Lake Lubes
Lake Lubes Ltd. distributes and markets lubricants, greases, and petroleum products across Tanzania, Kenya, Rwanda, DRC, and Zambia, serving automotive and industrial customers through retail outlets and dealer networks as a subsidiary of Lake Group.
- Company typePrivate
- Founded2014
- HeadquartersDar Es Salaam, Tanzania
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lake Lubes does
Lake Lubes Ltd. is a regional distributor and marketer of lubricants, greases, and petroleum products serving automotive aftermarket and industrial customers across East and Central Africa. Founded in 2014 as part of Lake Group — a Tanzanian diversified energy trading and transportation conglomerate founded by Ally Edha Awadh in 2006 — Lake Lubes operates in five countries: Tanzania (headquarters in Dar es Salaam), Kenya, Rwanda, the Democratic Republic of Congo, and Zambia. The company's core offering is the bulk distribution and downstream marketing of branded lubricants and related petroleum products through two channels: retail outlets targeting SMBs and individual consumers, and direct dealer channels serving enterprise and industrial accounts.
Lake Lubes operates without disclosed proprietary technology, blending facilities, or R&D capability — it functions as a downstream marketing and distribution entity that leverages Lake Group's regional logistics infrastructure (Lake Trans), container depot operations (AFICD, ACFS), and the group's broader petroleum supply chain. No certifications, patents, awards, or technology partnerships are disclosed in the available source data. The company's value proposition rests on multi-country distribution reach, quality consistency, and integration with the parent conglomerate's procurement and logistics scale.
The revenue model is wholesale and retail distribution of lubricants and petroleum products, with no publicly disclosed pricing or contract terms. The go-to-market motion is horizontal segmentation across both automotive and industrial end-markets, delivered through a combination of physical retail outlets and direct dealer relationships. Lake Lubes does not disclose standalone financials, and no external institutional investors, funding rounds, M&A activity, or independent leadership team are identified in the available source data — the entity operates as a wholly-owned subsidiary within Lake Group's conglomerate structure.
Lake Lubes firmographics
Firmographics- Name
- Lake Lubes
- Legal name
- Lake Lubes Ltd.
- Website
- https://lakeoilgroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lake Lubes Ltd. distributes and markets lubricants, greases, and petroleum products across Tanzania, Kenya, Rwanda, DRC, and Zambia, serving automotive and industrial customers through retail outlets and dealer networks as a subsidiary of Lake Group.
- Ownership category
- akta.pro rank
Lake Lubes industry classification
Industry- Product category
- Lubricants and Petroleum Distribution
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
- akta.pro secondary industries
- Industrial & Heavy-Duty Lubricants (IMAEAMAB), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)
Keywords
Where Lake Lubes is headquartered
LocationHeadquarters
- HQ city
- Dar Es Salaam
- HQ country
- Tanzania
- HQ region
- Africa
Offices5 records
Markets served
Lake Lubes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Lake Lubes product offering
Product offeringCore offering
Lake Lubes distributes and markets lubricants, greases, and petroleum products for automotive applications and industrial sectors across East and Central Africa. The company operates as part of Lake Group and supplies these products through retail outlets and dealer channels in Tanzania, Kenya, Rwanda, DRC, and Zambia.
Differentiator
Problem solved
Functional benefit
Products and services
- Lake Lubes Lubricants and Petroleum Distribution Distribution and marketing of lubricants, greases, and petroleum products for automotive and industrial applications across Tanzania, Kenya, Rwanda, DRC, and Zambia, served through retail outlets and dealer networks.
Companies that use Lake Lubes
Customer profileIdeal customer profiles2 records
Lake Lubes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lake Lubes partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Lake Lubes competitors and assessment
Company assessmentDirect peers
- Vivo Energy: Vivo Energy distributes Shell-branded fuels and lubricants across more than 20 African markets. It is the most directly comparable peer in lubricants distribution to Lake Lubes, with overlapping presence in Tanzania, Kenya, and DRC.
- Engen Kenya: Engen Kenya is a major petroleum and lubricant marketer with a strong dealer network. It is comparable to Lake Lubes in lubricant distribution channels and customer segments within the East African region.
- Ola Energy: Ola Energy is a downstream petroleum and lubricants distributor operating across Africa. It is directly comparable to Lake Lubes in lubricants and fuel marketing in shared East African markets.
- Galana Oil: Galana Oil is a Kenyan lubricants blender and distributor supplying automotive and industrial lubricants across East Africa. It is a direct peer to Lake Lubes in lubricant products, branding, and channel model.
- Hass Petroleum: Hass Petroleum distributes petroleum products and lubricants across East Africa with operations in Tanzania and Kenya. It is comparable to Lake Lubes in regional lubricants and fuel distribution scale and customer base.
- TotalEnergies Marketing Africa: TotalEnergies markets petroleum products and lubricants under the Total brand across East and Central Africa. It competes head-to-head with Lake Lubes in automotive and industrial lubricants across multiple overlapping countries.
Broad incumbents
- Sasol: Sasol is a global lubricants and specialty chemicals producer with an African presence. While far larger, Sasol supplies base oils and finished lubricants into East Africa, competing indirectly with Lake Lubes in industrial lubricant accounts.
- Puma Energy: Puma Energy is a global downstream player with a significant African footprint, including lubricants and fuel distribution. It is a broader incumbent competitor that overlaps with Lake Lubes in fuel and lubricants across several African markets.
Regional players
- Gapco Kenya: Gapco markets lubricants and petroleum products in Kenya and East Africa. It is comparable to Lake Lubes as a regional lubricants distributor targeting automotive and industrial customers in overlapping geographies.
- Mogas Kenya: Mogas distributes petroleum products including lubricants through a regional retail and dealer network. It is comparable to Lake Lubes as a lubricants marketer focused on automotive and industrial customers in East Africa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lake Lubes social profiles
Digital presenceLake Lubes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Lubes leadership team
Management profileNumber of profiles
Lake Lubes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Lubes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Lubes
What does Lake Lubes do?
Lake Lubes distributes and markets lubricants, greases, and petroleum products for automotive applications and industrial sectors across East and Central Africa. The company operates as part of Lake Group and supplies these products through retail outlets and dealer channels in Tanzania, Kenya, Rwanda, DRC, and Zambia.
Is Lake Lubes a public or private company?
Lake Lubes is a private company. It is classified as corporate owned and is currently operating.
When was Lake Lubes founded?
Lake Lubes was founded in 2014. It employs 51 to 100 people.
Where is Lake Lubes based?
Lake Lubes is headquartered in Dar Es Salaam, Tanzania, in the Africa region.
Who are Lake Lubes's main competitors?
Direct peers on record are Vivo Energy, Engen Kenya, Ola Energy, Galana Oil, Hass Petroleum and TotalEnergies Marketing Africa. Broad incumbents are Sasol and Puma Energy. Regional players are Gapco Kenya and Mogas Kenya.
Does Lake Lubes have an API?
No public API is recorded for Lake Lubes.
What industry is Lake Lubes in?
Lake Lubes's product category is Lubricants and Petroleum Distribution. Its primary akta.pro industry code is TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners), with a secondary code of IMAEAMAB, Industrial & Heavy-Duty Lubricants. Its SIC code is 5172.