The Club At Sonterra

What The Club At Sonterra does

The Club At Sonterra is a private member-owned country club located in the Stone Oak submarket of San Antonio, Texas. Founded in 1985 and owned by the Sonterra Property Owners Association, the club operates two 18-hole championship golf courses — the North Course (1985) and the South Course (originally 1954) — for a total of 36 holes, along with 31 tennis and pickleball courts, a Mediterranean-style clubhouse, fitness facilities, a pool, and full-service dining venues. The facility also serves as a destination for weddings, corporate events, and private functions.

The club generates revenue through a multi-stream model anchored by recurring membership dues, supplemented by golf green fees and cart rentals, tennis and pickleball programming, fitness and wellness services, aquatics, catering and dining, and facility rental for weddings and corporate events. Its market positioning is that of an upper-tier private club serving affluent Stone Oak and North San Antonio households, with a recognized position in the regional wedding venue market supported by WeddingWire and The Knot awards.

Operationally, the club is managed by Encore Leisure Group, an external management company, while remaining owned by the Sonterra Property Owners Association (POA). Recent capital activity includes multi-million dollar renovations to the Sonterra Lounge, restrooms, and pool bar in partnership with Rudel Group, alongside expansion of pickleball courts and adoption of the GolfGenius tournament management platform. The club received Encore Leisure Group's 'Club of the Year' designation for 2025.

Name

The Club At Sonterra

Legal name

The Club At Sonterra

Website

https://clubatsonterra.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

The Club At Sonterra is a private member-owned country club in San Antonio's Stone Oak submarket, offering 36 holes of championship golf, 31 tennis and pickleball courts, a Mediterranean clubhouse, fitness and pool facilities, plus wedding and corporate event venues serving affluent local households.

Ownership category

akta.pro rank

Product category

Private Country Club Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Private country club
• Golf and tennis
• Wedding venue
• Corporate events
• Fitness and wellness

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Dues: The club generates primary revenue through various membership tiers including golf, tennis, and social memberships. Members pay recurring dues to access club facilities and amenities.
2. Event Hosting: Revenue from hosting weddings, corporate events, social celebrations, and banquets. Services include venue rental, catering, and event planning.
3. Facility Rental: The Grand Ballroom (4,998 sq ft), Terrace Room (2,400 sq ft), and multiple smaller event spaces accommodate groups from 10 to 400 guests for various events.
4. Fitness and Wellness Services: Revenue from fitness center access, personal training, massage therapy, group fitness classes, and court reservations for tennis and pickleball.
5. Pool and Aquatics: Pool access fees for guests during the Memorial Day through Labor Day season, including swim team programs.
6. Catering and Dining: On-site dining at multiple venues (Sunset room, Terrace room, 19th Hole, Break Point Bar & Grill), plus catering to-go services for members.
7. Golf Operations: Revenue from green fees, cart rentals, driving range usage, golf outings and tournaments, and golf instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Club At Sonterra is a private membership country club providing members and event clients with access to two 18-hole championship golf courses, 31 lighted tennis and pickleball courts, a fitness center, a 25-meter swimming pool, multiple dining venues, and full-service event hosting for weddings, corporate functions, and social celebrations. The club generates the bulk of its revenue from recurring membership dues across golf, tennis, and social tiers, supplemented by event rentals, catering, golf operations, and ancillary recreation services.

Product overview

The Club At Sonterra is a premier private country club offering a comprehensive portfolio of recreational and hospitality services. The club operates two 18-hole championship golf courses (North and South), 31 tennis and pickleball courts, a fitness center with group classes, and a 25-meter swimming pool. Dining facilities include the 19th Hole/Mixed Grill restaurant, Break Point Bar & Grill, and catering services. The club specializes in wedding and corporate event hosting across multiple event spaces including a Grand Ballroom (4,998 sq ft). Family amenities include Kids Club, Camp Sonterra, and various internal member clubs. The club was built in 1985 and is managed by Encore Leisure Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf (North Course)
• Golf (South Course)
• Tennis & Pickleball
• Swimming & Pool
• Fitness & Wellness
• Weddings & Events
• Corporate Events
• Social Events
• Dining (19th Hole/Mixed Grill)
• Break Point Bar & Grill
• Kids Club & Camp Sonterra
• Catering Services
• Internal Clubs & Activities

