What More Strategic does

More Strategic is an Australian management and marketing consultancy that serves not-for-profit organisations across Australia, New Zealand and the United Kingdom. The firm's core services are Fundraising Strategy, Experience Management, Marketing & Research, and Benchmarking, delivered alongside a proprietary Supporter Engagement Survey service and the 'More Engagement Platform' / 'More Experience Management Platform' — internal analytics tooling that uses behavioural-economics-based personalised dialogue journeys to generate fundraising leads and benchmark supporter experience across charities. Since 2009 the firm has developed more than 100 fundraising strategies, conducted more than 50 research studies, run over 500 workshops, and since January 2021 has sent 5,827,599 surveys to 45+ non-profit clients yielding 154,477 supporter responses, 21,102 Gift In Will leads, a 42% open rate and a 4.3% response rate.

The firm makes money primarily through professional services engagements — fundraising audits and strategies, experience management workshops, market research, benchmarking studies, and ongoing Supporter Engagement Survey retainers — sold directly to charity leadership and fundraising teams through its website, thought-leadership content (whitepapers, eBooks, case studies), and direct phone/consultation outreach ('Let's have coffee'). Marquee documented engagements include Ronald McDonald House Charities (income growth from $2.8m to more than $7m over an 8+ year partnership), Salvation Army Eastern Territory (7:1 ROI from the More Engagement Platform), and relationships with The Smith Family, Minda Incorporated, UNHCR, Taronga Conservation Society Australia, Vision Australia, Wayside Chapel, White Ribbon Australia, St John NZ, Fundraising Institute of Australia, Cancer Council NSW, UnitingCare, McGrath Foundation, Royal Flying Doctor Service, Heart Foundation, Cancer Research UK, Comic Relief, Amnesty International and Oxfam. The legal entity is More Strategic Pty Limited (NSW, Australia), operating under the More Strategic Group alongside wholly-owned subsidiaries More Growth Pty Ltd, More Impact Pty Ltd, More Insight Pty Ltd, More Minds Pty Ltd and More Strategic UK Ltd.

Name

More Strategic

Legal name

More Strategic Pty Limited

Website

https://morestrategic.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

More Strategic is an Australian consultancy that provides fundraising strategy, supporter experience management, marketing research and benchmarking services to not-for-profit organisations across Australia, New Zealand and the United Kingdom, supported by its proprietary More Engagement Platform and Supporter Engagement Survey tool.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Nonprofit fundraising consulting
• Supporter experience management
• Charity market research
• Fundraising strategy services
• Donor benchmarking analysis

Headquarters

HQ city

Asquith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting Services: More Strategic generates revenue through professional consulting engagements with not-for-profit organisations. Services include fundraising strategy development, supporter experience management consulting, market research, and benchmarking studies. Engagements appear to be project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

More Strategic is a B2B consulting agency that helps not-for-profit organisations grow revenue and improve supporter engagement. It delivers fundraising strategy, experience management, marketing research, and benchmarking services, supported by its proprietary More Engagement Platform and Supporter Engagement Survey which generate cross-sector donor analytics for charity clients.

Product overview

More Strategic is a specialist not-for-profit fundraising and management consultancy offering a portfolio of services including Fundraising Strategy, Experience Management, Marketing & Research, and Benchmarking. The company's offerings are primarily professional consulting services supplemented by the More Experience Management Platform (an internal analytics platform) and the Supporter Engagement Survey tool. The portfolio centers on helping not-for-profit organizations grow revenue, retain supporters, and develop new fundraising programs through strategic consulting, research, and data-driven insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Strategy Strategic consulting service for not-for-profit organisations covering fundraising audits, data analysis and modelling, benchmarking, fundraising innovation, and fundraising program strategies. Designed for charity leadership and fundraising teams seeking to grow revenue and develop new programs.
• Experience Management Service focused on creating memorable supporter experiences, including experience management strategy, journey mapping, nudging, and experience measurement. Helps not-for-profit organisations build customer-centric cultures and improve supporter loyalty.
• Marketing & Research Market research service including brand and proposition research, marketing strategy, services and social marketing, and supporter engagement surveys. Helps charities understand their supporters and communicate more effectively.
• Benchmarking Charity benchmarking service examining cost income ratios, fundraising mix, return on labor, income per head of population, and growth rates. Enables charities to compare performance against sector peers.
• Supporter Engagement Survey Influential supporter survey service designed to drive Gift In Will, Mid Value and other leads while delivering actionable insights through behavioural science nudges. Measures supporter satisfaction, Net Promoter Score, engagement levels, communication ratings, and personal values across donor types.
• More Experience Management Platform A proprietary platform for managing supporter experiences that provides analytics insights, personalised dialogue journeys, and behavioural economics nudges to improve engagement outcomes for not-for-profit clients.

Quantifiable outcome

• 7:1 ROI from More Engagement Platform implementation
• +5 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Campbell & Company: North American fundraising and nonprofit-management consultancy offering campaign counsel, development audits and strategic planning to charities. Comparable as a specialised fundraising-strategy firm serving major NFP clients.
• Pursuant: Marketing and analytics firm dedicated to non-profits, blending fundraising strategy, data analytics, and multi-channel donor marketing. Closely comparable to the More Engagement Platform's analytics-driven supporter engagement model.
• Alexander Haas: US fundraising and advancement consultancy providing campaign planning, development assessments and donor strategies to non-profits. Comparable as a fundraising-strategy firm serving major charitable institutions.
• Graham-Pelton: International fundraising and philanthropy advisory firm providing campaign strategy, prospect research and development services to non-profits. Comparable in offering fundraising strategy and donor-engagement consulting to large charities.
• Dini Spheris: US-headquartered fundraising consulting firm serving non-profits with campaign counsel, feasibility studies and development strategy. Directly comparable to More Strategic's fundraising-strategy services for major charity clients.
• Grenzebach Glier and Associates (GG+A): US fundraising counsel firm advising non-profits on campaign planning, advancement services and donor engagement. Overlaps directly with More Strategic's strategic fundraising and supporter-experience work.
• Marts & Lundy: Long-standing US fundraising counsel firm offering campaign planning, feasibility studies and development audits to non-profits. Direct overlap on More Strategic's fundraising strategy, benchmarking and audit services.
• RKD Group: Data-driven donor-marketing and fundraising agency for non-profits, focused on donor acquisition, retention and analytics. Direct adjacency to More Strategic's segmentation, supporter surveys and fundraising-strategy work.

Regional players

• Consulting Within Reach (CWR) / Ask Direct: Australian direct-response and fundraising agency serving charities with fundraising strategy, donor acquisition and analytics. Competes with More Strategic in the same Australia-based NFP market with overlapping fundraising-strategy and donor-engagement offerings.
• Schooner Strategies: Canadian fundraising consultancy providing campaign planning and donor engagement services to non-profits. Comparable fundraising-strategy playbook but operating in a different (Canadian) geography from More Strategic's Australia/UK focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Morestrategic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Strategic