling homes.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• RealPage: RealPage is a large incumbent SaaS provider for the real estate industry, including multifamily and HOA-adjacent software. While broader in scope, it competes for technology budget that Associa's ATG/TownSq ecosystem targets, and represents a potential platform alternative for community management.
• Yardi Systems: Yardi is a major real estate and property management software vendor serving residential, commercial, and association markets. Its association management suite overlaps with Associa's ATG platform and competes for HOA technology wallet.

Direct peers

• FirstService Residential: FirstService Residential is the largest direct competitor to Associa in North American HOA and condominium management, operating a similar full-service, branch-based model serving thousands of communities across the US and Canada. Both companies compete head-to-head for large-scale master-planned and high-rise community contracts.
• CAMS (Community Association Management Services): CAMS is a regional HOA and community association management company serving the southeastern US. It competes with Associa for community management contracts in overlapping geographies, particularly for master-planned and condominium associations.
• Vesta Property Services: Vesta is a Florida-headquartered HOA and community association management firm offering comparable services across the southeastern US, including developer services, financial management, and lifestyle programming. It competes directly with Associa in master-planned and condominium segments.
• HOAM Solutions: HOAM Solutions is an HOA management company serving Texas and surrounding markets with full-service community management, financial, and developer services. It directly competes with Associa's Texas-anchored operations.
• KW Property Management & Consulting: KWPMC is a large Florida-based condominium and HOA management company serving luxury high-rise, mid-rise, and townhome communities. It overlaps directly with Associa's luxury high-rise and condominium segments and competes for similar board contracts.
• Castle Group: Castle Group is a Florida-based full-service community association management firm specializing in luxury condominium, high-rise, and HOA communities. Its service scope and customer profile closely mirror Associa's luxury high-rise segment.

Emerging players

• AppFolio: AppFolio is a cloud-native property management software provider that has expanded into HOA and community association workflows. It represents an emerging tech-first alternative to Associa's branch-plus-software model and a competitive threat on technology-enabled board experience.

Regional players

• Pacific Premier Management: Pacific Premier Management is a regional HOA management company serving California and the western US. It is comparable to Associa's western branches but operates in a more limited geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/associa
• Facebookfacebook.com/Associa
• LinkedInlinkedin.com/company/associa
• Pinterestpinterest.com/AssociaOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associa