Quantifiable outcome

• One of only two area courses with ability to host events requiring 36 holes
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Encore Leisure GroupcoreOthersEncore Leisure Group is the management company that oversees operations at The Club At Sonterra. The club is 'Enthusiastically Managed by Encore Leisure Group.' ELG manages a portfolio of golf courses and country clubs across multiple states, providing operational expertise, brand standards, and centralized resources.
• Rudel GroupminorStrategic or Co-development PartnerRudel Group is partnered with The Club At Sonterra for multi-million dollar capital improvement projects, including upgrades to the Sonterra Lounge, men's and women's restrooms, and pool bar areas.
• WeddingWireminorGTM or Marketing PartnerWeddingWire is a wedding planning marketplace where The Club At Sonterra is listed as a vendor, receiving the Couples' Choice Award in 2019.
• The KnotminorGTM or Marketing PartnerThe Knot is a wedding planning platform where The Club At Sonterra maintains a vendor listing with Best of Weddings recognition.
• Tour18 GolfminorOthersPart of the Encore Leisure Group family of courses. Located in Dallas, TX area.
• Shadow Hawk Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in The Woodlands, TX.
• Moon Valley Country ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Phoenix, AZ.
• Ridgeview Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Des Moines, WA.
• Western Skies Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in San Antonio, TX area.
• Willow Fork ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Katy, TX.
• Southwyck Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Pearland, TX.
• Walden Country ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Montgomery, TX.
• El Dorado Country ClubminorOthersPart of the Encore Leisure Group family of courses. Located in McKinney, TX.
• Silverhorn Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in San Antonio, TX.
• Orchards Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Houston, TX.
• Stallion Mountain Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Las Vegas, NV.
• Berry Creek Country ClubminorOthersPart of the Encore Leisure Group family of courses. Located in Georgetown, TX.
• Stone River Golf ClubminorOthersPart of the Encore Leisure Group family of courses. Located in San Antonio, TX.
• Long Drive AgencyminorOthersWebsite development and digital marketing agency powering The Club At Sonterra's website. Listed as 'Powered by Long Drive Agency' on the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Cantera Resort & Spa: San Antonio luxury resort featuring two championship golf courses (Palmer Course and Resort Course), full-service spa, multiple dining venues, and extensive event space. A broader incumbent that competes with Sonterra for golf outings, weddings, and corporate events while also offering lodging—an additional capability Sonterra lacks.

Direct peers

• The Dominion Country Club: Premier private country club in San Antonio's Dominion master-planned community. Directly comparable as an affluent San Antonio private club with championship golf, tennis, fitness, dining, and event hosting targeting similar high-end family and corporate clientele.
• Shadow Hawk Golf Club: Encore Leisure Group-managed sister property in The Woodlands, TX. Directly comparable as another ELG-operated private golf club with shared operational standards, member programs, and tournament/event hosting capabilities.
• Berry Creek Country Club: Encore Leisure Group-managed country club in Georgetown, TX (near Austin). Directly comparable as a full-service ELG country club offering golf, dining, and event hosting under the same management umbrella, with similar member experience standards and operational model.
• Moon Valley Country Club: Encore Leisure Group-managed sister property in Phoenix, AZ. Directly comparable as another ELG-operated private country club with shared operational standards, membership programs, and event hosting capabilities, providing a portfolio-level benchmark for Sonterra's positioning.
• Western Skies Golf Club: Encore Leisure Group-managed sister property in the San Antonio area. A directly comparable private golf club under shared ELG management, targeting similar affluent golfers and event clients in the same regional market as Sonterra.
• Silverhorn Golf Club: Encore Leisure Group-managed sister property in San Antonio, TX. Directly comparable as another full-service private golf club under the same management company, serving the same regional affluent market and competing for members and event bookings.
• TPC San Antonio: Premier private/public golf facility in San Antonio with two championship courses (Canyons and Oaks). Directly comparable as a high-end San Antonio golf venue competing for corporate outings, tournaments, and affluent golf enthusiasts in the same regional market.
• Stone River Golf Club: Encore Leisure Group-managed sister property in San Antonio, TX. Operates as a comparable private golf and event venue under shared ELG operational standards, creating direct intra-portfolio competition for San Antonio members and corporate event clients.
• Olympia Hills Golf & Event Center: San Antonio-area golf and event facility with course, practice areas, and event hosting. Comparable as a regional golf venue competing for tournaments, outings, and event bookings in the same San Antonio market, though positioned as more of a daily-fee facility than a private membership club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubatsonterra
• LinkedInlinkedin.com/company/clubatsonterra

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club At Sonterra